Figure A: Business Model Canvas - << Company X >>

KP

KA
Key Activities {{Key activities, processes etc required which lead to competitive advantage}}

VP

CR
Customer Relationships {{ how and what relationships are maintained with chosen customer segments}}

CS

Key Partners {{ Collaborations, Partnerships, outsourcing etc}}

KR
Key Resources {{Assets, tangible - intangible which are source of competitive advantage}}

Value Proposition {{ Which specific and unmet customer need is being solved and how}}

CH
Channels {{ Used to deliver value propositions - communication, sales and distribution channels etc }}

Customer Segments {{Target segments being identified and addressed by this BM}}

C$
Cost Structure {{ capital, infrastructure, manpower related costs, which require focus, control and efficiency to make sustainable profits}}

R$
Revenue Streams {{ revenue sources resulting from value propositions offered to customers}}

SC
{{Profits margins etc }}

SB

Social Benefits {{ What are the benefits to society in Business Models addressed to resolvea social issue like that of Aravind Eyecare etc}}

OSL
Organization Structure & Leadership {{ Has new BM led to spin-off for new prod/service or using same org structure. What is the type of leadrship involved in deciding and implementing this BM }}

MT
Metrics {{ Does Org collect any metrics as a basis for feedback loop and BM iteration }}

Efficiency

Value

Source: Business Model Canvas adapted from Oesterwalder et al. (2010)