EnterpriseSearch

TheLeaderin HighPrecision LowCost EnterpriseSearch

SemanticPrecisionattheLowestCost

TimetoSwitch
DocumentSearch Bundledwithoptionaladditions:

ConsumerFacingSearch FederatedSearch NewsMonitoring,Alerts,&Visualization AutomatedContentAcquisition SemanticCategorization

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TableofContents

DocumentSearch.................................................................................. 4 Valueproposition................................................................................ 5 SemanticPrecision ............................................................................... 5 TurnKeySolution................................................................................. 6 SegmentedSearch................................................................................ 7 Customization ..................................................................................... 7 TechnicalDetails .................................................................................. 7

OptionalAdditions ................................................................................ 8 ConsumerFacingSearch ...................................................................... 9 ValueProposition ............................................................................... 10 OrganizedSearchResults ..................................................................... 10 FederatedSearch ............................................................................... 11 ValueProposition .............................................................................. 11 TechnicalDetails ............................................................................... 12 NewsMonitoring,Alerts,&Visualization .......................................... 13 ValueProposition .............................................................................. 14 TechnicalDetails ............................................................................... 14

AutomatedContentAcquisition ........................................................ 15 ValueProposition ............................................................................. 16 TechnicalDetails .............................................................................. 16

SemanticCategorization .................................................................... 17 ValueProposition ............................................................................. 18 TechnicalDetails .............................................................................. 18

Summary............................................................................................. 19

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DocumentSearch

PROBLEM:Today'sconventionalenterprisesearchsolutionsarewaytooexpensive.Their pricesincreasewithvolume,numberofusers,searchtraffic,andwithadditional features.Asaresult,enterprisesearchsystemscaneasilybecomepartofthe"cost" probleminsteadofthe"profit"solution. PROBLEM:Intoday'sbusinessworld,searchprecisionandaccuracyaregettingmore importanteveryday.Especiallywithexponentiallyincreasinginformationandmounting documentscallforsemanticprecision.Otherwise,findingrelevantinformationcanbe timewastingwhichdepletesresources,slowsproductivity,anddecreasesearnings.

Spending toomuchmoney

forprecision?

SOLUTION:hakiaoffersenterprisesearchenginethatsolvestheproblemsmentioned above.hakia'sQDEXingtechnology(replacingtheoldindexingsystems)isoptimizedfor semanticprecision,storage,andspeed.Yougetthebestperformanceforthelesscost, whichhasbeenthetraditionaloutcomefromemergingtechnologiesthroughouthistory. Oursimpleimplementation,asshownbelow,ensuresrapidexpansion,scalability,and precisionoverunlimitednumberofdocuments.

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ValueProposition
Offerslowcostsolutioninhighvolumehighprecisionenterprisesearch.Our licensefeeisfixedanddoesnotvarybyvolume,trafficornumberofusers. Providessemanticprecisiontoyouremployeesintheirdailysearchactivities. Improvesefficiency,eliminateswasteoftime. OffersturnkeysolutionviahakiaBOXwiththeoptionofexternalsyndication Allowscustomizationofyoursearchsolutiontoanydimensionyourvisiontakes you.

