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CoffeeMarketinChina
February2012
ExecutiveSummary
CoffeeisoneofthefastestgrowingsegmentsofthebeveragesectorinChinaprojectedto growwithaCAGRofx%toytonsby20 fromztonsin20
Market
Lowcoffeeconsumptionatonly5cupspercapitaperyearprovidesrobustgrowth opportunityforcoffeeinChina
Drivers:
RisingPopulationandUrbanization
Challenges:
RisingLabourCosts HighTaxesandDuties HealthHazards
Drivers& Challenges
Trends
Competition
Company1
Company2
Company3
Company4
Company5
Company6
COFFEEMARKETINCHINA2012.PPT
MarketOverview
Global China
GrowthinCoffeeProduction
mnbags
150 100 50 0
X% x1 x2 x3 x4
20
20
20
20e
ProductionbyVariety
mnbags
100 80 60 40 20 0
RegionalProduction(20)
B x3 mnbags
60
A x2 y1 y2
z4 z2 z1 z3
x1
x4 y3 y4
40 20 0
20
Source:
20
20
20
COFFEEMARKETINCHINA2012.PPT
DespitearelativelylowshareofcoffeesalesChinesecoffee marketisexpectedtowitnessarobustgrowth
DomesticCoffeeMarket Overview
CoffeemarketinChinaisexpectedtogrowfromx thousandtonsin20 toythousandtonsby20
CoffeedemandinChinaisincreasingatarateofz%toy% peryearcomparedtoaaworldaverageofmerex%
CoffeeMarketGrowth Production
000tons
300 200 100 0
x2 Z%
XProvinceisthemajorcoffeegrowingregionin ChinaproducingonlyYvarietyofcoffee
Xaccountsfory%ofthecoffeebeanproductioninChina
_ ZProvinceisthemajorproducerofXcoffeewithanannual productionofytons
x1 20 20e
CoffeeProductionHubsinChina
HotDrinksMarketShare(20)
x1 A B C x2 X Z
x3
Source: COFFEEMARKETINCHINA2012.PPT
Chinesecoffeemarketaccountedforatradesurplusofover USDymnin20
CoffeeMarket ExportsunderHSCodes
USDmn
150
CountrywiseSegmentation Y% x4 Z% x4 x3 x8 x5 x6 x7 x4 x3 x2
Country1 Country2 Country3 Country4
100 50 0
x1
x2
x1
20
20
20
20
20
CoffeeMarket ImportsunderHSCodes
USDmn Country1isthelargest exporterofcoffeeto Chinaaccountingforx% ofChinascoffee imports
80 60 40 20 0
Y% y3 y2 y4
CountrywiseSegmentation Z% y5 y8 y6 y5 y7 y1 y2
Country1 Country2 Country3 Country4 Country5 Country6 Country7 Country8
y1
y4
y3 20 20 20 20 20
Source: COFFEEMARKETINCHINA2012.PPT
CountrywiseSegmentation Y% x2 x3 x4 x5 x4 x3 x2 x5 x1 x6
Country1 Country2 Country3 Country4 Country5 Country6
x1
2006
2007
2008
2009
2010
CoffeeMarket ImportsunderHSCodes
000tons
40
Y%
CountrywiseSegmentation Z% y5 y5 y6 y3 y4
Country1 Country2 Country3 Country4 Country5
30 20 10 0
y1
y2
y3
y4
y2
Country6
Source: COFFEEMARKETINCHINA2012.PPT
Note:
Drivers&Challenges Summary
Drivers
RisingPopulationandUrbanization RisingDisposableIncome ChangingLifestyles YoungPopulationDriveCoffee Demand LowPerCapitaConsumption
Challenges
RisingLabourCosts TaxesandDuties HealthHazards
COFFEEMARKETINCHINA2012.PPT
Risingpopulationandrapidurbanizationtoactasthemajor growthdriverforthecoffeemarketinChina
RisingPopulationandUrbanization
Finding1 Finding2 Finding3 Finding4
Impact
RiseinPopulation
mn
1,500 1,000 500 0
Z% z1 x1 z2 x2 z3 x3 z4 x4
A y1 20 y2 20 y3 20e y4 20e
Source: COFFEEMARKETINCHINA2012.PPT
Risingdisposableincomeleadingtogreaterspending increasedemandfrombrandedretailoutlets
RiseinDisposableIncome
Finding1 Finding2 Finding3 Finding4
Impact
UrbanDisposableIncome
USDbn
20,000
UrbanConsumerSpending
USDbn y3 Z% y2 y1 20 20e 20e
x3 Z%
15,000
