[15:53:09] ysbq: okay guys [15:53:18] aleeismail: guys?

[15:53:37] ysbq: so far there are three people so we are gonna wait 5 min [15:53:46] ysbq: sue 888 is here that is nice [15:53:53] sue888: thanks [15:55:27] aleeismail: just got disconnected [15:55:29] aleeismail: im here now [15:57:29] ysbq: ok [15:57:48] aleeismail: guys BPP book we are following? or Kaplan? [15:59:10] ysbq: i am using bpp , kaplan is fine [15:59:13] sue888: I am using EW [15:59:25] aleeismail: EW is very broad [15:59:34] aleeismail: even more than BPP I reckon [15:59:35] ysbq: u are gonna go by syllabus contents so no worry [15:59:37] sue888: how about the revision kit [15:59:45] sue888: I am not sure which one to buy [15:59:50] aleeismail: Past papers [15:59:54] ysbq: yeah [16:00:18] aleeismail: if some one organises the past papers according to topics then it wll be our kit [16:00:27] sue888: ok [16:00:41] sue888: ANY suggestion on revison kit [16:00:44] aleeismail: :) [16:00:48] sue888: BPP or Kaplan [16:00:57] ysbq: ok since it is the first session , i am gonna share some links [16:00:58] aleeismail: BPP is good for theory [16:01:18] aleeismail: :) [16:01:33] ysbq: examiner guidance [16:01:35] ysbq: http://www2.accaglobal.com/students/acca/exams/p3/exam_int/ [16:01:50] ysbq: examiner approach to p3

[16:01:51] ysbq: http://www2.accaglobal.com/students/student_accountant/archive/2007/76/2879726 [16:02:03] ysbq: P3 examiner's approach interview [16:02:11] ysbq: http://www2.accaglobal.com/learningproviders/tuition_provider/interviews/professional/p3_intervi ew [16:02:25] sue888: for sure exam article and past exam papers - we have to read and practice [16:02:38] ysbq: {sue888} yeah [16:02:43] sue888: which are available on website [16:02:45] aleeismail: practise lots of them [16:02:49] ysbq: P3 examiner's analysis interview [16:02:53] ysbq: this is important [16:03:00] ysbq: http://www2.accaglobal.com/learningproviders/tuition_provider/analysis_interviews/professional/ p3 [16:03:20] aleeismail: will read it [16:03:31] ysbq: exam presentation [16:03:33] ysbq: http://www2.accaglobal.com/pubs/learningproviders/approved_learning/benefits/teachers_confer ences/2011/glomar2011/p3_2011conf_pres.pdf [16:03:56] ysbq: these things u can read at ur convenience [16:04:20] sue888: Do you have other websistes apart from accaglobal? [16:04:23] ysbq: the topic for today is Strategic Position [16:05:23] ysbq: {sue888} i have for content like books and papers [16:05:43] sue888: k [16:05:45] ysbq: https://sites.google.com/site/accastudymaterial/accap1 [16:05:55] ysbq: http://www.emilewoolfpublishing.com/ [16:06:08] ysbq: but they are 2011 [16:06:44] ms1689: Hello [16:07:01] ysbq: Strategic Position- examiner's favourite and he gives a of importance to this topic [16:07:04] ysbq: {ms1689} hi [16:07:07] ysbq: join in [16:07:11] sue888: first one didn;t work for me

[16:07:23] sue888: site google [16:07:28] sue888: 2011 is fine for now [16:07:44] sue888: I don't think there is any big change [16:07:45] ysbq: https://sites.google.com/site/accastudymaterial/accap1 [16:07:51] ysbq: copy and paste [16:08:24] ysbq: ok what is strategy? [16:08:32] sue888: got it [16:08:34] sue888: thanks [16:08:45] ysbq: ok what is strategy? [16:09:19] sue888: short- long term plan [16:09:34] aleeismail: Plan to achieve a specific goal [16:09:36] sue888: i meant - long term ppan [16:10:04] ysbq: ok plan to meet a specific goal [16:10:11] ysbq: what goal [16:10:22] aleeismail: wealth maximisation [16:10:22] ysbq: and what plan entails [16:10:30] aleeismail: or profit maximise [16:10:40] aleeismail: steps? [16:10:47] ysbq: {aleeismail} ok that is good for profit oriented ones [16:11:20] ysbq: i have got a definition [16:11:51] sue888: long term goals and objectives of an enterprise [16:12:35] ysbq: stratgy is a plan to achieve the objectives of an organisation that are linked to it mission. and this mission is the driving force and direction [16:12:50] sue888: adoption of actions and allocation of resources to achieve the goals [16:13:16] aleeismail: mission is the refined form of vision? [16:13:17] ysbq: so if a company is profit oreinted it mission is shareholder wealth maximazation [16:13:20] ysbq: yes [16:13:28] ysbq: {sue888} yes [16:13:48] ysbq: {sue888} adoption of actions and allocation of resources - is infact planning [16:13:57] ysbq: got that

