Back To Street

A Street Dance Production Organized by:

Nilai University College Dance Club

Back To Street
GENERAL PROPOSAL
Introduction of Event
Back To Street is a street dance production organized by Nilai University College Dance Club. This event brings together the dancers from the dance club itself to show and to promote street dancing as a form of healthy performing art and sport. Many groups in Malaysia misunderstand the art of street dancing as a deviant form of dancing due to the misrepresentations from movies and the lack of proper exposure to the art itself. In actual fact, street dancing refers to a group of people dancing in a social environment such as on the streets or in an assembly hall. The interesting component about street dance is that it allows people from different backgrounds to come together to speak and express themselves in a common language which is, dance. In fact some of the more renowned dance styles that derived from street dancing are salsa, tap dancing and it also includes the one move Michael Jackson made famous, the moonwalk. Although there are many dance productions being held by other colleges, Back To Street is unique because we will only be portraying street dance in order to promote and to show different genres from the style itself. This will allow the dance community to strengthen as they will be able to show their talent and at the same time sharing this energetic and creative performing art. Dancers will also get to know each other better and will get to share their knowledge about this form of dance with each other in order to improve. The community will also be affected and will be empowered to join this challenging and youthful form of dance after getting inspired by the dancers. The highlight of Back To Street is the videos being played before every routine in order to educate the public and the rest of the dancers on the performing art itself.

By improving their knowledge and understanding of street dancing, it will then helps in improving and growing performing art industry as a whole. In other words, Back To Street will be considered as the dance event that will forever change the style of future college events or performing art events.

Detail of Event
Event Name Date Time Venue Organized by : Back To Street : 7th March : 7pm 10pm : President Hall, Nilai University College : NUC Dance Club (street Artz)

Objectives of Event

To express importance of both academic and curriculum among Nilai University College students To expose college dancers to the culture and history of street dancing To create dance as a healthy form of sports and performing art

To promote dancing and talents towards higher education

To promote dance as way to communicate with peace and respect To allow fresh young talent to emerge To create awareness of the formation of the Dance Club

Why Back to Street? Back To Street aims to promote dancing as a healthy and positive lifestyle. The highlight of this event is the introduction and sharing of the form of art by the dancers themselves. It is not common that a dance

event will at the same time educate the public and the dancers on vocabulary of the dance. Back To Street aims to achieve a dance production with standards like no other by bringing in professional choreographers, videographer, photographer and even event company in order to maximize the experience of the production. Furthermore, as this is a college event, Nilai University College prestigious name has high potential to penetrate the youth market as we are prepared to promote and publicize in more than ten campuses and in the public.

Who will be Participating? Dancers

Dancers from the dance club will be chosen to perform in different street dance styles according to their most preferred style.

Target Audience
The students are the main targeted audience. This event is projected to have at least 500 youth from around Klang Valley. Furthermore, around 30-40 dancers will be performing for this event. In total, there will be approximately 530-540 people that will be participating in this event.

Publicity Effort
There are 2 waves of publicity effort that will be done by our publicity team. Following task will be done in each phase: Phase 1

Distribution of Posters in college Distribution of Flyers in college Back To Street awareness campaign in college

Phase 2

Road shows in college

Flash mobs dance Distribution of flyers

Ticket Sales

There will be a booth set up around colleges common area. Besides, we are approaching media publicity such as radio station and magazines for pre- & postevent publicity. Facebook page will be one of the substance used for publicity effort.

How many audiences are expected to be reached? At least 4000 students will be aware of this event and the sponsors. Besides,
another 2000 publics are expected to be aware of Back To Street. In total, there will be 6500 people that will be aware of this event due to the publicity effort.

Program Rundown
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Time 8.00pm 8.20pm 8.20pm 8.30pm 8.30pm 8.40pm 8.40pm 8.45pm 8.45pm 8.50pm 8.50pm 8.55pm 8.55pm 9.00pm 9.00pm 9.05pm 9.05pm 9.10pm 9.10pm-9.20pm 9.20pm 9.25pm 9.25pm 9.30pm 9.30pm 9.35pm 9.35pm-9.40pm 9.40pm-9.45pm 9.45pm 10.00pm Event Arrival of Guest and VIP Launching of Back to Street Opening speech by VIP Sponsors Announcement Performance- Popping Performance- Locking Performance- House Performance- Kpop Performance Girl Style Break time Performance- Krumping Performance- Waacking Performance- Breakdance Performance- LA Style Performance- Hip Hop (Finale) Lucky Draw,SponsorsAnnouncement & Event Ends

Should you need to contact us for further details, please do not hesitate to contact our committees below:

Joel (President)- 017-2346916

Consuelo (Vice President)- 016-5258405 Kwame Mushi Adam (Public Relations) 017-6062951 Poju Yap (Program Manager)- 017-6085046