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Shimoga Milk Union Limited

1. INDUSTRY PROFILE:
1.1 Introduction to Indian Dairy industry: The Department of Animal Husbandry, Dairying, and Fisheries, which falls under the central Ministry of Agriculture, is responsible for all the matters relating to dairy development in the country. This department provides advice to the state governments and Union Territories in formulating programs and policies for dairy development. It also looks after all the matters relating to production and preservation of livestock farms (cattle and sheep). Milk production is important in India, as milk is one of the main sources of protein and calcium for a large vegetarian population. Dairying provides a livelihood for more than 72 million Indian farmers as well as an additional income for a large number of rural families. It is also a means for women to participate in the economic activities in the rural areas. The highest milk producer in the entire globe India boasts of that status. India is otherwise known as the Oyster of the global dairy industry, with opportunities galore to the entrepreneurs globally. It is the worlds largest consumer of dairy products, consuming almost 100% of its own milk production. Dairy products are a major source of cheap and nutritious food to millions of people in India and the only acceptable source of animal protein for large vegetarian segment of Indian population, particularly among the landless, small and marginal farmers and women. Anyone might want to capitalize on the largest and fastest growing milk and milk products market. The dairy industry in India has been witnessing rapid growth. The liberalized economy provides more opportunities for MNCs and foreign investors to release the full potential of this industry. The dairy industry plays an important role in the socio-economic development of India. The dairy industry in India is instrumental in providing cheap nutritional food to the vast population of India and also generates huge employment opportunities for people in rural places. The main aim of the Indian dairy industry is only to better manage the national resources to enhance milk production and upgrade milk processing using innovative technologies.

P G Dept of Management Studies, PESITM, Shivamogga

Shimoga Milk Union Limited 1.2 Origin of the Industry: In 1937, Lucknow Milk Products co-operative Union limited has set up National Dairy Development Board (N.D.D.B) was established on 25 September 1965 under the societys registration Act 1950. It was a non-profit making organization. Operation Flood was a rural development program started by India's National Dairy Development Board (N.D.D.B.) in 1970. One of the largest of its kind, the program objective was to create a nationwide milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure milk and provide inputs and services, making modern management and technology available to members. Operation Flood's objectives included: y y y Increase milk production ("a flood of milk"). Augment rural incomes. Fair prices for consumers.

Program implementation as below: Gujarat-based cooperation "Anand Milk Union Limited", often called AMUL, was the engine behind the success of the program, and in turn became a mega company based on the cooperative approach. Tribhuvandas Patel was the founder Chairman of AMUL, while Verghese Kurien was the chairman of N.D.D.B at the time when the program was implemented. Verghese Kurien, gave the professional management skills and necessary thrust to the cooperative, and is considered the architect of India's 'White Revolution' (Operation Flood). The National Dairy Development Board thus was created to promote, finance and support producer-owned and controlled organizations. N.D.D.B's programs and activities seek to strengthen farmer cooperatives and support national policies that are favorable to the growth of such institutions. Fundamental to N.D.D.B's efforts are cooperative principles and cooperative strategies. The main aim to set up the board was to accelerate

P G Dept of Management Studies, PESITM, Shivamogga

Shimoga Milk Union Limited the pace of dairy development in the country and attract new investments. In 1999 India became the largest producer of milk primarily due to the efforts of the co-operative movement initiated by the National Dairy Development Board (N.D.D.B).

1.3 Overview of the Indian Dairy sector: Reach: The Dairy Cooperative Network (As on March 2009)
y y y y

includes 177 milk unions operates in over 346 districts covers 1,33,349 village level societies Is owned by around 13.9 million farmer members of whom 3.9 million were women.

Milk Production:
y

India's milk production increased from 21.2 million MT in 1968-69 to 104.8 million MT in 2007-08 and to 110 million MT in 2008-09 (Anticipated).

Per capita availability of milk was 252 grams per day in 2007-08 increased from 241grams per day in 2005-06, up from 112 grams per day in 1968-69.

India's 3.8 percent annual growth of milk production between 1997-98 and 200708 surpasses the 1.8 per cent growth in population; the net increase in availability is around 2 per cent per year.

Innovation: y y Bulk-vending - saving money and the environment. Milk travels as far as 2,200 kilometers to deficit areas, carried by innovative rail and road milk tankers. y Automatic Milk Collection Unit (AMCU) and Bulk Milk Cooler (BMC) at grass root level preserve quality and reduce post-procurement losses. Macro Impact:
y

The annual value of India's anticipated milk production amounts to more than Rs.1,430 billion in 2008-09.

Dairy cooperatives generate employment opportunities for around 13.9 million farm families.

Livestock contributes about 25.6 per cent to the GDP from agriculture.

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Shimoga Milk Union Limited


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About 22.45 million people work in livestock sector, which is around 5.8% of the total work force in the country.

Source: National Dairy Development Board (N.D.D.B) as on March, 2009.

1.4 Indian (Traditional) milk products: There are a large variety of traditional Indian milk products such as: Makkhan Ghee Kheer Basundi Rabdi Dahi Lassi - unsalted butter. - butter oil prepared by heat clarification, for longer shelf life. - a sweet mix of boiled milk, sugar and rice. - milk and sugar boiled down till it thickens. - sweetened cream. - a type of curd. - curd mixed with water and sugar/ salt.

Channa/Paneer - milk mixed with lactic acid to coagulate. Khova - evaporated milk, used as a base to produce sweet dishes.

The market for indigenous based milk food products is difficult to estimate as most of these products are manufactured at home or in small cottage industries catering to local areas.

1.5 India's milk product mix: Fluid Milk Ghee Curd Butter Khoa (Partially Dehydrated Condensed Milk) Milk Powders, including IMF Paneer & Channa (Cottage Cheese) Others, including Cream, Ice Cream Source: www.mapsofindia.com 46.0% 27.5% 7.0% 6.5% 6.5% 3.5% 2.0% 1.0%

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Shimoga Milk Union Limited 1.6 Major players of Dairy industry: Company Nestle India Limited Brands Milkmaid, Lactogen, Everyday Milkfood Limited Milkfood Major products Cerelac, Sweetened condensed milk, malted Milo, foods, milk powder and whitener Ghee, ice cream, and other milk products SmithKline Beecham Limited Horlicks, Viva, Boost Maltova, Malted Milkfood, ghee, butter, dairy

powder milk, milk fluid and other Milk based baby foods.

Indodan Industry Limited

Indana

Condensed milk, skimmed milk powder, whole milk powder, dairy milk whitener, chilled and

processed milk Gujarat Co-operative milk Amul Butter, Cheese and other products

Marketing Federation Limited H.J. Heinz Limited Farex, Gluctose, Bonniemix, Britannia Milkman Flavoured milk, Cheese, Milk Complan, Infant milkfood, Malted milkfood Vitamilk

powder, Ghee Cadbury Source: aavinmilk.com Bourvita Malted food

1.7 Future prospects of the industry: India is the world's highest milk producer and all set to become the world's largest food factory. In celebration, Indian Dairy sector is now ready to invite NRIs and Foreign investors to find this country a place for the mammoth investment projects. Be it investors, researchers, entrepreneurs, or the merely curious Indian Dairy sector has something for everyone. India contributes to world milk production rise from 12-15% & it will increase up to 30-35% by the year 2020.

P G Dept of Management Studies, PESITM, Shivamogga

Shimoga Milk Union Limited

2. COMPANY PROFILE:
2.1 Introduction: Shimoga District Co-operative Milk producers Societies Union Limited (SHIMUL) is located in Machenahalli, 12 kms from Shivamogga and 6 kms from Bhadravathi. The Union is located in the central part of the state of Karnataka and the milk shed has got the varied ranging from tropical to temperate. It produces about 8 dairy products and distributes or sells other products of KMF in its jurisdiction. Speciality of the Union: Union which has promoted growing herbal medicinal plants by women farmers.

2.2 Background and Inception of the company: Under the World Bank aided Karnataka Dairy Development Projects, the activities on Dairy development were taken up in the year 1975. The SHIMUL was established on 25.11.1987 & registered under Karnataka co-operative act, having the jurisdiction to the entire Shivamogga, Davangere district, & five taluks of Chitradurga district. Later the union was extended to entire Chitradurga district. Its initial investment is 24.17 lakhs with 10 TLPD. The union undertook the work of organization of milk co-operatives in AMUL Pattern with the main objective of socio-economic reformation of the farmers in the rural areas through dairying as subsidiary occupation. The main goal of these co-operative milk producers is to avoid the exploitation of producers, by the middlemen. Achieve economies of scale of rural milk producers by ensuring maximum returns and at the same time providing wholesale network of cooperative organization should build a strong bridge between masses of rural producers and millions of urban consumers and achieve a socio-economic revolution in the village community.