[16:14:06] ms1689: mission is the process they follow in order to achieve the plan, for example raising finance [16:14:36] ysbq: {ms1689} wow u are mixing it up man [16:15:17] sue888: {ms1689} mission is not the process of--[16:15:30] aleeismail: mission is further to vision [16:15:35] aleeismail: as far as i knw [16:15:36] sue888: mission is final goal of a co, [16:15:42] ms1689: gotcha...mission is the final goal? [16:15:47] ysbq: raising finace is there to make the strategy workable and the strategy is followed to achivve the objectives that support mission [16:16:02] sue888: {ms1689} I think so [16:16:13] ysbq: {ms1689} yes [16:16:28] ysbq: all organisation have mission and vision statements [16:16:56] aleeismail: like mission statement of honda would be to provide quality cars [16:17:07] aleeismail: and of corolla would be to provide economy cars right? [16:17:31] ysbq: i will be satisfied customer for that sake [16:17:56] ysbq: quality car is an objective of production [16:18:15] ysbq: it will - i meant [16:18:39] sue888: {aleeismail} i intend to agree with you on honda mission [16:18:52] sue888: its possible [16:19:02] aleeismail: quality cars will then be a vision of Honda if not mission? [16:19:07] aleeismail: what about rolls ryce [16:19:15] ysbq: ok can we move on [16:19:42] ysbq: if every one is clear [16:19:57] aleeismail: mission vs vision if you can elaborate more plz [16:20:04] sue888: top- cars for rolss ryce [16:20:19] sue888: with status [16:21:24] ysbq: like mission would be shareholder wealth maximization while vision would be to be a market leader or to be a world standard [16:21:47] aleeismail: mission quantifiable? [16:21:49] sue888: mission- final gola, vision-where you see u company in market place

[16:22:00] aleeismail: where you see or want to see? [16:22:18] sue888: you want to see [16:22:21] sue888: will be ok [16:22:27] aleeismail: perhaps [16:22:53] ysbq: {aleeismail} yeah to some extent [16:23:00] sue888: your vision of you in few years time [16:23:01] aleeismail: ok [16:23:13] ysbq: can we move onn [16:23:14] aleeismail: A qualified accountant ;) [16:23:19] aleeismail: yes [16:23:22] sue888: :) [16:23:25] ysbq: ;) [16:23:48] ysbq: what are goals objectives and targets [16:23:50] ysbq: ? [16:24:06] ysbq: and how they are linked to mission [16:24:32] aleeismail: confused... [16:24:41] ysbq: {aleeismail} ? [16:24:47] ysbq: {aleeismail} abt what [16:24:47] ms1689: objective is an aim? [16:24:58] aleeismail: goal and target [16:24:59] sue888: you should set up obectives to achive your mission [16:25:02] aleeismail: arent both same? [16:25:09] ysbq: {sue888} yes good [16:25:22] aleeismail: cant we set up targets to meet the mission? [16:25:41] ysbq: {aleeismail} wait i will clear i on it [16:25:46] sue888: targets is in funciton level for example [16:25:53] ysbq: {sue888} excellent [16:25:56] ysbq: like kpis [16:25:59] aleeismail: like budgetary targets? [16:26:00] ysbq: KPIs

[16:26:10] aleeismail: target is clear :) [16:26:24] sue888: yes [16:26:33] ms1689: target an mission sound the same to me. [16:26:48] sue888: maybe not [16:26:52] aleeismail: target is the step to mission [16:26:59] sue888: good one [16:27:05] aleeismail: without setting targets you cant move on to mission [16:27:06] aleeismail: right? [16:27:08] ysbq: clear ur equation here [16:27:14] sue888: yes [16:27:26] ysbq: vision-mission-goal-objectives-target [16:27:34] ysbq: top-botton [16:27:37] sue888: you need to small steps to reach big objectives [16:27:42] ysbq: yes [16:27:44] aleeismail: {sue888} yes [16:28:06] ysbq: ok lets take an example of p3 [16:28:14] aleeismail: some examples on goals and objectives? [16:29:41] ysbq: target would be to complete a part of syllabus in a given time , objective would be to complete the all syllabus that would fulfill the goal of passing p3 exam [16:30:04] ysbq: while the mission would be to be a qualifies acct, [16:30:19] aleeismail: and vision? [16:30:41] ysbq: and vision would be to benefit the clients and public at large by fair practice [16:30:43] ysbq: ;) [16:30:55] ysbq: anyone disagrees [16:31:10] aleeismail: now im confused between target and objective [16:31:11] aleeismail: :( [16:31:23] sue888: I will be working for one of the 4 audit firm [16:31:24] aleeismail: objective is a broader term? perhaps? [16:31:29] sue888: is my vision [16:31:31] sue888: eg

