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Table 4.

1 Gender wise classification of the respondents


Gender No of Respondent Percentage 58%

Male

58

Female

42

42%

Total Source : Primary Data

100

100%

Table 4.1 shows that more than half (58%) of the respondents were belongs to the male groups and (42%) percent of the respondents were belong to the female groups. It is clearly understood that the majority of the respondents were belongs to the male groups(58%)

Table 4.2 Age wise distribution of the Respondents

Age Below 12 Years 13- 24 Years 25 35 Years 36 50 Years Above 50 Years Total Source : Primary Data

No of Respondent 3 62 28 6 1 100

Percentage 3% 62% 28% 6% 1% 100

The age of the respondent is classified in table 4.2 out of the total respondents (62%) the majority of the respondents were belongs to the age group between 13-24 years. The respondents who belongs to the age group of 25-35 years is occupied second

position(28%) and the respondents between 36-50 years(6%) and below 12 years(3%) age group ranks first and fourth place respectively the respondent who comes under the category of above 50 years(1%) ranks the last. It is clearly understand that the most of respondents are belong to the age group between 13-24 years (62%)

Table 4.3 Education Wise Distribution Of Respondents

Educational

No.Of Responents

Percentage

School leavel HSC Leavel Degree leavel Literater

10 17 69 04

10% 17% 69% 04%

Total

100

100%

Source : Primary date The education wise classification of two respondent in the table 4.3 nearly majority (69.1%) of the total responents (100) fall under the category of two graduation. The respondents who studied up to Hight secondary level (17%)And School level(10%) ranks the first & scond the Literater level respondents (4%) Rank the last it is clearly understand that two most of respondents were under graduates (69%)

occupational

No.Of Responents

Persentage

Govt Employ Private Employee Unemployed Others

13 49 18 20

13 49 18 20

Total

100

100

Source : Primary date The occupation wise classification of the respondents is presented in table 4.4 out of the total responenets the majority (49%) of the respondents are private employes the other (20.1%) and unemployed (18%) ranks second and fourth respectively. The govt employs respondents (13%) ranks the last. It is clearly understand that the most of respondents (49%) belongs to private employs Table 4.5 Income wise distribution of responents

Income

No.Of Responents

Persentage

Below Rs.3000 Rs 3001- 5000 Rs 5001-10000 Above Rs 10000

19 32 25 24

19 32 25 24

Total

100

100

Source : Primary date

The respondents income wise classification is started in table 4.5 out of the total respondents, on the first (32%) of the respondent income group is Rs 3000 Rs 5000.The respondents income group between Rs 500/- Rs 1000 and above Rs 10000 ranks fourth and faith. The respondents who belongs to the income below Rs 3000 ranks last. It is understood that the respondents who earned to income is Rs 3001 5000 is move in number(32%)

Table 4.6 Respondents opinion on Distributor Good day Advertisements

Above Good Day Biscuits Through Friends & Relatives

No of Respondent 30

Percentage 30%

Through Family Members

22

22%

Through Advertisement

32

32%

others Total

16 100

16% 100%

Source : Primary Data The respondents above good day biscuits wise classification is stated in table 4.6 out of the total respondents on the first (32%) of the respondent above good day biscuits through advertisement . The respondent above good day biscuits (30%) and third (22%) of the through family members. The respondents who belongs to the above good Day biscuits (16%) ranks last. It is understood that the majority of the respondents were belongs to the through advertisement (32%)

Table 4.7 Respondents opinion on mode of purchase point

Usually purchase Whole seller

No of Respondent 15

Percentage 15 %

Retailer

36

36%

Distributor

23

23%

Others Total

26 100

26% 100%

Source : Primary Data The respondents wise classification is stated in table 4.7 out of the total respondents, the majority (36%) of the respondents are retailer. The others (26%) and distributor (23%) ranks second and third respectively. The whole seller respondents (15%) ranks the last. It is clearly that the most of respondents (36%) belongs to retailer.

Table 4.8 Respondents opinion on duration of usage Consuming the biscuits From the Beginning No of respondents 25 percentage 25%

1 -5 Months

35

35%

6 12 Months

22

22%

Above 12 Months

18

18%

Total

100

100%

Source : Primary Data The respondents wise classification is stated in table 4.8 out of the total respondents the majority (35%) of the respondents consumed the biscuits 1 -5 months. The beginning (25%)and 6 12 months (22%) ranks second and third respectively. The consumer the biscuits for above 12 months (18%) ranks the last. It is clearly understood that the most of respondents (35%) belongs to 1 5 months.

Table 4.9 Respondents opinion on Frequency of Usage Frequently Daily No of Respondents 20 Percentage 20%

Once in week

34

34%

Twice in week

21

21%

Monthly once Total

25 100

25% 100%

Source : Primary Data The income wise respondents opinion on frequency of usage of biscuits given the table 4.9. The respondents consumed the biscuits once in week (34%). The respondents monthly once (25%) and twice in week (21%) ranks second and third respectively. The daily

consumed the biscuits respondents (20%) ranks the last. It is clearly understood that the most of respondents(34%) belongs to once week.

