Вы находитесь на странице: 1из 3

References

Baltas G(2003)Determinants of internet advertising effectiveness: An empirical study International Journal of Market Research. Henley-on-Thames: Fourth Quarter 2003. Vol.

45 pg. 505 2 Berelson, B (1952) Content Analysis in Communication Research. New York: Free Press

3 Buzzle (2010). Modern Advertising Methods [Online], Available at: http://www.buzzle.com/articles/modern-advertising-methods.html [Accessed on 10th April 2010]

4 Cellular-news (2010) Mobile Advertising Worth $10 Billion By 2010 [Online], Available at: http://www.cellular-news.com/story/18034.php [Accessed on 11th April 2010]

5 Cellular news , Available at, http://www.cellular-news.com/story/18034.php[Accessed on 12th May, 2010]

6 Cian (2008). GoMo News Mobile Advertising Directory 151 mobile marketers [Online] [Updated: 6th Nov 2008], Available at: http://www.gomonews.com/mads [Accessed on 12th April 2010]

7 Ericsson news, Available at, http://www.ericsson.com/solutions/ipx/about-ipx.shtml[Accessed on 15th May 2010]

8 Ericsson Portfolio news, Available at, http://www.ericsson.com/ourportfolio/telecom-operators[Accessed on 16th May 2010]

Research Methodology References

9 Fisher C. (2007), Researching and Writing a Dissertation: a guidebook for business student, 2nd edn, Edinburgh: Prentice Hall

10 Gurau C (2008) Integrated online marketing communication: implementation and management Journal of Communication Management. London, Vol. 12, Issue. 2; pg. 169 MySpace or yours? Advertising and social networks

11 Hussey, J. and Hussey, R. (1997) Business Research, Macmillan Press Ltd, Basingstoke

12 Jankowicz A.D. (2005). Business Research Projects, 4th edn, Thomson learning 2005

13 Malhotra K.N. (2004). Marketing Research, 4th edn, Edinburgh: Prentice Hall, pp 166-180.

14 Martyn D. (2003), The Good Research Guide, 2nd edn, Open University Press

15 Metha A. (2000. Advertising Attitudes and Advertising Effectiveness. Journal of Advertising Research [Online], Vol. 40, No. 3, June 2000, Available at: http://www.warc.com/ArticleCenter/Default.asp?CType=A&AID=WORDSEARCH49271&Ta b=A [Accessed on 7th April 2010]

16 Mobile Commerce news, Available at http://moconews.net/article/419-ericsson-pitching-sms-payment-system-at-onlinenewspapers/[Accessed on 13th May, 2010]

17 Mobile Marketing News ,Available at, http://www.mobilemarketingmagazine.co.uk/content/gameloft-selects-ericsson-ipx[Accessed on 12th May, 2010]

Research Methodology References

18 Neuman W. (2005). Social Research Methods Qualitative and Quantitative Approach, 6th edn, Intl edn, Pearson education Inc.

19 Remeniyi, D., Williams, B., Money, A. and Swartz, E. (1998) Doing Research in Business and management: An Introduction to Process and Methods, London, Sage

20 Robson, C. (2002) Real World Research (2nd edn), Oxford:Blackwell.

21 Saunders M. (2007). Research Method for Business Student, 4th edn, Edinburgh: Prentice Hall, pp 45-48 22 Sekaran U. (2003). Research Methods for Business: a skill building Approach, 4th edn, John Wiley & Sons Inc

23 Smith, H. (1975) Strategies of Social Research: The Methodological Imagination, Englewood Cliffs, NJ: Prentice-Hall

24 Tashakkori, A. and Teddlie, C.(2003) Handbook of Mixed Methods in Social and Behavioral Research, Thousand Oaks CA:Sage

25 Telecom Business of Ericsson, Available at, http://www.ericsson.com/yourbusiness/telecom_operators/make_it_mobile[Accessed on 17th May 2010]

Research Methodology References

Вам также может понравиться