[16:31:49] sue888: iwll be partner of a/c firm [16:32:05] aleeismail: thats mission [16:32:05] sue888: will be my vision. eg [16:32:30] sue888: we already agreed target is at the bottom [16:32:38] ysbq: {sue888} yes [16:32:43] aleeismail: ok [16:33:04] sue888: {ysbq} agreed [16:33:13] ysbq: good [16:33:35] ysbq: now these should be SMART [16:33:49] sue888: s- specific [16:33:53] ysbq: yes [16:33:55] sue888: M- measuable [16:33:57] aleeismail: measureable [16:33:58] ysbq: ok [16:34:07] aleeismail: achievable [16:34:07] sue888: A- agreed, [16:34:44] ysbq: {sue888} :no: [16:34:47] aleeismail: time bound? [16:34:48] sue888: R- reasonable? [16:34:49] ysbq: {aleeismail} right [16:34:50] sue888: not sure [16:34:57] sue888: {aleeismail} yes [16:34:58] ysbq: achieveabel [16:35:09] sue888: within a time limit [16:35:09] aleeismail: realistic [16:35:21] sue888: {aleeismail} yes [16:35:24] ysbq: y [16:35:25] sue888: realistic [16:35:29] ysbq: T ? [16:35:35] sue888: Time limit

[16:35:40] aleeismail: {ysbq} ? [16:35:44] ysbq: time related [16:35:45] sue888: yes [16:35:57] ysbq: or timely as u can say that also [16:36:06] sue888: you set a goal have to set up a time frame as well [16:36:12] aleeismail: {ysbq} yes [16:36:26] ysbq: {sue888} yes as they say time is money [16:36:36] aleeismail: i have a time frame to complete acca within this year [16:36:44] aleeismail: hope its realistic ;) [16:36:45] sue888: me 2 [16:37:04] ysbq: and any target / goal / objective is only meaning ful if it is complated timely [16:37:12] aleeismail: yes [16:37:31] aleeismail: if i would have come here on chat session one hour late it would be no benefit [16:37:59] ysbq: ;) [16:38:09] aleeismail: :d [16:38:18] sue888: yes, you would, you could read the chat history [16:38:22] sue888: but we don't want that [16:38:35] aleeismail: yes thats just procrastinating ;) [16:38:37] ysbq: ok what are the levels of strategies [16:38:44] ysbq: ? [16:38:48] aleeismail: operational [16:38:50] aleeismail: functional [16:38:53] sue888: corp [16:38:53] aleeismail: strategic [16:38:56] sue888: business [16:39:03] sue888: function [16:39:17] aleeismail: my bad [16:39:41] ysbq: yes [16:40:08] ysbq: what is a corporate strategy

[16:40:39] ysbq: anybody? [16:40:48] aleeismail: how to stay in market? [16:40:56] aleeismail: or how to retain market share? [16:41:06] ysbq: {aleeismail} that is business [16:41:10] aleeismail: or take overs? [16:41:34] aleeismail: curtailments closures? [16:41:46] sue888: which business you want to be in [16:41:58] ysbq: {sue888} yes [16:41:58] aleeismail: {sue888} ok [16:42:26] ysbq: like virgin group has a corporate strategy of diversification [16:42:43] ysbq: going into different markets [16:42:45] aleeismail: like nestle in Pakistan [16:42:51] aleeismail: diversify [16:43:20] sue888: it is more industry related instead of market related, I think [16:43:23] aleeismail: juices, food products, bottled water etc [16:43:39] aleeismail: industries operate in market [16:43:57] aleeismail: market is the broader umbrella [16:43:58] sue888: k [16:44:17] aleeismail: if im not wrong ysbq [16:44:18] aleeismail: ? [16:44:29] sue888: {aleeismail} I perceived your example differently [16:44:49] sue888: I think you want to say Nstle went into Pakistan [16:44:50] aleeismail: and I perceived your question differently [16:44:55] aleeismail: No [16:44:58] sue888: k [16:45:08] aleeismail: it went into different products like it wasnt in Water before [16:45:16] sue888: yes [16:45:22] sue888: that is diversification [16:45:25] aleeismail: now it has dairy products, juices, so much [16:45:27] ysbq: yes

[16:45:30] aleeismail: {sue888} yes [16:45:42] ysbq: diversification from dairy [16:45:56] ysbq: but it is related [16:46:05] ysbq: to food industry [16:46:22] aleeismail: You mean if an airline goes to food industry [16:46:26] aleeismail: what is it then? [16:46:34] aleeismail: so this is expansion? [16:46:43] ysbq: yes it will be called unrelated diversification [16:46:52] aleeismail: i mean Nestle expanded? [16:47:00] ysbq: yeah i expanded [16:47:17] ysbq: ok lets get back to topic [16:47:20] aleeismail: expansion= staying in industry but growing [16:47:22] aleeismail: ok [16:47:51] ysbq: {aleeismail} oh God u are mixing things up [16:47:58] ysbq: expansion has its ways [16:48:02] aleeismail: yes i think so [16:48:06] aleeismail: like [16:48:08] ms1689: I think diversificatin would be expanding into different market areas [16:48:20] sue888: conglomerate [16:48:32] sue888: will be called [16:48:57] sue888: one company has interest in unrelated industries [16:49:04] ms1689: like virgin group are into transport, telecommunication, sport, etc [16:49:06] aleeismail: alright [16:49:17] aleeismail: like TaTa in India [16:49:22] ysbq: yes [16:49:48] ysbq: corporate-business - operational [16:49:52] ysbq: thats the tree [16:50:19] ms1689: {ysbq} tree for what? [16:50:23] aleeismail: three* [16:50:25] aleeismail: he means