Table 4.10 Respondents opinion on quantum of biscuits package Quantum 75 Grams No of respondents 43 Percentage 43%

100 Grams

27

27%

150 Grams

13

13%

200 Grams Total

17 100

17% 100%

Source : Primary Data The wise respondents opinion on quantum of biscuits package is presented in table 4.10 out of the total respondents. The majority of the (43%) of the 75 grams package. The respondents (27%) pretend 100 grams package and 150 grams (13%) ranks second and third respectively. The 200 grams (17%) ranks the last . It is clearly understood that the majority of the respondents were belongs to the 75 grams (43%)

Table 4.11 Respondents opinion on monthly Expenditure pattern Monthly No of Respondents Percentage

Below Rs 50

56

56%

RS 51- Rs 100

21

21%

Rs 101 Rs 200

12

12%

Above Rs 102 Total

11 100

11% 100%

Source : Primary Data The respondents opinion on monthly expenditure is given in table 4.11. The monthly expenditure pattern is verities according to the difference group. The respondents spend below Rs50(56%). The respondents spend Rs 51- Rs 100(21%) and Rs 101 Rs 200 is (12%) ranks seconds and third respectively .The above Rs 201 respondents (11%)ranks the last. It is clearly understood that the most of respondents (56%)belongs to below Rs 50. Table 4.12 Respondents opinion Reason for porches Brand of Biscuit Colour No of Respondent 19 Percentage 19%

Quality

37

37%

Price

12

12%

Taste

32

32%

Total

100

100 %

Source : Primary Data

The respondents wise classification is stated in table 4.12. The out of the total respondents , the majority of the (37%) of quality. The respondents (32%) of the taste and (19%) colour ranks second and third respectively . The price of the biscuits (12%)ranks cast. It is clearly understood that most of respondents (37%)belongs to quality.

Table 4.13 Respondents opinion of level of satisfaction on the package of biscuits

Taste of Biscuit Satisfied

No of Respondent 55

Percentage 55%

Highly satisfied

22

22%

Dissatisfied

10

10%

No idea

13

13%

Total

100

100 %

Source : Primary Data The respondents wise classification is stated in table 4.13 out of the total respondents the majority (55%) of the respondents are satisfied. The highly satisfied (22%) and No idea (13%) ranks second and third respectively. The dissatisfied respondents (10%) ranks the cast. It is clearly understood that the most of respondents (55%) belongs to satisfied . Table 4.14 Price level of this biscuits distribution Price level of this biscuits No of Respondent Percentage

Satisfied

49

49%

Highly satisfied

21

21%

Dissatisfied

10

10%

No idea

20

20%

Total

100

100 %

Source : Primary Data The respondents feel the price of this biscuits wise classification is stated in table 4.14 . out of the total respondents . The majority (49%) of the respondents satisfied. The highly satisfied (21%) and no idea (20%) ranks second and third respectively. The dissatisfied respondents (10%) ranks the cast. It is clearly understood that the most of the respondents (49%) belong to satisfied.

Table 4.15 Satisfied with the package Distribution Respondents Satisfied with the package Yes No of Respondent 79 Percentage 79 %

No Total

21 100

21% 100 %

Source : Primary data The respondent satisfied with the package this biscuits wise classification is stated in table 4.15 out of the total respondent, majority (79%) of the respondent yes. The no

respondent (21%). It is clearly understood that the most of the respondent (79%) belongs to yes.

Table 4.16 Respondents opinion regarding the package distribution

Opinion regarding the package Satisfied

No of Respondent 50

Percentage 63 %

Highly Satisfied

17

22%

Dissatisfied Total Source : Primary data

12 79

15 % 100 %

The respondents opinion about the level of satisfaction on two Good Day biscuits brand is presented in table 4.16. The majority (50%) of the respondents satisfied. The highly satisfied (17%)respondents. The Dissatisfied respondents (12%) ranks the cast. It is clearly understood that the most of respondents (50%) belongs to satisfied.

Table 4.17 Avai any offer from your retailed shop Distribution Avai any offer from your retailed shop Yes No of Respondent 70 Percentage 70 %

No

30

30%

Total

79

100 %

Source : Primary data The respondents opinion about the availability of offers stated in table 4.17 out of the total respondents. The majority (70%) of the respondents yes. Another respondents ( 30%) No. It is clearly understood that the most of respondents (70%) belongs to yes.

Table 4.18 Respondents opinion on Availability of offers

Kind of offer do you avail Price offer

No of Respondent 38

Percentage 54 %

Product offer

32

46%

Total

70

100 %

Source : Primary data The respondents wise classification is stated in table 4.18. Out of the respondents (32%) of the respondents gets product offer and (38%) of the respondents gets price offer. It is clear that the majority of the respondent gets(38%) price offer.

Table 4.19 Any other biscuit before using this Respondents Any other biscuit before using this Yes No of Respondent 73 Percentage 73 %

No

27

27%

Total

100

100 %

Source : Primary Data The respondents consume other biscuit before using of prand is stated in table 4.19 out of the total respondents. The majority (73%) respondents yes. Another respondents (27%) is the No. It is clearly understood that the most of respondents ( 73 %) belongs to yes.

Table 4.20 Which brand did you use Respondents Which brand did you use Good Day No of Respondent 38 Percentage 38 %

Nutrient

8%

Parle

13

13 %

Others

14

14%

Total

100

100 %

Source : Primary data The respondents wise classified which brand used stated in table 4.20. Out of the total respondent ,the majority (52%) of Good day biscuits. The respondents others (19%) and parle biscuits ranks seconds and third respectively. The nutrine of the busicuts (11%) ranks the cast. It is clearly understood that the most of respondents (52%) belongs to Good Gay Biscuits