Department of Marketing, School of Mgt. and Bus. Studies, Yaba College of Technology, Yaba, Lagos State.

15th August, 2011. Dear Respondent, LETTER OF INTRODUCTION FOR QUESTIONNAIRE ADMINISTRATION I , am a final year student of Yaba College of Technology in the school of Management and Business Studies, Department of Marketing. I am currently carrying out a survey on the study; The Effectiveness of Event Marketing As A Vehicle for Achieving Organizational Goals using Indomie Instant Noodles as a case study. I hereby humbly request for your kind attention on the completion of the questionnaire attached overleaf of this letter. Please, be objective and detailed where required. I promise to keep all data supplied here confidential. Thank you. Yours faithfully,

Lemechi

put ur name here

(ur phone number here)

QUESTIONNAIRE
INSTRUCTIONS FOR COMPLETING THIS QUESTIONNAIRE    This questionnaire contains three sections; A, B, and C. You are to complete section A and any of the other sections as applicable to you. Please, tick X to indicate your choice of option in response to each question items provided in this questionnaire. Be objective and detailed where required.

Note! Before you start answering the questions, ensure that you have read sufficiently the instructions given above. SECTION A RESPONDENT S DEMOGRAPHIC DATA Gender Male Female

Age Bracket

15 19years 30 34years 45 49years

20 24years 35 39years 50 54years

25 29years 40 44years 55 59years

Marital Status;

Single Disserted

Married Widowed

Divorced Separated

You are?

Student Consumer of Indomie Parent Buyer of Indomie Marketer of Indomie Noodles Otherwise, indicate here

SECTION B RESEARCH REQUIRED DATA (To Be Completed By Marketers of Dufil Prima Foods Plc) 1. How long have you been working with Dufil Prima Foods Plc? Very Long Not Too Long

Can t Remember

2. How would you describe your job as a Marketer with Dufil Prima Foods Plc? Very Good, with prospect Fair but No Choice Indifferent 3. How can you describe your customers buying behavior? Brand Loyal Brand Disloyal

Unpredictable

4. How can you describe your company s marketing activities through events? Induces High Sales Creates Awareness No Difference 5. What precisely does lure your company into marketing through events? Complement Other Promotion Mix Launch New Product No Idea 6. How would you describe your sales during and after your events? Exceedingly High Poor No Difference 7. How would you rate event marketing compared to your company s other promotional mix elements adopted? Highly Promising Not Promising No Difference 8. Do events prove to you as a good tool for marketing confectioneries? Yes No No Idea 9. In what form can you describe the relevance of event in the marketing of confectioneries? Perfect Imperfect No Idea

10. Would you then say marketing through events help to achieve your marketing goals? Yes No No Idea

SECTION B RESEARCH REQUIRED DATA (To Be Completed By the Consumers/Buyers of Indomie Noodles) 11. Which of these brands of noodles do you prefer most? Indomie Noodles Miemie Noodles Dangote Noodles Chikky-chikky Noodles Golden Penny 12. Do you see/watch most of the events like music jam, soap-operas, etc., sponsored by Indomie noodles? Yes No Not at all 13. If yes, how would you describe them? Interesting Boring Can t say CUSTOMERS ATTITUDES TOWARD MARKETING THROUGH EVENTS AND SPONSOR S PRODUCT BRANDS 14. Do you like manufacturers that care for its society more than just build and sell product? Yes No Not at all 15. Do you always follow Indomie s promotional events up, either by watching or partaking in them? Yes No Not at all 16. Does Indomie care for your society? Yes No 17. If yes, in what form are you mostly aware of? Sponsorship and Entertainment Empowerment Programs

Not at all

No Idea

18. What is usually your opinion about Indomie s brands of noodles each time you watch, attend or see their promotional events? Positive Negative Neutral 19. Does your experience of Indomie s events have any effect your patronage and consumption of the noodles? Yes No Not at all 20.