[16:50:29] sue888: for stratedy [16:50:33] sue888: atrategy [16:50:37] sue888: strategy [16:50:40] sue888: finally [16:50:43] aleeismail: ;) [16:50:48] ysbq: corporate is concerned which industy u wanna be in [16:50:57] aleeismail: got it [16:51:11] ysbq: business is concerned which market u wanna be in [16:51:36] aleeismail: examples plz [16:51:44] aleeismail: for business strategy [16:51:44] ysbq: and operational is managing the resources for completing the business strategy [16:52:16] sue888: you want to be cost leader or differentiaiton [16:52:28] sue888: your self from your competitor [16:52:39] sue888: to win your customers [16:52:42] aleeismail: {sue888} what is that example of? [16:52:47] sue888: yes [16:53:00] sue888: business strategy [16:53:16] aleeismail: so that you end up making margins and staying in the market? [16:53:19] aleeismail: something like that? [16:53:23] ysbq: {aleeismail} like pepsi cola will have a business strategy of being a market leader in beverage industry [16:53:32] ysbq: got that [16:53:37] aleeismail: alright [16:53:54] aleeismail: is that related with mission? [16:53:57] aleeismail: pardon me [16:54:06] ysbq: corporate stragegy is that it is gonna do business o crisps like lays and cheetos [16:54:26] ysbq: every thing is related to mission [16:54:47] ysbq: every one agrees [16:54:49] aleeismail: Business strategy felt more closer to mission. [16:54:53] aleeismail: yes

[16:55:27] sue888: {ysbq} not exactly [16:55:47] ysbq: do u know Lays crips [16:55:49] sue888: but close [16:55:52] ysbq: {sue888} ? [16:55:53] sue888: yes [16:55:58] ysbq: that is a part of pepsi [16:56:03] aleeismail: yes [16:56:14] sue888: your point is? [16:56:17] sue888: {ysbq} [16:56:26] aleeismail: corp strategy he is defining [16:56:40] ysbq: my point is that their main business was beverage [16:56:59] sue888: got that [16:57:00] aleeismail: yes [16:57:01] ysbq: so they made a corpoarte startegy of going into crips business [16:57:09] aleeismail: :) [16:57:10] sue888: ok [16:57:12] aleeismail: crystal clear [16:57:13] sue888: agreed [16:57:19] ysbq: thanks lot [16:57:30] aleeismail: welcome [16:57:32] aleeismail: :) [16:57:33] sue888: otherwise they wouldn't have entered into crisps market [16:57:43] ysbq: y [16:57:47] ysbq: yes [16:57:53] aleeismail: otherwise they wouldhave focused on the beverage to make it competitive [16:57:55] aleeismail: and low price [16:57:57] aleeismail: if im not wrong [16:58:06] sue888: but it is mission related - corp strategy? [16:58:21] ysbq: okay what are the ellemets of staretgy management? [16:58:21] sue888: they entered into cirsps market

[16:58:23] sue888: eg [16:58:32] aleeismail: Everything we are doing is to achieve the mission [16:58:36] ysbq: {sue888} yes [16:58:41] aleeismail: we are here today at chat session to achieve ACCA [16:58:51] ysbq: good [16:58:59] ysbq: now ellemets of staretgy management? [16:59:04] ysbq: by JSW [16:59:37] ysbq: anybody? [16:59:46] ysbq: they are 3 [16:59:51] aleeismail: lenses? [16:59:55] ysbq: nope [17:00:10] sue888: strategic position [17:00:15] sue888: choices [17:00:19] ysbq: yes [17:00:20] aleeismail: action [17:00:23] sue888: strategicy into action [17:00:32] ysbq: exactly [17:00:44] ysbq: now can any one explain [17:00:53] aleeismail: position is where we stand today [17:01:07] aleeismail: choices are the alternatives we have to achieve [17:01:07] sue888: informaiton gathering period [17:01:07] ysbq: what is strategic position analysis [17:01:24] ysbq: it is also called as-is analysis [17:01:26] aleeismail: SWOT? [17:01:42] ysbq: {aleeismail} just the general discussion [17:01:48] aleeismail: ok [17:02:52] ysbq: it means where the enitty stands what is it envirnment and what are its influnees on environment in ways of products [17:02:54] ysbq: etc [17:03:07] aleeismail: and rivals etc?