SemanticPrecision
Semantictechnologymanifestsitselfwithitsunprecedentedprecisiontobringrelevant informationandabilitytomakehumanlikeassociations.Thereareseveralimportant factorsthatdistinguishsemanticsearchfromconventionalsearch: Abilitytobringrelevantresultstoaquerybymorphologicalvariations.Includes verbtenses(i.e.,go,went,gone,going,goes),pluralsandothervariations. Abilitytobringrelevantresultstoaquerybysynonymmatchingwithcorrect senseofthewords(i.e.,treat,heal,relieve,cure) Abilitytobringrelevantresultstoaquerybygeneralization(i.e.,recognizing gastroesophagealreflux(GERD)asadisease) Abilitytobringrelevantresultstoaquerybyconceptmatching(i.e.,matching "politicalinstability"to"insurgency,politicalunrest,etc.") Abilitytobringrelevantresultstoaquerybyknowledgematching(i.e.,matching "swineflu"to"H1N1"or"swineinfluenza") Abilitytohandlenaturallanguagequeriesandquestions(i.e.,detectingquestion typeslikewhat,why,where,when,how,who,ect.) Abilitytopointtoanuninterruptedparagraph,andbestsentence(asshown below)wheretheconventionalsearchcannotpointdeeperthanadocument. Abilitytoenterqueriesfreely,nospecialformatslikequotes,orBoolean operators. Abilitytooperatewithoutrelyingonstatistics,userbehavior,andotherartificial meanstobringrelevantresults. Abilitytodetectitsownperformance,thusgivingflexibilitytothesearch applicationdesignastowhentocutthedisplayofdegradingrelevance(seethe performancebarbelowtheresultindicatingselfassessment.)

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 Anexamplesearchresultisshownbelow.

Plugandplay,turnkeysolutionisprovidedviaconfigurablehakiaboxes. EachhakiaBOXaccommodatessearchcapabilityupto30milliondocuments.Theoption ofsolidstatedisksallowIOPSupto75,000forapplicationsrequirefastQDEXingofhigh volumedocuments. Additionalboxesclusterindependentlyandaddseamlesssearchfunctionality.

TurnKeySolution

ThesystemcomeswithAdministrativeConsoletocontrol,monitor,andoperateQDEXing andsearchservice. PartofthedocumentQDEXingloadcanbedoneoffsiteviahakia'ssyndicationserviceto maximizecostefficiency(optional).

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SegmentedSearch
hakiaprovidessegmentationoptionwhichallowsthedistributionofsearchresultsto differentgroupsofendusersinsidetheenterpriseaswellastheclientsvisitingyour Website.

Customization

hakiaprovidescustomizationservicetofurtherimprovethefollowing: Terminologymatching(i.e.,industryorcorporatespecificacronyms) Searchresultpagedesignoptions(i.e.,moreXMLoptionsofUIelements) Searchresultsmanipulation(i.e.,thequerycontainingtheword"problems"can pointto"solutions") Searchresultsstatistics(i.e.,discoverwhathasbeensearchedthemostbythe users) IntegrateOptionalElements(SeethenextSection)

TechnicalDetails
NumberofDocuments Hardware ResponseTime QDEXingCycle DocumentFormats Security DocumentAccessConnectors SearchResultsOutput

Noupperlimit BOX(s)behindthefirewall 0.5sec Uponchangedetection Allstandarddocumentformats(Word, PDF,Excel,etc.) Activedirectory Ontheflypolicycustomization Oracle,MySQL,Documentum, Sharepoint,Fileshare,Network,etc. API(XML)

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OPTIONALADDITIONS

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ConsumerFacingSearch
PROBLEM:AnindustrywideproblemforbusinesseswhicharerelyingontheirWebsites forproduct&serviceinformationisthedemandforhighprecisionsearch.Visitorsand potentialbuyerscaneasilyswitchtoanothersiteiftheycannotfindwhattheyare lookingfor.Thisresultsinlosingcustomers,decreasingrevenue,andlowering profitability.

Areyouronlineclientsconfused?

SOLUTION:Toremedytheproblemsidentifiedabove,hakia'sEnterpriseSearchoption willbeanidealandcosteffectivesolution.Thisoptionhastechnicalspecificationsexactly thesameasstandarddocumentsearch,onlytheoutputscriptsaredifferent.

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ValueProposition
EngagesyourvisitorsonyourWebsitelongerwithsemanticsearchprecision Givestheminformationbyhigherrelevancyandbetterorganizationthatleadsto salesand/orincreasedcustomerroyalty Maintainsthisoperationwithfixedcosts,notaffectedbyincreasingdocument volume.