2.3 Present status of the company: Dairy Co-operative Societies Members Daily Procurement of milk Milk sales 772 1,16,602 2,07,982 LPD 1,32,589 LPD

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Shimoga Milk Union Limited 2.4 Nature of business carried: y Milk procurement: Presently there are 43 milk procurement routes operating through which Union is procuring an average of 2, 07,982 LPD. To increase milk production and productivity, technical input services are being provided to producer member of the union. y Manufacturing and distribution: It manufactures for about 5 products such as milk, curds, butter milk, ghee, peda in two production centers that is Shivamogga and Davangere. The production capacity of the Union in Shivamogga unit is 1,00,000 LPD & Davangere is 60,000 LPD along with seven chilling centers in Honnali with

40,000 LPD, Anandapur with 10,000 LPD, Sagar, B.G.Kere, Hosadurga with 5,000 LPD each, Chitradurga, Tadagani with 20,000 LPD each. It also sells other Nandini products such as Mysore pak, Good life milk, Gulab jamoon mix, Dharwad peda, Flavoured milk, Khova, Kunda & other Nandini products by procuring from other Unions of KMF. Presently it has 781 dealers, 8 parlors, 4 A.T.M (All Time Milk) parlors, 14 franchisee parlors, 32 milk distribution vehicles, 11 day counter sales vehicles. It distributes milk with totally 43 routes; 16 routes in Shivamogga,13 routes in Davangere including a adock route,14 routes in Chitradurga. Milk procurement and Sales at present:  Milk procurement: 2,07,982 LPD  Liquid milk sales: 1,32,589 LPD  Curds sales: 8141 LPD  Peda sales: 110 Kgs per day  Ghee sales: 5675 LPD y Veterinary facilities for cattle: There are 13 veterinary routes operating and attending emerging cases. y Artificial animal breeding: Artificial insemination (AI) is being done through AI centers. y Feed and fodder development programme: Cattle feed and high yielding varieties of fodder being supplied to producer along with technical advice.

P G Dept of Management Studies, PESITM, Shivamogga

Shimoga Milk Union Limited y Step training programme: Supportive to training and employment programmme for women- to those women who interested in dairying.

2.5 Vision, Mission and Quality Policy: Vision Statement: To consolidate the gains of dairying achieved in the state of Karnataka and with a view of efficient chill, process and market ever development and increasing milk procurement with an utmost emphasis on the quality and in the process conserve the socio-economic interest of rural milk producer, the Government of Karnataka through KMF has proposed to undertake several project with financial and technical support of N.D.D.B for which an MOU was signed between Government of Karnataka and N.D.D.B.

Mission statement: Shimoga district Co-operative Milk producers Societies Union Limited (SHIMUL) is committed to provide maximum possible price for the milk supplied by its members and provide necessary inputs to enhance milk production while ensuring economic viability of the union and is also committed to provide quality milk and milk products to consumers and emerge as one of the top most Milk unions of the co-operative dairy industry in the country.

SHIMULs Quality policy: SHIMUL is committed to producers welfare through customer delight adopting continuous improvement and ensures pure and hygienic milk & milk products.

2.6 Products profile: Brand name of products: Logo of Nandini:

Tag line of Nandini: A Milk Brand Trusted by Millions Motto of KMF products: Quality Excellence from Cow to Consumer

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Shimoga Milk Union Limited Pasturised toned milk: Karnatakas most favourite milk. Nandini toned fresh milk containing 3.0% fat & 8.5% SNF is the best choice for all purposes. Available in 200ml, 500ml and 1 litre pouches.

Shubham Milk: Nutritious creamy milk with 4.5% fat & 8.5% SNF. Suitable for all purposes. Available in 500ml & 1 litre pouches.

Homogenised cows milk: Nutrient-rich homogenised milk with 3.5% fat & 8.5% SNF. Enjoy uniform thickness and extra creamy feel till the last drop, thus preparing more cups of tea/coffee out of every pack. Available in 500ml & 1 litre pouches.

Curd: Fresh curd that tastes just like traditional home-made curd. Can be consumed as such or in combination with cooked rice or added as an ingredient in certain dishes. Available in 200 gms & 500gms pouches.

Spicy Butter milk: Fresh butter milk blended with quality spices to give that enlivening spicy tang of traditional spiced butter milk. A drink recommended after meals, for easy digestion. Available in 200ml tetra brick packs and 200ml pouches.

P G Dept of Management Studies, PESITM, Shivamogga

Shimoga Milk Union Limited Ghee: A taste of purity, Nandini ghee, made from pure butter. It is fresh and pure with a delicious flavour. Hygienically manufactured and packed in a special pack to retain the goodness of Pure Ghee. Available in 50ml, 100ml, 200ml, 500ml, & 1litre sachets & in 200ml standy pouches & in 200ml, 500ml, 1 litre & 5 litre pet jars & also in 15 kg tins.

Ghee in Standy Pouches Milk Peda:

Ghee in Pet Jar

Ghee in Sachet

Mouth-watering peda made from pure milk. One bite is enough to fill the heart with its creamy milk flavour. Available in 25gms, 50gms sachets and in 100gms, 250gms packs.

Khova: Add khova to preparations like carrot halwa, gulab jamoon etc and increase the richness of its taste. Available in 200gms packs. Can be stored for 30 days when kept frozen.

Product price chart (as on December 2010): Product name Toned milk-1000ml Toned milk-500ml Toned milk-200ml Shubam-1000ml Shubam-500ml MRP(Rs) 19.00 9.50 3.00 22.00 11.00

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Shimoga Milk Union Limited Curd-500gm Curd-200gm Butter milk-200 ml Ghee-1000ml Ghee-200ml Ghee-tin(15kg) Nandini goodlife-1000ml Nandini goodlife-500ml Peda-250grams Peda-10grams Kova bulk Dharwad peda Kundha Mysore pak-250 grams Jamoon mix-200grams Source: Product brochures of SHIMUL. 12.00 6.00 5.00 270.00 56.00 4200.00 38.00 16.00 60.00 26.00 260.00 50.00 50.00 70.00 50.00

2.7 Area of operation: Although SHIMUL is predominently operting in its region. It also supplies milk to other states of India and exports some of its products to neighbouring foreign countries. Regional: SHIMUL is operating in 19 taluks of 3 districts that is 7 taluks in Shivamogga, 6 taluks in Davangere and Chitradurga each. It distributes milk with totally 43 routes; 16 routes in Shivamogga,13 routes in Davangere including a adock route, 14 routes in Chitradurga. National: On the basis of availability, the excess milk will be sent to the states like Maharastra, Goa, Andhra Pradesh and Delhi. Global: In rainy season, the milk production will convert milk into milk powder. The milk powder will be exported to the countries like Burma, Srilanka and Singapore through KMF.

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Shimoga Milk Union Limited 2.8 Ownership pattern:

Source: www.kmfnandini.coop The dairy co-operatives were established under the ANAND pattern in a three tier structure with the Village Level Dairy Co-operatives forming the base level, the District Level Milk Unions at the middle level to take care of the procurement, processing and marketing of milk and the Karnataka Milk Federation as the Apex Body to co-ordinate the growth of the sector at the State level. KMF has 13 Milk Unions throughout the State which procure milk from Primary Dairy Cooperative Societies (DCS) and distribute milk to the consumers in various Towns/Cities/Rural markets in Karnataka. SHIMUL- a District Level Milk Union at the middle level is one among the 13 milk unions of KMF. SHIMUL is a district level milk union of 772 village level co-operative societies affiliated to it and 1,16,602 number of members for the milk union. The milk producers are the members or owners of the co-operative societies union.

2.9 Competitors information:  Sri Krishna Milks Private Limited: y y y y y Situated at: Kirwatti, Yellapur Taluk, Karnataka. Established: 1989. Own Funds: Rs. 18.80 millions (as on 31.03.2004). Gross Block: Rs. 56.03 millions (as on 31.03.2004). Turnover: Rs. 211.27 millions (during the year 2003-04).

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Shimoga Milk Union Limited y Products: Branded sachet milk, Ghee, Flavored milk, Butter, Lassi, Curds, Butter Milk y Market: North Kanara, Hubli-Dharwad, Belgaum, Bagalkot, Hospet, Davangere and Goa. y Production capacity: This plant handles about 50000 liters milk per day.

 Arokya milk: y y y Hatsun Company, Indias largest private dairy. Hatsun started marketing fresh milk in pouches from 1993. Hatsun is a USD 250 million company, listed in the Mumbai Stock Exchange. y y y y It started as a creamy dream in 1970: Arun ice-creams in Chennai. Hatsun handles a total 1.8 million litre a day. Arokya milk is fortified with 4.5% butterfat. Distribution Stockists/Agents. They have a network of 30 Distribution Stockists and over 1500 Agents in Tamilnadu / Bangalore.  Loose milk sale: y y y y Market share is next to Nandini. Sale in union junction 60 TLPD. Majority of the milk is heavily adulterated and no uniform quality. Flexible payment system.