[17:03:11] sue888: enviroment [17:03:16] ysbq: yes [17:03:27] sue888: stratgic capability of yoru company [17:03:30] ysbq: {sue888} means rivals, maarkets etc [17:03:34] sue888: expectations and purposes [17:03:54] aleeismail: isnt sue getting into SWOT analysis? [17:04:06] aleeismail: studying ur weakness strength? [17:04:07] sue888: could be used [17:04:26] aleeismail: {sue888} ok [17:04:29] ysbq: {sue888} yes u are using the SWOT to go in the depth of analysis [17:04:33] aleeismail: :yes: [17:04:53] ysbq: ok lets discuss SWOT for that sake [17:04:58] aleeismail: ok [17:05:00] ysbq: can we do that [17:05:05] aleeismail: yes why not [17:05:12] sue888: this will be what u need to do to know your stragic position stafe [17:05:27] sue888: stage [17:05:27] ysbq: yes [17:06:14] ysbq: but it is macro-level analysis [17:06:24] aleeismail: broader scope? [17:06:27] ysbq: yes [17:06:33] aleeismail: external analysis? [17:06:39] ysbq: yes [17:06:47] aleeismail: ok :yes: [17:07:05] ysbq: like eg the ecomnoic variables of a economy [17:07:13] sue888: all the 3 factors I mentioned will be done in strategic positoning [17:07:15] aleeismail: governement [17:07:20] ysbq: yes [17:07:21] sue888: according to EW [17:07:36] aleeismail: {sue888} which factors

[17:07:49] aleeismail: ? [17:08:09] sue888: the environment [17:08:17] sue888: stragic capability of the entity [17:08:18] aleeismail: ok [17:08:24] sue888: expectation and purposes [17:08:42] sue888: It is sort of SWOT analysis [17:08:42] aleeismail: we will study these three to understand our position? [17:09:01] sue888: Enviromnment- threats and oppportunity for you [17:09:07] ysbq: {sue888} yes [17:09:17] sue888: capability - strength and weakness [17:09:34] aleeismail: should I write down those steps in my notes? [17:09:49] ysbq: oh i am sorry i thought u people are talking abt PESTEL [17:09:57] aleeismail: no not that [17:09:58] sue888: yes [17:10:04] aleeismail: didnt go there yet [17:10:08] ysbq: SWOT is internal analysis [17:10:12] ysbq: not external [17:10:23] sue888: sort of [17:10:26] ysbq: PESTEL is external [17:10:27] aleeismail: but OT will be external [17:10:35] aleeismail: SW will be internal [17:10:42] sue888: yes [17:10:44] ms1689: {aleeismail} yes [17:10:50] sue888: I said sort of [17:11:02] aleeismail: ok [17:11:09] ysbq: but it is linked to organisation, the opppourtunites specific to that entity and the threats specific to it [17:11:10] aleeismail: :yes: [17:11:43] aleeismail: that makes sense [17:11:44] ms1689: the oportunities and threats are affects by external factors

[17:11:47] sue888: basically threat and opportunity from markets [17:12:02] aleeismail: ok SWOT is internal [17:12:14] ysbq: here is the top to bottom flow - economy-indutry-market-enity-resources [17:12:26] ysbq: entity [17:12:27] aleeismail: this is flow of...? [17:12:55] ysbq: well how do u explore the current position [17:13:06] ysbq: u do PEStel on ecomony [17:13:08] aleeismail: entity is at start? [17:13:50] aleeismail: o sory, ignore that [17:14:07] ysbq: the entity is in a market which is in an indutry and there are several industries in economy [17:14:18] ysbq: got that [17:14:35] aleeismail: yes [17:14:38] ysbq: let me give u an example [17:14:41] aleeismail: :yes: [17:14:58] ysbq: suppose Sue888 is running a compnay in UK [17:15:06] sue888: lol [17:15:15] sue888: :yes: [17:15:16] aleeismail: i had hard time lol-ing [17:15:18] ysbq: and she wants to come to pakistan to do business [17:15:19] aleeismail: but now ill lol [17:15:32] aleeismail: shes welcome here [17:15:32] aleeismail: ;) [17:15:42] ysbq: she will analyse the economy With PESTEL [17:15:50] ysbq: and sees the pros and cons [17:16:00] aleeismail: isnt econonmy a part of PESTEL? [17:16:09] ysbq: yes [17:16:15] aleeismail: i mean how she will analyse economy using PESTEL? [17:16:41] sue888: economy is part of PESTEL [17:16:45] aleeismail: When she has done PESTEL, she would have analysed all factors like technological and political whatever the PESTEL covers

