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ADVERTISING
THE WALL STREET JOURNAL s NATIONAL s EASTERN s WESTERN s CENTRAL s ASIA s EUROPE s GLOBAL AMERICAS s HISPANIC s CLASSROOM s SUNDAY s THE WALL STREET JOURNAL s NATIONAL s E A STERN W E S T E R N s C E N T R A L s ASIA s E U R O P E s GLOBAL s A M E R I C A S s HISPANIC s CLASSROOM s S U N D AY THE WALL STREET JOURNAL s NATIONAL s EASTERN s WESTERN s CENTRAL s ASIA s EUROPE s GLOBAL AMERICAS s HISPANIC s CLASSROOM s SUNDAY s THE WALL STREET JOURNAL s NATIONAL s EASTERN WESTERN s CENTR AL s ASIA s EUROPE s GLOBAL s AMERICAS s HISPANIC s CL ASSROOM s SUNDAY THE WALL STREET JOURNAL s NATIONAL s EASTERN s WESTERN s CENTRAL s REGIONAL s ASIA s EUROPE GLOBAL s AMERICAS s HISPANIC s CLASSROOM s SUNDAY s THE WALL STREET JOURNAL s NATIONAL EASTERN s WESTERN s CENTR AL s ASIA s EUROPE s GLOBAL s AMERICAS s HISPANIC s CL ASSROOM SUNDAY THE WALL STREET JOURNAL s NATIONAL s EASTERN s WESTERN s CENTRAL s ASIA s EUROPE G LOBAL s AMERICAS s HISPANIC s CLASSROOM s SUNDAY s THE WALL STREET JOURNAL s N AT I O N A L EASTERN s WESTERN s CENTRAL s ASIA s EUROPE s GLO B A L s HISPANIC s CL A S SRO O M s SUNDAY s EUROPE REGIONAL s EASTERN s WESTERN s C E N T R A L s A SIA s EUROPE s GLOBAL s A M E R I C A S s H I S PA N I C SUNDAY s THE WALL STREET JOURNAL s NATIONAL s EASTERN s WESTERN s CENTRAL s A S I A s EUROPE NATIONAL s G L O B A L s AMERICAS s HISPANIC s CLASSROOM s S U N D AY s THE WALL STREET JOURNAL
Table of Contents
PAGE
3 4 5 6 8 10 11 12 13 14 14 15 16 18 20 22 33 34 36
GLOBAL / US
The Global Journal Overview Global Edition Rates National Edition Rates Eastern Edition Rates Central Edition Rates Western Edition Rates Regional Advertising The Wall Street Journal Sunday The Wall Street Journal Classroom Edition
MATERIAL SPECIFICATIONS
Material Specifications Contract Printing Terms And Conditions Worldwide Advertising Sales Offices
For more information, visit our Advertising Sales Web site at wsjmediakit.com
Circulation
The Global Wall Street Journal*
Print Circulation 1,771,283
* Includes The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Europe Sources: March 2011 ABC Publishing Statement (U.S.); ABC UK Han-June 2011 (Europe); BPA Worldwide Jan-June 2011 (Asia)
Influential
Top management* Manage or influence flow of corporate funds for own/other company*
56% 30% 66% 39% 72% 39%
Affluent
Average HH income Average HH net worth
$257,100 $2,616,000 $335,000 $2,743,000 $334,000 $2,733,000
Involved
Average time spent reading** Take action as a result of Journal advertising
58 min 68% 46 min 63% 47 min 74%
*Based on employed subscribers **Per weekday issue Sources: 2010 WSJ Subscriber Studies; 2011 Mendelsohn Affluent Survey, HHI $100,000+; ABC UK Jan-June 2011; BPA Worldwide Jan-June 2011
Global Edition
Circulation: 1,771,283
The Global Edition, published MondayFriday*, includes The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Europe. Insertion orders must specify Global Edition to be billed at the Global Edition rate. Requires single insertion order with one bill-to address; insertion must be the same size and must appear in all editions within five days and within the same calendar month. Advertisers that do not meet this criteria will be billed at individual publication rates.