Price comparison of milk & curds of Nandini with Private Dairies: (As printed on half litre packet-MRP in Rs) Sl no. 1 2 3 4 5 Type of milk Toned milk Homogenized milk Shubam milk Curds(200ml) Curds(500ml) Nandini 10.00 11.00 12.00 06.00 12.00 Sri Krishna 12.00 _ 14.00 8.00 15.00 Arokya 12.00 _ 14.00 8.00 15.00

Source: Price comparison chart of SHIMUL

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Shimoga Milk Union Limited 2.10 Infrastructural facilities: SHIMUL has its corporate office at Machenahalli, Shivamogga. Its manufacturing unit is located behind the office premises. The total area of SHIMUL is 21,09,542 sq.ft being 11,26,026 sq.ft in Machenahalli, 52,272 sq.ft in Jedikatte, 2,17,800 sq.ft in Honnali, 1,43,740 sq.ft in Davangere, 1,30,680 sq.ft in Chitradurga, 2,17,800 sq.ft in Anandapur, 3424 sq.ft in Sagar and 2,17,800 sq.ft in Shikaripur. Manufacturing plant is quite spacious with different divisions in it. Namely- Milk division, Butter division, Peda making division, Ghee making division, Butter milk division. It has two cars for office use. 2.11 Achievements and awards: Milestones of SHIMUL:  A Pilot Project was started to supply milk to Shivamogga and Bhadravathi towns on 1963.  Government Dairy at Shivamogga was started on 21-5-1971.  KMF Procurement and Input (P&I) Wing was started on 1-4-1985.  1985 KMF has taken over the dairy.  First Milk Procurement Route, Sahyadri, Honnali Taluk was started on Aug-1985.  The Shimoga Milk Union was registered on 25-11-1987.  Co-operative Development Programme was in operation between 1990 & 1997 and it was funded by N.D.D.B.  Step (Support to Training & Employment Programme for women) a pilot project was started during Oct-1997 & it was funded by women & Child Development Dept., GOI.  The installation of LN2 distribution system-Oct 1999  Launch of products:    Ghee-1985 Peda-1988 Butter milk & Curds-1997

 Launch of Standardized Milk in 1993  Launch of Toned Milk in 200ml sachet in 2000  Chilling Centers/Dairies established: y y Chitradurga C.C 16.09.1984 Shivamogga Dairy 01.08.1991 14

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Shimoga Milk Union Limited y y y y y     Honnali C.C 29.07.1991

Anandapur C.C 16.04.1991 Tadagani C.C B.G.Kere C.C Sagar C.C 02.02.1999 28.08.2004 05.01.2005

 Davangere Dairy: Bathi co-operative dairy Handing over Co-operative dairy to KMF Expansion of capacity to 30,000LPD Milk Pasteurization started from : 10.08.1969 : 05.04.1986 : 08.04.1993 : 11.05.1998

 MMPO Certification in 1993.  ISO 9001:2008 Certification in Nov 2008 applicable for processing, manufacturing, marketing of milk and milk products (Excluding design and development). Awards:  Best NGO award by Ministry of non-conservational energy in the year 1995-96 and also in the year 1996-97.  Excellence award by the Institute of Economic studies, New Delhi in the year 1998.  National energy conservation award in the year 2010. Shimoga Milk Union Conferred For National Energy Conservation Award

Source: The Hindu e-news paper of Dec 16th, 2010 Dr. G.T.Gopal, Managing Director, Shimoga Milk Union receiving "National Energy Conservation Award for the year 2010" by the union minister for power Mr. Sushil Kumar Shinde on the occasion of "National energy conservation day" in New Delhi on Dec-14th. P G Dept of Management Studies, PESITM, Shivamogga 15

Shimoga Milk Union Limited 2.12 Work Flow Model: Flow chart of milk Chilling of Milk at 40 C to 120 C using a plate chiller Pumping of chilled milk into insulated milk silo/road milk tanker Storage of chilled milk in insulated tankers, milk in silo till it is taken for pasteurization Pumping of chilled milk into Full Cooler Bulk Tanker (FCBT) Pumping of milk into Hot Temperature at Short Time (HTST) pasteurize through flow controller heating to 720C to 800C for 15 sec immediate chilling to 40C Standardization/Separation of milk to required fat and SNF using cream separator during HTST pasteurization Pumping of pasteurized milk in to insulated milk silo Quality analysis Pumping of milk in sterilized stamped pouches in FFS machines (1/2 ltr and 1 ltr) Loading of pouches into washed clean creator Storage of milk creates in cold store at 60C Quality analysis-COB and Acidity Dispatch Figure 1: Work flow model

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Shimoga Milk Union Limited 2.13 Future growth and prospectus for the company: The long term objective- 2015 i.e., for the five years from 2010-11 to 2014-15 is to increase the milk procurement by 10.97% and milk sales by 11.2%.

Goals by 2010-11:  To build 922 co-operative societies at the end of the year.  To invest Rs. 18.94 lakhs in STEP program-a training program for women.  Training program for 666 candidates with a cost of Rs.12.47 lakhs.  Provide cross-breed cattle at 25% deduction and cattle insurance worth Rs.5.18 lakhs.  To increase the artificial animal breeding to 1,13,300 during the year.  To provide animal feeding of 24000 metric tonnes.  Under the Fodder Development Program 350 units of urea is scheduled to produce nutrient dry fodder.  To improve processing and quality of production it has planned to spend Rs.1483.50 lakhs.  Planned to expand the Davangere dairy capacity by 1TLPD with an expenditure of 10 crores and other programs with Rs. 1109 lakhs.  Aimed to increase the sales: Milk to 152,000 LPD, Curds to 12000 Kg per day, Peda to 210 Kg per day, Butter milk to 1100 LPD.  Aimed at establishing milk parlors in Shivamogga and Bhadravathi Railway stations.  Aimed to increase milk dealers to 169, franchisee parlors to 15and day counters to 560.

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Shimoga Milk Union Limited

3.

MCKINSEYS 7S FRAME WORK WITH SPECIAL REFERENCE TO SHIMUL:

McKinseys 7s model: The 7s Framework of McKinsey is a management model that describes 7 factors to organize a company in a holistic and effective way. Together these factors determine the way in which a corporation operates. There are 7 basic dimensions, which represent the core of managerial activities. These are the levelers, which executes use to influence complex and large organizations. Obviously, there was a concerned effort on the part of the originators of the model to coin the managerial variables with words beginning with the letter S. So as to increase the communications power of the model.

Source: McKinsey 7-S Framework, from the book In search of Excellence by Thomas J Peters and Robert H Waterman

Application of 7s Model: 1. Structure: The organization chart and accompanying baggage that show who reports to whom and how tasks are both divided and integrated.

Since SHIMUL is a co-operative sector unit. The structure of the organization is democratic. Major decision however is taken is at top-level management of the company.

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Shimoga Milk Union Limited Organization Chart:

Figure 2: Organization structure of SHIMUL

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Shimoga Milk Union Limited 2. Strategy: The strategies being adopted by the company:  Encouraging rural farmers to engage in dairy farming and producing more milk at less cost.  Providing market for the milk produced in rural areas by purchasing milk at a fair rate throughout the year.  Providing good quality of milk and milk products to the people of urban area by scientifically processing the milk obtained from rural area.  Creating harmonious environment where the human resources of the union can perform at its best and being a communication bridge between producers and consumers.

3. System: MIS in SHIMUL: Public enterprises like dairies are primarily meant to achieve socio-economic objectives like fulfilling social needs for efficient management an efficient information system is essential. Information is the lifeblood of an organization. Decision making and planning at every level of management requires constant information. MIS in SHIMUL performs five functions, which help the management to run the organization without any problems. The functions are as follows: y y y y Collection of data Analysis of collected data Converting data into real and meaning information Providing all sections with necessary information

Quality system in SHIMUL: The process for continuous improvement of the quality management system: y y y y Management responsibility for quality improvement Resource management Product realization Measurement, analysis, improvement of quality.

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Shimoga Milk Union Limited 4. Style: Style is one which top managers can use to bring about organization change. The aspects of business most emphasized by members of the top management tend to be given more attention by people down in organization. Reporting relationship may also convey the style of the organization.

The reasons to support this are as follows:  Whenever important decision are to be made, the whole staff is allowed to participative in the decision making where by suggestions are sought and if found appropriate are accepted and implemented.  In SHIMUL instead of Boss-Subordinate relationship among the employees of the organization, superior acts as a guide and facilitator for his subordinates.  The top management always encourages changes in the organization provided they happen to be always ready to cope with different situation.

5. Staff: Presently there are about 238 in SHIMUL. Employees are the functional unit of any organization. The company contributes to the prosperity of the society as whole by providing equal opportunities to all. The company provides training to get gainful, high performance employees.

6. Skill: The qualified personnel with required skills and competency are recruited and selected for the required designation.

For example: for recruiting and selecting the manpower required by the production department the criteria would be B.Tech (Dairy Technology) and Bachelor of Engineering for maintenance of boilers, who have the capabilities and competencies to handle the functioning of work smoothly.

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Shimoga Milk Union Limited

7. Shared values: The common feeling among the people in the SHIMUL is that they are meeting the demands of the customers and fulfilling the expectations in the form of productions and its variability. The employee also have belief that they are giving at the best possible price to milk they procure from farmers. Value of SHIMUL:  Honesty  Discipline  Transparency  Cleanliness  Total quality  Self-reliance  Co-operative free politics  Respecting others opinions, emotions, thoughts, and feelings.

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Shimoga Milk Union Limited

4.

SWOT ANALYSIS:

SWOT Analysis with reference to SHIMUL:

Strength:  Good procurement potential.  Nandini products have a good brand in the market.  Better quality of raw milk.  Geographical location of co-operatives/ Dairies.  ISO 9001:2008 & MMPO certified dairy.  Wide range of operation - 19 taluks covered in 3 districts of milk shed area.  Insulated distribution vehicles.  Varied climatic conditions. Weakness:  Wide gap between procurement and sales.  Absence of separate product block.  Poor advertisement and promotion.  Lacking in training and development programs.  Initiatives to open a separate Milk Union in Davangere district.  Has not up to World Trade Organization standards. Opportunities:  Trapping loose milk sales.  Growing demand for full cream milk.  The Milk Union can produce still more products of KMF.  Milk Union can go for technological advancements. Threats:  Private dairy competition in Procurement and Sales.  Increased local loose milk sales.

