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Marketing techniques use by airtel and bsnl in current scenario

SUBMITTED TO: Mr. Satinder Kumar Lecturer

SUBMITTED BY:Navjot Kaur Mann (5601) MBA-1 (A)



Marketing is the process of performing market research, selling product and services to the customer and promoting them via advertising to further enhance sales. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves. Marketing is used to identify the customer, to satisfy the customer, and to keep the customer. With the customer as the focus of its activities, it can be concluded that marketing management is one of the major components of business management. Marketing evolved to meet the stasis in developing new markets caused by mature markets and overcapacities in the last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their focus from production to the perceived needs and wants of their customers as the means of staying profitable. The term marketing concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions It proposes that in order to satisfy its organizational objectives, an organization should anticipate the needs and wants of consumers and satisfy these more effectively than competitors.

FIVE SUCCESSFUL MARKETING TECHNIQUES 1. Keep Adding Something new:-Every time you add something new to your business you create an opportunity to get more sales. For example, something as simple as adding new information on your web site creates another selling opportunity when prospects and customers visit your site to see the new information. Adding a new product or service to the list of those you already offer usually produces a big increase in sales. The added product increases your sales in 3 different ways: It attracts new customers who were not interested in your current products and services.

It generates repeat sales from existing customers who also want to have your new product. It enables you to get bigger sales by combining 2 or more items into special package offers.

2. Became a valuable resource:-Look for ways you can be a resource for your prospects and customers. Supply them with free information. Help them do things faster, easier, less expensively. You get another opportunity to sell something every time they come back to you for help. 3. Separate Yourself from Your Competition:-Find or create a reason for customers to do business with you instead of with someone else offering the same or similar products. For example, do you provide faster results, easier procedures, personal attention or a better guarantee? Determine the unique advantage you offer to customers that your competitors do not offer. Promote that advantage in all of your advertising. Give your prospects a reason to do business with you instead of with your competition and you'll automatically get more sales. 4. Promote the End Result:-Your customers don't really want your product or service. They want the benefit produced by using it. For example, car buyers want convenient transportation with a certain image. Dental patients want healthy and good-looking teeth without suffering any pain. Business opportunity seekers want personal and financial freedom for themselves and their family. Make sure your web pages, sales letters and other sales messages are promoting the end result your customers want. 5. Anticipate:-Change is the biggest challenge to your business success. The days are gone when a business could constantly grow by simply repeating what it did successfully in the past ...or even recently. Aggressive, innovative competitors and rapidly changing technology make it impossible. Expect change and prepare for it. Don't wait until your income declines to take action. Develop the habit of looking for early signs that something is changing. Then confront it before you start to lose business. AIRTEL Airtel limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Airtel has been ranked among the six best performing technology companies in the world by business week. Airtel had 200 million customers across its operations. To attract the customers airtel uses different marketing techniques such as providing new offers and services. Following are the major offers provided by airtel:1. Airtel offers Free Local and STD Calling on all Sundays

Airtel, one of Asias leading providers of telecommunications services with operations in India and Sri Lanka, has announced the launch of Free Callings on All Sundays. This scheme is only launched for the Fixed Line customers across India. 2. Airtel Digital TV Annual Package Offer With their connection, each Airtel digital TV customer receives the latest MPEG4 standard with DVB S2 technology, which translates into exceptional picture clarity and consistent high-quality audio. He experiences a Universal Remote which operates both the Set Top Box and TV set and next-generation Interactive Applications which offer the freedom to order pizzas and book movie tickets, amongst others. The Airtel digital TV customer also has the pleasure of listening to 10 ad-free satellite radio channels from World space. All this is backed by 247 customer care. 3. Airtel Broadband Plan Airtel Broadband offers various flexible plans, but different in all states. With Airtel high speed Broadband, enjoy superior way to access rich information of internet with enough fun & learning for everyone. 4. Best Valued Recharge Coupon from Airtel ever RC 141
With the recharge coupon 141, you get all local Airtel to Airtel calls at only 40 paisa per minute and all local calls to other mobile networks at 60 paisa per minute. All Airtel to Airtel local calls in the night time between 11pm and 6 am are charged at an un-believable price of only 10 paisa per minute. With RC 141 you get 100 free SMS to Airtel mobiles daily. An Airtel present RC 141 with a bunch of new features which according to me is the best value voucher ever came from Airtel.

5. Airtel 3G Services Airtel also provide 3G services. It includes many services like wide-area wireless voice telephone, Internet access, video calls and mobile TV, all in a mobile environment. BSNL Bharat Sanchar Nigam Ltd. formed in October, 2000, is World's 7th largest Telecommunications Company providing comprehensive range of telecom services in India: Wire line, CDMA mobile, GSM Mobile, Internet, Broadband, Carrier service, MPLS-VPN, VSAT, VoIP services, IN Services etc. Presently it is one of the largest & leading public sector units in India.

BSNL has installed Quality Telecom Network in the country and now focusing on improving it, expanding the network, introducing new telecom services with ICT applications in villages and wining customer's confidence. Today, it has about 46 million line basic telephone capacity, 8 million WLL capacity, 52 Million GSM Capacity, more than 38302 fixed exchanges, 46565 BTS, 3895 Node B ( 3G BTS), 287 Satellite Stations, 614755 Rkm of OFC Cable, 50430 Rkm of Microwave Network connecting 602 Districts, 7330 cities/towns and 5.6 Lakhs villages. To attract the customers BSNL use different marketing techniques such as providing new offer and services. Following are the major offers provide by BSNL:-

1. BSNL Broadband Plans

BSNL Broadband Unlimited Plans for Home BSNL Broadband General Home Plans BSNL Broadband Home Combo Plans BSNL Broadband Combo Limited Plans BSNL Broadband Rural Plans BSNL Broadband Business Plans BSNL Broadband Startup Plan 250 BSNL Broadband Wimax Plans BSNL Broadband Unlimited Plans For Business

2. BSNL 3G Tariff Plans BSNL is now offering cheap broadband data plans through its new BSNL 3G services. These BSNL mobile broadband plans are available for your mobile phones, laptops (via BSNL 3G Data Card) and any other desktop computer. 3. BSNL Student Power Pack BSNL has introduced cheap offers for students so that they can remain in touch with each other through calls and SMS at cheaper rates across India. BSNL has announced many promotional schemes especially for students. The value for money option is one example. BSNL roll out its new Student Power Pack plan for GSM mobile Customers. 4. BSNL Offers New Pay Per Second Billing Plan With the help of this plan it will be possible to make all local and STD calls on any network within the country for 1 Paisa per Second. 5. BSNL New ISD free sms trick

Free international sms trick for bsnl users of India.with this trick you can send unlimited sms free all over the world. Its working in most of the southern states including Tamilnadu, Kerala, Maharashtra and Gujarat. To activate this free sms trick in your mobile change the sms center number to +919820065235 and you can send unlimited free sms all over the world. Its only for isd or international sms.