$2,204.57
$277,775.82
$362,292.71
$2,204.57 2,204.57 2,204.57 2,149.41 2,085.03 2,031.40 1,977.77 1,923.88 1,880.91 1,838.03 1,794.89 1,751.84 1,708.93 1,665.83 1,612.01
$254,281.61 254,281.61 254,281.61 247,919.24 240,581.12 234,396.29 228,211.45 221,995.62 217,040.04 212,095.17 207,118.04 202,154.02 197,205.88 192,233.41 186,027.03
$338,798.50 338,798.50 338,798.50 330,728.21 314,697.63 307,037.43 299,442.43 291,626.69 285,499.37 279,328.75 273,125.88 266,984.78 260,812.11 255,839.64 249,633.26
OR
PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page
BLACK & WHITE COST (GROSS) $39,682.26 46,295.97 69,443.96 92,591.94 138,887.91 185,183.88 277,775.82
All rates are quoted in gross; only net spending accrues to contract fulfillment. All ads are billed at the makeup size and are scaled to fit the formats that vary among print sites in Europe and Asia. All units outside standard sizes listed throughout the rate card will be billed accordingly. Boundaries and circulation for all editions and regions are subject to change.*
*The U.S. Wall Street Journal prints MondaySaturday. Global runs MondayFriday.
Global Edition
HALF PAGE | NON-CONTRACT RATES
PER COLUMN INCH RATE
(GROSS)
$2,204.57
$138,887.91
$206,370.67
$2,204.57 2,204.57 2,204.57 2,149.41 2,085.03 2,031.40 1,977.77 1,923.88 1,880.91 1,838.03 1,794.89 1,751.84 1,708.93 1,665.83 1,612.01
$138,887.91 138,887.91 138,887.91 135,412.83 131,356.89 127,978.20 124,599.51 121,204.44 118,497.33 115,795.89 113,078.07 110,365.92 107,662.59 104,947.29 101,556.63
$206,370.67 206,370.67 206,370.67 201,573.02 195,769.55 191,121.19 186,527.93 181,757.82 178,042.51 174,285.63 170,512.33 166,789.01 163,006.29 160,290.99 156,900.33
DISCOUNT 0.0% 0.0 0.0 2.5 5.4 7.9 10.3 12.7 14.7 16.6 18.6 20.5 22.5 24.4 26.9
PER COLUMN INCH RATE (GROSS) $2,204.57 2,204.57 2,204.57 2,149.41 2,085.03 2,031.40 1,977.77 1,923.88 1,880.91 1,838.03 1,794.89 1,751.84 1,708.93 1,665.83 1,612.01
COLOR FACING PAGES (GROSS) $677,597.00 677,597.00 677,597.00 661,456.42 629,395.27 614,074.86 598,884.86 583,253.38 570,998.74 558,657.50 546,251.77 533,969.56 521,624.21 511,679.28 499,266.52
COLOR SECTION A CENTER SPREAD* (GROSS) $720,220.91 720,220.91 720,220.91 702,607.07 675,569.32 658,631.86 641,759.61 624,620.12 611,059.43 597,471.51 583,802.95 570,215.82 556,620.92 544,189.76 528,673.81
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
* Rates listed apply to Section A. Contact your Journal sales representative for gutter-bleed spread rates in other sections.
National Edition
Circulation: 1,613,062
Published Monday through Saturday, the National Edition is a combination of the Eastern, Central and Western Editions. Insertion orders must specify National Edition and advertisement must appear in all editions within 30 days to be billed at the National Edition rate. National Edition advertising with option dates may appear on different dates in different editions.
$1,936.24
$243,966.24
$312,283.13
$1936.24 1936.24 1936.24 1887.83 1823.94 1777.47 1732.93 1682.59 1645.80 1607.08 1568.35 1531.57 1492.84 1456.05 1407.65
$219,569.62 219,569.62 219,569.62 214,079.92 206,834.80 201,565.10 196,514.26 190,805.71 186,633.72 182,242.87 177,850.89 173,680.04 169,288.06 165,116.07 159,627.51
$287,886.51 287,886.51 287,886.51 280,688.89 264,751.31 258,006.24 251,545.24 244,236.78 238,893.05 233,276.45 227,658.73 222,310.80 216,694.29 212,522.30 207,033.74
OR
PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page
All rates are quoted in gross; only net spending accrues to contract fulfillment. Contract advertisers receive a 10% discount off the contract rate for full-page advertisements. Boundaries and circulation for all editions and regions are subject to change.
