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REGIONAL OFFICE
REGIONAL OFFICE
PUNJAB
SINDH
KHYBER PAKTUNKHWA
BALOCHISTAN
Ground Floor
State Life Building The Mall,
Peshawar.
Tel: (091)111 111 456, 9213046-7
Fax: (091) 286908
helpdesk.NWFP@smeda.org.pk
April, 2011
REGIONAL OFFICE
Pre-Feasibility Study
STRENGTHS .................................................................................................................................... 6
WEAKNESSES ................................................................................................................................. 6
OPPORTUNITIES .............................................................................................................................. 6
THREATS ........................................................................................................................................ 6
PROJECT BRIEF............................................................................................................................... 7
OPPORTUNITY RATIONALE ............................................................................................................. 7
VIABLE ECONOMIC SIZE ................................................................................................................ 7
PROJECT COST ............................................................................................................................... 7
PROCESS FLOW CHART .................................................................................................................. 8
PROCESS DESCRIPTION................................................................................................................... 9
MARKETING ..................................................................................................................................... 11
7.1
7.2
RAW MATERIAL.............................................................................................................................. 12
10
MACHINERY DETAILS................................................................................................................... 14
10.1
11
12
13
PROJECT ECONOMICS.................................................................................................................. 16
14
REGULATIONS ................................................................................................................................. 16
14.1
15
FINANCIAL ANALYSIS................................................................................................................... 17
15.1
15.2
15.3
Pre-Feasibility Study
16
3
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various sources
and is based on certain assumptions. Although, due care and diligence has been taken to
compile this document, the contained information may vary due to any change in any
of the concerned factors, and the actual results may differ substantially from the
presented information. SMEDA does not assume any liability for any financial or other
loss resulting from this memorandum in consequence of undertaking this activity. The
prospective user of this memorandum is encouraged to carry out additional diligence
and gather any information he/she feels necessary for making an informed decision.
DOCUMENT CONTROL
Document No.
PREF-13
Revision
Prepared by
SMEDA-Punjab
Issue Date
April 2002
Revised In
April 2011
Issued by
Library Officer
4
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
INTRODUCTION TO SMEDA
The Small and Medium Enterprises Development Authority (SMEDA) was established
with the objective to provide fresh impetus to the economy through the launch of an
aggressive SME support program.
Since its inception in October 1998, SMEDA had adopted a sectoral SME development
approach. A few priority sectors were selected on the criterion of SME presence. In depth
research was conducted and comprehensive development plans were formulated after
identification of impediments and retardants. The all-encompassing sectoral development
strategy involved recommending changes in the regulatory environment by taking into
consideration other important aspects including finance, marketing, technology and human
resource development.
SMEDA has so far successfully formulated strategies for sectors including, fruits and
vegetables, marble and granite, gems and jewelry, marine fisheries, leather and footwear,
textiles, surgical instruments, transport and dairy. Whereas the task of SME development
at a broader scale still requires more coverage and enhanced reach in terms of SMEDAs
areas of operation.
Along with the sectoral focus a broad spectrum of business development services is also
offered to the SMEs by SMEDA. These services include identification of viable business
opportunities for potential SME investors. In order to facilitate these investors, SMEDA
provides business guidance through its help desk services as well as development of
project specific documents. These documents consist of information required to make
well-researched investment decisions. Pre-feasibility studies and business plan
development are some of the services provided to enhance the capacity of individual
SMEs to exploit viable business opportunities in a better way.
This document is in the continuation of this effort to enable potential investors to make
well-informed investment decisions.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk.
5
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
Before making the decision, whether to invest in this project or not, one should carefully
analyze the associated risk factors. A SWOT analysis can help in analyzing these factors
which can play important role in making the decision.
3.1
Strengths
Large domestic population of cattle resulting in excess supply of hides and skins.
Meat eating habits of population.
Availability of skilled workforce.
Access to international markets.
Well established repute of country in international markets.
