ATR Bolt-Action Rifle (#27040)

930 Home Security Shotgun (#85320)

500 Pump-Action Shotgun (#50577)

NEW 715T FlatTop .22 Rifle (#37209)

2012 STOCKING DEALER PROGRAM

BUY GUNS. GET FREE GUNS.

Mossbergs Triple Crown Stocking Dealer Program offers these guns FREE with the purchase of 10, 20, and 30 Gun Packages. There is no limit to the number of FREE GUNS you can receive!

BONUS! POINT OF SALE

SUPPORT PACKAGE
Stocking Dealer Program purchases also earn dealers one of these packages of Mossberg premium items valued up to $150... FREE!

See reverse side for full Stocking Dealer Program details.

2012 STOCKING DEALER PROGRAM ORDER FORM

LIMITED TO A ONE-TIME PURCHASE [PER STORE LOCATION, PER PROGRAM YEAR] WITH NO LIMIT ON THE NUMBER OF PACKAGES PURCHASED AT THAT TIME PROGRAM DATES: DECEMBER 1, 2011 SEPTEMBER 28, 2012

DEALER NAME

CONTACT NAME

TELEPHONE

EMAIL

DEALER LOCATION ADDRESS

CITY

STATE

ZIP CODE

MAILING ADDRESS (IF DIFFERENT)

CITY

STATE

ZIP CODE

DISTRIBUTOR NAME

DISTRIBUTOR SALES ASSOCIATE

DATE OF ORDER

DISTRIBUTOR ORDER # (MUST INCLUDE TO QUALIFY)

STOCKING DEALER PROGRAM ORDERING INSTRUCTIONS

Stocking Dealer Program Orders must be for Immediate Shipment and must be purchased through ONE single distributor in their entirety. 3 Gather the following information: Complete Steps 1-4 immediately. Copy of Stocking Dealer Program Order Form, and 1 Fill out this form. For more than one store location, Copy of Distributors Corresponding Order (must contain Distributor Name, Order #, Order Date, & MFG SKUs), and use a separate form for each shipping address.
(Extra forms are available at www.mossberg.com/triplecrown).
Copy of current FFL

2 Using a UNIQUE Purchase Order, place one (1) order specific only to all the products listed below with one (1) distributor. (NO OTHER PRODUCT IS TO BE INCLUDED ON TRIPLE CROWN ORDERS).

4 Submit all of the information listed in Step 3 to Mossberg IMMEDIATELY via one of these methods:
via FAX: 203-643-2029, or via SCAN/EMAIL to triplecrown@mossberg.com, or via MAIL to: Mossberg Triple Crown Program, 7 Grasso Avenue, P.O. Box 497, North Haven CT 06473

Complete Step 5 as products arrive. 5 Submit copies of invoices for the products below, using the methods listed in Step 4 (Fax, Scan/Email, or Mail).

PKG

PURCHASE REQUIREMENTS/CRITERIA
Two (2) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1) . . . . . . . . . . . . SKU1____________ SKU2____________ One (1) Mossberg or MI Autoloader Shotgun (any 930/935/SA-20) . . . . . . . . SKU1____________ One (1) Mossberg Bolt-Action Rifle (any 4x4/MVP Series/ATR/ATR Night Train) SKU1____________ One (1) Mossberg 464 Lever Action Rifle . . . . . SKU1____________ Five (5) Mossberg/Mossberg International Guns in any mix or match combination*
SKU1____________ SKU2____________ SKU3____________ SKU4____________ SKU5____________ *ALL MAVERICK PRODUCTS & MOSSBERG MMR SERIES MODELS ARE EXCLUDED FROM THE TRIPLE CROWN PURCHASE PROGRAM

RECEIVE FREE

BUY

10
BUY

Receive a FREE 500 Pump-Action Shotgun (#50577) with every Buy 10 Package
(All FREE firearms will ship direct from Mossberg)

Four (4) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1)

SKU1____________ SKU2____________ SKU3____________ SKU4____________

Two (2) Mossberg or MI Autoloader Shotguns (any 930/935/SA-20) . . . . . . . . SKU1____________ SKU2____________ Two (2) Mossberg Bolt-Action Rifles (any 4x4/MVP Series/ATR/ATR Night Train) SKU1____________ SKU2____________ Two (2) Mossberg 464 Lever Action Rifles . . . . . SKU1____________
SKU2____________ Receive all three FREE: 500 Pump-Action Shotgun (#50577) ATR Bolt-Action Rifle (#27040) NEW Tactical .22 Rifle (#37209)** with every Buy 20 Package
(All FREE firearms will ship direct from Mossberg)

