Concept Note Contest for Logo, brand name and letter head for new Water and Sanitation

Authority in Peshawar This concept note describes the rules (Official Rules) of the Logo Design Contest organized by the Provincial Government of Khyber Pakhtunkhwa (GoKP), (the Contest). The object of this contest is to design a logo, brand/common name, acronym and letter head for the new water and sanitation Authority for the city of Peshawar. Directions: y y y y Please use simple but attractive words reflecting the functions of the proposed Authority as suggested above The brand name, common name & acronym can be in Pushto, Urdu, English or a combination of any of these Please ensure that the proposed name reflects the area of jurisdiction for which it is being developed Please ensure that while being creative, the proposed name and its acronym is unique & original, and is not similar to that of similar organizations working across the World

COMPETITORS RULES & REGULATIONS:

Eligibility Criteria: y y The competition is open to students (individuals) enrolled at public or private institutions in Peshawar The competition is NOT open for employees of Government and donor organizations including immediate family members of the same

Submission Guidelines and Requirements: y y y y All entries must be submitted as a full package i.e. containing Logo, (brand and or common) name and letter head. Partial entries will not be entertained by the committee. The entrants can send as many entries as they like All entries must be submitted, via email, as a scalable vector graphic in EPS format, and also as a JPG, PDF. See the Submission Guidelines below for further information. The email must include the completed form attached at the end of this concept note (name, age, postal address, phone number, institutional name and email address) of the

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Entrant and each entry must include full details of the concept, design and logic of submission. Entries must conform to the Submission Guidelines set out below. Entries which fail to do so will be rejected. We will attempt to acknowledge all entries within one week of receipt; however, we cannot be responsible for entries or responses lost in e-mail. There is no fee to enter the Contest. All entries be submitted in both colored and black & white Entries must be submitted to the following two members of the sub- committee: o Mr. Khan Zeb Director General Sports, Qauyym Stadium, Peshawar 091-9212767, 0333 596 5225 khanzeb100@yahoo.com, o Mr. Mohammad Daud Director Water and Sanitation, PDA Building, Phase V, Hayatabad, Peshawar 091-9217725, 0300 584 2234 mohammad.daudpda@yahoo.com For each entry, the proposed brand name, common name, acronym, logo and letterhead should be sent in one zipped file. The entry missing any of these five shall not be considered for competition The name of the zipped folder must contain name of your institution The competitors are welcomed to use graphic design tools of their choice The logo will be used online, in print including single color letterheads and visiting cards, on merchandise (eg Tshirts/ trophys/ keychains etc) and to create stickers with promotional messages. Flexibility is a key requirement, including the need to resize easily and to look good in black and white as well as color. The final version of the logo will need to be suitable for high quality printing. The logo needs to look good and reflect cultural heritage and values of the province/city. The logo must not be photographic The logo must also contain the name of the utility (brand and or common). The logo must not contain any other text/letter besides that reflects name (brand and or common). The name (brand and common) and acronym may be in English, Urdu Pashto or combination e.g. the common name may be in Pashto while brand name may be in English. The logo may incorporate other imagery, abstract symbols or a catchphrase, so long as the name of the utility is included somewhere in the logo. To this extent, the full name can be displayed in a smaller font size than the main image, if there exists a main image. The design of letter head must contain header & footer with name (brand and or common) of utility, log and space for its official address(s) i.e. street address, phone, fax, email and website. The entrants may use a imaginary address, in their entry, that will be replaced with actual address once utility came into existence (before 1st July 2012). Due to the requirements for high quality printing and re-sizing Entries must submitted in scalable vector graphic format (EPS). We advise against the use of halftones and

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gradients unless created inside a vector graphics program. Color in this version must be CMYK, no spot colors. For purposes of submission only, please submit your design in .png, .jpg or .psd for (Resolution of 300 dpi) AND as a .pdf file (less than 10MB). Entrants should take care to ensure that their Entries are not in any way similar to existing logos or other copyrighted images (national and global). The entrant logo that no matter how well crafted, cannot win the Contest if the Entrant cannot sign a form declaring its totally original.

Submission Deadline: y The deadline for Entries is midnight (one minute after 23:59) on March 4th, 2012, Pakistan Standard Time.

Prizes: The committee will shortlist winners and nominate for prizes in following categories. y y y y y y Full package (Logo, common & brand name, acronym and letter head) Logo Common name Brand name Acronym Letter head

The winner will receive: 1. Top (One) award for full package: Certificate and shield from Chief Minister of the province and other rewards 2. T op (five) awards in rest of categories (if need arises): Certificate and shield from Chief Minister of the province and other rewards 3. Special consolation prizes in various categories: Certificate and shield from Chief Minister of the province and other rewards The winning designs will be used as the Official logo for government of Khyber Pakhtunkhwa, including promotional items, and on the official website. Judging and Selection of Winner: The winning design(s) will be selected by a sub-committee appointed for the purpose, comprising of members of large committee notified by the govern et on establishment of utility with additional technical input from a renowned experts, if required.

1. The decision of the sub-committee will be final. No further correspondence shall be entered into. 2. The sub-committee reserves the right not to select a winner if, in its sole discretion, no suitable entries are received. 3. The sub-committee reserves the right to disqualify any entrant or entry at its sole discretion. No correspondence shall be entered into. 4. The winner will be required to sign a contract/ letter assigning all ownership of the entries to government of Khyber Pakhtunkhwa. 5. Accepting the prize constitutes permission for the sub-committee to make public and otherwise use winners name, and other details for publicity purposes. Further personal data may be requested but is not required. 6. No timetable is set for the announcement of a winner. Intellectual Property 1. All submitted work must be original and not based on any pre-existing design. 2. All Entries will become the sole property of government of Khyber Pakhtunkhwa and may be displayed publicly on official web sites. 3. The winning entry will be registered as trade mark of the new utility with the competent authority and the entrant agrees to transfer all right and title of the Entry in accordance with the Official Rules of this Contest. Acceptance Participation constitutes the Entrants full and unconditional agreement to and acceptance of these Official Rules. By participating in the Contest, the Entrant is representing and warranting that he/she has read and understood, and agrees to be bound by these rules. They govern the entrants participation and supersede any prior or other agreements between the entrant and sub-committee/Khyber Pakhtunkhwa government relating to the Contest.

FORM TO BE FILLED FOR EACH ENTRY SUBMITTED BY ENTRANT Mr/Ms/Mrs Name:---------------------------------------------------------------------------------------------Fathers Name:-------------------------------------------------------------------------------------------------C.N.I.C Number: ----------------------------------------------------------------------------------------------Date of Birth: --------------------------------------------------------------------------------------------------Name of Institution: -------------------------------------------------------------------------------------------Name of Course: ----------------------------------------------------------------------------------------------Class: ------------------------------------------------------------------------------------------------------------Contact Address: ----------------------------------------------------------------------------------------------Phone number (land line): -----------------------------------------------------------------------------------Phone number (cell): ------------------------------------------------------------------------------------------Email address: -------------------------------------------------------------------------------------------------Conceptual details of Logo:----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Conceptual details of common name: ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Conceptual details of brand name: --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------By signing this form I hereby confirm to agree that I have read all the details of this contest and agree with them including transferring the copy right of entry(s) to government of Khyber Pakhtunkhwa.

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