Consumer Behaviour Towards Social Networking Sites

GROUP NAME TOPIC : Consumers Brand

: CONSUMER BEHAVIOR TOWARDS SOCIAL

NETWORKING SITES

SUBJECT

: SYNOPSIS AND BRIEF SECONDARY RESEARCH INDEX SYNOPSIS

i)

Objective a) To Study Consumer Behaviour ii) Brief Descriptions iii) Research Methodology iv) Primary Research a) Source b) Method c) Respondents v) Secondary Research a) Sources b) Different Type of sites c) Different Type of Networking sites d) Source of their income e) About Facebook f) Different Type of facilities g) Competitors h) Market Share i) Strategy by these sites j) Behaviour of customers towards these sites

Consumers Brand

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Consumer Behaviour Towards Social Networking Sites

Cont...... Topic: Sites Objective To study Understanding Consumer Behaviour Towards Social Networking Sites - It is done through o Online research Consumer Behaviour Towards Social Networking

Comparative Analysis between Face Book, Orkut, Big adda and Twiter Customers psyche, behaviour. Brief What is Social Networking Sites? Social networking is the grouping of individuals into specific groups, like small rural communities or a neighbourhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online. This is because unlike most high schools, colleges, or workplaces, the internet is filled with millions of individuals who are looking to meet other people, to gather and share first-hand information and experiences about cooking, golfing, gardening, developing friendships or professional alliances, finding employment, business-to-business marketing and even groups sharing information about the end of the Mayan calendar and the Great Shift to arrive December 21-2012. The topics and interests are as varied and rich as the story of our world. Research Methodology The research design to be used in this study would be combination of exploratory and descriptive research.
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Consumer Behaviour Towards Social Networking Sites

Primary Research: Sources Focus group discussion with users Methods Survey through questionnaire and group discussion Respondents Customers those who are using these sites. .. Secondary Data: Sources Internet, Book by networking book: A list of 15 items by Neal Schaffer and Windmill Networking by Steven Johnson Different Type of Sites
1) 2) 3) 4) 5)

Cont....

Social Networking Sites Entertainment Sites Search Engine Sites Government Site Shopping Sites

Different type of networking Sites

1) 2) 3) 4)

Face Book Orkut Big Adda Twiter

About Face book

1) 2) 3)

Established in February , 2004 Harvard University Founder by Mark Zuckerberg and owned by Facebook, Inc Concept of Facebook by Mark Zuckerberg, Eduardo Saverin, Dustin Moskovitz and Chris Hughes.

Products
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Consumer Behaviour Towards Social Networking Sites

Games, puzzule, questions, sms, photos uploading, advertisements Competitors (Worldwide)
1) 2) 3) 4) 5)

Orkut Twiter Big adda Hi5 Yahoo Messenger . Cont...

Market Share Face book carry 66% of the market share in the field of social networking sites

Strategies Set community expectation Provide Cohesive Branding Updating Peer to Peer interaction Foster Advocacy Swat analysis Behaviour of customer towards Social Networking sites Passionate Large scope Part of life Thanking You

Consumers Brand

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