National Edition
HALF PAGE | NON-CONTRACT RATES
PER COLUMN INCH RATE
(GROSS)
$1,936.24
$121,983.12
$174,885.88
$1,936.24 1,936.24 1,936.24 1,887.83 1,823.94 1,777.47 1,732.93 1,682.59 1,645.80 1,607.08 1,568.35 1,531.57 1,492.84 1,456.05 1,407.65
$121,983.12 121,983.12 121,983.12 118,933.29 114,908.22 111,980.61 109,174.59 106,003.17 103,685.40 101,246.04 98,806.05 96,488.91 94,048.92 91,731.15 88,681.95
$174,885.88 1748,85.88 1748,85.88 170,513.48 164,740.88 160,543.60 156,523.01 151,976.55 148,650.58 145,155.78 141,660.31 138,332.00 134,812.62 132,494.85 129,445.65
DISCOUNT 0.0% 0.0 0.0 2.5 5.8 8.2 10.5 13.1 15.0 17.0 19.0 20.9 22.9 24.8 27.3
$1,936.24 1,936.24 1,936.24 1,887.83 1,823.94 1,777.47 1,732.93 1,682.59 1,645.80 1,607.08 1,568.35 1,531.57 1,492.84 1,456.05 1,407.65
$575,773.01 575,773.01 575,773.01 561,377.78 529,502.61 516,012.48 503,090.48 488,473.55 477,786.10 466,552.90 455,317.46 444,621.60 433,388.57 425,044.60 414,067.48
$617,240.93 617,240.93 617,240.93 601,808.78 575,003.50 560,353.89 546,316.64 530,445.34 518,843.63 506,640.76 494,435.07 482,830.86 470,626.37 460,196.41 446,475.01
All full-page contracts are inclusive of 10% full-page discount for contract advertisers.
* Rates listed apply to Section A. Contact your Journal sales representative for gutter-bleed spread rates in other sections.
Eastern Edition
Circulation: 733,611
Published Monday through Saturday, the Eastern Edition circulates in Alabama, Connecticut, Delaware, Florida, Georgia, Maine, Massachusetts, Maryland, Mississippi (except the northwest corner), New Hampshire, New Jersey, New York (except the northwest corner), North Carolina, eastern Pennsylvania, Rhode Island, South Carolina, eastern Tennessee, Vermont, Virginia, Washington, D.C., and portions of West Virginia and southeastern Canada.
$881.41
$111,057.66
$881.41 881.41 830.29 808.25 788.86 788.86 765.95 749.20 731.57 713.94 705.13 696.31 688.38 679.57 679.57
$99,951.89 99,951.89 94,154.89 91,655.55 89,456.72 89,456.72 86,858.73 84,959.28 82,960.04 80,960.80 79,961.74 78,961.55 78,062.29 77,063.24 77,063.24
OR
PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page
All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change.
Central Edition
Circulation: 509,685
Published Monday through Saturday, the Central Edition circulates in Arkansas, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Michigan, Minnesota, Missouri, eastern Nebraska, New Mexico, North Dakota, Ohio, Oklahoma, western Pennsylvania, Texas, eastern South Dakota, northern West Virginia, Wisconsin, southcentral Canada, western New York, western Tennessee and the northwest corner of Mississippi, northeast corner of Arizona.
$732.49
$92,293.74
$732.49 732.49 690.01 671.69 655.58 655.58 636.53 622.62 607.97 593.32 585.99 578.67 572.07 564.75 564.75
$83,064.37 83,064.37 78,247.13 76,169.65 74,342.77 74,342.77 72,182.50 70,605.11 68,943.80 67,282.49 66,451.27 65,621.18 64,872.74 64,042.65 64,042.65
OR
PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page
All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change.
Western Edition
Circulation: 369,766
Published Monday through Saturday, the Western Edition circulates in Alaska, Arizona (except northeast corner), California, Colorado, Hawaii, Idaho, Montana, western Nebraska, Nevada, Oregon, Utah, Washington, Wyoming, western South Dakota and portions of southwestern Canada.