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Shimoga Milk Union Limited

5. ANALYSIS OF FINANCIAL STATEMENT ANALYSIS:


5.1 Financial Statements of SHIMUL: Manufacturing and trading account: Purchases Opening stock Purchase of milk Fodder & other expenses Storage & transportation expenses Processing & manufacturing expenses Selling & distribution expenses Trade profit Total 2007-08 2,68,95,931.40 74,97,79,553.91 14,54,29,681.44 4,59,74,064.92 8,01,73,076.90 1,59,50,601.22 8,71,26,701.41 1,15,13,29,611.20 2008-09 4,78,97,492.77 91,40,53,488.61 19,12,98,599.51 6,03,25,328.83 8,82,22,980.80 2,25,91,393.42 9,89,22,911.14 1,42,33,12,195.08

Sales Milk & milk products sales Milk & milk products sales(through KMF) Closing stock Total

2007-08 1,02,59,23,523.63 7,75,08,594.80 4,78,97,492.77 1,15,13,29,611.20

2008-09 1,30,39,94,344.81 7,30,62,657.20 4,62,55,193.07 1,42,33,12,195.08

Profit and loss account: Expenditure Staff expenses Administration expenses Taxes Interest & bank commission Technical expenses Depreciation Net profit Total

2007-08 6,15,42,708.10 1,03,83,458.46 31,43,808.00 25,90,218.54 67,63,239.00 1,21,37,958.00 16,27,331.98 9,81,88,722.08

2008-09 7,12,62,611.09 1,31,43,100.71 32,00,936.00 27,46,151.07 52,06,105.00 65,62,505.00 87,11,667.12 11,08,28,575.99

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Shimoga Milk Union Limited

Income Trade profit Other incomes Interest & dividends on investment Grants Total

2007-08 8,71,26,701.41 45,88,659.67 61,22,361.00 3,51,000.00 9,81,88,722.08

2008-09 9,89,22,911.14 50,62,692.30 68,42,972.55 --11,08,28,575.99

Balance sheet: Liabilities Share capital Reserves and surplus Loans Grants Current liabilities P & l a/c Total 2007-08 4,86,29,000.00 3,21,63,805.64 3,47,05,382.36 2,97,35,604.00 22,44,95,391.45 31,28,241.94 37,28,57,425.39 2008-09 5,21,52,000.00 3,23,53,078.64 3,73,91,513.36 37,45,187.00 25,01,23,545.27 1,03,38,999.10 38,61,04,323.37

Assets Fixed assets Investments Current assets: Stock in hand Sundry debtors Cash & bank balance Loans & advances Total Source: Annual reports of SHIMUL

2007-08 12,56,45,959.11 6,79,16,207.00 17,92,95,259.28 4,78,97,492.77 21,97,182.11 1,69,29,261.69 11,22,71,322.71 37,28,57,425.39

2008-09 15,55,96,160.11 7,29,44,959.00 15,75,63,204.26 4,62,55,193.07 22,51,672.37 4,81,84,408.22 6,08,71,930.60 38,61,04,323.37

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Shimoga Milk Union Limited 5.2 Ratio Analysis:  Current ratio: Current ratio= Current assets/Current liabilities Year 2007-08 2008-09 Current assets 17,92,95,259.28 15,75,63,204.26 Current liabilities 22,44,95,391.45 25,01,23,545.27 Current ratio 0.79:1 0.63:1

Inference: The above table shows the current ratio of the organization in the year 200708 and 2008-09 is 0.79:1 and 0.63:1 respectively. The current ratio has decreased from 2007-08 to 2008-09. Its shows the organizations short term solvency has worsened due to decrease in current assets and increase in current liabilities of the organization.  Quick ratio: Quick ratio=Liquid assets/Current liabilities Year 2007-08 2008-09 Liquid assets 13,13,97,766.51 11,13,08,011.19 Current liabilities 22,44,95,391.45 25,01,23,545.27 Quick ratio 0.59:1 0.45:1

Inference: The above table shows the quick ratio of the company in the year 2007-08 and 2008-09 was 0.59:1 and 0.45:1 respectively. Thus the quick ratio of the company has declined because of the decrease in liquid assets. This shows the SHIMULs liquidity position has declined.  Debt Equity ratio: Debt Equity ratio=Debt/Equity Year 2007-08 2008-09 Debt 3,47,05,382.36 3,73,91,513.36 Equity 4,86,29,000.00 5,2152,000.00 Debt Equity ratio 0.71:1 0.72:1

Inference: As per the above table the organizations debt equity ratio has slightly increased from 0.71:1 in the year 2007-08 to 0.72:1 in the year 2008-09. It can be interpreted that the organizations financial structure is deteriorating as the increase in debt will put the company in risk.

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Shimoga Milk Union Limited  Gross profit ratio: Gross profit ratio=Gross profit/Net sales X 100 Year 2007-08 2008-09 Gross profit 8,71,26,701.41 9,89,22,911.14 Net sales 1,10,34,32,118.43 1,37,70,57,002.01 Gross profit ratio 7.9% 7.18%

Inference: The above table depicts the companys gross profit ratio in the year 2007-08 and 2008-09 is 7.9% and 7.18% respectively. There is a decline in the ratio. This shows that the SHIMULs ability to cover operating costs has been decreased, which in not a good sign to the company.  Net profit ratio: Net profit ratio=Net profit /Net sales X 100 Year 2007-08 2008-09 Net profit 16,27,331.98 87,11,667.12 Net sales 1,10,34,32,118.43 1,37,70,57,002.01 Net profit ratio 0.15% 0.63%

Inference: As observed from the above tabulation the net profit ratio of the organization in the year 2007-08 and 2008-09 is 0.15% to 0.63% respectively. There is a significant increase in the net profit ratio, which is a good sign. This is an indication of decreasing indirect expenses in the company.  Operating cost ratio: Operating cost ratio=Operating cost/Net sales X 100 Year 2007-08 2008-09 Operating cost 1,09,49,94,822.58 1,36,77,41,407.67 Net sales 1,10,34,32,118.43 1,37,70,57,002.01 Operating cost ratio 99.24% 99.32%

Inference: As observed from the above table the operating cost ratio of the organization in the year 2007-08 and 2008-09 is 99.24% and 99.32% respectively. This can be interpreted the organization is maintaining a stable operating ratio.

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Shimoga Milk Union Limited  Return on assets: Return on assets=Profit before interest and tax (PBIT)/Total assets X 100. Year 2007-08 2008-09 PBIT 73,61,358.52 1,46,58,754.19 Total assets 37,28,57,425.39 38,61,04,323.37 Return on assets 1.97% 3.8%

Inference: It is shown in the above table that the companys return on assets in the year 2007-08 and 2008-09 is 1.97% and 3.8% respectively. The ratio has increased due to a significant increase in PBIT. This indicates that there is an improvement in effective utilization of the SHIMULs assets to generate profit.  Return on capital employed(ROCE): ROCE=Adjusted net profit/Capital employed X 100. Year 2007-08 2008-09 Adjusted net profit 12,38,997.52 78,15,781.64 Capital employed 14,83,62,033.94 13,59,80,778.10 ROCE 0.84% 5.75%

Inference: From the table it is known that the companys ROCE in the year 2007-08 and 2008-09 is 0.84% and 5.75% which has drastically increased. This is because of the increase in adjusted net profit. This is a good sign to the organization as it is yielding more return for the capital employed in the business.  Earnings per share(EPS): EPS=Profit after tax/Number of shares. Year 2007-08 2008-09 Profit after tax 16,27,331.98 87,11,667.12 No. of shares 48,629 52,152 EPS Rs 33.46 Rs 167.04

Inference: As per the above table the companys Earnings per share (EPS) in the year in 2007-08 and 2008-09 is Rs 33.46 and Rs 167.04 respectively. Thus there is a huge increase in the EPS of the company. This is a good sign to the company as the earnings of each share have been increased. This is due to significant increase in net profit of the company.

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Shimoga Milk Union Limited

6.

LEARNING EXPERIENCE:

 I got a practical experience about the working of an organization.  I learnt how to relate the theoretical concepts learnt in classroom to the organizational functioning.  I learnt how managerial concepts are applied in an organization.  I have observed and realized the importance of division of work among various personnel according to their skills, ability and experience.  I have learnt that unity of command is important for attainment of any task effectively. The company follows this approach whereby a subordinate receives instructions only from one superior. This ensures that the job is done with minimum confusion.  I have observed the necessity of team spirit for a successful organization. In any organization, employees have to work in unity. In this organization, a have seen employees sharing a high level of team spirit, understanding and coordinating which have contributed to its success.  I have observed how important ones attitude is in an organizational context. If one has a positive attitude, that employee will excel in work and if one has a negative attitude, that employee will be dissatisfied and will not be successful and contribute to organizational interests.  I have realized that finance department of the organization has got the responsibility of careful planning, utilization of the financial resources, and wellstructured approach in raising funds and systematic design in undertaking several schemes, projects and investments. These activities have helped the organization in continued profit and progress.

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Shimoga Milk Union Limited

1.

GENERAL INTRODUCTION:

1.1 Introduction to Budget and Budgetary Control: Finance is the life blood of a business. Therefore, financial planning is of utmost significance to a businessman. Financial planning is concerned with raising funds and their effective utilizations with a view to maximize the wealth of the company. In spite of good financial plan, the desired results may not be achieved if there is no effective control to ensure its implementation. A budget is an important tool for financial planning and control. The budget represents a set of yardsticks or guidelines for use in controlling internal operations of an organization. The management through budget can evaluate the performance of every level of the organization. The discrepancy between planned performance and actual performance is highlighted through budgets.

Budget: A budget is a list of all planned expenses and revenues. It is a plan for saving and spending. A budget is an important concept in management accounting. In other terms, a budget is an organizational plan stated in quantitative, usually monetary terms, covering a specific period of time, usually one year. In summary, the purpose of budgeting is to: 1. Provide a forecast of revenues and expenditures i.e. construct a model of how our business might perform financially speaking if certain strategies, events and plans are carried out. 2. Enable the actual financial operation of the business to be measured against the forecast. Different types of budgets are prepared for different purposed e.g. Sales Budget, Production Budget, Expenditure Budget, Revenue Budget etc. All these sectional budgets are afterwards integrated into a master budget, which represents an overall plan of the organization.