20
BUY

Ten (10) Mossberg/Mossberg International Guns in any mix or match combination*

SKU1____________ SKU7____________ SKU2____________ SKU8____________ SKU3____________ SKU9____________ SKU4____________ SKU5____________ SKU6____________ SKU10 ___________

*ALL MAVERICK PRODUCTS & MOSSBERG MMR SERIES MODELS ARE EXCLUDED FROM THE TRIPLE CROWN PURCHASE PROGRAM

Seven (7) Mossberg Pump-Action Shotguns (any 500/535/835/505/510/590/590A1) . . . . . . . . . .

SKU3____________ SKU4____________ SKU5____________

SKU1____________ SKU2____________

SKU6____________ SKU7____________ SKU1____________ SKU2____________ SKU3____________

Three (3) Mossberg or MI Autoloader Shotguns (any 930/935/SA-20) . . . . . . Two (2) Mossberg 464 Lever Action Rifles . . . . . SKU1____________

Three (3) Mossberg Bolt-Action Rifles (any 4x4/MVP Series/ATR/ATR Night Train) SKU1____________ SKU2____________ SKU3____________
SKU2____________

30
A

Fifteen (15) Mossberg/Mossberg International Guns in any mix or match combination*

SKU1____________ SKU7____________ SKU13 ___________ SKU2____________ SKU8____________ SKU14 ___________ SKU3____________ SKU9____________ SKU15___________ SKU4____________ SKU5____________ SKU6____________ SKU10 ___________ SKU11 ___________ SKU12 ___________ Receive all five FREE: 500 Pump-Action Shotgun (#50577) ATR Bolt-Action Rifle (#27040) 930 Home Security Shotgun (#85320) Two NEW Tactical .22 Rifles (#37209)** with every Buy 30 Package
(All FREE firearms will ship direct from Mossberg)

*ALL MAVERICK PRODUCTS & MOSSBERG MMR SERIES MODELS ARE EXCLUDED FROM THE TRIPLE CROWN PURCHASE PROGRAM

CHOOSE PACKAGE A or B
(Limit one Support Package per Dealer Location)

**Where the sale of this model is restricted by law, a 10-Round/Fixed Stock version (#37201) is available. Please know your laws and order product accordingly.

Neon/Chrome Logo Clock 36x 24 Mossberg Banner 6 Embroidered Logo Hats PACKAGE 6 Mossberg Logo Pens Rubber Counter Mat Decals and Keychains Mossberg Catalogs (box) Periodic sales support literature

24 Embossed Metal Sign Graphic Counter Mat 3 Mossberg Tactical Pens 6 Mossberg Tactical Knives PACKAGE 6 Embroidered Logo Hats Acrylic Window Sign Decals Mossberg Catalogs (box) Periodic sales support literature

Program is limited to dealers with physical store front addresses, online retailers are not eligible. Program pricing, specifications, availability and terms of offer may change without notice. No exceptions, substitutions or cancellations. Offer not valid with any other promotion or discount. For more information, contact your Distributor or Mossberg at 203-230-5355.

2012 DEALER ASSOCIATE INCENTIVE PROGRAM

PROGRAM DATES: DECEMBER 1, 2011 MAY 31, 2012 ENTRY DEADLINE: JUNE 15, 2012

WIN A TRIP TO THUNDER RANCH.

Winners will enjoy a 2-DAY TACTICAL TRAINING SESSION at the worldfamous THUNDER RANCH in Lakeview, Oregon, on August 10-11th, 2012. Under the guidance of Thunder Ranch founder, Clint Smith, winners will receive safety and hardware briefings, and hands-on live-fire training.

TWO WAYS TO WIN!

The Top Two (2) Selling Sales Associates AUTOMATICALLY win Three (3) trips will be awarded in a random DRAWING from a pool of entrants who have sold 40 or more guns

GET FREE GUNS & GEAR.