OrganizedSearchResults
hakiaprovidesagalleryviewofsearchresultsthatisorganizedrelevanttodifferent aspectsofthequery.Examplebelowonlyshowsthetoppartoftheresultpagewhichis quitelongerincludingalltheaspects(aslistedontherighthandside)

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FederatedSearch
PROBLEM:Yourorganizationmaynotcontaindocumentstosolveeveryproblem.This willresultinyouremployeestocollectinformationfromtheWebwithoutanyguidance, sometimesspendingcountlesshours,andsometimesutilizingunreliableinformation.

Areyouremployeesmakingthebestofthe credibleinformationontheWeb?

SOLUTION:Withthisfeature,hakiaprovidescrawlingandsearchingfunctionalityacross theWebdomainsselectedinaccordancewiththepoliciesofyourorganization.Asa result,youwouldbeprovidingtargetedWebsearchtoyouremployees,aswellasyour onlinecustomers,toutilizefreeandqualityWebinformation.

ValueProposition
Increasesyouremployees'efficiencybyprovidingthemtherightsearchchannel. SavesthemtimebydiscardingresultsfrominconsequentialWebsites. Manipulatessearchresultstoaccommodateyourobjectives. Provideshighdegreeofflexibilityindecidingthecocktailofsearchresultsfor yourvisitors,oremployees. CreatescrosssalemonetizationopportunitiesamongtheWebsitesyouownby controllingwherethesearchresultspointto. Keepsyourvisitorsmoreengagedwithtargeted,precisesearchresults.

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TechnicalDetails
NumberofDomainstobe QDEXed MethodofDelivery ResponseTime QDEXing(Indexing)Cycle Noupperlimit API(XML) 0.5sec DeterminedviaCustomizationService Asmanycategoriesasthenumberof pointeddomains,+standardcategories ofhealth,business,entertainment, shopping,science,sports,consumer products Available ProvidedviaCustomizationService Westernscriptlanguagesonly DeterminedviaCustomizationService ProvidedviaCustomizationService

CategorizationOption

Image&VideoSearch SearchResultsManipulation* LanguagesSupported QDEXingSpeed SpecialOntologies**

*SearchparameterscanbemanipulatedbytheWebsiteownertoaffectsearchresults. Forexample,thequerycontainingtheword"problems"canpointto"solutions".Such requestsarehandledthroughhakia'scustomizationservice. **Specialontologiesmaybeaddedtoimprovethesensitivityofthesearchresultsto certainspecialterminology.Thisisprovidedthroughhakia'scustomizationservice.

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NewsMonitoring,Alerts,&Visualization

PROBLEM:Notbeingabletokeepupwiththeemerging,realtimeinformation(both externalandinhouse)mayhamperanddelayyourbusinessdecisionsaswellasposing businesscontinuityproblems.

Canyouaffordmissingwhat 2.0StandardFeeds happenedintheworldtoday?

PROBLEM:AlertingserviceslikeGoogleprovidefloodofemailsforaspecifiedkeyword withahighnoiseratio.Monitoringmorethancoupleofalertsbecomeahassle. PROBLEM:Monitoringofcompetitors,suppliers,creditors,distributors,industrytrends, etc.,usuallyrequirealargestaffofpeopleand/orexpensiveservices. PROBLEM:Keepingupwiththetrendscanbecriticaltoyourbusinessdecisions,andall purposetrendvisualizationtoolsdon'texistinthemarket.Servicesprovidingsuchtrend informationareusuallyveryexpensiveduetohumanlaborinvolvedintheprocess. SOLUTION:hakiaprovidesacompletesolutionfortrackingofthenews,blogs,and Twitterwithprecisionalerts,trendvisualizationtools,anddashboards.Hakiascansnews articlesfrom31,000newssourcesglobally,every3minutestoprovidenearrealtime information.