Budgetary control: Budgetary Control is defined as The establishment of budgets, relating the responsibilities of executives to the requirements of a policy, and the continuous comparison of actual with budgeted results either to secure by individual action the objective of that policy or to provide a base for its revision.

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Shimoga Milk Union Limited Salient features of budgetary control: a. Objectives: Determining the objectives to be achieved, over the budget period, and the policy or policies that might be adopted for the achievement of these ends. b. Activities: Determining the variety of activities that should be undertaken for achievement of the objectives. c. Plans: Drawing up a plan or a scheme of operation in respect of each class of activity, in physical as well as monetary terms for the full budget period and its parts. d. Performance Evaluation: Laying out a system of comparison of actual performance by each person section or department with the relevant budget and determination of causes for the discrepancies, if any. e. Control Action: Ensuring that when the plans are not achieved, corrective actions are taken and when corrective actions are not possible, ensuring that the plans are revised and objective achieved.

Budgetary control techniques: Budgetary Control is an integral part of management. It consists in comparisons between the results of actual performance and budgeted performance. Central to this kind of comparison is Standard Costing and Variance Analysis. Following explains the Budgetary Control Techniques:

a. Variance Analysis: In a well run organization the comparison between actual and budget is used as the basis for deciding the appropriate action. This document sets out how the analysis is used to highest effect. The procedure is actually part of the normal control process. Any variation from expected performance, in terms of budgets, where income or expenditure did not occur as expected. Variance analysis is the act of determining the drivers for those variations. Variances (differences between the budget and actual results) are noted and accounted for. A decision can be made to reduce expenses or reallocate resources. This technique greatly reduces the need for comprehensive review cycles.

Types of variances: Variances can be divided according to their effect or nature of the underlying amounts.

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Shimoga Milk Union Limited When effect of variance is concerned, there are two types of variances:
y

When actual results are better than expected results given variance is described as favorable variance.

When actual results are worse than expected results given variance is described as adverse variance, or unfavorable variance. In common use adverse variance is denoted by parentheses.

b. Responsibility Centers: Control systems can be created to monitor organizational functions or organizational projects. Controlling, a function involves making sure that a specified activity is properly carried out. Controlling a project involves making sure that a specified end result is achieved. There are four types of responsibility centers:  Revenue Center  Cost Center  Profit Center  Investment Center c. Forecasting: The most important budgetary technique is forecasting, or the ability to set out a detailed plan for the future. This forecast is a dialogue about what to look for in the future. Predicted income and expenditure, split over periods of the financial year, based upon known, or expected activity. The forecast gives an indication as to the financial position at the year end. 1.2 Statement of the Problem: Since the budget of the organization is varying from the actual income and expenditure. A suitable budgetary control system is required to adopt and implement so as to use the organizations resources effectively. Hence A Study on Budgetary Control System with special reference to SHIMUL, Shivamogga is undertaken to analyze the budgetary items of the organization and control variances.

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Shimoga Milk Union Limited 1.3 Objectives of the Study:  To study the budget of the organization.  To analyze individual entries in the budget for the year 2008-09, 2009-10.  To study the budgetary control system of the organization.  To compute and analyze the variances for the purpose of budgetary control.  To exercise control on cost through comparison of actual results with the budgeted values.  To control the variance in the budget and bring out an appropriate budget for the year 2010-2011.

1.4 Scope of the Study: The organization under study SHIMUL geographically, this study is limited to 3 districts that is- Shivamogga, Davangere, Chitradurga. The data undertaken for the study is from the financial year 2008-09 and 2009-10. The study was conducted on Budgetary Control of SHIMUL covering all the financial aspects from different departmentsFinance, Marketing, Production etc.,

1.5 Methodology: Data collection and analysis: The data has been collected through two sources Viz., Primary and Secondary. Primary data was collected through staff members of the organization and the budgetary analysis is based on scheduled interview of 5 experts of Finance Department of SHIMUL. The sampling method used for this is Non-probability sampling, Expert opinion method. Secondary data was obtained through the companys annual reports of the year 2007-08, 2008-09 and 2009-10 and company books and other documents.

Research design: Research design is a master plan or frame work of the action. It specifies pattern of framework for controlling the collection of data accurately and economically. It specifies methods and procedures to be followed for the research. Types of research design are as follows:

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Shimoga Milk Union Limited 1. Exploratory research design: It is an initial research conducted to clarify and define the nature of the problem. It does not provide conclusive evidence. It expects subsequent research. 2. Descriptive research design: It can describe the characteristics of a group such as customers, employees, organization, market competition etc. descriptive research requires clear specifications of whom?, Why?, when?, where?, what?, how? of the research. 3. Causal research design: It is a research investigations in which condition are controlled. One independent variable is manipulated (sometimes more than one). Its effect on dependent variable is measured. This study is an exploratory research, carried out to analyze and control the variance.

1.6 Statistical Tools and Techniques:  Bar chart: The actual and budgeted amount of each budgetary item is represented by bar chart.  Percentage: The variation in percentage is calculated as percentage of variation amount divided by budgeted amount of the respective year.  Weighted average: The weighted average variation percentage for the year 201011 is calculated taking the weights for the variation in percentage as- 2 for the recent year i.e., 2009-10 and 1 for the year 2008-09.

1.7 Limitations of the Study: y y Non-availability of audited financial data for the year 2009-10. The study was analyzed on the basis of scheduled interview of 5 experts which is subjective. y Proposed project is limited to only one organization; hence the observation of this study cannot generalize to other district level milk unions of KMF. y No matter how well the budget is prepared, it will never be able to reflect truly the reality/complexities faced by the organization. y y y The study cannot replace the managerial judgments in decision making. The study is limited to the available information in the department. Time constraint where the study was conducted only for 10 weeks.

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Shimoga Milk Union Limited

2. ANALYSIS AND INTERPRETATION OF DATA:


Budgeted income and expenditure for the period 2008-09 and 2009-10: (Rupees in lakhs)

Sl. No. 1. 2.

Income Milk and milk products sales Income from Cattle feed, fodder sales programs & A.I

2008-09 12,129.74

2009-10 12,522.54

2,033.17 70.95 50.00 35.69 6.66 120.91 control and plant 248.21

2,664.49 69.10 55.00 39.42 7.10 181.53

3. 4. 5. 6. 7. 8.

Other incomes Interest on depreciation reserves Issue of new shares Income from cattle health programs D.C.S material sales Income from quality

management programs 9. Grants from government, Zilla panchayath, STEP and N.D.D.B 10. 11. 12. 13. Union revolving fund and depreciation fund Closing stock of milk and milk products Diesel expenses recovery N.D.D.Bs loan and interest

84.00

466.35 598.64 386.56 100.00 435.00

555.35 77.00 313.00 140.00 631.50

Total

16,681.88

17,340.03

Source: Annual reports of SHIMUL

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Shimoga Milk Union Limited (Rupees in lakhs)

Sl. No.

Expenditure

2008-09

2009-10

1. 2. 3.

Opening stock of milk and milk products Milk purchase from D.C.S Milk procurement, processing and production expenses

360.06 9,141.37

284.25 9,577.79

1,499.74 1,980.45 803.23 90.05 223.05 291.34 56.50 48.00 62.02 117.79

1,339.66 2,595.35 852.61 83.94 269.55 275.53 69.00 45.00 73.23 122.35

4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Cattle feed & fodder development expenses Administration expenses & staff salary Taxes Milk sales distribution & transportation expenses Milk & milk products packing expenses N.D.D.B loan repayment and bank commission Depreciation Cattle health program expenses Expenses of A.I, first aid & training programs Expansion program to D.C.S and Quality control and plant management program fund(M.P.C.S)

593.14 948.80 100.00

322.57 921.20 140.00

14. 15. 16.

Investment and advances Diesel purchases National information program & STEP program expenses

48.18

49.36

17.

Integrated Dairy Development Program(I.D.D.P) expenses 300.00 299.28

Surplus

18.16

19.36

Total

16,681.88

17,340.03

Source: Annual reports of SHIMUL

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Shimoga Milk Union Limited Variance analysis of incomes:

Table 1: Milk and milk products sales: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 12,129.74 12,522.54 Actual amount (Rupees in lakhs) 11,809.72 12,471.89* Variation amount (Rupees in lakhs) (320.02) (50.65) Variation (in %) (2.64) (0.40)

Note:* represents unaudited financial data of the respective year.

Figure 1: Milk and milk products sales 15000 Rs in lakhs 10000 5000 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in milk and milk products sales in the budget is because of the expectation of reduced competition and organization of new Dairy Co-operative Societies (DCS). This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend milk and milk products sales is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

12,915.34 (1.15) 12,766.81

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 2.64 and 0.40 respectively and hence the weighted average variation percentage is unfavorable that is 1.15. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 12,766.81 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 37

Shimoga Milk Union Limited Table 2: Income from Cattle feed, fodder sales & A.I programs: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 2,033.17 2,664.49 Actual amount (Rupees in lakhs) 1,764.71 2,653.42* Variation amount (Rupees in lakhs) (268.46) (11.07) Variation (in %) (13.2) (0.42)

Note:* represents unaudited financial data of the respective year.

