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Bottling Lighting!
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Al Krueger
Hanson Dodge Creative Partner / V.P. / Director of Marketing

@alkrueger

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Bottling

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Definition:

1) Capturing something powerful and elusive and then being able to hold it and show it to the world. 2) Performing a rare feat. 3) A moment of creative brilliance.

Source: Urban Dictionary

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1) Have a clear understanding of your brand position 2) Have processes in place for moving creative, social media and PR activities into motion quickly 3) Have a flexible schedule 4) Be able to think strategically at a moments notice 5) Be determined 6) Enjoy adrenaline 7) Be incredibly detail oriented 8) Ensure follow through

Preparing for opportunities

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Hanson Dodge Creative Launches Active Lifestyle Advisory Board with Appointment of Olympian Nick Symmonds After Winning eBay Auction

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Hanson Dodge Creative marketing ambitions

1) Raise awareness for Hanson Dodge Creative and our active lifestyle focus 2) Get on the radar of key industry and other influential marketing publication, websites and blogs 3) Get in front of key decision makers for prospective clients through multiple touch points 4) Do something truly unique that would enhance our position and our work with our clients

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Process:

Idea presented Pre-research conducted Idea further developed Additional research conducted Idea scrutinized internally Idea presented to leadership Idea further developed and refined Discussion with Nick Symmonds #1 Discussion with Nick Symmonds #2 Bid placed Winning bid secured

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Then the real work began:

Brainstorming / strategic planning Key message development Story development Further strategic plan development - Active Lifestyle Advisory Board concept Press release development Logistical coordination...yikes Social media promotion Press release distribution Extensive media relations Online press conference Further media relations Tracking
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Results:

100,000,000+

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Results:

44 broadcast outlets

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Results:

Top three website days ever...by a long shot.

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SportsPro Media

Washington Post Milwaukee Journal Sentinel Runners World The Associated Press NPR
Partnership Activation

Sports Illustrated Houston Chronicle BizTimes Yahoo Sports

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The Oregonian Beer Runner CBS News

ESPN

Sacramento Bee RunBlog

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Business Journal Serving Greater Milwaukee

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MAKING THE WORLD MORE ACTIVE.

Hanson Dodge Creative is relentless about pushing the boundaries of engagement to deliver integrated solutions that work.

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