[17:16:46] sue888: I think [17:16:53] ms1689: {ysbq} she will analyse the market using pestel [17:16:56] aleeismail: yes its a part [17:17:22] ysbq: like she will see the GDP , The inflation rate , the public debt, intrst rate and taxation and balance of payments [17:17:41] aleeismail: and all that would be done if she does the PESTEL [17:17:43] aleeismail: true that? [17:18:48] aleeismail: I mean why ur focusing on just analysing the economy? [17:18:59] ms1689: {aleeismail} after PESTEL is done, she would know whether her company has a market in Pakistan. [17:19:00] ysbq: like she will see the inflation is 14% the interst rate are 12% and the security situation is not conducive for business and the utilities are quite expesnive and non -existent things like [17:19:01] ysbq: that [17:19:33] aleeismail: fair enough [17:19:36] ysbq: being rational she might not proceed [17:19:42] aleeismail: yes [17:19:51] aleeismail: {sue888} bye bye [17:19:52] aleeismail: ;) [17:20:09] ysbq: from economy stage to indutry stage [17:20:19] sue888: but she liked weather there. she might still proceed [17:20:28] sue888: :) [17:20:28] aleeismail: alright [17:20:30] aleeismail: ;) [17:20:59] ysbq: ok i will be just back after 5 min , someone at my door [17:21:04] aleeismail: sure [17:21:05] ysbq: ;) [17:21:09] sue888: lol [17:21:33] aleeismail: {sue888} dont come here there are lots of lights off here ;) [17:21:38] aleeismail: tell you [17:21:57] ms1689: what book are you guys using for P3?

[17:21:57] sue888: lol [17:22:05] aleeismail: right now i have kaplan [17:22:09] aleeismail: but ill get a bpp one [17:22:18] aleeismail: heard its better for p3 [17:22:27] sue888: I will just use E@ [17:22:32] sue888: EW [17:22:34] aleeismail: EW is good? [17:22:40] sue888: really [17:22:41] sue888: good [17:22:47] sue888: clear [17:22:48] aleeismail: i have it in my folder [17:22:49] sue888: simpe [17:22:54] sue888: simple [17:23:07] sue888: how about revison kit [17:23:07] aleeismail: ill give it a go [17:23:16] aleeismail: didnt get one yet [17:23:23] aleeismail: hopefully that will be bpp too [17:23:33] ms1689: i am using kaplan. I used kaplan for P2 and it was good so got same one for P3 [17:23:42] sue888: I used BPP for all my previous study [17:23:55] aleeismail: ive been switching bpp for theory [17:23:59] aleeismail: and Kaplan for financial [17:24:26] sue888: ok [17:24:33] ms1689: {sue888} what is EW? [17:24:40] sue888: Emilewolf [17:24:48] sue888: publisher [17:24:53] aleeismail: I got colors now [17:24:53] aleeismail: ;) [17:24:54] ms1689: ok, never heard of [17:24:56] didishe13: how to download it [17:25:02] aleeismail: change the color

[17:25:04] aleeismail: :( [17:25:17] didishe13: yes [17:25:24] aleeismail: https://sites.google.com/site/accastudymaterial/accap3 [17:25:28] aleeismail: try it here [17:25:32] didishe13: i say ew [17:25:34] didishe13: ok [17:25:45] aleeismail: or give me ur mail [17:26:12] aleeismail: ysbq ur back? [17:26:22] sue888: don;t think so [17:26:25] ms1689: sama1689@yahoo.co.uk [17:26:27] aleeismail: {sue888} what other papers ur studying? [17:26:37] sue888: same as u [17:26:42] aleeismail: any one can send me a bpp p3? [17:26:44] aleeismail: ;) [17:26:45] didishe13: i reapet p2 [17:26:51] aleeismail: in exchange of EW [17:26:56] sue888: lol [17:27:05] aleeismail: now thats like an ACCA [17:27:06] aleeismail: ;) [17:27:15] aleeismail: but hard copy is better [17:27:18] aleeismail: pdf reading is hard [17:27:19] aleeismail: :( [17:27:27] sue888: true [17:27:35] aleeismail: but cost effective [17:27:48] aleeismail: lest you buy it ;) [17:27:55] ms1689: {aleeismail} i had last year's bpp P1 if you are doing it? [17:28:05] aleeismail: i have p1 bpp [17:28:07] aleeismail: need p3 [17:28:09] aleeismail: bpp [17:28:17] sue888: I don't have P1

[17:28:23] sue888: can u send it to me [17:28:24] ms1689: me neither [17:28:47] aleeismail: {sue888} but my incentive? [17:28:48] aleeismail: ;) [17:28:54] sue888: lol [17:28:56] aleeismail: jk [17:29:00] aleeismail: ill send [17:29:06] aleeismail: there arent much changes in p1 [17:29:12] sue888: u mean you don;t have incentive to share it with me [17:29:12] aleeismail: so it will be good to go [17:29:21] aleeismail: nah [17:29:28] aleeismail: was just playing around [17:31:35] ysbq: ok i am back [17:31:41] ysbq: where were we [17:31:44] sue888: welcome [17:31:52] aleeismail: in chat room [17:31:53] aleeismail: ;) [17:32:07] ysbq: so pestel is clear i guess [17:32:15] aleeismail: yes [17:32:55] ysbq: now lets continue our example [17:33:14] aleeismail: :) [17:33:33] ysbq: sue 888 did PEstel for macro level analysis and she weighed all the pros and cons [17:33:44] ysbq: and they turned in favour [17:33:46] aleeismail: alright [17:33:54] aleeismail: and she loved the weather as well ;) [17:34:07] ysbq: yes that was the over riding factor [17:34:10] ysbq: :) [17:34:18] aleeismail: moving on [17:34:21] aleeismail: now? [17:35:06] ysbq: now lets suppose she is running high end fashion garments business