Figure 2: Income from Cattle feed, fodder sales & A.I programs 3000 2500 2000 1500 1000 500 0 2008-09 Year 2009-10 Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in Income from Cattle feed, fodder sales & A.I programs in the budget is because of the expectation of implementation of many Government Schemes for purchase of Cross-breed cows, Widow Scheme, Vidharba package, etc., The trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend Income from Cattle feed, fodder sales & A.I programs is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 3,295.81 (4.68) 3,143.57

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 13.2 and 0.42 respectively and hence the weighted average variation (in percentage) percentage is unfavorable that is 4.68. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 3,143.57 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 38

Shimoga Milk Union Limited Table 3: Other incomes: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 70.95 69.10 Actual amount (Rupees in lakhs) 50.63 56.06* Variation amount (Rupees in lakhs) (20.32) (13.04) Variation (in %) (28.64) (18.87)

Note:* represents unaudited financial data of the respective year.

Figure 3: Other incomes 80 70 60 50 40 30 20 10 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in other incomes in the budget is because of the expectation of decrease in scrap and its sales. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend other incomes is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

67.25 (22.13) 52.37

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 28.64 and 18.87 respectively and hence the weighted average variation percentage is unfavorable that is 22.13. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 52.37 lakhs.

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Shimoga Milk Union Limited Table 4: Interest on depreciation reserves: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 50.00 55.00 Actual amount (Rupees in lakhs) 56.41 62.78* Variation amount (Rupees in lakhs) 6.41 7.78 Variation (in %) 12.82 14.15

Note:* represents unaudited financial data of the respective year.

Figure 4: Interest on depreciation reserves 70 60 50 40 30 20 10 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in interest on depreciation reserves in the budget is because of the expectation of increase in interest rates for the reserves. This trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend interest on depreciation reserves is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

60.00 13.70 68.22

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 12.82 and 14.15 respectively and hence the weighted average variation percentage is favorable that is 13.70. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 68.22 lakhs.

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Shimoga Milk Union Limited Table 5: Issue of new shares: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 35.69 39.42 Actual amount (Rupees in lakhs) 35.23 33.29* Variation amount (Rupees in lakhs) (0.46) (6.13) Variation (in %) (1.29) (15.55)

Note:* represents unaudited financial data of the respective year.

Figure 5: Issue of new shares 45 40 35 30 25 20 15 10 5 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in issue of new shares in the budget is because of the expectation of organization of new Dairy Co-operative Societies (DCS) and increased milk producers in the societies. The trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend issue of new shares is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

43.15 (10.80) 38.49

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 1.29 and 15.55 respectively and hence the weighted average variation percentage is unfavorable that is 10.80. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 38.49 lakhs.

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Shimoga Milk Union Limited Table 6: Income from cattle health programs: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 6.66 7.10 Actual amount (Rupees in lakhs) 3.13 7.49* Variation amount (Rupees in lakhs) (3.53) 0.39 Variation (in %) (53.00) 5.49

Note:* represents unaudited financial data of the respective year.

Figure 6:Income from cattle health programs 8 Rs in lakhs 6 4 Budgeted amount 2 0 2008-09 Year 2009-10 Actual amount

Reason/s for the trend variance in budget: The increase in income from cattle health programs in the budget is because of the expectation of increase in schemes funded by government and increase in input activities. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend income from cattle health programs is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

7.54 (14.01) 6.48

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and favorable for the year 2009-10 that is 53 and 5.49 respectively and hence the weighted average variation percentage is unfavorable that is 14.01. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 6.48 lakhs.

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Shimoga Milk Union Limited Table 7: D.C.S material sales: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 120.91 181.53 Actual amount (Rupees in lakhs) 63.96 174.51* Variation amount (Rupees in lakhs) (56.95) (7.02) Variation (in %) (47.10) (3.87)

Note:* represents unaudited financial data of the respective year.

Figure 7: D.C.S material sales 200 Rs in lakhs 150 100 Budgeted amount 50 0 2008-09 Year 2009-10 Actual amount

Reason/s for the trend variance in budget: The increase in D.C.S material sales in the budget is because of the expectation of organization of new Dairy Co-operative Societies (DCS). This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend D.C.S material sales is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

242.15 (18.28) 197.88

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 47.1 and 3.87 respectively and hence the weighted average variation percentage is unfavorable that is18.28. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 197.88 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

43

Shimoga Milk Union Limited Table 8: Income from quality control and plant management programs: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 248.21 84.00 Actual amount (Rupees in lakhs) 215.30 79.00* Variation amount (Rupees in lakhs) (32.91) (5.00) Variation (in %) (13.26) (5.95)

Note:* represents unaudited financial data of the respective year.

Figure 8: Income from quality control and plant management programs 300 250 Rs in lakhs 200 150 100 50 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in income from quality control and plant management programs in the budget is because of the expectation of nonavailability of many government schemes. The trend is expected to change for the next year that is 2010-11 as it is expected that the organization is funded by government for some schemes. Hence considering the change in the trend as per the experts opinion the appropriate budget for the year 2010-11 is as below:

The corrected budget is (Rupees in lakhs)

150.00

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 13.26 and 5.95 respectively. As the trend is expected to change for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 150.00 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

44

Shimoga Milk Union Limited Table 9: Grants from government, Zilla panchayath, STEP and N.D.D.B: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 466.35 555.35 Actual amount (Rupees in lakhs) 443.91 550.35* Variation amount (Rupees in lakhs) (22.44) (5.00) Variation (in %) (4.81) (0.90)

Note:* represents unaudited financial data of the respective year.

Figure 9: Grants from government, Zilla panchayath, STEP and N.D.D.B 600 500 400 300 200 100 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in Grants from government, Zilla panchayath, STEP and N.D.D.B in the budget is because of the expectation of sufficient funds available by government, Zilla panchayath, STEP and N.D.D.B. The trend is expected remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend Grants from government, Zilla panchayath, STEP and N.D.D.B is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 644.35 (2.20) 630.17

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 4.81 and 0.9 respectively and hence the weighted average variation percentage is unfavorable that is 2.20. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 630.17 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 45

Shimoga Milk Union Limited Table 10: Union revolving fund and depreciation fund: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 598.64 77.00 Actual amount (Rupees in lakhs) 352.30 78.00* Variation amount (Rupees in lakhs) (246.34) 1.00 Variation (in %) (41.15) 1.30

Note:* represents unaudited financial data of the respective year.

Figure 10: Union revolving fund and depreciation fund 700 600 Rs in lakhs 500 400 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in Union revolving fund and depreciation fund in the budget is because already many facilities are fulfilled for the Dairy Co-operative Societies (DCS). This trend is expected to change for the next year that is 2010-11 as it is estimated that some facilities are required to be funded. Hence considering the experts opinion the appropriate budget for the year 2010-11 is as below:

The corrected budget is (Rupees in lakhs)

74.00

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and favorable for the year 2009-10 that is 41.15 and 1.30 respectively. As the trend is expected to change for the year 2010-11. The corrected budget for the year 201011 is Rupees 74.00 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

46

Shimoga Milk Union Limited Table 11: Closing stock of milk and milk products: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 386.56 313.00 Actual amount (Rupees in lakhs) 341.42 288.53* Variation amount (Rupees in lakhs) (45.14) (24.47) Variation (in %) (11.68) (7.82)

Note:* represents unaudited financial data of the respective year.

Figure 11: Closing stock of milk and milk products 500 400 Rs in lakhs 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in closing stock of milk and milk products in the budget is because of the expectation of increase in sales and also in demand for the products. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend closing stock of milk and milk products is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 239.44 (9.10) 217.65

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 11.68 and 7.82 respectively and hence the weighted average variation percentage is unfavorable that is 9.10. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 217.65 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 47

Shimoga Milk Union Limited Table 12: Diesel expenses recovery: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 100.00 140.00 Actual amount (Rupees in lakhs) 100.00 143.00* Variation amount (Rupees in lakhs) -3.00 Variation (in %) -2.14

Note:* represents unaudited financial data of the respective year.

Figure 12: Diesel expenses recovery 160 140 120 100 80 60 40 20 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in diesel expenses recovery in the budget is because of the expectation of hike in diesel rates and increase in the number of transportation vehicles. This trend is expected remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend diesel expenses recovery is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

180.00 1.43 182.57

Analysis and interpretation: Since the percentage variance for the year 2008-09 is nil and favorable for the year 2009-10 that is 2.14 and hence the weighted average variation percentage is favorable that is 1.43. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 182.57 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

48

Shimoga Milk Union Limited Table 13: N.D.D.Bs loan and interest: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 435.00 631.50 Actual amount (Rupees in lakhs) 311.48 627.45* Variation amount (Rupees in lakhs) (123.52) (4.05) Variation (in %) (28.39) (0.64)

Note:* represents unaudited financial data of the respective year.

Figure 13: N.D.D.Bs loan and interest 700 600 Rs in lakhs 500 400 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in N.D.D.Bs loan and interest in the budget is because of the expectation of requirement of funds for the purchase of new plant and machinery and for the expansion of dairies. The trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend N.D.D.Bs loan and interest is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

828.00 (9.89) 746.11

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 28.39 and 0.64 respectively and hence the weighted average variation percentage is unfavorable that is 9.89. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 746.11 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

49

Shimoga Milk Union Limited Variance analysis of expenditures: Table 14: Opening stock of milk and milk products: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 360.06 284.25 Actual amount (Rupees in lakhs) 380.20 341.42* Variation amount (Rupees in lakhs) (20.14) (57.17) Variation (in %) (5.59) (20.11)

Note:* represents unaudited financial data of the respective year.