$473.26
$59,630.76
$473.26 473.26 445.81 433.98 423.57 423.57 411.26 402.27 392.81 383.34 378.61 373.88 369.62 364.88 364.88
$53,667.68 53,667.68 50,554.85 49,213.33 48,032.84 48,032.84 46,636.88 45,617.42 44,544.65 43,470.76 42,934.37 42,397.99 41,914.91 41,377.39 41,377.39
OR
PAGE SIZE 1/7 1/6 1/4 1/3 1/2 2/3 Full Page
All rates are quoted in gross; only net spending accrues to contract fulfillment. All full-page contracts are inclusive of 10% full-page discount for contract advertisers. Boundaries and circulation for all editions and regions are subject to change.
Regional Advertising
Regional advertising buys are available in 21 regions. Please contact your sales representative or visit wsjmediakit.com for details.
AVAILABLE REGIONS
WESTERN EDITION
CENTRAL EDITION
EASTERN EDITION
Pacific Northwest Region Rocky Mountain Region Northern California Region Southern California Region Arizona Region
Minneapolis Region* Chicago Region Ohio Region Detroit Region St. Louis Region Kansas City Region* Dallas/Ft. Worth Region Houston Region Texas Region
New England Region Greater New York Philadelphia Region Washington/ Baltimore Region Southern Region South Atlantic Region Florida Region
OPEN RATE
$150,100 126,240 94,680 63,120 47,520 33,120
CPM
$24 20 15 10 7 5
All units smaller than 1/6 page will be billed at $1,639 per column inch. Minimum size: 8 column inches. Subject to availability. All Sunday Journal net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts. The contracted advertising must run in calendar year 2012. Frequency and additional Wall Street Journal combination discounts may apply. Circulation subject to change. For more information, please contact your Journal sales representative or visit wsjmediakit.com.
Figures above are gross. Other sizes and customized packages are available. Spending in The Classroom Edition does not contribute to WSJ Franchise Net Revenue Contracts or frequency contracts in domestic or international editions of The Journal.
The Classroom Edition offers a comprehensive series of custom publishing, partnership and advertising opportunities. For further details, contact The Classroom Edition at 877.219.1007, your Journal sales representative or visit wsjclassroom.com.
The Wall Street Journal Asia and The Wall Street Journal Europe reach a high-quality audience of business leaders and affluent consumers. Advertising in The Global Wall Street Journal can help you reach the worlds best travelers, the worlds most active luxury consumers and the worlds most important investors.
THE WALL STREET JOURNAL WSJ EUROPE WSJ ASIA
* Based on subscribers whose household purchased indicated products in past 12 months Source: 2010 WSJ Subscriber Studies
Combination Discounts
Advertisers in any edition of The Wall Street Journal Americas may apply Dow Jones combination discounts for common advertising run in the Americas up to a maximum of 10%, as follows: WSJ Americas & WSJ (National Edition) WSJ Americas & WSJ Europe and WSJ Asia WSJ Americas & WSJ (any Regional Edition) WSJ Americas & WSJ Europe or WSJ Asia
10% 10% 5% 5%
7X
5% 10 15
13X
10% 15 20
26X
15% 20 25
52X
20% 25 30
13X
5% 10
26X
5% 10 15
52X
10% 15 20
Frequency discounts not available in Costa Rica or the Dominican Republic. Frequency discounts may not be applied retroactively in Argentina. All Wall Street Journal Americas net revenue will accrue to fulfillment of existing Wall Street Journal net revenue contracts. Additional frequency discounts available. Go to www.wsjmediakit.com for more information.
FP 50,414 67,096 23,115 34,399 3,407 14,640 14,280 5,994 3,947 2,640 56,322 9,072 31,416 22,596 5,094 4,470 6,729 25,537 318,084
JR 23,882 29,247 10,640 14,440 6,832 6,188 24,138 3,888 13,464 9,684 2,264 11,350 128,981
1/2 26,684 33,548 12,131 17,199 2,136 7,320 7,140 2,997 2,086 1,380 28,161 4,536 15,708 11,298 2,426 2,300 4,413 12,769 162,690
1/4 13,304 16,774 6,028 8,600 1,407 3,660 3,570 1,498 1,045 720 14,081 2,268 7,854 5,649 1,213 1,150 3,912 6,384 83,346
123,953 60,014 129,841 222,000 14,000 113,781 65,000 109,512 25,000 55,627 331,477 42,599 146,309 142,569 42,641 18,449 68,186 80,000 1,459,481
All rates are quoted in gross; only net spending accrues to contract fulfillment. Rates are subject to change. Please contact your sales representative for information.
