Attend 2nd Annual African Football Executive CONFEX 2012 to discuss

Ways to attract investment in and improve the business side of football in Africa
The role of TV in making African football into a viable and marketable product. Partnership strategies with international sports and business organization to enhance performance on

and off the pitch Key presentations from FIFA, CAF and international Football Federations and personalities How to enhance professionalism in our local leagues and make these profitable and enjoyable to watch How to make clubs and African football attractive to sponsors How African football can learn from other sports which have succeeded in getting their marketing right and boost profitability Key strategies to improve the coaching side of the game on the continent Key skills to manage soccer organizations How African football can learn from the marketing side from top European football clubs and success stories on the continent Improving player welfare in African Football

Summit attendees will benefit from enhanced networking opportunities, player panel discussion and a serious fun and learning experience in Johannesburg in April 2012

Visit: www.africanfootballexecutive.com

African Football Executive Confex 2012 is the place to meet the key players of the African football industry and the international soccer community. The Confex allows you to network with the elite of the football world and offers proven business results for delegates, exhibitors and sponsors

Confirmed speakers at the confex include

Dr. Irvin Khoza Chairman, FIFA W/Cup2010 LOC Chairman, SA PSL

Dr. Robin Petersen CEO SOUTH AFRICAN FOOTBALL ASSOCIATION

Dr. Molefi Nathaniel Oliphant Honorary Life President, SAFA VP & Executive Member, CAF

Dr. Danny Jordaan CEO FIFA WORLD CUP 2010 LOC

Jerome Champagne Former Director of Intl Relations FIFA

Francesco Bruscoli Development Programmes for Africa FIFA

Nicholas Musonye Secretary General CECAFA

Ponga Liwewe CEO MPILA MEDIA

Chris Couchman Former WC2010 Project Dir COCA COLA

Garth Hewitt Group Marketing MTN

George Kasengele Secretary General FOOTBALL ASSO. OF ZAMBIA

Steve Bellis Director KICK WORLDWIDE, UK

Dr. Paul Darby School of Sports Science ULSTER SPORTS ACADEMY, UK

Thorsten Kiefer Executive Director WASH UNITED, GERMANY

Dr. Errol Sweeney (PhD)Dip.PM W/Cup Ref & Assist Ref Coach & Mentor

Christian Sujoy CEO GLOBAL SPORTS MGT GROUP, ARGENTINA

Robert K. Sebbale Fan Relatnship Mgt & Football Mkting Specialist Football Mkg

Joop Lensen Tech adv of THE ROYAL DUTCH FOOTBALL FEDERATION

Helene G. Masanja Cons, YASC, TANZANIA CEO, FUTURE CENTURY LTD

Erick DeLa Fuente Vidal Head of Media Technology FIFA WORLD CUP 2010 LOC

Hctor Rodrguez Commercial & Mketing Mgr Futsal WorldWide (FWW)

PRE CONFEX EVENING WELCOME RECEPTION: 18th APRIL 2012 (DETAILS TO BE ANNOUNCED) DAY ONE: 19TH APRIL 2012 08.00 09.00 Registration and Coffee Chairman's opening address DAY ONE KEYNOTE SESSIONS 09.10 09.50 10.30 11.00 11.40

AFRICAN FOOTBALL EXECUTIVE CONFEX PROGRAM AGENDA

KEYNOTE ADDRESS: LEADERSHIP IN AFRICAN FOOTBALL: A KEY INGREDIENT TO ATTAINING SUCCESS ON AND OFF THE PITCH KEYNOTE ADDRESS: THE PATH TO SUCCESS - FOOTBALL ADMINISTRATION AND GOVERNANCE IN AFRICA - A VIEW FROM THE TOP Morning Coffee FIFA PRESENTATION: OUR VISION OF THE FUTURE OF THE FOOTBALL INDUSTRY IN AFRICA CREATING AND FACILITATING THE DEVELOPMENT OF AFRICAN FOOTBALL THROUGH INFRA STRUCTURAL DEVELOPMENT, INVESTMENT STRATEGIES AND BUSINESS PARTNERSHIPS KEYNOTE ADDRESS: FOOTBALL DEVELOPMENT AS PART OF OUR VISION OF AN ACTIVE AND WINNING NATION IN SOUTH AFRICA THE IMPACT OF FOOTBALL DEVELOPMENT PROGRAMMES AT THE LOCAL LEVEL IN AFRICA: SOURCE OF HOPE FOR THE DEVELOPMENT OF THE GAME ON THE AFRICAN CONTINENT Networking Lunch INNOVATIVE STRATEGIES FOR SOURCING SPONSORSHIPS AND THE NEED FOR A COMPREHENSIVE MARKETING COMMUNICATIONS STRATEGY FOR AFRICAN FOOTBALL ORGANISATIONS CASE STUDY: UNDERSTANDING THE RELATIONSHIP BETWEEN SOUTH AMERICAN AND AFRICAN FOOTBALL, THE OPPRTUNITY FOR KNOWLEDGE TRANSFER AND NEW TECHNOLOGY DEVELOPMENTS KEY STRATEGIES TO MAKE CLUBS AND FOOTBALL FEDERATIONS ATTRACTIVE TO CORPORATE SPONSORS TO ENHANCE REVENUES AND WHAT THE SPONSOR CAN EXPECT IN RETURN Afternoon Tea DETERMINING YOUR PRIORITIES IN BUILDING YOUR FOOTBALL BUSINESS IN AFRICA FROM A CORPORATE BRAND AND FOOTBALL POINT OF VIEW THE ROLE OF PRIVATE ORGANISATIONS IN DEVELOPING, MANAGING AND SUSTAINING LOCAL FOOTBALL: EXAMINING THE CONTRIBUTION OF GOVERNMENT AND LOCAL FA IN THE CAPITALIZATION ENGAGING THE 21ST CENTURY SOCCER FAN AND APPLYING CUTTING EDGE MARKETING STRATEGIES TO YOUR FOOTBALL BUSINESS Evening Cocktail Reception

