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Class PGDM II (2011-2013 ) Gaurav Arora Roll no.63 Richard Suman Halder Roll no.

o. 77 Anand Bugdane Roll no. 70 Sagar Kavade Roll no. 85

Guide: Prof.P. Khandeparkar

Vijay Osatwal Roll no. 99 Purushottam Baviskar Roll no. 68 Qamar Siddiqui Roll no.

THE SURVEY

The survey was based on Noodles consumption. It gave us insights into various aspects affecting the consumption pattern of noodles through surveying a sample of 70 consumers.

THE CONSUMER STORY

Occupation

Sex

Marital Status

Education

1. What influences you most to purchase the brand? Taste Packaging Price Time to cook Discount offers Other 54 3 6 4 2 1 77% 4% 9% 6% 3% 1%

Inference: Taste is the biggest influencing factor in purchasing noodles 2. Where would you prefer to buy noodles from? Local dealer Retail outlet Shopping mall Other 44 24 26 0 63% 34% 37% 0%

Inference: Local dealer is the most preferred buying outlet in buying noodles 3. What pack size would you prefer? Single Double Four Six Eight 22 27 12 3 6 31% 39% 17% 4% 9%

Inference: The double pack is the preferred noodle pack size followed by single pack

4. How is family size and pack size purchase co-related? Family Size 4 4 4 5 6 5 5 5 3 4 6 7 3 4 5 5 4 4 4 4 4 1 4 4 4 7 4 6 4 4 2 4 Pack Size 4 2 6 2 4 2 2 2 2 2 4 4 1 2 2 2 2 2 4 2 2 1 4 4 4 6 2 2 2 2 2 1 5

SUMMARY OUTPUT Regression Statistics 0.3395 Multiple R 6 0.1153 R Square 01 Adjusted R 0.0600 Square 07 Standard 0.7619 Error 6 Observatio ns 70

ANOVA df Regressio n Residual Total Coefficie nts Interce pt X Variabl e1 X Variabl e2 X Variabl e3 X Variabl e4 2.84081 0.12073 0.11235 0.18653 -0.17739 4 64 68 SS 4.842637567 37.15736243 42 MS 1.210659 392 0.580583 788 F 2.0852 45 Significan ce F 0.093024 485

Standard Error 0.735476 97 0.148164 25 0.100536 27 0.105146 3 0.099742 33

t Stat 3.86254 27 0.81485 68 1.11754 2 1.77403 86 1.77847 4

Pvalue 0.000 26 0.418 18 0.267 94 0.080 81 0.080 08

Lower 95% 1.371527 06 0.175259 5 0.088490 8 0.023520 3 0.376647 4

Upper Lower 95% 95.0% 4.3100 1.371 95 53 0.4167 0.175 25 26 0.3131 0.088 98 49 0.3965 0.023 87 52 0.0218 0.376 69 65

Upper 95.0% 4.31009 53 0.41672 48 0.31319 78 0.39658 75 0.02186 9

The regression equation of overall satisfaction on taste, nutrition, easy to cook and pack size is 6

y=2.840811+0.120733x1+0.112354x2+0.186534x3-0.17739x4 If taste satisfaction increases by 1, overall satisfaction increases by 0.120733 If nutrition satisfaction increases by 1, overall satisfaction increases by 0.112354 If easy to cook factor increases by 1, overall satisfaction increases by 0.186534 If pack size increases by 1, overall satisfaction decreases by 0.17739 since rsquare =0.115301 the fit is not good Ho:B1=B2=B3=0 the statistic is F=2.08524491493667>F=3.21 table value therefore reject Ho significance F is not small (0.0930244849119557) The model is not good

HoB1=0 the test statistic is T accept Ho conclude that taste satisfaction is not a significant factor and P value=0.418176251728781 which is not small

HoB2=0 the test statistic is T accept Ho conclude that nutrition satisfaction is not a significant factor and P value=0.267940299403247 which is not small

HoB3=0 the test statistic is T accept Ho conclude that easy to cook factor is not a significant factor and P value=0.0808134423838549 which is not small

HoB4=0 the test statistic is T and P value=00.0800755661889393 which is not small 7

accept Ho conclude that pack size is not a significant factor