FREQUENTLY ASKED QUESTIONS IN MARKETING INTERVIEWS 1. What are the recent changes in marketing discipline? 2.

What is marketing mix and how has it evolved? 3. What are four As and 4 Cs? 4. What is holistic marketing? 5. How do you differentiate in sales concept and marketing concept? 6. What are the latest trends in environment effecting marketing? 7. What do you think are the key challenges to marketers? 8. What is niche market? 9. What is positioning? 10. What are perceptual maps? 11. What is marketing Myopia? 12. How do you define value? 13. What is CRM? 14. Suggest some strategies for promoting loyalty amongst the consumers? 15. Can you share some latest strategies of promotion? 16. What are the product strategies pursued by organizations these days? 17. How do you think a real estate company position itself in current market scenario? 18. What is servaqual? 19. How are services different from products? 20. What is service marketing mix? 21. What is merchandising? 22. What is visual Merchandising? 23. What are the factors we should consider while deciding on a new franchise? 24. Which you think is a better way of expanding in retail Franchise or own stores? Why? 25. What is the concept of life time value of the consumer ? 26. What is DAGMAR? 27. What is AIDA? 28. What is diffusion of communication process? 29. What is appeal in communication ? 30. What is multi level marketing? 31. What is a campaign design? How do you teach it? 32. What are the types of ad budgets company make? 33. How do you teach media? 34. What are the cases you take in marketing? 35. What books do your refer for this subject? 36. What is product mix? 37. What is brand extension? 38. What is product extension ? 39. What is life time value of a customer ? 40. Where do you think common wealth games officials failed in creating correct image for event? 41. What is brand prism? 42 What is brand Salience 43 What is generic brand?

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What is brand canibalization/ What is ship effct in demand? What is life time value of consumers? How has internet effcted marketing ? Where do you think CWG organizers failed in marketing the product? What are the changes you would like to make in the syllabus of this discipline? Suggest some new elective you would like to launch? What is PLC? What is viral marketing? What is Blog marketing? What are the elements of Promotion mix? What are the differences between sales and marketing? What are the differences between advertising and publicity? Differentiate between product and service. What do you mean by core product? What do you mean by generic product? What is new product development process? What is price? What are the different pricing strategies? What is promotion? What is communication mix? What is a selling? What are the different types of selling? Define selling process. Define primary sale. Define secondary sale. Who is a customer? How do we qualify a customer? What are the characteristics of a good sales person? What do you understand by distribution? What is direct distribution? What is indirect distribution? What is intermediary? Name some market intermediaries. What are the functions of marketing intermediaries? What is market? How can a market be classified? What are the recent trends in FMCG market? What is the role of a sales person? What is territory designing? What is Sales and Stock Statement (SSS)? How to prepare indent? What is workload method? What is advisory selling? What is your suitability for sales job? What are the different methods of recruitment? What are the motivation tools for sales people?