Академический Документы
Профессиональный Документы
Культура Документы
Bruno Cignacco
CASE 1 BENETTON 1) Which are the main threats faced by Benetton in the fashion market? 2) Please explain how Benetton adapted its strategy to the changing competitive market. Give examples
CASE 2 NIVEA `1) Please state the advantages perceived by Nivea regarding international markets
2) Comment about the different internationalization strategies carried out by Nivea. What are their main strengths?
CASE 3 INTEL 1) What are the different factors that contributed to Intels success? 2) How did partnerships impact on customers perception about Intel company?
Case Google 1) What is the value offered by Google to advertisers and customers? Why is Google customer oriented? Justify. 2) What are the different means that Google uses to obtain information about the context? What is the main purpose of obtaining this information? How can these data be used to improve the relationship with the stakeholders?
Star Wars 1)What was the main shortcoming of the predictions over Star Wars? Explain how they could have been avoided. 2) Relate this case to the concept of customer focus
Tesco 1) How did Tesco increase the value offered to customer over time? Give examples 2) What are the main purposes of Clubcard? Explain 3) What is the main internationalization strategy carried out by Tesco?
Case Orange 1) What are the main threats and weaknesses faced by Orange? 2) Indicate the main aspects of positioning of Orange. How can they be improved? 3) Suggest some ways to add some value to Orange offerings
Yahoo
Case Yves Saint Laurent 1) What are the main aspects of value of these products?
LEGO 1)Explain the main aspects of the research instrument used by Lego company for gathering information about the costumers 2)What are the main drawbacks and advantages of that instrument?
3)Suggest other research instruments that can be used by Lego. Give specific examples.
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TOYOTA 1) What are the main competences of Toyota? 2) What is the segmentation strategy used by that company? 3) What are the main aspects of differentiation regarding Toyotas products?
Toyota 2 1) What type of product is sold by Toyota (according to the categories given by Kotler)? What type of services should be provided in relation to these products? 2) What are the different strategies of distribution and pricing that can be used by Toyota?
DOVE COMEDY TOUR 1) What is the value added by Dove throughout their communication strategy? 2) What are the advantages and disadvantages of that approach?
British
Gass strategy
BRITISH AIRWAYS 1) Why is BA customer focused? 2) How can its positioning strategy be defined? Explain how that strategy adds value to customer.
STARBUCKS 1) How does Starbucks add value? 2) What are the main aspects of positioning?
1) Comment about the characteristics of distribution channel used by eBay. Highlight the main advantages and shortcomings of this type of distribution channel.
Cadbury
Museums in France 1) What are the main advantages and disadvantages of art museums being free? How does this affect the value of those services? 2) Suggest two or more strategies for setting prices for the museums. Justify Explain how they affect the organisations revenues.
3) What kind of partnerships are museums being able to engage with regarding the aspects of pricing?
Apple Shops 1)What are the main advantages (economic, marketing, technological, image, etc.) of setting up Apple shops? What market segments are these shops focused on? 2)What is the additional value provided by these shops as compared with common intermediaries? 3)What other creative distribution strategies could be used by Apple?