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INDEPENDENT FALL 08 7/24/08 3:45 PM Page 18

americas food & beverage show

who in the world


is attending?
From Canada to Chile, a number
of countries in the Western
Hemisphere will be representing
their unique flavors at the 2008 has generated more than $3.2 billion in World Trade Centers Association mes-
Americas Food & Beverage Show. reported sales for exhibitors and atten- sage of promoting peace and stability
dees. “[We had more than] 300 among nations through two-way trade,”
To see who’s attending this exhibitors last year,” Meisel adds. Meisel says.
year, visit: www.americas- “[This show has been a vehicle for “This became really the only hemi-
foodandbeverage.com/walk_ companies taking] their first steps spheric trade event.
the_world.cfm toward exporting. “It grew from a few companies who
“This show is a platform for exported less than 10 percent of their
companies to expand and goods to a major show with hundreds of
grow, and indeed, the suc- exporters and that involves organiza-
cess of the show is the num- tions such as the United States
ber of companies that get Department of Agriculture,” she adds.
picked up by big distributors “We grew to include companies from
or retail giants during the all over the country and Latin America.”
show.”
In addition to exhibitors’ LATIN FLAVOR
booths, the show floor fea- Latin America has been an important
tures an expanded beverage cornerstone of the show, she says,
pavilion, a new pavilion for because of the increasing demand for
kosher foods and 15 country Hispanic and Latino foods, as well as
pavilions. the largely forward-thinking Latin
Also, the show includes a American food industry.
Fresh Ideas Market “There has been growth in the num-
Conference Forum, the ber of Hispanic products, as well as a
Americas Chef Competition, trend of Latin food companies being
the New Products Showcase, progressive in their approach to food –
the Americas Food & from functional foods to organic foods
Beverage Awards, interna- programs,” she says.
tional buyer events and “A Latin America was a gateway to
Tribute to South Florida adding other countries, and now more
Chefs” events. than 20 countries worldwide exhibit at
the show.
GENESIS OF THE SHOW “We’re expecting more this year,”
The idea to launch an expo Meisel says.
bridging food companies “Our show is focused on Americas-
from the Americas and based companies – from Canada to
beyond began with World Chile.”
Trade Center Miami
President Charlotte Gallogly. WORKING THE FLOOR
“With Miami being the The show floor is organized by country
import/export capital of the and includes sections for kosher,
United States, Gallogly had equipment, beverages and World
the idea to promote the Trade Centers.
<<

The Americas Chef Competition is


part of this year’s show.

18 food and drink • fall 2008 • www.fooddrink-magazine.com

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