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ValueProposition
hakiaprovidesseveralimportantvaluesinNewsMonitoring,Alerts,andVisualization eachthatcanhelpyouachieveyourmissioncriticalgoals: Makesthemaximumuseofrealtimeandnewsinformationacrossyour organizationtohelpbetterpositioningforcompetitiveadvantagesandbusiness continuity Monitorsalargenumberofcriticalissuesfromonecentralsystemtobeableto reacttochangesinthemarkettimelythatcanhavefinancialconsequences Providesaplatformforyouremployeestostayinformedanduptodatewiththe emerginginformationonprices,competitiveadvantages,approachingdisasters, marketconditions,andmuchmore Controlsthecostsofyourbusinessintelligenceoperationviaautomationand precision

TechnicalDetails
Numberofnewssources scannedanddelivered MethodofDelivery ResponseTime QDEXing(Indexing)Cycle OtherSources SearchResultsManipulation* LanguagesSupported QDEXingSpeed SpecialOntologies** Alerting 31,000globally API(XML) 0.5sec 1min30min Blogs,Forums,Twitter ProvidedviaCustomizationService Englishonly 1min30min ProvidedviaCustomizationService Email,SMS

*Searchparameterscanbemanipulatedtoaffectsearchresults.Forexample,thequery containingtheword"problems"canpointto"solutions".Suchrequestsarehandled throughhakia'scustomizationservice. **Specialontologiesmaybeaddedtoimprovethesensitivityofthesearchresultsto certainspecialterminology.Thisisprovidedthroughhakia'scustomizationservice.

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AutomatedContentAcquisition
PROBLEM:ThenatureoftheWebbasedpublishingoperationshasbeenincreasingly dictatedbythedemandforqualityanddynamic(fresh)content.Usingateamofeditors, manualcontentgenerationhasastrongcostbarrierforallpublishers.Inaddition,the Webusersareincreasinglyaccustomedtoviewcontentthatisenrichedbydiverse sources,oftenbeyondtherealmofwhatapublishercanproduceinhouse.Since contentisdirectlyrelatedtomonetization,lackofcontentoftenmeanslackofrevenue.

Imaginehowmuchmoneyyoucouldmake
withmorequalitycontent.

PROBLEM:Conventionalsystemsthatcangeneratecontentautomaticallysufferfrom lackofquality.Because,thesesystemsarenonsemantic,tryingtodetect,capture,and filldatabyrudimentarymethods(nothingbeyondstatisticalalgorithms.)Therefore,the qualitytonoiseratioisverylow,requiringfurthermanualediting. SOLUTION:Theautomatedcontentgenerationcanonlybedoneefficientlyviaproper semanticalgorithmsasofferedbyhakia.

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ValueProposition
Withthismodule,yourbusinesscanbenefitinthefollowingways. Reduceseditorialcostsforthesearchingandacquisitionofnewcontentfromthe Web. PopulatesyourWebsitesordatabaseswithfreshandstructuredcontentona continuousbasis. Increasesyourcontenthundredfoldsthatcanenablemonetizationopportunities ontheWeband/orenrichesyourinhousedatabaseforvariousreasons.

TechnicalDetails
MethodofDelivery StructuredData DynamicDataAcquisition Newsarticles Blogarticles Youtubevideos Images Usergeneratedcontent TargetedWebcontent Acquisition 1API(XML)orWebservices 2Serverbehindfirewall 21millionbusinessesinUSA Demographicsfor50states Every30minutes Available Available Available Available Available Available

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SemanticCategorization

PROBLEM:Mostoftheconventionaldocumentmanagement,retrieval,anddistribution systemssufferfromaccuracyproblemsthatresultsinlossofinformationandmisguided distribution.Forlargedocumentsystems,theproblemismagnifiedbytheorderof magnitudewithcontinuousaccumulationofdocuments.

Havingdifficultytoorganize
yourcontent?