[17:35:25] ysbq: she will now analyse the industry [17:36:01] --------------------------Paper P3-------------------------[17:36:20] sue888: before [17:36:22] sue888: ofcouse [17:36:23] ysbq: this is all done before enteirnf [17:36:33] aleeismail: yes thats the deal [17:36:34] aleeismail: :) [17:36:59] ysbq: for that she will use porter five forces [17:37:02] ysbq: model [17:37:29] aleeismail: can you sum up a bit [17:37:37] ysbq: okay can any body list the five forces [17:37:38] aleeismail: she first analysed economy using pestel [17:37:54] aleeismail: now she will analys indusrty using porter five forces? [17:38:35] aleeismail: {ysbq} ? [17:38:37] aleeismail: there? [17:39:29] aleeismail: guys? [17:39:31] ms1689: suppliers, customers, competitors [17:39:52] sue888: entrants [17:40:01] sue888: substitite [17:40:31] ysbq: yes [17:40:34] aleeismail: alright [17:40:49] aleeismail: i thought im out of network [17:41:06] ysbq: she will analyse the major players in the industry [17:41:26] aleeismail: :yes: [17:42:46] ysbq: like threat of new entrants, bargaining power of customer , suppliers, threat of subsitutes and rivalry among firms [17:43:08] aleeismail: ok [17:44:03] ysbq: like if she were to go in female clothes industry , the rivlary among firms would be immense [17:44:25] aleeismail: got it [17:44:27] ysbq: ok

[17:44:35] ysbq: {sue888} u clear? [17:44:39] aleeismail: so she will analyse all these [17:44:42] aleeismail: forces [17:44:55] sue888: yes. but you have made a big circle [17:44:57] sue888: :) [17:45:12] ysbq: {sue888} like what [17:45:35] aleeismail: {sue888} ? [17:45:41] sue888: it is ok [17:45:46] sue888: go ahead [17:46:02] aleeismail: lets move [17:46:31] ysbq: ok [17:46:50] aleeismail: we are done with porter five forces? [17:47:09] ysbq: then, she will analyse the market , means she would analyse competitors and markets [17:47:36] aleeismail: hadnt she done it in porter? [17:47:52] ysbq: threat of new entrants, bargaining power of customer , suppliers, threat of subsitutes and rivalry among firms aleeismail: ok [17:47:58] ms1689: {ysbq} is competitors not part of the 5 forces? [17:48:10] sue888: you just mentioned PESTEL analysis, Porter's diamond,competitive foces will all affect your strategic position [17:48:30] aleeismail: im confused [17:48:30] aleeismail: :( [17:48:55] sue888: when you are in strategic position stage. [17:49:08] sue888: you neeed to consier envirmomental issue [17:49:14] ms1689: :( me too [17:49:17] aleeismail: right [17:49:20] sue888: you use PESTEL for example [17:49:35] aleeismail: then? [17:49:53] ysbq: we are talking abt analysis stage till now [17:49:55] aleeismail: {ysbq} u seem lost

[17:50:18] sue888: you need to ananlyse competitive forces [17:50:32] sue888: these will affect your stretic positioning as well [17:51:02] ysbq: hold on i get to that [17:51:04] aleeismail: {sue888} we have done the strategic position, let us move on ;) [17:51:09] sue888: basicclly you gather inform [17:51:20] ysbq: {sue888} yes [17:51:22] sue888: you need to have tools to analysis it [17:51:31] sue888: so PESTEL five forces [17:51:40] aleeismail: true sue [17:51:42] sue888: are tools to help u [17:53:21] ysbq: macro-level analysis - PESTRL , Industry level analysis - Porter five forces, Competitors and market analysis - market segments and Critical sucess factors, organisation analysis - SWOT [17:53:45] ysbq: step by step approach for Startegic analysis [17:53:52] ysbq: from top to bottom [17:54:19] aleeismail: this is better now [17:54:25] ysbq: {sue888} u ok [17:54:26] ysbq: ? [17:54:52] ysbq: ok [17:54:54] sue888: agreed [17:54:58] ysbq: fine [17:56:13] ysbq: now their is another model for maco-level analysis caled porters diamond [17:56:36] ysbq: i left that for smplicity [17:56:50] ysbq: waht are the elements of porters diamond [17:56:53] ysbq: any body [17:56:56] ysbq: ? [17:57:11] aleeismail: no [17:57:19] sue888: favoruable factor conditions [17:57:28] sue888: related and supporting industries [17:57:38] ysbq: yes explanation would be an aid [17:57:39] sue888: Demand conditions in the home makret