Figure 14: Opening stock of milk and milk products 400 Rs in lakhs 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in opening stock of milk and milk products in the budget is because of the expectation of increased demand for products and increase in sales. This trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend opening stock of milk and milk products is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 208.44 (15.27) 240.27

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 5.59 and 20.11 respectively and hence the weighted average variation percentage is unfavorable that is 15.27. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 240.27 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 50

Shimoga Milk Union Limited Table 15: Milk purchase from D.C.S: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 9,141.37 9,577.79 Actual amount (Rupees in lakhs) 9,140.53 9,541.97* Variation amount (Rupees in lakhs) 0.84 35.82 Variation (in %) 0.01 0.37

Note:* represents unaudited financial data of the respective year.

Figure 15: Milk purchase from D.C.S 12000 10000 Rs in lakhs 8000 6000 4000 2000 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in milk purchase from D.C.S in the budget is because of the expectation of increase in rates by the government and other milk unions. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend milk purchase from D.C.S is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

10,014.21 0.25 9,989.17

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 0.01 and 0.37 respectively and hence the weighted average variation percentage is favorable that is 0.25. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 9,989.17 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

51

Shimoga Milk Union Limited Table 16: Milk procurement, processing and production expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 1,499.74 1,339.66 Actual amount (Rupees in lakhs) 1,485.48 1,442.15* Variation amount (Rupees in lakhs) 14.26 (102.49) Variation (in %) 0.95 (7.65)

Note:* represents unaudited financial data of the respective year.

Figure 16:Milk procurement, processing and production expenses 2000 Rs in lakhs 1500 1000 Budgeted amount 500 0 2008-09 Year 2009-10 Actual amount

Reason/s for the trend variance in budget: The decrease in milk procurement, processing and production expenses in the budget is because of the expectation of use in high-level advanced technology. The trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend milk procurement, processing and production expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 1,179.58 (4.78) 1,235.96

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 that is 0.95 and unfavorable for the year 2009-10 that is 7.65 and hence the weighted average variation percentage is unfavorable that is 4.78. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 1,235.96 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 52

Shimoga Milk Union Limited Table 17: Cattle feed & fodder development expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 1,980.45 2,595.35 Actual amount (Rupees in lakhs) 1,751.30 1,994.32* Variation amount (Rupees in lakhs) 229.15 601.03 Variation (in %) 11.57 23.16

Note:* represents unaudited financial data of the respective year.

Figure 17: Cattle feed & fodder development expenses 3000 2500 Rs in lakhs 2000 1500 1000 500 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in cattle feed & fodder development expenses in the budget is because of the expectation of organization of new Dairy Co-operative Societies(DCS) and increase in demand for their products. This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend cattle feed & fodder development expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 3,210.25 19.30 2,590.67

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 11.57 and 23.16 respectively and hence the weighted average variation percentage is favorable that is 19.30. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 2,590.67 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 53

Shimoga Milk Union Limited Table 18: Administration expenses & staff salary: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 803.23 852.61 Actual amount (Rupees in lakhs) 844.06 966.43* Variation amount (Rupees in lakhs) (40.83) (113.82) Variation (in %) (5.08) (13.35)

Note:* represents unaudited financial data of the respective year.

Figure 18: Administration expenses & staff salary 1200 1000 Rs in lakhs 800 600 400 200 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in administration expenses & staff salary in the budget is because of the expectation of increase in Dearness Allowance, Interim Relief, House Rent Allowance, etc., as per government order. This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend administration expenses & staff salary is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 901.99 (10.59) 997.51

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 5.08 and 13.35 respectively and hence the weighted average variation percentage is unfavorable that is 10.59. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 997.51 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 54

Shimoga Milk Union Limited Table 19: Taxes: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 90.05 83.94 Actual amount (Rupees in lakhs) 32.00 25.43* Variation amount (Rupees in lakhs) 58.05 58.51 Variation (in %) 64.46 69.70

Note:* represents unaudited financial data of the respective year.

Figure 19:Taxes 100 90 80 70 60 50 40 30 20 10 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in taxes in the budget is because of the expectation of change in tax structure by the Government of Karnataka. This trend is expected remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend taxes is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

77.83 67.96 24.94

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 64.46 and 69.70 respectively and hence the weighted average variation percentage is favorable that is 67.96. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 24.94 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 55

Shimoga Milk Union Limited Table 20: Milk sales distribution & transportation expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 223.05 269.55 Actual amount (Rupees in lakhs) 248.50 280.96* Variation amount (Rupees in lakhs) (25.45) (11.41) Variation (in %) (11.41) (4.23)

Note:* represents unaudited financial data of the respective year.

Figure 20: Milk sales distribution & transportation expenses 300 250 Rs in lakhs 200 150 100 50 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in milk sales distribution & transportation expenses in the budget is because of the expectation of hire of more vehicles for transportation and increase in sales. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend milk sales distribution & transportation expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 316.05 (6.62) 336.97

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 11.41 and 4.23 respectively and hence the weighted average variation percentage is unfavorable that is 6.62. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 336.97 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 56

Shimoga Milk Union Limited Table 21: Milk & milk products packing expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 291.34 275.53 Actual amount (Rupees in lakhs) 251.69 305.23* Variation amount (Rupees in lakhs) 39.65 (29.70) Variation (in %) 13.61 (10.78)

Note:* represents unaudited financial data of the respective year.

Figure 21: Milk & milk products packing expenses 400 Rs in lakhs 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in milk & milk products packing expenses in the budget is because of the expectation of decrease in scrap packing materials and procurement of good quality packing materials at a reasonable rate. This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below: As per the trend milk & milk products packing expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 259.72 (2.65) 266.60

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 that is 13.61 and unfavorable for the year 2009-10 that is 10.78 and hence the weighted average variation percentage is unfavorable that is 2.65. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 266.60 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 57

Shimoga Milk Union Limited Table 22: N.D.D.B loan repayment and bank commission: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 56.50 69.00 Actual amount (Rupees in lakhs) 96.74 67.00* Variation amount (Rupees in lakhs) (40.24) 2.00 Variation (in %) (71.22) 2.90

Note:* represents unaudited financial data of the respective year.

Figure 22: N.D.D.B loan repayment and bank commission 120 100 80 60 40 20 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in N.D.D.B loan repayment and bank commission in the budget is because of the expectation of non-repayment of a part of N.D.D.B loan and increase is bank commission. This trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend N.D.D.B loan repayment and bank commission is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 81.5 (21.81) 99.28

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 that is 71.22 and favorable for the year 2009-10 that is 2.90 and hence the weighted average variation percentage is unfavorable that is 21.81. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 99.28 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 58

Shimoga Milk Union Limited Table 23: Depreciation: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 48.00 45.00 Actual amount (Rupees in lakhs) 65.63 79.78* Variation amount (Rupees in lakhs) (17.63) (34.78) Variation (in %) (36.73) (77.29)

Note:* represents unaudited financial data of the respective year.

Figure 23: Depreciation 90 80 70 60 50 40 30 20 10 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in depreciation in the budget is because of the expectation of replacement of old machinery and purchase of new machinery. This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend depreciation is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

42.00 (63.77) 68.78

Analysis and interpretation: Since the percentage variance is unfavorable for the year 2008-09 and 2009-10 that is 36.73 and 77.29 respectively and hence the weighted average variation percentage is unfavorable that is 63.77. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 68.78 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 59

Shimoga Milk Union Limited Table 24: Cattle health program expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 62.02 73.23 Actual amount (Rupees in lakhs) 52.02 64.94* Variation amount (Rupees in lakhs) 10.00 8.29 Variation (in %) 16.12 11.32

Note:* represents unaudited financial data of the respective year.

Figure 24: Cattle health program expenses 80 70 60 50 40 30 20 10 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in cattle health program expenses in the budget is because of the expectation of implementation of many schemes sponsored by the government to purchase of more cross-breed cows. The trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend cattle health program expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

84.44 12.92 73.53

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 16.12 and 11.32 respectively and hence the weighted average variation percentage is favorable that is 12.92. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 73.53 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 60

Shimoga Milk Union Limited Table 25: Expenses of A.I, first aid & training programs: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 117.79 122.35 Actual amount (Rupees in lakhs) 74.47 95.27* Variation amount (Rupees in lakhs) 43.32 27.08 Variation (in %) 36.78 22.13

Note:* represents unaudited financial data of the respective year.

Figure 25: Expenses of A.I, first aid & training programs 140 120 100 80 60 40 20 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in expenses of A.I, first aid & training programs in the budget is because of the expectation of organization of new A.I centers for procurement of more milk. The trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend expenses of A.I, first aid & training programs is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 126.91 27.01 92.63

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 36.78 and 22.13 respectively and hence the weighted average variation percentage is favorable that is 27.01. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 92.63 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 61

Shimoga Milk Union Limited Table 26: Expansion program to D.C.S and Quality control and plant management program fund: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 593.14 322.57 Actual amount (Rupees in lakhs) 462.50 337.63* Variation amount (Rupees in lakhs) 130.64 (15.06) Variation (in %) 22.03 (4.67)

Note:* represents unaudited financial data of the respective year.

Figure 26: Expansion program to D.C.S and Quality control and plant management program fund 800 600 400 200 0 2008-09 Year 2009-10 Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in expansion program to D.C.S and Quality control and plant management program fund in the budget is because of the expectation already many facilities are fulfilled for Dairy Co-operative Societies (DCS). This trend is expected to remain same for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below: As per the trend expansion program to D.C.S and Quality control and plant management program fund is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 52.00 4.23 49.80

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 that is 22.03 and unfavorable for the year 2009-10 that is 4.67 and hence the weighted average variation percentage is favorable that is 4.23. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 49.80 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 62

Shimoga Milk Union Limited Table 27: Investment and advances: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 948.80 921.20 Actual amount (Rupees in lakhs) 300.00 415.11* Variation amount (Rupees in lakhs) 648.80 506.09 Variation (in %) 68.38 54.94

Note:* represents unaudited financial data of the respective year.