Theres NO LIMIT to the total number of prizes you can earn! Redeem for prizes for every 15, 25, 40 or 60 Guns you sell!
Choose one (At right, from top): NEW MVP Predator 5.56mmNATO/.223 Rem. Bolt-Action Scoped Combo (#27715); NEW 500 Thunder Ranch Marinecote Signature Series 12ga. Pump-Action (#52131); or NEW 930 JMPro 12ga. Autoloader Shotgun (#85119) Plus, be entered in the THUNDER RANCH trip drawing

SELL 60

SELL 40

Choose one (At left, from top): NEW MVP Varmint 5.56mmNATO/.223 Rem. Bolt-Action Rifle (#27700); NEW MVP Predator 5.56mmNATO/.223 Rem. Bolt-Action Rifle (#27714); 590A1 12ga. Pump-Action Shotgun (#51518)

Plus, be entered in the THUNDER RANCH trip drawing

SELL 25

SELL 15

Choose one (Above, from top): 4x4 Bolt-Action Rifle: Black Synthetic/Marinecote, in .270 Win. (#27571); or .30-06 Sprg. (#27572); 500 12ga. Pump-Action Shotgun (#50411); NEW 715T FlatTop Autoloading .22LR Rifle (#37209)

Choose one (from top): Mossberg Fleece Vest Mossberg Performance Jacket, or Mossberg Tactical Backpack

SEE REVERSE SIDE FOR PRIZE REDEMPTION INFORMATION AND PROGRAM TERMS & CONDITIONS

2012 DEALER ASSOCIATE INCENTIVE PROGRAM REDEMPTION FORM

PROGRAM DATES: DECEMBER 1, 2011 MAY 31, 2012 ENTRY DEADLINE: JUNE 15, 2012

DEALER SALES ASSOCIATE NAME

EMAIL ADDRESS

TELEPHONE

FOR MOSSBERG OFFICE USE ONLY: ORDER #

DEALER NAME

TELEPHONE

DEALER LOCATION ADDRESS

CITY

STATE

ZIP CODE

DEALER SHIPPING ADDRESS (IF DIFFERENT)

CITY

STATE

ZIP CODE

DEALER SALES ASSOCIATE SIGNATURE (REQUIRED)

DATE

DEALER ASSOCIATE INCENTIVE PROGRAM ORDERING INSTRUCTIONS

Prizes are based on sales of Mossberg and Mossberg International firearms. Sales of Accessories, Replacement Parts, Apparel or Maverick firearms do not qualify. Program is limited to dealers with physical store front addresses, online retailers are not eligible. Please read the Terms & Conditions section below before entering. 1 Fill out this form completely. 3 Gather the following information: Sign and Date form as required. Copy of Dealer Associate Incentive Program Redemption Form 2 Indicate the prizes that you are claiming Copy of current FFL (left column). Multiple prizes may be Copies of Page 2-3 of ATF Form 4473 reflecting each individual sale; OR earned, but each individual firearm sale Highlighted copy of Dealer Bound Book (must include serial numbers and dates) will only be counted once. 4 Submit all of the information listed in Step 3 to Mossberg ONCE via one of these methods: ALL SALES MUST BE BETWEEN DECEMBER 1, 2011 via FAX: 203-643-2029, or and MAY 31, 2012 TO QUALIFY. via SCAN/EMAIL to triplecrown@mossberg.com, or ENTRIES MUST BE RECEIVED BY JUNE 15, 2012 via MAIL to: Mossberg Triple Crown Program, 7 Grasso Avenue, P.O. Box 497, North Haven CT 06473