x2
10,000 5,000 0
x1
1,000 0
20
Source:
20e
20e
COFFEEMARKETINCHINA2012.PPT
10
Rapidlychanginglifestyleisamajorcontributortothe growthofcoffeemarketinChina
ChangingLifestyles
Finding1 Finding2 Finding3 Finding4
Impact
ShareofSpending
% 100% 80% 60% 40% 20% 0%
Source:
x1
x2
y1
y2 20e
COFFEEMARKETINCHINA2012.PPT
20
11
Lowlevelofpercapitaconsumptionprovidesahuge opportunityforgrowthtothecoffeemarketinChina
LowPerCapitaConsumption
Finding1 Finding2 Finding3
Impact
PerCapitaCoffeeConsumption
No.ofCups x1 1,500 x2
1,000 500 0
x3
x4
x5
x6
x7
Finland
Source:
Denmark
Austria
France
Germany
USA
Japan
Korea
CoffeeConsumption=Percapitaperyear COFFEEMARKETINCHINA2012.PPT
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FavorabledemographicsinChinatoleadtothegrowthof thecoffeemarket
YoungPopulationDriveCoffeeDemand
Finding1 Finding2 Finding3
Impact
Demography AgeSplit(20)
A B C x1 Young populationis theprimary targetofthe coffeeretail outletsin China
MajorAttractionsofCoffeeOutlets
x3 x2
99%
MajorPurposesServed
X
Source:InternationalCoffeeOrganisation COFFEEMARKETINCHINA2012.PPT
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Highcostoflabourisoneofthemajorchallengesfacedby thecoffeemarketinChina
RisingLabourCosts
Finding1 Finding2 Finding3
Impact
LabourCosts EmergingAsia
0 500
Country1 Country2 Country3 Country4 Country5 Country6 Country7 Country8 Country9 Source: x9
1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 5,500 6,000 USD x1
x2 x3 x4 x5 x6 x7 x8
Xxx
Note::PercapitaAverageAnnualSalaryhasbeenconsidered COFFEEMARKETINCHINA2012.PPT
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Trends Summary
RetailChainExpansion
Key Trends
InvestmentPlans RisingDemandfor InstantCoffee
COFFEEMARKETINCHINA2012.PPT
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Highendretailchainexpansionhasemergedasamajor trendinthecoffeemarketinChina
RetailChainExpansion
Finding1 Finding2 Finding3 Finding4
MajorCoffee outletstoexpand theiroperationsin theChinamarket
StarbucksExpansionPlan
Outlets
1,500 1,000 500 0
GrowthofRetailSegments(20)
%
40 30
x2 Z%
x2 x1 x3 x4
x5 x6 x7
x1
20 10 0
20
Source:
20e
16
CoffeemarketinChinaiswitnessingarapidriseindemand forinstantcoffee
RisingDemandofInstantCoffee
Finding1 Finding2 Finding3 Finding4
RisingPopularityof InstantCoffee
ProductInnovation
InstantCoffeeMarket(20)
CompanyA
BrandX
x2
CompanyB
BrandY
x1
A B
Source: COFFEEMARKETINCHINA2012.PPT
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MajorPublicCompanies Summary
Net Profit
45,000 40,000 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 5,000 10,000
SizeoftheBubblerepresentsMarket CapitalizationinUSDbn
x1
x2
Total Income
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 11,000 12,000 13,000 14,000 15,000 16,000 17,000 18,000
Company1
Company2
Source: COFFEEMARKETINCHINA2012.PPT
Note:
18
DomesticCompany Company 1
CompanyInformation
CorporateAddress TelNo. FaxNo. Website YearofIncorporation TickerSymbol StockExchange AddressLine
Locations China
19 Xxx Yyy
ProductsandServices
Category Beverages InstantNoodles Services Products/Services Product1,Product2,Product3 Product1,Product2,Product3 Service1,Service2,Service3 Headquarters
KeyPeople
