INTERNSHIP PROGRAM

Media & Marketing

Introduction Mission Structure Responsibilities Goals Resources Evaluation Bene ts

www.klassmate.com

Klassmate?
Klassmate is an international company dedicated to building web and mobile products for students to use everyday.

www.klassmate.com

The goal of the CampusMate Media & Marketing Internship is to build a nationwide network of channels to reach university students through social media, video, and articles that are relevant to their university and college experience. CampusMates are responsible for creating and sharing content on topics that are pertinent to their home university. Interns will also develop and execute marketing events and strategies. In doing so, CampusMates gain experience in content creation, publishing, marketing, and distribution.

CORE VALUES

CREATIVITY to build content and implement new strategies DISCOVERY of topics and information on campus SHARING of advice and content with the larger Klassmate team INDEPENDENCE on your home campus to achieve program goals

www.klassmate.com

Klassmate USA

Boston Strategy Team

CampusMate

CampusMate

CampusMate

CampusMate

CampusMate

Your Campus

Your Campus

Your Campus

Your Campus

Your Campus

Nationwide College Population

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PLAN AND HOST marketing events to spread word of Klassmate.com

BRAINSTORM AND BUILD a list of pertinent campus topic areas PLAN AND SHOOT videos on interesting and timely campus issues DISTRIBUTE product and marketing information both online and on campus

INITIATE AND DEVELOP

written content on Klassmate.com

CREATE, MAINTAIN, & POST on social properties (i.e. Twitter, Facebook Page)

REPORT to Boston Strategy Team on a weekly

basis on developments

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BUILD a library of campus content on Klassmate INFLUENCE others to add content on Klassmate HELP others discover Klassmate INCREASE site usage MAINTAIN and build campusrelated social properties PROVIDE feedback and ideas on how to enhance the Klassmate experience

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A dedicated time to share progress and ideas with other CampusMates and the Boston strategy team. Feel free to share your thoughts, concerns, accomplishments, and needs.

As your on-campus needs grow, so can your on-campus team. Students specializing in journalism, photography, or video production can strengthen your team and allow you the opportunity to focus on marketing strategies and events. You are responsible for building out your own team if needed.

Ideas for promotions or marketing events will be funded by Klassmate. The budget is exible, but promotions should strive to be ecient, eective, and smart. Count on the Boston team and larger Klassmate intern team to help with events, promotions, or for anything else where help is needed. Camera equipment, design services, or anything of that nature will also be provided for your use!

www.klassmate.com

MONTHLY MEETING
A time to discuss progress on campus, goals, needs, and future initiatives.

METRICS AND MONITORING

The Boston strategy team will provide CampusMates with the information and statistics to help monitor the eectiveness of their marketing and content campaigns. You will be given tools or access to tools to see the outcome of your work allowing you to know how your campus stands in relation to the overall Klassmate marketing eort. This allows for a certain level of self-evaluation and re-direction.

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1. The ability to plan and execute entire marketing campaigns on campus 2. Data to evaluate and reference your results 3. The development of an institutional knowledge base for your university 4. Creative and managerial control to explore your marketing/career interests

5. The opportunity to shape and direct an evolving web product 6. Referable work experience and career contacts 7. Job opportunities post graduation

www.klassmate.com

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1. Monthly team outings 2. A budget for campus-team related outings 3. Occasional travel opportunities for outstanding work 4. Klassmate swag/gear 5. Personal rewards for achievements

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INTERNSHIP PROGRAM
www.klassmate.com

Media & Marketing