[17:57:59] sue888: fimr strategy , struregure and rivalry [17:58:33] sue888: 1) split into 2 basic factors and advanced factors [17:58:52] aleeismail: sum up guys :( [17:59:11] ysbq: hmmm [17:59:20] sue888: u need to read [17:59:22] muhammadjameel: hi [17:59:25] sue888: {aleeismail} [17:59:27] sue888: :) [17:59:29] aleeismail: im reading [17:59:36] sue888: k [18:00:02] ysbq: Factor Conditions

A country creates its own important factors such as skilled resources and technological base.The stock of factors at a given time is less important than the extent that they are upgraded and deployed.Local disadvantages in factors of production force innovation. Adverse c [18:00:16] sue888: forexample france is famous for their wine [18:00:25] ysbq: conditions such as labor shortages or scarce raw materials force firms to develop new methods, and this innovation often leads to a national comparative advantage. [18:00:27] sue888: sine they land is good for producing grapes [18:00:55] aleeismail: like China has a cheap labor [18:01:01] ysbq: yes [18:01:04] sue888: yes [18:01:40] ysbq: yes [18:01:51] sue888: but good grapes alone don't --> wine industry [18:02:06] sue888: they have to have good supporting industy as well [18:02:10] ysbq: technological base is also inportant [18:02:23] sue888: such as cork [18:02:30] sue888: bottling [18:02:35] sue888: for wine [18:02:38] ysbq: delivery

[18:02:41] ysbq: logistics [18:02:44] sue888: yes [18:02:45] ysbq: markting [18:02:49] sue888: exactly [18:03:13] ysbq: ok is it enough for today [18:03:15] ysbq: ? [18:03:23] aleeismail: yes [18:03:29] sue888: huge demand in home country, French love wine [18:03:36] sue888: sure [18:03:38] aleeismail: i need to learn on that diamond thing [18:03:41] sue888: 2 hrs [18:03:57] ysbq: {sue888} u need to go on [18:04:03] ysbq: ? [18:04:07] sue888: no [18:04:22] sue888: we have stuied 2 hrs [18:04:28] sue888: already, I meant [18:04:32] ysbq: yes [18:04:38] ysbq: okay i am gonna share some past paper questions [18:04:52] ysbq: PEStel related are [18:05:13] aleeismail: sure [18:05:14] ysbq: DEC 08 Q. 1a - the national muesum [18:05:18] aleeismail: sounds horrible [18:05:21] aleeismail: ;) [18:05:39] ysbq: DEC 11 Q. 1a - GET [18:06:00] ysbq: DEC 10 Q. 1a - Shoal PLC [18:06:17] aleeismail: how to attempt these questions? [18:06:21] aleeismail: any tecnique as such? [18:06:38] ysbq: jun 10 . 1a WET [18:06:53] ysbq: i shared some links in the beginning [18:07:06] aleeismail: ys

[18:07:08] ysbq: they are interviews of examiner [18:07:11] aleeismail: examiner approach [18:07:15] ysbq: for attempting papers [18:07:25] ysbq: and what he requires [18:07:36] aleeismail: alright [18:07:37] aleeismail: :) [18:08:04] ysbq: hope this session was useful [18:08:08] aleeismail: yes [18:08:11] aleeismail: it was [18:08:13] aleeismail: :) [18:08:19] aleeismail: ur name ysbq? [18:08:21] ysbq: sue 888 any suggestiond [18:08:34] sue888: fine [18:08:37] sue888: thanks [18:08:56] ysbq: i have left the strategic lenses for self study [18:09:09] ysbq: and lets set time for next session [18:09:12] aleeismail: alright [18:09:28] sue888: can we start bit earlier [18:09:32] sue888: next Sunday [18:09:42] ysbq: like GMT 9:00 [18:09:52] sue888: perfect for me [18:09:57] ms1689: thanks guys. [18:10:18] ysbq: is gmt 9:00 okay with everybody [18:10:20] ysbq: ? [18:10:31] ysbq: {ms1689} welcome [18:10:42] aleeismail: yes [18:10:45] aleeismail: that will be good [18:10:46] aleeismail: :) [18:11:00] sue888: {ms1689} how about you? [18:11:01] ysbq: we did syallabus content A-1,2 and 3

[18:11:05] ms1689: yep, 9 is good [18:11:08] sue888: ok [18:12:12] ysbq: a bit of 3 is left we will complete it along with A-4 and some of A-5 [18:12:12] sue888: thanks for the session [18:12:26] sue888: see u next week [18:12:27] aleeismail: thanks alot of ysbq [18:12:46] aleeismail: see you guys around [18:12:47] aleeismail: ;) [18:12:55] ysbq: keep checking the forum [18:12:56] ms1689: see ya [18:13:03] ysbq: Goodday