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  • Final Ad Budget

    Загружено:

    Khan Iftezar Sayeed
    27 просмотров10 страниц

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    27 просмотров10 страниц

    Final Ad Budget

    Загружено:

    Khan Iftezar Sayeed

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате XLS, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 10

    Marketing Budget Plan

    Year -2010-11
    Estimated
    Quantity

    Category

    Outdoor Advertising
    Shop Branding (hanging leaflet)
    Billboard (wall paneled) for 1 year
    Billboard (with structure) for 1 year
    Communications Costs Total

    200
    1
    3

    Event

    Mothers Day Event


    Nutrition Day Rally
    Miscellinous Sponsorships
    Event Costs Total
    Advertising
    Newspapers Inserts
    TVC (story board & production)
    TVC (media buying 10min)
    Radio Ad
    Newspapers (10'' x 4 column Color)
    Newspapers (6'' x 4 column Color)
    Vehicle Branding (Vinyl Sticker)
    Advertising Costs Total

    1
    1

    10,000
    1
    1
    15
    8
    4
    5

    Public Relations

    Health Centers
    Maternity & Child Hospitals

    1
    1

    Public Relations Costs Total

    ESTIMATED MARKETING GRAND TOTAL

    Estimated
    Cost per Unit

    BDT 250.00
    BDT 100,000.00
    BDT 250,000.00

    Estimated
    Subtotal

    BDT 50,000.00
    BDT 100,000.00
    BDT 750,000.00
    BDT 900,000.00

    BDT 250,000.00
    BDT 50,000.00

    BDT 250,000.00
    BDT 50,000.00
    BDT 50,000.00
    BDT 350,000.00

    BDT 3.00
    BDT 500,000.00
    BDT 175,000.00
    BDT 567.00
    BDT 112,000.00
    BDT 67,200.00
    BDT 20,000.00

    BDT 30,000.00
    BDT 500,000.00
    BDT 175,000.00
    BDT 8,505.00
    BDT 896,000.00
    BDT 268,800.00
    BDT 100,000.00
    BDT 1,978,305.00

    BDT 100,000.00
    BDT 100,000.00

    BDT 100,000.00
    BDT 100,000.00
    BDT 200,000.00

    BDT 3,428,305.00
    BDT 857,076.25

    Marketing Budget Plan

    Year -2012
    Estimated
    Quantity

    Category

    Outdoor Advertising
    Shop Branding (hanging leaflet)
    Billboard (wall paneled) for 1 year
    Billboard (with structure) for 1 year
    Communications Costs Total

    Estimated
    Cost per Unit

    200
    1
    3

    BDT 250.00
    BDT 100,000.00
    BDT 250,000.00

    1
    1

    BDT 500,000.00
    BDT 50,000.00

    Event

    Mothers Day Event


    Nutrition Day Rally
    Miscellinous Sponsorships
    Event Costs Total
    Advertising
    Newspapers Inserts
    TVC (media buying 10min)
    Radio Ad
    Newspapers (10'' x 4 column Color)
    Newspapers (6'' x 4 column Color)
    Vehicle Branding (Vinyl Sticker)
    Advertising Costs Total

    10,000
    1
    15
    4
    8
    5

    BDT 3.00
    BDT 175,000.00
    BDT 567.00
    BDT 112,000.00
    BDT 67,200.00
    BDT 20,000.00

    Public Relations

    Health Centers
    Maternity & Child Hospitals

    1
    1

    Public Relations Costs Total

    ESTIMATED MARKETING GRAND TOTAL

    BDT 100,000.00
    BDT 100,000.00

    Estimated
    Subtotal

    BDT 50,000.00
    BDT 100,000.00
    BDT 750,000.00
    BDT 900,000.00

    BDT 500,000.00
    BDT 50,000.00
    BDT 50,000.00
    BDT 600,000.00
    BDT 30,000.00
    BDT 175,000.00
    BDT 8,505.00
    BDT 448,000.00
    BDT 537,600.00
    BDT 100,000.00
    BDT 1,299,105.00

