Вы находитесь на странице: 1из 2

Valvoline and Cummins Relationship Down through the years

Commercial & Industrial

Valvoline and Cummins Expanding Global Relationship

1994
Valvoline established the first marketing arrangement with Cummins in Australia.

Expanding Global Relationship


A marketing and technical alliance was signed in 1995 in principle to market heavy-duty lubricants in North America, has now grown rapidly over the years and emerged to form a strong and global partnership between two of the best known companies in their respective fields: Valvoline and Cummins. Today, Valvoline and Cummins have not only regional marketing alliances but also joint ventures in emerging markets of INDIA, CHINA, BRAZIL, and ARGENTINA. This world wide cooperation has combined engine, lubricant, and filtration technology to deliver products and services that reduce Total Cost of Ownership and achieve our shared goal of Customer for Life.

1995
Cummins and Valvoline announced a North American agreement to promote heavy-duty lubricants and related products.

1996
Valvoline introduces new Premium Blue packaging featuring Cummins exclusive endorsement and recommendations logo.

1998
Cummins and Valvoline formed their first joint venture in India.

1999
Cummins and Valvoline developed a marketing agreement for Europe, Russia, and the Middle East. Tim Solso, Cummins Inc. CEO, named to Ashland, Inc. Board of Directors.

Tested Technology
By sharing technology and product development at every level with over hundreds of thousands of hours and millions of miles of engine laboratory and real world testing, Valvoline and Cummins have taken engine lubrication to a whole new level with the development of Valvoline Premium Blue. The product has been tested not only in Cummins engines but also on other heavy-duty diesel engines in on-off highway environments and stationary engines.

2000
Cummins and Valvoline established 2nd joint venture in China.

2002
Launched Premium Blue Extreme 5W-40 Synthetic Engine Oil.

2004
Cummins grants Premium Blue Exclusive Extended Drain Approval for U.S. market

Protect Your Engine Every Time


Cummins engines are designed and built using genuine parts. For optimal performance and long engine life, always use Valvoline Premium Blue, specially formulated for use in Cummins engines which exclusively carries a Cummins extended drain approval* in the U.S.A.
* For more details on how to to acheive lower operating cost and extended drain intervals through use of Fleetguard Filters and Valvoline Premium Blue, please contact you nearest Cummins Distributor.

2007
Cummins and Valvoline formed new joint ventures in Argentina and Brazil.

2008
Independent lab test confirms Premium Blue Extreme provides up to 3% fuel economy for Class 8 trucks in U.S.A.

CF-2276 , Ashland, 2008 Printed in U.S.A. 11/08

Valvoline and Cummins Global Alliance

U K

E U R O P E N O R T H A M E R I C A

A S I A

U S A M I D D L E E A S T C H I N A

S O U T H

K O R E A

I N D I A

A F R I C A S I N G A P O R E

Joint Venture Factory Fill Marketing Alliance


A R G E N T I N A B R A Z I L

A U S T R A L I A

Вам также может понравиться