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-FOR IMMEDIATE RELEASE-

Subscription radio goes on Subscription TV


- StarHub TV to carry RediGold from 15 November -

Singapore, 10 November 2011 For the first time in Singapore, a subscription radio station will be available on a subscription TV platform! On 15 November, RediGold Rediffusions top radio station; will be launched on StarHub TV Channel 890, in a tie-up by StarHub and Rediffusion to enhance their reach to the increasing senior population in Singapore. RediGold is a knowledge-based cultural radio station dedicated to bringing seniors quality infotainment in Mandarin, Hokkien, Teochew, Cantonese and Hakka for 18 hours daily, from 6am to 12am. Since the 1940s, RediGold has touched the lives of many Singaporeans with the classic stories as told by the legendary storyteller Lei Dai Sor, Ng Chia Keng and Ong Toh. A considerable group of Singapore consumers will be able to reminisce with the nostalgic songs of the yesteryears. In addition to the iconic radio dramas and one-man story narrations, RediGold also offers live talkshows, news and weather updates. StarHub has always placed much emphasis in innovations in our constant pursuit to delight our customers. We are proud to be the first operator in Singapore to offer a radio station to pay TV customers, and the selection of RediGold was a natural choice as there is already quality assurance and a loyal following. RediGold will also enable us to better serve the needs of the senior population, which is a growing market, said Iris Wee, StarHubs Vice President of Home Solutions & Content. We are delighted to be on StarHub TV. Rediffusion has been providing infotainment to Singapores homes for over 60 years and will continue to serve our seniors for many more years to come. Our partnership with StarHub will allow many more homes to enjoy a unique and distinctive listening pleasure brought to you by Rediffusion, said Leong Kwok Seng, CEO of Rediffusion. RediGold is available for subscription on all StarHub TV set-top boxes, including the digital set-top box. Those using any of StarHubs two-way boxes HubStation, HubStation HD or HD interactive set-top box, can enjoy an additional Radio On Demand feature that will enable them to access selected content anytime. StarHub TV customers can subscribe to RediGold for just $6.42 (including GST) monthly. Those who subscribe to the new channel before 31 December 2011 will enjoy a 50 per cent discount off RediGold for the first three months. For more information on StarHub TV and its packages, visit www.starhub.com/tv. -End-

Rediffusion Pte Ltd Tel: 6383-2633

12 New Industrial Road #03-03 Morningstar Centre Singapore 536202 Fax: 6285-0421 Website: www.rediffusion.com.sg Business Registration No: 197501225R

About Rediffusion: Rediffusion is a subscription radio that has a long history in Singapore. Operating since 1949 via cable, Rediffusion served the community, providing news, information as well as quality listening entertainment to the public. Rediffusion is now a digital broadcaster on the DAB network with free to air and subscription service. About StarHub: StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services. StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapores fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services. Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.

Media Contacts: Caitlin Fua AVP, Corporate Communications StarHub Ltd Tel: +65 6825 5177 Mobile: +65 91019911 Email: caitlin@starhub.com Leong Kwok Seng CEO Rediffusion Pte Ltd HP: +65 9671 3276 Tel: +65 6383 2633 Fax: 62850421 Email: ksleong@rediffusion.com.sg

Rediffusion Pte Ltd Tel: 6383-2633

12 New Industrial Road #03-03 Morningstar Centre Singapore 536202 Fax: 6285-0421 Website: www.rediffusion.com.sg Business Registration No: 197501225R

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