SUMMARY Tran Thi My Linh General Manager of VietnamSkills.

.com Linh loves balance, harmony, etiquette and having things done the right way. She can get along with others because she has the ability to inspire them with her words. She gives people faith in life by formulating her ideas and explanations from an optimistic perspective. Besides that she also likes to be in control of any job or project that she works on. She knows how to put plans into motion very swiftly and is good at spotting opportunity. Linh knows how to create enthusiasm and excitement for any project while at the same time having fun. These features have led Linh to the position of General Manager of VietnamSkills.com Navigos Group, the first ever website in Vietnam providing course information to working people. Linh has 11 years of experience working for prestigious multi-national companies in Vietnam such as Electrolux, Triumph, Avon Cosmetics, LG Cosmetics and VietnamWorks.com, VietnamSkills.comHer background and experience is focused in Marketing, Communications, brand building and Sales. PERSONAL DETAILS Full name: D.O.B: Marital status: Address: Mobile number: Email address: Tran Thi My Linh October 01, 1976 Married 63 Phu Loc St. Ward 6 Dist. Tan Binh 084 908 383359 Linh_1976@yahoo.com

CAREER PASSION Marketing, Communication, Brand building Sales General Management DESIRE JOBS Operation Manager, Branch Manager, Devision Manager, Sales & Marketing Manager, Marketing Manager EXPERIENCE Jul 2008 - Present VietnamSkills.com VietnamWorks.com, Navigos Group VietnamSkills General Manager

Use my marketing, public relations, communication, & leadership experience to grow VietnamSkills business, increase its brand awareness and extend its market impact. Marketing VietnamSkills was born in early 2007 and was not invested until Jul 2008. Its mission is to assist working people in achieving their career goals. The business is considering a start-up and holds many potential for growth. With limited capital and human resources, the job requires me to develop the brand with efficiency and well-plan campaign to follow budget.

Responsible for creating marketing activities to increase traffic to the site using various channels: weekly newsletter, advertising banner online and offline, leaflets, print ads etc. Running marketing & PR campaigns to build up brand awareness & the
interaction among three target groups: VietnamSkills clients & VietnamSkills & working people.

Conducting focus group to thoroughly understand the insights of our target - working people - and creating new ways to approach them effectively.
Creating the smart way to win new clients as Training Centers with the lowest cost PR & Communication Being the spokesperson of VietnamSkills Attending press interviews Preparing the main points & contents for press releases and check its correctness & compelling points Working with Corporate Communication Department closely to make sure they deliver the right messages & communication strategy Planning and managing internal communications and awareness of VietnamSkills direction, mission, aims and activities. Developing VietnamSkills profile, leaflet and brochures Sales

Identifying new business model to expand the business of VietnamSkills including preparation & implementation. Creating the promotion campaigns to push sales up Building up client database Doing research to explore clients needs/demands and apply them to make the sales possibility Giving out directions to sales team for approaching the right clients with the compelling selling message & performance Ensuring that all sales persons perform well and are always in the high spirit to sell Sharing good selling tips with sales team, follow up their applying and keep sharing what I gained & how I can win clients & encourage the team do the same with their own team Managing all sales persons to be competing with one another in the healthy mood Managing the team to deliver the good service & reaching over their expectation. All clients problem must be solved right away.

Analyzing and developing various products (modify sales package, redesign the weekly newsletter to bring more useful information to our readers, lead the content team to deliver practical articles, etc.) to offer more values to our users and clients.

Product

Continously innovating the website to deliver the best usability to users and the best experience for our clients - taking feedbacks and comments from users and clients and making changes accordingly to improve the VietnamSkills experience.
General Management Fostering, building and maintaining teamwork, collaboration, and relationships relative and relevant to VietnamSkills and company stakeholders. Leading 7 staffs (4 Sales persons, 1 Brand Manager, 1 Marketing Executive, 1 Designer & 1 Web Developer) and develop them to reach their full potential Managing of human resources of VietnamSkills including necessary level of resourcing, mentoring and review of performance. Developing of annual financial budgets and strategic business plan for VietnamSkills consistent with the overall company strategic plan. Being responsible for ensuring that VietnamSkills budgeted financial performance and annual sales target is achieved. Achievement:

1. Initiated to be the leader of VietnamSkills while the CEO had intention to close
it. The key to success of VietnamSkills at that time was product & brand awareness. So, I started to do focus group, recruit new persons to support, decide strategy to go and after 8 months, we launched successfully the new product (new website) together with the support of big PR campaign. The new product (website) has helped us increase our clients & users database up to 40% & brings VetnamSkills image to the higher level. 2. After 6 months (Jul Dec 08) taking the leader position, I helped VietnamSkills achieve 105% target of second half 2008 & revenue increased 60% compared with the first half 2008 3. Coordinated with Cool Air to run the PR campaign Concentrate Brainpower and Learn to Succeed successfully in Jul 2008. This campaign generated 60 articles, news on most of leading magazines & newspapers nationwide (including pre & post) and short news on HTV & VTV 4. Ran Chrismas promotion in Dec, 08. It helped VietnamSkills achieve the high sales target of the whole year. 5. Ran PR campaign Dont Wait Until Tomorrow in May & Jun, 2009. This campaign helped VietnamSkills reached the high target in sales revenue and number of new members increased 300% in the launching month. Jan 2007 - Jul 2008 VietnamWorks.com Navigos Group VietnamWorks Marketing Manager In order to help company to achieve vision the number one leading recruitment website and help people achieve their career dreams, I have invested most of my time, efforts & fmcg marketing knowledge to build a lot of marketing activities involving in advertising campaigns, branding campaigns, and PR. Planed and managed all brand & communication activities (including advertising, brand building & communication campaigns) according to agreed budgets and ensure the budgets are spent effectively and wisely. Worked with the General Director to build the marketing strategies to align with the Companys strategies Guided, briefed and worked closely with the Advertising Agency in planning and implementing advertising campaigns