3.2
Weaknesses
Shortage created in local market due to exports of raw and finished leather
Requirement of high working capital
Tendency of skilled labour to shift towards textile sector
High cost of electricity
High cost of raw material inventory and obsolescence
Exports mostly in low to medium end segment
Quality hides and skins are abundantly and cheaply available immediately after
religious festival (Bakar Eid). Rest of the year prices are very high.
3.3 Opportunities
Recovery in the world economy especially in the western hemisphere.
Better policies by government in livestock sector resulting in higher availability of
hides and skins
Low to medium end garments stitching being shifted from China to Pakistan
Conducive policies of government for encouraging leather garment exports by
providing export and freight rebates.
3.4 Threats
Exponential increase in prices of finished leather due to exports.
Non availability of leather during peak production season
Negative impact of environment regulations compliance on tanning industry
resulting in shortages of finished leather.
Abrupt change in international fashion trend can result in increased inventory of
finished leather and accessories.
Increasing prices of POL
Animal protection rights issue in western markets.
Stakes concentrated in few traditional international markets.
Hot local climate not conducive for local leather garments consumption.
6
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
PROJECT PROFILE
7
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
5.5
P ro c e s s F lo w f o r L e a th e r G a rm e n ts M a n u fa c tu rin g
F in is h e d L e a t h e r
S h e e p , G o a t, C o w &
B u ffa l o
A v e ra g e l e a t h e r re q u ir e d
p e r g a rm e n t 3 5 S q .F t.
M a t c h in g
G ra in a n d c o lo u r m a t c h i n g
o f l e a t h e r o n p er g a r m e n t
basis
C u tt in g
P a n e l cu tt in g w it h t h e h e lp
o f d e sig n te m p la t e s
P a n e l s= F ro n t , B a ck ,
C o lla r , B e l t, S l e e v e s, C u ff
A s s e m b ly
F u si n g (H a l f & F u ll)
P a n e l s a r e r o l le d to g e t h e r
w i th a c c e s so r i es
F u si n g , P a d d i n g , L i n i n g ,
E la s ti c , L a b el s , Z i p p er s,
S h o u ld er s p a d , B u tt o n s
T h ick n e s s 0 .6 -1 .4 m m
F in is h in g
B u tto n i n g , T ri m m in g , T o u c h i n g a n d
Iro n in g
S titc h in g
T w o M et h o d s
1 ) O n e S tit c h er
o n e G a rm e n t
2 ) C h a i n p ro c e s s
F o l d i n g , L i n i n g , S le e v e s,
b a c k , F ro n t, P o ck e ts ,
J o i n in g , F in is h i n g
8
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
Matching
Leather made from different skin/hides inhernently vary in grain style from each other.In
the matching process the grain and colour of leather are matched on per grament
requirement. This the most critical part in the whole process and requires expertise of the
matcher.
Cutting
After the matching, the cutter cuts different panels of a jacket with the help of the design
patterns and knives. The list of panels include Front , Back, Collar, Sleeves, Cuff etc.
Generally, design patterns made of cardboard are used in cutting process. In case single
type/design garments are to be manufacturered in large quanities, then press machines
with metal dyes can also be used. Average wastage of leather in cutting process ranges
between 15 to 25%. In Pakistan, a cutter cuts 15 to 20 jackets per day per shift (shift 8
hours).
Assembly
After the cutting process, fusing is added to different panels of the garment, as per design
requirement. Fusing machines or electric irons are used for this purpose. Generally, half
fusing is done on the end area where stitching is to done and full fusing is applied on front
& back panel for providing garment outlook. Fusing reduces stretchability and adds
stiffness to the leather making it convenient for the stitcher to stitch. In this process,
accessories are added and rolled together for stitching. Major accessories include lining
(cotton, viscose, satin), zippers (metal, nylon), padding, wadding, shoulder pads, buckles,
buttons, labels and thread.
Stitching
Next to assembly is the stitching of different panels of the garments by using sewing
machines. Two stitching methods, depending upon the quantity produced, are currently
being employed in the industry.