11.40 12.20

13.00 14.00

14.40

15.20

16.00 16.30 17.10

17.40 18.10

www.africanfootballexecutive.com

DAY TWO: 20TH APRIL 2012 08.30 09.00 Registration and Coffee Chairman's opening address DAY TWO KEYNOTE SESSIONS 09.10

AFRICAN FOOTBALL EXECUTIVE CONFEX PROGRAM AGENDA

KEYNOTE ADDRESS: DRIVING NEW INVESTMENT AND GOOD BUSINESS PRACTISES TO ENHANCE SUSTAINABLE DEVELOPMENT IN AFRICAN FOOTBALL THE ROLE OF THE MEDIA AND BROADCASTING IN THE DEVELOPMENT OF AFRICAN FOOTBALL Morning Coffee AFRICAN FOOTBALL IN THE CONTEXT OF GLOBAL SOCCER DEVELOPMENT: KEY STRATEGIES TO ACHIEVE ON AND OFF FIELD SUCCESS! EUROPEAN PREMIER FOOTBALL CLUB CASE STUDY: KEY MARKETING AND BUSINESS STRATEGIES TO POSITIVELY IMPACT THE BOTTOM LINE IN AFRICAN FOOTBALL CLUBS AND FEDERATIONS ROUND TABLE DISCUSSIONS: MANAGING THE RELATIONSHIP BETWEEN FOOTBALL ORGANISATIONS AND THEIR SPONSORS FOR A WIN WIN SCENARIO Networking Lunch CASE STUDY: INTERNATIONAL FOOTBALL MANAGEMENT FROM AN INTERNATIONAL FOOTBALL COACHS PERSPECTIVE IMPROVING THE STANDARD OF COACHING IN AFRICA REFEREEING IN AFRICAN FOOTBALL AND HOW STANDARDS CAN BE IMPROVED TO INTERNATIONAL LEVELS - & BETTER Afternoon Tea THE IMPACT OF GLOBALIZATION AND MIGRATION OF LABOUR AN AFRICAN FOOTBALL PERSPECTIVE FOOTBALL AS A VEHICLE TO EFFECTIVE BRAND BUILDING IN AFRICA CASE STUDY: SOCCER AS A DEVELOPMENT TOOL IN AFRICA & SOCIAL RESPONSIBILITY Close of Day Two of African Football Executive Confex

09.50 10.30 11.00 11.40

12.20 13.00 14.00

14.40 15.20 15.50 16.30 17.10 17.40

www.africanfootballexecutive.com

www.africanfootballexecutive.com

THE CONFEX VENUE Wanderers Club Conference Venues South Africa 21 North Road, Illovo Johannesburg Gauteng, South Africa

Organized By Sponsors, Partners & Speaker Organizations

Situated in the heartbeat of the corporate mecca, it is with great excitement that we present The Wanderers Club. The Wanderers Club provides a beautiful, sophisticated and elegant environment for any type of function. Our facilities offer everything in the finest style. We have 12 versatile function rooms available for Conferences, Banquets, Cocktail and Weddings. We have ample field space to host corporate events, fun days and sufficient space to erect marques. The Wanderers Club embodies warm hospitality and service excellence

ABOUT THE CONFEX

African Football Executive CONFEX 2012 will again highlight the need to focus on the need for investment in and the business side of football on the continent, professionalism in our local leagues and present panels comprised of key football administrators on the continent and also of present and past African players to address key issues that affect the playing side of the coin and how real progress can be made towards the welfare of the playing body. There will be enhanced networking opportunities at African Football Executive Confex 2012 South Africa as the event moves to the home of the first ever FIFA World Cup to take place on the African continent. Conference Incisive presentations from internationally renowned sports and business experts. Exhibition an opportunity to expose your business to industry colleagues & stakeholders. Exploring the revenue potential of the business of African football towards -football clubs, federations, brands and other stakeholders. Panel driven discussions of strategic planning, investment strategies, marketing and branding practices. Examination of player and technical issues and grassroots developments of the game in Africa. Networking opportunities as the CONFEX moves to the home of the first ever FIFA World Cup to take place on the African continent. Confex Format: Conference delegates Confex exhibitors Welcome / networking cocktail event Who Will Attend The Confex will have in attendance senior football representatives from Africa and around the world and also from global media and corporate organisations. These executives will be from African and international clubs, Leagues, Federations, media, government and commercial brands. Typical job titles include: Secretary GeneraL, Minister, Chief Executive Office, Chief Marketing Officer, Chief Commercial Officer, General Manager Sporting Director, Marketing Director, Sponsorship Director, Director of Football, Merchandising Director Head of Industry and Strategic Partnerships Roundtables: Our unique roundtable format means delegates are sat with each other throughout the day allowing for structured discussion time on the agenda, and maximizing the opportunity to exchange reactions, experiences and opinions.