T ABLE OF C ONTENTS

Introduction ................................................................................................ 2 The Problem Statement .............................................................................. 3 The Objectives............................................................................................. 4 Research Method ........................................................................................ 5 The Survey Link ........................................................................................... 6

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I NTRODUCTION
It has been discovered that a vast number of people struggle to be punctual with regards to morning engagements, this is due to their inability to wake up in a timely manner. In order to counter this difficulty an alarm clock has been designed which ensures that oversleeping is made inconvenient. The name of the mentioned product is Clocky, a robotic alarm clock on wheels which, after the snooze button is activated, is designed to relocate itself to a new position within the room, this forces the sleeper to get out of bed and pursue the now hiding, beeping alarm clock. Research will be done in order to design the marketing mix. Therefore, primary research will be completed in order to define the preferences of the target market with regards to the product, its price, the place of distribution and promotional efforts.

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T HE P ROBLEM S TATEMENT
An interest in the concept of the alarm clock, Clocky, has been discerned however, the product is not yet available for sale as the customer response level has not yet been deemed reliable regards to the design of the marketing mix.

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T HE O BJECTIVES
To conduct primary research -To research the product preferences of the customer a. What alarm clock features are most important to the customer? b. Does the customer have a colour preference for the product design? c. How would the customer desire the clock face be designed? d. What alarm tone should the product produce? -To research the customers price preferences a. About what price would the customer expect to see this product offered for? b. What extra features would the customer consider paying extra for? -To research the customers distribution preferences a. Where does the customer usually purchase electronics? b. At what type of shopping store would the customer look for the product? c. Where would the customer prefer to purchase the product? -To research the customers preferred promotional efforts a. What channel of media is the customer most exposed to? b. What channel of media is most memorable to the customer? c. What element of an advertisement is most important to the customer? To collect, interpret and analyse the data
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R ESEARCH M ETHOD
Quantitative research is measureable and numeric, therefore it is not subjective. The research method that will be made use of is the survey method in order to complete descriptive studies which will build a profile of the customers expectations of Clocky as well as the marketing mix. The type of survey that will be used is the Online Survey method which can simply be completed via email.

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T HE S URVEY L INK
Please follow the link below in order to complete the Clocky Survey: http://FreeOnlineSurveys.com/rendersurvey.asp?sid=u2ioonkeecbvx1o7 93138

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