1. One stitcher one garment
2. Chain process (Assembly Line)
In the first method, one stitcher stitches together all the panels of the garment. All the
allied processes (folding etc.) required during sticthing are also perfomed by one person.
Depending upon the garment type & size, on an average, output per stitcher per shift is
between 1 to 2 garments.
9
PREF-13/April, 2011/ Rev 3
Pre-Feasibility Study
The second method is more efficient and average productivity level per stitcher in some
cases rises between 4-8 garments per day. In the chain process , an assembly line is made
in which each stitcher is assigned one specific process out of the total processes required
for garment manufacturing. Ultimately, the stitcher gets specialized by constantly
performing one task resulting in production efficencies and better quality. In each
assembly line, there are seven stitchers who perform the following sub-processes:
1. Folding
2. Lining Stitching
3. Sleeves
4. Back
5. Front
6. Pocket
7. Panel Joining
Finishing
Finishing is the last process in leather garments manufacturing. In the finishing process,
buttons/snaps are attached to the garment, extra thread and fibres are clipped off. After
this process garments passs through touching process, in which chipped off and out of
matching leather grains are treated to give the garment a good look. The garment then
moves to ironing stage after which hangtags, price tickets, etc are attached.. The final
stage is the quality check by the quality inspectors. Their job is to check the conformance
of the manufactured garment to the customers specifications. The quality check is follwed
by the final packing of the garment.
Pre-Feasibility Study
Production Capacity
(Million Pieces/Annum)
No. of Units
Karachi
Gujranwala
Islamabad
Kasur
Lahore
Multan
Rawalpindi
Sahiwal
Sialkot
Mirpur
Total
130
3
3
3
21
2
4
2
186
1
355
4.64
0.10
0.04
0.05
1.14
0.06
0.08
0.22
9.05
0.01
15.39
MARKETING
Imports ($ Million)
445
431
319
225
199
176
166
Pre-Feasibility Study
RAW MATERIAL
Price/Unit (Rs)
135/Sq. ft
55/yards
80/yard
205
20
Required
34 sq. ft4.
2.25 yards
0.2 yards
1
1
Total Cost/Piece
Cost (Rs.)
4,590
124
16
205
20
4,955
For the purpose of this pre-feasibility, the leather garments are categorized according to
the type of leather used. The different kinds of leather used are; cow, goat, buffalo and
sheep leathers. The sales price of leather garments also depends on leather type. The
garments made from cow and sheep leather are expensive as compared to garments from
buffalo and goat leather.
3
4
The prices of leather range from Rs. 120 to Rs.160 per sq. ft depending on the type.
Leather required for a normal jacket
12
Pre-Feasibility Study
MANPOWER REQUIREMENTS
Nos.
Salary Rs/Month
Annual (Rs.)
1
2
1
1
30
4
3
42
25,000
12,000
14,000
5,000
350/piece
40/piece
8,000
1
1
1
2
70,000
12,000
15,000
9,000
840,000
144,000
84,000
216,000
1
1
7
30,000
12,000
360,000
144,000
1,884,000
49
300,000
288,000
168,000
60,000
3,150,0006
360,0008
288,000
4,614,000
6,498,000
13
PREF-13/April, 2011/ Rev 3
Pre-Feasibility Study
10 MACHINERY DETAILS
Mostly Chinese machinery is being proposed in this pre-feasibility study, as these have
gained market share in the recent years due to improvement in quality. Spare parts and
technicians are easily available now.
Table 10-1: Machinery List
Machinery and Other Equipment
Machines
30
Cost / Machine
Total
(Rs.)
Cost (Rs.)
24,000
720,000
35,000
35,000
1
1
2
1
2
1
80,000
120,000
10,000
23,000
5,000
75,000
80,000
120,000
20,000
23,000
10,000
75,000
35
31
1
1,000
2,000
400,000
40,000
35,000
62,000
400,000
40,000
1,720,000
Required
15
10
5
5
2
5
1
14
Cost (Rs.)