$671.71
$47,019.70
$55,219.70
$654.92 638.12 621.33 604.54 591.10 577.67 570.95 557.52 550.80 544.09 537.37 537.37 537.37 530.65 523.93
$45,844.40 44,668.40 43,493.10 42,317.80 41,377.00 40,436.90 39,966.50 39,026.40 38,556.00 38,086.30 37,615.90 37,615.90 37,615.90 37,145.50 36,675.10
$54,044.40 52,868.40 51,693.10 50,517.80 49,577.00 48,636.90 48,166.50 47,226.40 46,756.00 46,286.30 45,815.90 45,815.90 45,815.90 45,345.50 44,875.10
$671.71
$23,509.85
$30,709.85
$654.92 638.12 621.33 604.54 591.10 577.67 570.95 557.52 550.80 544.09 537.37 537.37 537.37 530.65 523.93
$22,922.20 22,334.20 21,746.55 21,158.90 20,688.50 20,218.45 19,983.25 19,513.20 19,278.00 19,043.15 18,807.95 18,807.95 18,807.95 18,572.75 18,337.55
$30,122.20 29,534.20 28,946.55 28,358.90 27,888.50 27,418.45 27,183.25 26,713.20 26,478.00 26,243.15 26,007.95 26,007.95 26,007.95 25,772.75 25,537.55
Full Page Full Page Spread Two-thirds Page Half Page Dominant/Portrait Junior Page Dominant Third Page Dominant Quarter Page Dominant (and Strip) Compact Quarter Compact Strip Eighth Page Dominant Luxury Dominant Luxury Compact Sixteenth Page Dominant 5 Inch 3.5 Inch 2.75 Inch
$55,219.70 121,047.28 40,106.23 30,709.85 28,023.01 21,473.84 18,954.93 15,092.59 14,085.03 N/A N/A N/A N/A N/A N/A N/A
$648.88
$45,421.60
$55,221.60
$632.64 616.44 600.20 584.00 571.00 558.04 551.56 538.56 532.08 525.60 519.12 519.12 519.12 512.60 506.12
$44,284.80 43,150.80 42,014.00 40,880.00 39,970.00 39,062.80 38,609.20 37,699.20 37,245.60 36,792.00 36,338.40 36,338.40 36,338.40 35,882.00 35,428.40
$54,084.80 52,950.80 51,814.00 50,680.00 49,770.00 48,862.80 48,409.20 47,499.20 47,045.60 46,592.00 46,138.40 46,138.40 46,138.40 45,682.00 45,228.40
$648.88
$22,710.80
$31,710.80
$632.64 616.44 600.20 584.00 571.00 558.04 551.56 538.56 532.08 525.60 519.12 519.12 519.12 512.60 506.12
$22,142.40 21,575.40 21,007.00 20,440.00 19,985.00 19,531.40 19,304.60 18,849.60 18,622.80 18,396.00 18,169.20 18,169.20 18,169.20 17,941.00 17,714.20
$31,142.40 30,575.40 30,007.00 29,440.00 28,985.00 28,531.40 28,304.60 27,849.60 27,622.80 27,396.00 27,169.20 27,169.20 27,169.20 26,941.00 26,714.20
Full Page Full Page Spread Half Page Dominant/Portrait Junior Page Dominant Third Page Dominant Quarter Page Dominant (and Strip) Compact Quarter Compact Strip Eighth Page Dominant Luxury Dominant Luxury Compact Sixteenth Page Dominant 5 Inch 3.5 Inch 2.75 Inch
$55,221.60 118,811.84 31,710.80 29,115.28 22,788.70 20,355.40 16,624.34 15,651.02 N/A N/A N/A N/A N/A N/A N/A
Material Specifications
STANDARD ADVERTISING UNITS The Wall Street Journal offers Standard Advertising Units, making campaign planning and production efficient. Non-Standard Advertising Units will be charged a 10% premium on the cost of the black & white space. For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Planning Guide. SPECIAL ADVERTISING UNITS The Journal also offers more than 20 innovative Special Advertising Units to allow advertisers to create a deeper affinity with our page makeup. For more information on Special Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Planning Guide. MEASUREMENTS
Advertisements are measured in column inches. See pages 23 and 24 for standard Page Makeup information for The Wall Street Journal, The Wall Street Journal Asia and The Wall Street Journal Europe.