Worked closely with the Advertising Agency from building the concepts to completing TVCs, Print-ads Closely controlled the Advertising Agency on media-buy as well as spotbuy Be in charge of brand strategy, innovation & communication for VietnamSkills.com also Achievements 1. Produced and launched successfully VietnamWorks TVC 30 seconds after 8 months of working in VietnamWorks. TVC helped VietnamWorks to increase 60% on revenue at the month of TVC launching. 2. Ran the PR campaign for event Rout to the Top at Park Hyatt hotel together with Corporate Communication department 3. Launched 2 career festivals successfully Deliver Confidence, Receive Opportunity (Trao T Tin, Nhn C Hi) and Concentrate Brainpower and Learn to Succeed (Tp Trung Tr Tu, Khi Nghip Thnh Cng). These career festivals have brought VietnamWorks to be closer to the last year students. 4. Won The Spirit Award for the month of July 2008 of the company 5. Created sales collaterals & VIP gifts to push sales up 6. Led 6 staffs (1 Brand Manager, 1 Online Marketing supervisor, 1 Marketing Executive, 2 designers, 1 content writer) to reach the KPI settings & company mission. May 2006 - Dec 2006 LG Vina Cosmetic Joint Venture Group Brand Manager (Whoo, Ohui, Isanok) /Marketing Deputy Manager Continuing in being very passionate in creating the beautiful things for the world, I keep the high spirit in bringing the best cosmetics to Vietnam through product launching campaigns and very creative marketing campaigns Initiated, implemented and monitored all Brand strategies and activities including Product developments, Communications, Market research, Promotions and Activations within annual marketing budget. Created the creative marketing campaigns to build up brand awareness & the interaction with targets Worked closely with external advertising agency for the advertising campaign and media plan Made sure all marketing & promotion campaigns must be deliverable so that company can increase profit volume Achievements: 1. Launched The History Of Whoo the most premium cosmetic line in Vietnam successfully at Park Hyatt & Sofitel hotel 2. Launched new product Essance Two Way Cake successfully Dec 2005 - Apr 2006 Avon Cosmetic (Vietnam) Company Marketing Communication Manager Loving fashion & beauty, wanting to create the beautiful feature for all women, I continued to join in Avon Cosmetics to fulfill my passion Being in charge of communication strategies for 4 product lines (skincare, make up, personal care, perfume) and create marketing campaigns to promote each product line.

Created a lot of activation activities to help women have more chance to be more beautiful such as make up show, make up contest, Living the Dream day campaign, booklet tips how to be more beautiful ect Worked with advertising & creative agency to launch the super Hit products Created the promotion campaigns to push sales revenue up Managed all inside & outside marketing activities to support sales achieve their sales target Achievement Launched Anew Alternative & Mouse Foundation successfully Jan 2001 - Oct 2005 Triumph International (Vietnam) Ltd., Ho Chi Minh City Advertising & Promotion Coordinator Assisted Advertising & Promotion Manager in brand building strategy, promotion plans Managed marketing budget to reach the goal settings Worked with advertising agency to produce TVC, print ads & media buying Initiated, implemented & monitored the ongoing marketing campaign Proposed creative ideas to maintain the good image of Counters & Boutiques Successfully launched the promotion campaign with mush less cost than the plan setting Achievement Launched successfully TVC 30s, 15s for each year I was working with Triumph Negotiated with Honda and won their sponsorship of 5 Honda Spacy for promotion campaign Jan 1999 - Dec 2000 Electrolux home appliance manufacturer Customer Care Officer To sell products directly to customers at Electrolux showroom. Follow up and update related information and taste of customers Follow up the progress of providing After-Sales Services to customers. Introduction, guidance and supply customers with information about Electrolux products. Interview customers after their purchase Electrolux products then make analysis on the product quality, customers tastes and demands and give inputs to Sales department for expanding market penetration. Achievement Reached over target each month QUALIFICATIONS Institutions Conducted by Date completion 1994 1998 2002 2003 2004 2007 of

HCMC University of Social Sciences and Humanities Negotiation Skill Course British Council Public Relation Course Building the leading Brand Course IAM Brand Manager Course VietnamMarcom Discover the Leader in you Famous speaker

Podolinsky 1. Building the Leadership team for Guru John C. Maxwell 2008 outstanding Result 2. Sales course See You At the Top Guru ZigZigLars 3. Chief Customer Officer (CCO) CoAuthor Pace Leadership Resilience Sincerely, TRAN THI MY LINH Guru John C. Maxwell 2009