60 GUNS SOLD (Choose One)

500 Thunder Ranch Marinecote Signature Series (#52131)

DEALER ASSOCIATE INCENTIVE PROGRAM: TERMS & CONDITIONS

ELIGIBILITY: The Mossberg Dealer Associate Incentive Program (hereafter, Program) is open to any Sales Associate (hereafter,Associate) employed by an Authorized Mossberg Dealer (hereafter, Dealer). All Dealers must have a store front physical address to be eligible, online retailers are not eligible. By participating, entrants agree to all rules of the Program. The Program is being offered by O.F. Mossberg & Sons, Inc. (hereafter,Mossberg) who is solely responsible for the Program, its content, and determination/distribution of prizes. Associates must be 21 years of age or older as of 5/31/12. No purchase is necessary to enter. Void where prohibited or restricted by law. LENGTH OF PROGRAM/TO ENTER: Requirements for prizes are based on sales of Mossberg and Mossberg International products between 12/01/11 and 05/31/12. Claims for prizes/entry into the Grand Prize drawing must be faxed/emailed/postmarked with all required documentation by 06/15/12 to be eligible. This form must be completely filled out (including all signatures) and submitted with adequate proof of sales including product serial numbers, and submitted one of three ways: FAX to: 203-643-2029; SCAN/EMAIL to: TripleCrown@mossberg.com; or MAIL to: Mossberg Triple Crown Program, 7 Grasso Avenue, P.O. Box 497, North Haven, CT, 06473. PRIZE/CRITERIA/ODDS: Prizes are to be awarded in the Program based on cumulative sales by Associates during the time period between 12/01/11 and 05/31/12. For the purposes of meeting the sales criteria, a gun is defined as one Mossberg or Mossberg International firearm sold at retail. Sales of Maverick firearms, Mossberg accessories, replacement parts or apparel do not qualify. Proof of sales are required (see above) and can only be applied once, per sale, toward a prize. Multiple prizes may be earned, but each sale can only be counted once. Grand Prize: Thunder Ranch Training Session (or hereafter, also TR prize) is a 2-day Tactical Training Session held at the Thunder Ranch Training Center in Lakeview, OR. Five (5) total TR prizes will be awarded: the two (2) top sellers (defined by number of units sold during the course of the Program) will automatically receive the TR prize. Three TR prizes will be awarded based on a random drawing of eligible Associates. Note: In the event of a tie for the Top Selling Dealer Associate, both Associates will automatically win a TR prize. If the tie is for the second-highest selling Associate, then both Associates will be awarded the TR prize, and only two (2) additional TR Prizes to be drawn randomly from the pool of eligible associates. A maximum of five (5) total TR prizes will be awarded. Thunder Ranch Training Session Prize Description: This is a 2-Day Tactical Training Session. Arrivals: 08/09/12; Training: 08/10 and 08/11; and Departure: 08/12/12 (Dates subject to change). Under the guidance of Thunder Ranch founder, Clint Smith, winners will receive safety and hardware briefings and hands-on live-fire training. Lodging/meals will be provided. Transportation to/from the Thunder Ranch Training Center will be provided by Mossberg. Sales Incentive Prizes: Associates who sell 60 Guns: Will receive their choice of one: 500 Thunder Ranch Marinecote Signature Series Shotgun (#52131), Mossberg MVP Predator Rifle with Scope (#27715), or Mossberg 930 JMPro Series Shotgun (#85119). Qualifiers at the 60 Gun level will also receive entry into the drawing for one of three Thunder Ranch Training Session prizes (see Grand Prize section above, and Drawing section below). Multiple prizes may be earned, but a gun sold can only be redeemed one time. Associates who sell 40 Guns: Will receive their choice of one: 590A1 Pump-Action Shotgun (#51518); MVP Varmint Bolt-Action Rifle (#27700) or MVP Predator Bolt-Action Rifle (#27714). Qualifiers at the 40 Gun level will also receive entry into the drawing for one of three Thunder Ranch Training Session prizes. (see Grand Prize section above, and Drawing section below). Multiple prizes may be earned, but each gun sold can only be redeemed one time. Associates who sell 25 Guns: Will receive their choice of one: 500 Pump-Action Shotgun (#50411); 4x4 Bolt-Action Rifle (#27571 or #27572); or 715T FlatTop Autoloader Rifle*. Multiple prizes may be earned, but each gun sold can only be redeemed one time. *For states/municipalities where laws prohibit use of adjustable stock and/or larger capacity magazines, contact Mossberg for alternate selections. Know your state and local laws and order accordingly. Associates who sell 15 Guns: Will receive their choice of either a Mossberg Performance Jacket, Mossberg Fleece Vest, or Mossberg Tactical Backpack. Multiple prizes may be earned, but each gun sold can only be redeemed one time. Notes: Costs associated with accepting these prizes, including any applicable local, state or federal taxes are solely the responsibility of the winner. If prize winners fail to comply with any Program conditions, prizes will be forfeited and an alternate winner will be selected at the sole discretion of Mossberg. Firearms/Apparel prizes are awarded based on achieving predetermined sales goals. Drawing: Three winners will be selected in a random drawing conducted by Mossberg on or about 07/16/12 from a pool of all eligible entries received (Associates who qualify with sales in the 40 or 60 Gun categories). The winning Associates and their employers/Dealers will be notified by phone and/or email. Prizes cannot be transferred, redeemed for cash or substituted. If the winners do not meet all Program criteria for eligibility, the Thunder Ranch Training Session prize may be forfeited and awarded to alternate winner(s) at the discretion of Mossberg. Odds of winning the Thunder Ranch Training Session prize depend on the number of eligible entries received. Note: See Grand Prize section above for more drawing details. GENERAL CONDITIONS: By submitting a claim for prizes or entry into the Thunder Ranch Training Session drawing, Associates agree (a) that Mossberg, its affiliated companies, advertising and promotion agencies, and all of their respective officers, directors, employees, shareholders, representatives and agents are released, will have no liability whatsoever for, and shall be held harmless by participants against any liability for any injuries, losses or damages of any kind to person(s), including death, loss of property (in whole or in part), directly or indirectly, from acceptance, possession, misuse or use of the prize or participation in this Program and (b) except where legally prohibited, winner grants (and agree to confirm that grant in writing) permission to Mossberg and those acting under its authority the right to the use of his/her name, picture, likeness, voice, biographical information and statements, at any time or times, for advertising, trade, publicity and promotional purposes without additional compensation, in all media now known or hereafter discovered, worldwide and on the Internet, without notice, review or approval. If any winner is found to be ineligible or otherwise not in compliance with the rules of the Program, their prize may be forfeited and an alternate winner may be selected by Mossberg. Federal, state and local income and other taxes on prizes, if any, are solely the responsibility of the winner. LIMITATIONS OF LIABILITY: Neither Mossberg nor its agencies are responsible for lost, illegible, late, misdirected, incomplete, mutilated, or non-delivered entries. Neither Mossberg nor its affiliates are responsible for any incorrect or inaccurate information associated with the Program and assume no responsibility for any errors or omissions. Mossberg reserves the right, at its sole discretion, to disqualify any individual it finds to be tampering with the entry process or its outcome, acting in a non-sportsmanlike or disruptive manner, or with intent to threaten, abuse or harass any other person. Mossberg reserves the right, at its sole discretion, to cancel, terminate, modify or suspend the Program at any time. WINNERS LIST: Winners of the Thunder Ranch Training Session prizes will be drawn on or about 07/16/12. See www.Mossberg.com/TripleCrown for details.