PROBLEM:Lackofprecisionincontentorganizationdirectlyincreasescosts,andinsome caseshasadebilitatingeffectonbusinesscontinuity. PROBLEM:Sometimes,conventionalmethodsofcategorizationandtaxonomieslackthe semanticrefinementandontologicalapproachduetoadhocdevelopmentdrivenby demand.Suchsystemarevulnerabletoambiguityandlackofconverginglogic. SOLUTION:hakia'scommercialontologyoffersanultimatecategorizationmethodwhich isinherentlyconvergentandsemanticallyrefined.Itcanbeadaptedtoanexisting taxonomytoimproveitseffectiveness.Itcanalsobeusedtoimprovesearchrelevancyin specificterminologydomains,andinpolicycompliancetrackingsystems. hakia'scommercialontologycontainsover200,000conceptsthatcomesalongwith morphologyresourcescovering100,000uniquewordsinEnglish.Theontologyisnon circular,meaningitisinherentlyconvergentwithoutambiguity.

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ValueProposition
Thismodulecanbenefityourbusinessinthefollowingmanner. Organizesyourdocumentcategorizationstructurebyappropriatesemantic tagging Increasesefficiencyinretrievalanddistributionthateithersavesmoneyor increasesrevenuesrelatedtotargetedcontentdistribution Decreasescostsofmanuallaborforalleffortsrelatedtoconventional categorizationsystems Providescompacting(summarizationandbulletpointing)fordocuments Providesidentificationandtrackingcapabilityofdocumentswhetherthey complywiththeorganization'spolicies.

TechnicalDetails
DepthofOntology MethodofDelivery DocumentProcessingSpeed Taxonomyadaptation NumberofDefaultCategories inOntology NumberofDocumentstobe Processed LearningFunction (fromexamples) Over200,000concepts Over100,000uniquewordsinEnglish Onsiteserverinstallation 0.1secforaveragenewsarticle 0.5secAPIresponse Viacustomization Over20,000 Unlimited Viacustomization

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OK,Let'sWorkTogether

Summary
hakia'sEnterpriseSearchpackageincludesthefollowingmodules: DocumentSearchMainModule Helpsyouimprovesearchefficiencyof yourcorporatedocumentsatfixedcost ConsumerFacingSearch Offersyoutoserveyouronline customersbetterservice FederatedSearch EnablestargetedWebsearchrelevantto yourbusinessgoals NewsMonitoring,Alerts,&Visualization Elevatesyouralertnessleveltothe externalandinternalchanges AutomatedContentAcquisition Acceleratestheacquisitionofquality, freecontent SemanticCategorization Helpsyouorganizeyourcontentwith semanticprecision

BottomLine
Themainobjectivesofhakia'sofferingareto Reducecostsassociatedwiththeinefficienciesoftheconventionalsearchand documentprocessingsystems. Increaserevenuesbybeingabletoincreaseproductivityrelatedtoinformation availabilityanditstimeliness.

FixedPricing
hakiaoffershighlycompetitive,andunprecedentedfixedpricing.

TechnicalSupport
Bothbasicand24/7technicalsupportoptionsareavailable.

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Customization
Piecemealproductssometimesdontfitthenatureofyourbusiness.hakiaoffersahigh levelofcustomizationatvaryingdegrees.

MobileSolutions
Allmodulesareavailableformobileapplicationsandservers.

Installation&Integration
Installationandintegrationeffortsaretakencareofbyhakia'squalifiedpersonneland areincludedinpricing.

Delivery
Unlessotherwisestated,allhakiamodulesareavailableviaonsiteBoxinstallationand API(Webservice)calls.

DataCenters
hakiahastwodatacenters(Maryland,andTennessee)thatoperateinredundant formationforthecaseofcontenthostingandAPIcalls.

ProductDemonstrations
Certainproductdemonstrationsareavailable(pleaseaskforavailability.)

ContactInformation
Forallinquiriesrelatedtothisoffering,pleasecontacthakiaat bizdev@hakia.com

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