7,000
3,000
10,000
35,000
25,000
1,000
20,000
Total (Rs.)
105,000
30,000
50,000
175,000
50,000
5,000
20,000
Pre-Feasibility Study
Curtains/Carpets/etc
Air-conditioners (Split 18,000 BTU)
Miscellaneous
Total Cost
1
2
1
20,000
40,000
30,000
20,000
80,000
30,000
565,000
Construction
(Rs. / Sq. ft)
900
900
900
900
900
900
1,200
1,100
1,100
1,100
300
Total
900,000
900,000
562,500
1,485,000
562,500
562,500
180,000
385,000
550,000
275,000
120,000
6,482,500
Pre-Feasibility Study
13 PROJECT ECONOMICS
The project entails the following costs at the start of project.
Table 13-1: Project Costs
Account Heads
Cost (Rs.)
1,720,000
565,000
158,000
580,000
302,300
3,325,300
4,459,275
85,950
1,050,000
5,595,225
8,920,525
Ratio
50%
50%
Rs.
4,460,263
4,460,263
88.87%
63,789,027
3.71
14 REGULATIONS
14.1 Special Incentives
Government offers 2.42 % of FOB value of export as rebate on the exports of leather
garments.
Pre operating cost includes salaries of staff hired and utility bills before the starting of business
16
Pre-Feasibility Study
15 FINANCIAL ANALYSIS
15.1 Projected Income Statement
Year-1
Year-2
Year-3
Year-4
Year-5
Year-6
Year-7
Year-8
Year-9
Year-10
Sales
55,440,000
75,675,600
75,675,600
97,796,160
114,559,033
127,362,690
133,730,824
148,218,330
155,629,247
163,410,709
44,592,750
4,614,000
27,000
357,159
277,200
138,600
792,000
50,798,709
46,822,388
5,075,400
35,451
392,874
378,378
189,189
1,029,600
53,923,280
49,163,507
5,582,940
44,068
432,162
378,378
189,189
1,267,200
57,057,444
51,621,682
6,141,234
47,291
475,378
488,981
244,490
1,346,400
60,365,456
54,202,766
6,755,357
47,764
522,916
572,795
286,398
1,346,400
63,734,396
56,912,905
7,430,893
51,079
575,208
636,813
318,407
1,425,600
67,350,905
59,758,550
8,173,982
51,590
632,728
668,654
334,327
1,425,600
71,045,432
62,746,477
8,991,381
55,001
696,001
741,092
370,546
1,504,800
75,105,297
65,883,801
9,890,519
55,551
765,601
778,146
389,073
1,504,800
79,267,491
69,177,991
10,879,571
56,106
842,161
817,054
408,527
1,504,800
83,686,210
Gross Profit
4,641,291
21,752,320
18,618,156
37,430,704
50,824,637
60,011,785
62,685,392
73,113,033
76,361,755
79,724,499
OPERATING EXPENSE
Payroll (Admin)
Payroll (Marketing and Sale)
Fixed electricity
Insurance Expense
Administrative & Factory Overheads
Amortization (Pre-operational Expenses)
Depreciation
Total
1,236,000
648,000
270,220
85,950
1,663,200
46,030
286,500
4,235,900
1,359,600
712,800
297,242
77,355
2,285,403
46,030
286,500
5,064,930
1,495,560
784,080
326,966
68,760
2,300,690
46,030
286,500
5,308,585
1,645,116
862,488
359,662
60,165
2,993,151
46,030
286,500
6,253,113
1,809,628
948,737
395,629
51,570
3,529,802
46,030
286,500
7,067,895
1,990,590
1,043,610
435,191
42,975
3,950,816
46,030
286,500
7,795,713
2,189,649
1,147,972
478,710
34,380
4,176,468
46,030
286,500
8,359,709
2,408,614
1,262,769
526,582
25,785
4,660,386
46,030
286,500
9,216,665
2,649,476