    BDT 100,000.00
    BDT 100,000.00
    BDT 200,000.00

    BDT 2,999,105.00
    BDT 749,776.25

    Marketing Budget Plan

    Year -2010-11
    Estimated
    Quantity

    Category

    Outdoor Advertising
    Shop Branding (hanging leaflet)
    Billboard (wall paneled) for 1 year
    Billboard (with structure) for 1 year
    Communications Costs Total

    200
    1
    3

    Event

    Mothers Day Event


    Nutrition Day Rally
    Miscellinous Sponsorships
    Event Costs Total
    Advertising
    Newspapers Inserts
    TVC (media buying 10min)
    Radio Ad
    Newspapers (10'' x 4 column Color)
    Newspapers (6'' x 4 column Color)
    Vehicle Branding (Vinyl Sticker)
    Advertising Costs Total

    1
    1

    10,000
    1
    300
    4
    8
    5

    Public Relations

    Health Centers
    Maternity & Child Hospitals

    1
    1

    Public Relations Costs Total

    ESTIMATED MARKETING GRAND TOTAL


    Estinated Quarterly Cost

    Estimated
    Cost per Unit

    BDT 250.00
    BDT 100,000.00
    BDT 250,000.00

    Estimated
    Subtotal

    BDT 50,000.00
    BDT 100,000.00
    BDT 750,000.00
    BDT 900,000.00

    BDT 600,000.00
    BDT 50,000.00

    BDT 600,000.00
    BDT 50,000.00
    BDT 50,000.00
    BDT 700,000.00

    BDT 3.00
    BDT 175,000.00
    BDT 567.00
    BDT 112,000.00
    BDT 67,200.00
    BDT 20,000.00

    BDT 30,000.00
    BDT 175,000.00
    BDT 170,100.00
    BDT 448,000.00
    BDT 537,600.00
    BDT 100,000.00
    BDT 1,460,700.00

    BDT 100,000.00
    BDT 100,000.00

    BDT 100,000.00
    BDT 100,000.00
    BDT 200,000.00

    BDT 3,260,700.00
    BDT 815,175.00

    Marketing Budget Plan

    Year -2010-11
    Estimated
    Quantity

    Category

    Outdoor Advertising
    Shop Branding (hanging leaflet)
    Billboard (wall paneled) for 1 year
    Billboard (with structure) for 1 year
    Communications Costs Total

    200
    1
    3

    Event

    Mothers Day Event


    Nutrition Day Rally
    Miscellinous Sponsorships
    Event Costs Total
    Advertising
    Newspapers Inserts
    TVC (media buying 10min)
    Radio Ad
    Newspapers (10'' x 4 column Color)
    Newspapers (6'' x 4 column Color)
    Vehicle Branding (Vinyl Sticker)
    Advertising Costs Total

    1
    1

    10,000
    1
    300
    4
    8
    5

    Public Relations

    Health Centers
    Maternity & Child Hospitals

    1
    1

    Public Relations Costs Total

    ESTIMATED MARKETING GRAND TOTAL

    Estimated
    Cost per Unit

    BDT 250.00
    BDT 100,000.00
    BDT 250,000.00

    Estimated
    Subtotal

    BDT 50,000.00
    BDT 100,000.00
    BDT 750,000.00
    BDT 900,000.00

    BDT 700,000.00
    BDT 50,000.00

    BDT 700,000.00
    BDT 50,000.00
    BDT 50,000.00
    BDT 800,000.00

    BDT 3.00
    BDT 175,000.00
    BDT 567.00
    BDT 112,000.00
    BDT 67,200.00
    BDT 20,000.00

    BDT 30,000.00
    BDT 175,000.00
    BDT 170,100.00
    BDT 448,000.00
    BDT 537,600.00
    BDT 100,000.00
    BDT 1,460,700.00

    BDT 100,000.00
    BDT 100,000.00

    BDT 100,000.00
    BDT 100,000.00
    BDT 200,000.00

    BDT 3,360,700.00
    BDT 840,175.00

    Outdoor Advertising
    Advertisement
    Event
    Public Relations

    BDT
    BDT
    BDT
    BDT

    1,295,349.00
    4,200,865.00
    1,250,000.00
    1,400,000.00

    Marketing Budget
    Outdoor Advertising

    17%

    Advertisement

    Event

    16%

    Public Relations

    15%

    52%

    dget
    16%

    ublic Relations

    52%

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