Material Specifications
PAGE MAKEUP THE WALL STREET JOURNAL
DEPTH OF COLUMN | 21 inches (53.24 cm); 6 columns to a page. FULL PAGE | 126 column inches (6 columns x 21 inches). PRINTED AD PAGE SIZE | 21.00 (depth) x 10.87 (width); 6 columns. PRINTED GUTTER BLEED SIZE | 21.00 (depth) x 22.86 (width); 12 columns; no trim area.
SINGLE-PAGE UNITS
WIDTH COLUMNS 1 2 3 4 5 6 INCHES 1.68 3.52 5.35 7.19 9.02 10.87 CENTIMETERS 4.267 8.941 13.589 18.263 22.911 27.605 INCHES 1.00 2.00 6.00 8.00 9.00 10.50 MINIMUM DEPTH CENTIMETERS 2.540 5.080 15.240 20.320 22.860 26.670
BLEED UNITS
WIDTH COLUMNS 8 10 12 INCHES 15.52 19.19 22.86 CENTIMETERS 39.421 48.743 58.065 INCHES 15.75 12.71 10.50 MINIMUM DEPTH CENTIMETERS 40.005 32.290 26.670
NOTES
Advertisements exceeding 18 inches in depth must occupy and be charged as full columns (21 inches). Minimum depth requirements do not apply to defined special advertising strip units. Non-standard units can be placed at quarter-inch depth increments above minimum depth and will carry a 10% premium. Measurements for advertisements running on the Front Cover of each section differ. Please visit wsjmediakit.com for sizes.
All bannered sections are available in the standard sizes of: 1 column (1.68) x 2.5 1 column (1.68) x 5 2 columns (3.52) x 2.5 2 columns (3.52) x 5
Leisure Travel and Meeting Sites are also available in display format; minimum ad size is 1 column x 1. For larger sizes, call 800.648.4778.
Material Specifications
PAGE MAKEUP THE WALL STREET JOURNAL ASIA THE WALL STREET JOURNAL EUROPE
PAGE DEPTH | 14 inches (35.56 cm). PAGE WIDTH | 10.03 inches (25.47 cm); 5 columns to a page. GUTTER BLEED WIDTH | 21.40 inches (54.35 cm); 10 columns.
SINGLE-PAGE UNITS
WIDTH COLUMNS 1 2 3 4 5 INCHES 1.86 3.90 5.94 7.98 10.03 CENTIMETERS 4.724 9.906 15.087 20.269 25.476 INCHES 2.75 2.50 7.00 9.50 2.50 MINIMUM DEPTH CENTIMETERS 6.985 6.350 17.780 24.130 6.350
BLEED UNITS
WIDTH COLUMNS 8 10 INCHES 17.32 21.40 CENTIMETERS 43.992 54.356 INCHES 9.50 8.50 MINIMUM DEPTH CENTIMETERS 24.130 21.590
Notes
Advertisements exceeding 12.07 inches (30.66 cm) in depth must occupy and be charged as full columns (14 inches; 35.56 cm). Minimum depth requirements do not apply to defined special advertising strip units. Non-standard units can be placed at quarter-inch depth increments above minimum depth and will be billed for the actual space. Material is scaled to fit the image formats that vary among print sites in Asia and Europe.
Material Specifications
FOUR-COLOR ADS DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001. Film is not accepted. TYPE FONTS | Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind. GRAPHICS | Images should be 200 dpi. PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proof exchanged, the agency accepts the responsibility for the final print outcome. SCREEN RULING | Dow Jones outputs at 100 lines per inch. DOT GAIN | For best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-line screen.