Name Person1 Person2 Person3 Person4 Designation Designation1 Designation2 Designation3 Designation4
Source: COFFEEMARKETINCHINA2012.PPT
19
DomesticCompany Company 1
FinancialSnapshot
TotalIncome USDmn
3,000 2,000 1,000 0
KeyRatios
A Y Profit USDmn
150
Particulars ProfitabilityRatios OperatingMargin NetMargin ProfitBeforeTaxMargin ReturnonEquity ReturnonCapitalEmployed ReturnonWorkingCapital ReturnonAssets ReturnonFixedAssets CostRatios Operatingcosts(%ofSales) Administrationcosts(%ofSales) Interestcosts(%ofSales) LiquidityRatios CurrentRatio CashRatio LeverageRatios DebttoEquityRatio DebttoCapitalRatio InterestCoverageRatio EfficiencyRatios FixedAssetTurnover AssetTurnover CurrentAssetTurnover WorkingCapitalTurnover CapitalEmployedTurnover Improved Decline yoy change (20 ) 20 20 20 20
x4 x1 x2 x3
100 50 0
20
20
20
20
FinancialSummary
ThecompanyincurredanetprofitofUSDxmninFY20,as comparedtonetprofitofUSDymninFY20 ThecompanyreportedtotalIncomeofUSDymninFY20, registeringanincreaseofx%percentoverFY20 ThecompanyearnedanoperatingmarginofypercentinFY20 a decreaseofxpercentagepointsoverFY20 ThecompanyreporteddebttoequityratioofxinFY20 an increaseofypercentoverFY20
FinancialSummary
Indicators
MarketCapitalization(USD) TotalEnterpriseValue(USD) EPS(USD) PERatio(Absolute) Source:
Value(dd/mm/yy)
x1 x2 x3 x4
COFFEEMARKETINCHINA2012.PPT
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DomesticCompany Company 1
KeyBusinessSegments
A
100% 80% 60% 40% 20% 0%
KeyGeographicSegments
C 100% 50% 0% 20 A X%
x1
y1
z1
n1
Thecompanysgeographic reportablesegmentisA
x2 x3 20
y3
y2
z3
z2
n2 n3 20
20
20
KeyRecentDevelopments
Description Overview News Companyisprimarilyamanufacturerofbeverageandinstantfood products.Itoperates inxprovincesofChinathroughdifferentchannelsofsalesanddistributionpoints. CompanyplanstoraiseitsdistributionchannelsinChinafromx1tox2 Newbusiness Duetoincreasedproductioncapacityanddistributionchannelscapitalspendingofthe companyisestimatedtobearoundUSDzmn Company1operatesasasubsidiaryoftheY
ShareHoldingpattern
Source:
COFFEEMARKETINCHINA2012.PPT
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Growingpopularityofinstantcoffeeandrapidexpansionof retailoutletswillleadtorobustgrowthofcoffeemarket
CoffeeproductionisexpectedtogrowwithaCAGRofZ%fromXtonsin20 toYtonsin20
Opportunitiesinthe Market
Risingpopulationand urbanizationcoupled withariseindisposable incomearemajorgrowth driversforthecoffee marketinChina Changinglifestyleand risingdemandamong youngpopulationare majorcontributorstothe growthofthecoffee marketinChina Lowpercapitacoffee consumptionprovidesa scopeforgrowththus actingasamajorgrowth driverforthecoffee marketinChina
000tons
300 200 100 0
MarketSize
x2 Z%
Competitive Landscape
Coffeemarketin Chinaisdominated byforeignretail coffeeplayers Withretailcoffee chainsgainingrapid popularity,retail playersdominatea greatershareofthe coffeemarketin China Playersare diversifyinginto instantcoffeewitha viewtocapture greatermarket share
22
x1 20 20e
COFFEEMARKETINCHINA2012.PPT
Thankyoufortheattention
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COFFEEMARKETINCHINA2012.PPT
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