iPOTT

Getting you there

15-Feb-12

Lets go ONLINE!

Go Goal
Set, Get, Go
To visit this blog Click here. iPOTT being an end to end provider of innovative and cost effective services in the areas of knowledge management, sales enablement and consulting offers a unique and unbiased platform for software product companies worldwide to reach their target markets

World Wide Web has grown tremendously since its commercialization in 1998. With it, several dot com companies emerged and new range of business models were conceived to enable better connectivity and exchange of information. Today, the situation is such that if you own a company and you do not have a website, you are not trendy but obsolete in your approach. Moreover having just a website is not adequate as new ways of internet marketing and ecommerce has evolved. What one must realize is that there are not just sellers out there but a large number of buyers as well. Product selling may be targeted at companies and individuals. Internet is one place where the product can be perceived in a highly neutral and unbiased manner. However market segmentation of internet users is a difficult thing to achieve as World is flat on internet and it is not just one locality you are addressing but different nations. There is active research going on to understand customer behavior and buying trends, but there are always new entrants who could pose challenges. Moreover the search for products will be based on a few search strings and not merely based on company or brand names. Looking at it in a positive way, competing with brand names will comparatively reduce depending on the product offerings. Perhaps, presenting the product with right mix of features and benefits will help initially in reaching out to buyers expectations. Now that the product is ready, the website is ready and the pitch on product is ready, it is critical to find places on web where buyer activities are more. Studies indicate that Social

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Getting you there media is an effective tool for this. It involves using blogs, podcasts, videos, social networks and even wikis. By participating in these activities awareness about products and company could be spread. Therefore, having interactions on other websites add to visibility of a product on internet. Tapping potential customers once they start adding to that extra traffic on the website is even more critical. Even an image turns out to be critical sometimes as wrong image could send wrong message to the first time visitor who could have been a potential client. Ambience and material presented on web pages matter. It is reflective of professionalism and creativity incorporated in developing the product. The overall message is that Internet has shrunk the world, and going online is like stepping into a world of opportunities. It is upto the product company to realize this advantage and exploit it by developing effective means to attract customers.

Go Goal
Set, Get, Go
To visit this blog Click here. We have blogs targeting a range of audience starting from potential product innovators to CEOs Audience interested in knowing about Marketing Strategy, Indian IT trends and Best Practices to be adopted while kick-starting company can utilize the information provided in these blogs Technology Trends CEO Speak

www.ipott.com info@ipott.com

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DN: 012/GG/2012 V1.0

Copyright 2012 iPOTT