The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks.
Material Specifications
BLACK & WHITE ADS DIGITAL MATERIAL REQUIREMENTS
Digital material required: PDF/X-1a:2001. Embed all fonts. SCREEN RULING | Dow Jones outputs at 100 lines per inch. Round dots preferred. Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop. Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi). Fine lines and serifs should not be less than .006 inch in thickness. We recommend that all solid reverses be a maximum of 85% black.
Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.
Material Specifications
MATERIAL SUBMISSION Black & White Materials
Color Materials
Preferred Method: via Internet at https://epic.dowjones.com. Color match proof to: Dow Jones & Company Advertising Services 4300 North Rt 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852 AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications.
Split-Copy Material
All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file.
PDF Preparation
Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service bureau. Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files. Please click here for PDF Preparation instructions.
File Compression
Large digital files may be compressed to accelerate file transmission.
Platforms
Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred.
Tearsheets
Advertisers requesting tearsheets can access them at https://etearsheet.dowjones.com. Please contact your Advertising Services bureau for a password and for any additional information. New York: 212.597.5826 London: 44.020.3426.1149 Hong Kong: 852.2831.2556
Material Specifications
ORDER/MATERIAL DEADLINES: Black & White Daily North American Editions
ISSUE DAY INSERTION ORDERS MATERIAL DEADLINE
Thursday 5:00 p.m. Friday 5:00 p.m. Monday 5:00 p.m. Tuesday 5:00 p.m. Wednesday 5:00 p.m. (See chart on next page)
12:00 noon 12:00 noon 12:00 noon 12:00 noon 12:00 noon
All times are listed in Eastern Time. Orders and materials for U.S. Regions are due by Monday at 5:00 p.m. Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue.
Global Edition
ISSUE DAY INSERTION ORDERS MATERIAL DEADLINE
4:00 a.m. 4:00 a.m. 4:00 a.m. 4:00 a.m. 4:00 a.m.
11:00 p.m. 11:00 p.m. 11:00 p.m. 11:00 p.m. 11:00 p.m.
For deadlines for The Wall Street Journal Asia and The Wall Street Journal Europe, please visit wsjmediakit.com.
Four-Color | Monday-Friday
INSERTION ORDERS: May be required 610 weeks prior to deadline to secure reservations but do not become noncancelable until 2 weeks prior to insertion. MATERIALS: 5 business days prior to insertion for proof; 3 business days prior without proof. Proofs are available upon advertiser request. MATERIALS FOR THE WALL STREET JOURNAL ASIA: 10 business days prior to insertion for proof; 7 business days prior without proof. Proofs are available upon advertiser request.
Friday Journal
INSERTION ORDERS: Thursday of week prior to Friday issue (8 days). MATERIALS: Monday prior to Friday issue.
Material Specifications
WSJ Weekend Black & White
SECTION INSERTION ORDERS MATERIAL DEADLINE
Thursday prior to issue Thursday prior to issue Wednesday of week prior to issue
Color
SECTION INSERTION ORDERS MATERIAL DEADLINE
One month in advance of issue One month in advance of issue One month in advance of issue
Material Specifications
THE WALL STREET JOURNAL AMERICAS Full-Page Makeup South America
Argentina Brazil Chile Colombia Costa Rica Dominican Republic Ecuador El Salvador Guatemala Honduras Mexico Combo: Guadalajara, Mexico City & Monterrey Nicaragua Panama Peru Venezuela
INCHES
12.52 x 20.47 11.69 x 20.47 11.37 x 21.18 11.65 x 21.26 10.46 x 15.13 11.50 x 20.00 11.61 x 20.33 10.25 x 13.00 10.00 x 12.50 10.25 x 13.00 11.57 x 20.86 10.58 x 21.00 10.82 x 20.50 9.60 x 10.82 11.34 x 19.00
CENTIMETERS
31.80 x 52.00 29.70 x 52.00 28.90 x 54.00 29.60 x 53.80 26.56 x 38.43 29.21 x 50.80 29.50 x 51.64 26.04 x 33.02 25.40 x 31.75 26.04 x 33.02 29.40 x 53.00 26.88 x 53.34 27.52 x 52.07 24.38 x 27.48 28.82 x 48.27
For current material specifications and submission instructions for The Wall Street Journal Americas, please call 212.597.6043.