1,389,046
579,240
17,190
4,926,776
46,030
286,500
9,894,257
2,914,423
1,527,950
637,164
8,595
5,208,505
46,030
286,500
10,629,167
405,392
16,687,390
13,309,571
31,177,591
43,756,742
52,216,072
54,325,684
63,896,368
66,467,499
69,095,332
892,053
1,050,000
1,942,053
1,914,858
1,155,000
3,069,858
431,845
1,270,500
1,702,345
0
1,397,550
1,397,550
0
1,537,305
1,537,305
0
1,691,036
1,691,036
0
1,860,139
1,860,139
0
2,046,153
2,046,153
0
2,250,768
2,250,768
0
2,475,845
2,475,845
(1,536,661)
0
(1,536,661)
13,617,533
3,404,383
10,213,150
11,607,226
2,901,806
8,705,419
29,780,041
7,445,010
22,335,031
42,219,437
10,554,859
31,664,578
50,525,036
12,631,259
37,893,777
52,465,544
13,116,386
39,349,158
61,850,215
15,462,554
46,387,661
64,216,730
16,054,183
48,162,548
66,619,487
16,654,872
49,964,615
Operating Profit
NON-OPERATING EXPENSE
Financial Charges on Running Finance
Building Rental
Total
PROFIT BEFORE TAX
Tax
PROFIT AFTER TAX
17
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
Year-2
Year-3
Year-4
Year-5
Year-6
Year-7
Year-8
Year-9
Year-10
(1,536,661)
46,030
286,500
(8,316,000)
(2,250)
8,595
(222,964)
4,927,724
(4,809,026)
10,213,150
46,030
286,500
(3,035,340)
(704)
8,595
(234,112)
246,445
7,530,564
8,705,419
46,030
286,500
0
(718)
8,595
(245,818)
258,766
9,058,774
22,335,031
46,030
286,500
(3,318,084)
(269)
8,595
(258,108)
271,655
19,371,350
31,664,578
46,030
286,500
(2,514,431)
(39)
8,595
(271,014)
285,214
29,505,432
37,893,777
46,030
286,500
(1,920,548)
(276)
8,595
(284,565)
299,498
36,329,011
39,349,158
46,030
286,500
(955,220)
(43)
8,595
(298,793)
314,448
38,750,676
46,387,661
46,030
286,500
(2,173,126)
(284)
8,595
(313,732)
330,194
44,571,838
48,162,548
46,030
286,500
(1,111,637)
(46)
8,595
(329,419)
346,679
47,409,249
49,964,615
46,030
286,500
(1,167,219)
(46)
8,595
6,917,799
(362,356)
55,693,918
0
1,050,000
(1,155,000)
0
1,155,000
(1,270,500)
0
1,270,500
(1,397,550)
0
1,397,550
(1,537,305)
0
1,537,305
(1,691,036)
0
1,691,036
(1,860,139)
0
1,860,139
(2,046,153)
0
2,046,153
(2,250,768)
0
2,250,768
(2,475,845)
0
2,475,845
(2,723,430)
Financing activities
Long term debt principal repayment
Add: building rent expense
Building rent payment
Addition to long term debt
Running Finance Repayment
Issuance of share
Cash provided by/ (used for) financing activities
(4,460,263)
(9,574,288)
(2,159,224)
(4,565,263)
(9,689,788)
(2,286,274)
Total
(9,374,288)
(2,159,224)
6,772,500
19,231,595
29,351,702
36,159,907
38,564,662
44,367,223
47,184,172
55,446,333
Investing activities
Capital expenditure
Cash (used for)/ provided by investing activities
Net Cash
(9,374,288)
(2,159,224)
6,772,500
19,231,595
29,351,702
36,159,907
38,564,662
44,367,223
47,184,172
55,446,333
18
PREF-13/April, 2011/ Rev3
0
(139,755)
0
(153,731)
0
(169,104)
0
(186,014)
0
(204,615)
0
(225,077)
0
(247,585)
Pre-Feasibility Study
Year-2
Year-3
Year-4
Year-5
Year-6
Year-7
Year-8
