Do you know about 'Sunfeast Yipee' noodles?

Yipee Maggi Top RamenHorlicks foodles soupy noodles Aware of the different Knorr Brand loyal for noodles? Yes Rank 2 Rank 1 Rank 3 Rank 4 Rank 5 Yes No Yes Rank 5 Rank 1 Rank 5 Rank 5 Rank 5 Yes No Yes Rank 2 Rank 1 Rank 3 Rank 5 Rank 3 Yes Yes Yes Rank 2 Rank 1 Rank 3 Rank 4 Rank 5 Yes No Yes Rank 2 Rank 1 Rank 3 Rank 4 Rank 5 Yes Yes Yes Rank 2 Rank 1 Rank 3 Rank 5 Rank 4 Yes No Yes Rank 3 Rank 1 Rank 2 Rank 5 Rank 4 Yes Yes Yes Rank 5 Rank 1 Rank 2 Rank 4 Rank 3 No No Yes Rank 2 Rank 1 Rank 4 Rank 3 Rank 5 No No Yes Rank 3 Rank 1 Rank 5 Rank 2 Rank 4 No No Yes Rank 3 Rank 1 Rank 3 Rank 2 Rank 2 Yes No Yes Rank 3 Rank 1 Rank 4 Rank 2 Rank 5 Yes No Yes Rank 3 Rank 1 Rank 2 Rank 4 Rank 5 Yes No Yes Rank 5 Rank 1 Rank 2 Rank 4 Rank 3 Yes No No Rank 3 Rank 1 Rank 4 Rank 2 Rank 3 No No Yes Rank 4 Rank 1 Rank 3 Rank 2 Rank 5 Yes No Yes Rank 3 Rank 1 Rank 3 Rank 4 Rank 2 Yes No Yes Rank 4 Rank 3 Rank 2 Rank 5 Rank 1 Yes Yes No Rank 5 Rank 1 Rank 4 Rank 2 Rank 3 Yes No No Rank 3 Rank 1 Rank 4 Rank 5 Rank 2 Yes No Yes Rank 2 Rank 1 Rank 3 Rank 4 Rank 5 Yes Yes No Rank 3 Rank 1 Rank 4 Rank 3 Rank 2 No No Yes Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Yes Yes Yes Rank 3 Rank 2 Rank 1 Rank 5 Rank 4 No Yes Yes Rank 4 Rank 1 Rank 4 Rank 2 Rank 3 Yes Yes Yes Rank 2 Rank 1 Rank 2 Rank 4 Rank 5 No Yes Yes Rank 2 Rank 1 Rank 3 Rank 5 Rank 4 Yes Yes Yes Rank 3 Rank 1 Rank 2 Rank 5 Rank 4 No Yes Yes Rank 3 Rank 1 Rank 4 Rank 2 Rank 5 No No Yes Rank 3 Rank 1 Rank 4 Rank 5 Rank 2 Yes No Yes Rank 5 Rank 1 Rank 2 Rank 3 Rank 4 Yes No Yes Rank 3 Rank 1 Rank 4 Rank 5 Rank 2 Yes Yes Yes Rank 2 Rank 1 Rank 4 Rank 3 Rank 5 Yes No Yes Rank 4 Rank 1 Rank 2 Rank 5 Rank 3 Yes No Yes Rank 2 Rank 1 Rank 4 Rank 3 Rank 5 Yes Yes No Rank 3 Rank 1 Rank 2 Rank 4 Rank 5 Yes No Yes Rank 1 Rank 2 Rank 2 Rank 4 Rank 3 No Yes Yes Rank 2 Rank 1 Rank 4 Rank 3 Rank 5 Yes No Yes Rank 4 Rank 1 Rank 5 Rank 3 Rank 2 No No Yes Rank 5 Rank 1 Rank 2 Rank 4 Rank 3 Yes No Yes Rank 2 Rank 1 Rank 4 Rank 3 Rank 5 Yes No Yes Rank 3 Rank 1 Rank 2 Rank 4 Rank 5 Yes No

