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Management Information System Section F Group Members Saeem Khan 08-12037-3 Rumin Tamanna 09-14078-2 Hossain Md.

Md. Towfiq 09-14746-3

Rahimafrooz Batteries Ltd.

Rahimafrooz was founded as a trading company in 1950 by Late Mr. A C Abdur Rahim. In 1954 the company was incorporated as a limited company called Rahimafrooz (Pak) limited. In 1959 in entered intro joint venture with Lucas, U.K. to set up a modern automotive battery factory. Rahimafrooz is a company that has grown from a small trading concern into the regional player that it is today. The company has expanded, diversified and consolidated in its quest to corporate value and customer satisfaction. Rahimafrooz is poised for a new phase of dynamic growth.

Rahimafrooz is one of the respected and reputed business houses in Bangladesh. It has crossed 50 years of operation. Rahimafrooz has endured turbulences of the last 50 years and has been able to transform itself from a small trading company into a leading diversified business house. This is, indeed, a milestone, which Rahimafrooz has achieved with trust, support and dedication of all stakeholders, past and present, most importantly, its customers. First Rahimafrooz start it journey in 1954 as a trading company. Then it entered into collaboration agreement with LUCAS, UK for setting up manufacturing and distribution system of Lead-Acid automotive batteries at Dhaka and now its a giant company it not only sell batteries but many other products like UPS, IPS, electric equipment, solar system etc. Rahimafrooz vision is to become a company of 2000 crore within 2010 .With the growth of the company, Rahimafrooz was acquired Lucas service (Bangladesh) limited and renamed it Rahimafrooz Batteries Limited.

Aim of the organization:


To be the most admired and trusted organization through excelling in everything we do, following ethical business practices and adding value to stakeholders.

Company Vision:

Rahimafrooz (Bangladesh) limited already pass their 50 year with the people of this country as well as with many other foreign countries. The corporation vision is To be the most admired and trusted organization through excelling in everything we do, following ethical business practices and adding value to stakeholders. Be an enterprising Group of Taka 2000 crore by the year 2017 with a diversified business portfolio focused on dynamic growth, excellence, innovation, customer delight in enriching our world. HR vision: Drive business excellence and create rewarding workplace through people. Company Mission:

To improve profitability by 30% every year. To achieve zero defect by adopting an advanced process technology. Continuous cost improvement. To ensure performance oriented culture through employee empowerment

Company Values:

Rahimafrooz (Bangladesh) limited has several values by which it tries to satisfy its customers and try to achieve their organizational goals. There are four specific values which are: Integrity in all our dealings. Excellence in everything we do. Total commitment to customer satisfaction. Thinking ahead and taking new initiatives.

History of the organization:


In 1991, Rahimafrooz deployed the expertise of Chloride Batteries of UK .for technical up gradation and export development. In 1994 Rahimafrooz acquired Yuasa Battery Bangladesh limited and its factory. The company diversified by entering into type retreating, textile weaving and real estate. In 2001 the company was awarded the best enterprise of the year. It also established the first grocery retail chain superstore in Bangladesh called, AGORA in Dhaka. Rahimafrooz has an extensive distribution and network extending to the international markets. It has expanded its business reach to Europe, USA, Middle East and South East Asia. Since the customers are spread on different places though market is divided into various segments. Rahimafrooz is divided into various SBUs like Rahimafrooz Batteries Ltd, Rahimafrooz distribution limited, Rahimafrooz solar, Rahimafrooz superstore limited, Rahimafrooz energy services, Rahimafrooz CNG. As a well known company Rahimafrooz (Bangladesh) ltd always try to ensure its product quality as well as customer satisfaction. Currently it has 1500 employee. All those are employees are working sincerely for increasing company profit as well as welfare. Rahimafrooz also motivates their employees using several incentives. Companys Board of Directors:

There is a board of Directors of 6members in the Rahimafrooz group. They are Mr. Afroz Rahim-Group Chairman. Mr. Feroz Rahim -Group Managing Director. Mr. Mohammad Ismail-Director. Mr. Mudassir M. Moin-Director. Mr. Niaz Rahim-Director. Mr. Munawar M. Moin-Director.

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