Year-9
Year-10
Current Assets
Cash
Equipment Spare Parts Inventory
Up-Front Insurance payment
Stocks and Inventory
Receivable
Pre-paid building rent
Total
200,000
2,250
77,355
4,682,239
8,316,000
1,155,000
14,432,844
200,000
2,954
68,760
4,916,351
11,351,340
1,270,500
17,809,905
6,972,500
3,672
60,165
5,162,168
11,351,340
1,397,550
24,947,395
26,204,095
3,941
51,570
5,420,277
14,669,424
1,537,305
47,886,611
55,555,796
3,980
42,975
5,691,290
17,183,855
1,691,036
80,168,933
91,715,704
4,257
34,380
5,975,855
19,104,403
1,860,139
118,694,738
130,280,366
4,299
25,785
6,274,648
20,059,624
2,046,153
158,690,874
174,647,588
4,583
17,190
6,588,380
22,232,750
2,250,768
205,741,260
221,831,761
4,629
8,595
6,917,799
23,344,387
2,475,845
254,583,016
277,278,094
4,676
0
0
24,511,606
2,723,430
304,517,805
2,865,000
286,500
2,578,500
2,865,000
573,000
2,292,000
2,865,000
859,500
2,005,500
2,865,000
1,146,000
1,719,000
2,865,000
1,432,500
1,432,500
2,865,000
1,719,000
1,146,000
2,865,000
2,005,500
859,500
2,865,000
2,292,000
573,000
2,865,000
2,578,500
286,500
2,865,000
2,865,000
0
414,270
414,270
368,240
368,240
322,210
322,210
276,180
276,180
230,150
230,150
184,120
184,120
138,090
138,090
92,060
92,060
46,030
46,030
0
0
17,425,614
20,470,145
27,275,105
49,881,791
81,831,583
120,024,858
159,688,464
206,406,320
254,915,546
304,517,805
9,574,288
4,927,724
2,159,224
5,174,169
0
5,432,935
0
5,704,590
0
5,989,804
0
6,289,302
0
6,603,750
0
6,933,944
0
7,280,623
0
6,918,267
14,502,012
7,333,394
5,432,935
5,704,590
5,989,804
6,289,302
6,603,750
6,933,944
7,280,623
6,918,267
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
0
Intangible Assets
Pre-operational Expenses
Total
Total Assets
Current Liabilities
Running Finance
Accounts payable
Total
Long-term liabilities
Long-term Loan
Total
Equity
Paid-up Capital
Retained Earnings
Total
4,460,263
(1,536,661)
2,923,602
4,460,263
8,676,489
13,136,751
4,460,263
17,381,908
21,842,171
4,460,263
39,716,939
44,177,201
4,460,263
71,381,516
75,841,779
4,460,263
109,275,294
113,735,556
4,460,263
148,624,452
153,084,714
4,460,263
195,012,113
199,472,376
4,460,263
243,174,661
247,634,923
4,460,263
293,139,276
297,599,539
17,425,614
20,470,145
27,275,105
49,881,791
81,831,583
120,024,858
159,688,464
206,406,320
254,915,546
304,517,805
19
PREF-13/April, 2011/ Rev3
Pre-Feasibility Study
16 KEY ASSUMPTIONS
Table 16-1: Machinery Assumptions
Number of Machines Installed
Maximum Capacity Utilization
Capacity Utilization (Year 1)
Total Production of units per day (garments)
Total Production of units per month
Total Production of units per year
Total Production of units in Year 1
35
100%
50%
60
1,500
18,000
9,000
8
25
300
10%
5%
45
30
30
1
50%
6,160
5%
100%
Rs 88 / $
20
PREF-13/April, 2011/ Rev32
Pre-Feasibility Study
3.5%
0.25%
Rs. 3
1%
12
10%
0.5%
5%
3%
$1
21
PREF-13/April, 2011/ Rev32
10
50%
50%
14%
14%
5
1
20%
Rs.50,000