Yes Yes Yes Yes Yes Yes Yes Yes Yes Yes No Yes Yes

Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank

2 3 3 2 5 3 3 2 4 2 5 2 2

Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank

1 1 1 1 1 1 1 1 1 1 1 1 1

Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank

2 2 2 4 2 2 2 3 4 4 3 4 2

Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank

3 4 5 5 3 4 4 4 5 3 4 3 3

Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank Rank

1 5 4 3 4 5 5 5 2 2 2 5 4

Yes Yes Yes Yes No No No No Yes Yes Yes Yes No

No No Yes Yes No No No Yes No No No Yes Yes

Aware of parent company of 'Sunfeast Yipee' noodles? Why prefer Sunfeast Yipee? No Due to its different taste and flavour Yes Due to its different taste and flavour Yes Due to availability at retail store Yes Due to its different taste and flavour Yes Due to its different taste and flavour Yes Due to its different taste and flavour Yes Due to its different taste and flavour Yes Due to brand of Sunfeast No Due to availability at retail store Yes Due to brand of Sunfeast No Due to its different taste and flavour No Due to brand of Sunfeast No Due to brand of Sunfeast Yes Due to brand of Sunfeast No Due to brand of Sunfeast Yes Due to brand of Sunfeast Yes Due to attractive advertisements and packaging Yes Due to brand of Sunfeast No Due to availability at retail store No Due to availability at retail store Yes Due to its different taste and flavour No Due to brand of Sunfeast Yes Due to its different taste and flavour Yes Due to its different taste and flavour Yes Due to brand of Sunfeast Yes Due to availability at retail store Yes Due to its different taste and flavour Yes Due to its different taste and flavour No Due to availability at retail store Yes Due to its different taste and flavour Yes Due to brand of Sunfeast No Due to its different taste and flavour No Due to brand of Sunfeast No Due to availability at retail store Yes Due to its different taste and flavour No Due to its different taste and flavour No Due to attractive advertisements and packaging Yes Due to its different taste and flavour Yes Due to availability at retail store No Due to its different taste and flavour No Due to brand of Sunfeast Yes Due to brand of Sunfeast

Yes Yes Yes Yes Yes No No No Yes Yes Yes Yes Yes

Due Due Due Due Due Due Due Due Due Due Due Due Due

to to to to to to to to to to to to to

brand of Sunfeast brand of Sunfeast its different taste and flavour its different taste and flavour its different taste and flavour its different taste and flavour its different taste and flavour attractive advertisements and packaging its different taste and flavour availability at retail store brand of Sunfeast its different taste and flavour availability at retail store

What comes to ur mind when u think of Sunfeast Yipee? Different taste Just noodles Its brand logo Just noodles Different taste Different taste Feeling of excitement Its brand logo Just noodles Just noodles Different taste Feeling of excitement Just noodles Just noodles Different taste Its brand logo Feeling of excitement Its brand logo Its brand logo Just noodles Different taste Its brand logo Different taste Different taste Different taste Different taste Different taste Different taste Just noodles Different taste Different taste Different taste Just noodles Different taste Its brand logo Just noodles Its brand logo Just noodles Just noodles Different taste Just noodles Its brand logo

Its brand logo Its brand logo Different taste Different taste Different taste Different taste Different taste Feeling of excitement Different taste Different taste Its brand logo Different taste Just noodles

Row Labels No Yes Grand Total

Count of Do you know about 'Sunfeast Yipee' noodles? 6 49 55

Rank of Noodle Brands as per Consumer Preference Yipee Maggi Top Ramen Horlicks Foodles Rank 1 2 51 1 0 Rank 2 19 3 20 8 Rank 3 20 1 13 14 Rank 4 6 0 18 18 Rank 5 8 0 3 15 Grand Total 55 55 55 55

Rank of Noodle Brands as per Consumer Preference Yipee Maggi Top Ramen Horlicks Foodles Rank 1 4% 93% 2% 0% Rank 2 35% 5% 36% 15% Rank 3 36% 2% 24% 25% Rank 4 11% 0% 33% 33% Rank 5 15% 0% 5% 27%

er Preference Knorr Soupy Noodles 2 10 10 10 23 55

Ranks as per Consumer P

93% Rank 1 Rank 2 Rank 3 Rank 4

36% 35% 15% 5%

36%

er Preference Knorr Soupy Noodles 4% 18% 18% 18% 42% Brand Loyalty No Yes

33% 24%

15

Yipee

Mag

Brand L
16 39

71%

s per Consumer Preference

Rank 2 Rank 3 Rank 4 Rank 5

36%

42% 33% 25% 27% 15% 18%

33% 24%

ee

Maggi

Brand Loyalty
29%

Brand Loyalty No Yes

71%

Brand Association Different taste Feeling of excitement Its brand logo Just noodles

25 4 12 14 55

Awareness about Parent Company No Yes 20 35

Awareness about different Yipee Flavours No 36 Yes 19

Awareness about diff

35%

Brand Association Different taste Feeling of excitement Its brand logo Just noodles

Bran
45% 7% 22% 25%
25%

22%

Awarenes

areness about different Yipee Flavours

35%

65%

Awareness about different Yipee Flavours No Yes

64%

Brand Association
25%

45% Brand Association Different taste Feeling of excitement Its brand logo Just noodles 22% 7% Awareness about Parent Company

36%

Awareness about Parent Company No Yes 64%

Due Due Due Due

to to to to

Why do you prefer Yipee? attractive advertisements and packaging availability at retail store brand of Sunfeast its different taste and flavour

3 10 17 25

Why do you prefer Yipee?

5% Why do you prefer Yipee? 18% Due to attractive advertisements and packaging Due to availability at retail store Due to brand of Sunfeast Due to its different taste and flavour

45%

31%

Row Labels Due to attractive advertisements and packaging Due to availability at retail store Due to brand of Sunfeast Due to its different taste and flavour Grand Total

Count of Why prefer Sunfeast Yipee? 3 10 17 25 55