Material Specifications
THE WALL STREET JOURNAL SUNDAY PAGE MAKEUP
DECIMAL INCHES
10.45(w) x 19.62(d)
DECIMAL INCHES
1.56 3.35 5.125 6.87 9.15 10.45
MILLIMETERS
39.624 85.09 130.175 174.498 232.41 265.43
Deadlines
INSERTION ORDERS: 9 days prior to insertion date (Friday 12:00 noon ET). MATERIALS: 5 days prior to issue date (Tuesday 12:00 noon ET).
Material Submission
See page 27 of this rate card for submission guidelines. Please be sure to note your ad is for The Wall Street Journal Sunday when submitting.
Contract Printing
Contract and Copy Regulations
Dow Jones & Company engages the services of contract printers in certain areas of distribution to print The Wall Street Journal and other products. Outsourced printing can provide readers with more timely news content and more efficient delivery service. In some areas, caused by variations in printing equipment, the image size of the product could be altered, which can result in distortion to some images. Some contract printers might not be able to produce all required pages in process color. Although we make every effort to ensure that quality reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set to reflect up to a 3% missed color variance. Advertisers will not be entitled to compensation due to size and color constraints beyond our control. Please be assured that the content and message of all ads would not be affected.
Credit Terms
Payments for all advertising run on credit are due no later than the 15th of the month following the month in which the advertising insertion(s) run(s). All advertisers or agencies running advertising on credit agree to abide by these payment terms. Credit may be suspended without advance notice for accounts with delinquent balances.
ASIA Beijing
Suite 304 Raffles City Beijing Office Tower. No. 1 Dongzhimen South Street, Beijing P.R. China 100007 Tel: 86 10 8400 7799
EUROPE London
Admiral House 66-68 East Smithfield London E1W 1AW
Paris
17 Rue de Surne 75008 Paris France Tel: 33-1-40-17-17-01 Fax: 33-1-40-17-17-02
New York
1155 Avenue of the Americas 6th Floor New York, NY 10036 Tel: (212) 659-2176 Fax: (212) 597-5811
Hong Kong
25/F, Central Plaza 18 Harbour Road Wanchai Hong Kong Tel: 852-2573 7121
Frankfurt
Wilhelm-Leuschner-Strasse 78 60329 Frankfurt Germany Tel: 49-692-972-5390
San Francisco
201 California Street, 11th Fl. San Francisco, CA 94111 Tel: (415) 765-6133 Fax: (415) 398-0929
Seoul, Korea
Envus Business Plaza 17th Fl, Jongro Tower, Seoul, 100130 Korea Tel: 822-566-3020
Singapore
10 Anson Road #32-08 International Plaza Singapore 079903 Tel: 65-6415-4001
Tokyo
Otemachi First Square East Tower 19F 1-5-1 Otemachi, Chiyoda-ku, Tokyo 100-0004 Japan Tel: 81-32-6692-702
Dallas
545 E. John Carpenter Freeway Suite 510 Irving, TX 75062 Tel: (214) 951-7140 Fax: (214) 951-7149
New York
1155 Avenue of the Americas 6th Floor New York, NY 10036 Tel: (212) 597-5680 Fax: (212) 597-5888
Boston
53 State Street 12th Floor Boston, MA 02109 Tel: (617) 654-6700 Fax: (617) 654-6733
Detroit
2000 Town Center Drive Suite 750 Southfield, MI 48075 Tel: (248) 204-5522 Fax: (248) 204-5523
San Francisco
201 California Street Suite 1175 San Francisco, CA 94111 Tel: (415) 986-6886 Fax: (415) 398-0929
Chicago
One South Wacker Drive Suite 2100 Chicago, IL 60606 Tel: (312) 750-4020 Fax: (312) 750-4009
Los Angeles
6500 Wilshire Blvd. Suite 1500 Los Angeles, CA 90048 Tel: (323) 658-3703 Fax: (323) 658-3713
Washington D.C.
1025 Connecticut Ave. NW 11th Floor Washington D.C. 20036 Tel: (202) 828-3390 Fax: (202) 862-8873