12 gauge Pump-Action Shotgun with Sling

MVP Predator Bolt-Action Scoped Combo (#27715)

Laminate Stock, 5.56mmNATO/.223 Rem. with Scope 12 Gauge, 8-shot

930 JMPro Series Autoloader Shotgun (#85119) PLUS, be entered in a drawing to win one of three 2-DAY THUNDER RANCH TRAINING SESSION trips

40 GUNS SOLD (Choose One)

590A1 12 gauge Pump-Action Shotgun (#51518) MVP Varmint Bolt-Action Rifle (#27700)
Laminated Stock, 5.56mmNATO/.223 Rem. Laminate Stock, 5.56mmNATO/.223 Rem.

MVP Predator Bolt-Action Rifle (#27714) PLUS, be entered in a drawing to win one of three 2-DAY THUNDER RANCH TRAINING SESSION trips

25 GUNS SOLD (Choose One)

500 12 gauge Pump-Action Shotgun (#50411) or choice of 4x4 Bolt-Action Rifle: .270 Win., Black Synthetic/Marinecote (#27571) .30-06 Sprg., Black Synthetic/Marinecote (#27572) 715T FlatTop Autoloading .22LR Rifle* (#37209)
(*Local and state restrictions on adjustable stocks and larger capacity magazines may apply. Order accordingly. Contact Mossberg if alternative .22LR Rifle SKUs are required)

15 GUNS SOLD (Choose One)

Mossberg Performance Jacket (indicate size below) Mossberg Fleece Vest (indicate size below)
XXL XL L M S

Mossberg Tactical Backpack

Note: Copy of Employers FFL is NOT required to redeem clothing or backpack selections.

Products, prizes, availability and terms of offer may change without notice. No exceptions, substitutions or cancellations. For more information, contact Mossberg at 203-230-5355.