Figure 27: Investment and advances 1000 900 800 700 600 500 400 300 200 100 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The decrease in investment and advances in the budget is because of the expectation of decrease in advances. This trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend investment and advances is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

893.60 59.42 362.62

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 68.38 and 54.94 respectively and hence the weighted average variation percentage is favorable that is 59.42. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 362.62 lakhs.

P G Dept of Management Studies, PESITM, Shivamogga

63

Shimoga Milk Union Limited Table 28: Diesel purchases: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 100.00 140.00 Actual amount (Rupees in lakhs) 100.00 143.00* Variation amount (Rupees in lakhs) -(3.00) Variation (in %) -(2.14)

Note:* represents unaudited financial data of the respective year.

Figure 28: Diesel purchases 160 140 120 100 80 60 40 20 0 2008-09 Year 2009-10

Rs in lakhs

Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in diesel purchases in the budget is because of the expectation of hike in diesel rates and increase in the number of transportation vehicles. This trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend diesel purchases is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs)

180.00 (1.43) 182.57

Analysis and interpretation: Since the percentage variance for the year 2008-09 is nil and unfavorable for the 2009-10 that is 2.14 and hence the weighted average variation percentage is unfavorable that is 1.43. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 182.57 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 64

Shimoga Milk Union Limited Table 29: National information program & STEP program expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 48.18 49.36 Actual amount (Rupees in lakhs) 42.12 44.58* Variation amount (Rupees in lakhs) 6.06 4.78 Variation (in %) 12.58 9.68

Note:* represents unaudited financial data of the respective year.

Figure 29: National information program & STEP program expenses 60 50 Rs in lakhs 40 30 20 10 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: The increase in National information program & STEP program expenses in the budget is because of the expectation of increase in grants by government. The trend is expected to continue for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend National information program & STEP program expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 50.54 10.64 45.16

Analysis and interpretation: Since the percentage variance is favorable for the year 2008-09 and 2009-10 that is 12.58 and 9.68 respectively and hence the weighted average variation percentage is favorable that is 10.64. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is Rupees 45.16 lakhs. P G Dept of Management Studies, PESITM, Shivamogga 65

Shimoga Milk Union Limited Table 30: Integrated Dairy Development Program (I.D.D.P) expenses: Year Budgeted amount (Rupees in lakhs) 2008-09 2009-10 300.00 299.28 Actual amount (Rupees in lakhs) -----* Variation amount (Rupees in lakhs) 300.00 299.28 Variation (in %) 100.00 100.00

Note:* represents unaudited financial data of the respective year.

Figure 30: Integrated Dairy Development Program (I.D.D.P) expenses 400 Rs in lakhs 300 200 100 0 2008-09 Year 2009-10 Budgeted amount Actual amount

Reason/s for the trend variance in budget: There is a slight decrease in Integrated Dairy Development Program (I.D.D.P) expenses in the budget is because of the expectation of same amount of funds requirement to conduct Integrated Dairy Development Program. This trend is expected to remain unchanged for the next year that is 2010-11. Hence considering the weighted average percentage variation the appropriate budget for the year 2010-11 is as below:

As per the trend Integrated Dairy Development Program (I.D.D.P) expenses is (Rupees in lakhs) Weighted average variation in the budget (in percentage) The corrected budget is (Rupees in lakhs) 298.56 100.00 000.00

Analysis and interpretation: Since the percentage variance is favorable that is 100 for both the years that is 2008-09 and 2009-10 and hence the weighted average variation percentage is favorable that is 100. As the trend is expected to remain same for the year 2010-11. The corrected budget for the year 2010-11 is nil. P G Dept of Management Studies, PESITM, Shivamogga 66

Shimoga Milk Union Limited The budget for the year 2010-11: (Rupees in lakhs)

Sl. No.

Income

2010-11

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Milk and milk products sales Income from Cattle feed, fodder sales & A.I programs Other incomes Interest on depreciation reserves Issue of new shares Income from cattle health programs D.C.S material sales Income from quality control and plant management programs Grants from government, Zilla panchayath, STEP and N.D.D.B Union revolving fund and depreciation fund Closing stock of milk and milk products Diesel expenses recovery N.D.D.Bs loan and interest

12,766.81 3,143.57 52.37 68.22 38.49 6.48 197.88 150.00 630.17 74.00 217.65 182.57 746.11

Total

18,274.32

Table 31: Income budget for the year 2010-11

P G Dept of Management Studies, PESITM, Shivamogga

67

Shimoga Milk Union Limited (Rupees in lakhs)

Sl. No.

Expenditure

2010-11

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Opening stock of milk and milk products Milk purchase from D.C.S Milk procurement, processing and production expenses Cattle feed & fodder development expenses Administration expenses & staff salary Taxes Milk sales distribution & transportation expenses Milk & milk products packing expenses N.D.D.B loan repayment and bank commission Depreciation Cattle health program expenses Expenses of A.I, first aid & training programs Expansion program to D.C.S and Quality control and plant management program fund (M.P.C.S)

240.27 9,989.17 1,235.96 2,590.67 997.51 24.94 336.97 266.60 99.28 68.78 73.53 92.63

49.80 362.62 182.57 45.16 ---

14. 15. 16. 17.

Investment and advances Diesel purchases National information program & STEP program expenses Integrated Dairy Development Program (I.D.D.P) expenses

Surplus

1,617.86

Total

18,274.32

Table 32: Expenditure budget for the year 2010-11

P G Dept of Management Studies, PESITM, Shivamogga

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Shimoga Milk Union Limited

3. FINDINGS OF THE STUDY:


 The actual incomes and expenditures are varying from the budgeted incomes and expenditures.  Some of the actual incomes and expenditure are far away from budgeted one in the organization.  There is no effective budgetary control system in the organization.  It is found that milk and milk products sales is having the unfavorable percentage of variance for the year 2008-09 and 2009-10 i.e., 2.64% and 0.40% respectively.  It came to light that income from cattle feed, fodder sales & A.I programs is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 13.2% and 0.42% respectively.  It is found that actual other income is varying from the budgeted other incomes unfavorably in the year 2008-09 and 2009-10 by 28.64% and 18.87% respectively.  It is found that Interest on depreciation reserves is having favorable percentage of variance for the year 2008-09 and 2009-10 i.e., 12.82% and 14.15% respectively.  It came to light that issue of new shares is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 1.29% and 15.55% respectively.  It is found that actual income from cattle health programs is varying from the budgeted income from cattle health programs unfavorably for the year 2008-09 by 53% and favorably for the year 2009-10 by 5.49 %.  It is found that D.C.S material sale is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 47.1% and 3.87% respectively.  It came to light that income from quality control and plant management programs is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 13.26% and 5.95% respectively.  It is found that actual grants from government, Zilla panchayath, STEP and N.D.D.B is varying from budgeted amount unfavorably for the year 2008-09 and 2009-10 by 4.81%and 0.9% respectively.  It is found that union revolving fund and depreciation fund is having unfavorable percentage of variance for the year 2008-09 and favorable for the year 2009-10 that is 41.15% and 1.30% respectively.

P G Dept of Management Studies, PESITM, Shivamogga

69

Shimoga Milk Union Limited  It came to light that closing stock of milk and milk products is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 11.68% and 7.82% respectively.  It is found that actual diesel expenses recovery is varying from the budgeted diesel expenses favorably for the year 2009-10 by 2.14% and found nil for the year 2008-09.  It is found that N.D.D.Bs loan and interest is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 28.39% and 0.64% respectively.  It came to light that opening stock of milk and milk products is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 5.59% and 20.11% respectively  It is found that actual milk purchase from D.C.S is varying from the budgeted milk purchase from D.C.S favorably for the year 2008-09 and 2009-10 by 0.01% and 0.37% respectively  It is found that milk procurement, processing and production expenses is having favorable percentage of variance for the year 2008-09 that is 0.95% and unfavorable for the year 2009-10 that is 7.65%.  It came to light that Cattle feed & fodder development expenses is having favorable percentage of variance for the year 2008-09 and 2009-10 that is 11.57% and 23.16% respectively.  It is found that actual administration expenses & staff salary is varying from the budgeted administration expenses & staff salary unfavorably for the year 2008-09 and 2009-10 by 5.08% and 13.35% respectively.  It is found that taxes are having favorable percentage of variance for the year 2008-09 and 2009-10 that is 64.46% and 69.70% respectively.  It came to light that milk sales distribution & transportation expenses is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 11.41% and 4.23% respectively.  It is found that actual milk & milk products packing expenses is varying from the budgeted milk & milk products packing expenses favorably for the year 2008-09 by 13.61% and unfavorably for the year 2009-10 by 10.78%.  It is found that N.D.D.B loan repayment and bank commission is having unfavorable percentage of variance for the year 2008-09 that is 71.22% and favorable for the year 2009-10 that is 2.90%. P G Dept of Management Studies, PESITM, Shivamogga 70

Shimoga Milk Union Limited  It came to light that depreciation is having unfavorable percentage of variance for the year 2008-09 and 2009-10 that is 36.73% and 77.29% respectively.  It is found that actual cattle health program expenses is varying from the budgeted cattle health program expenses favorably for the year 2008-09 and 2009-10 by 16.12% and 11.32% respectively.  It is found that expenses of A.I, first aid & training programs is having favorable percentage of variance for the year 2008-09 and 2009-10 that is 36.78% and 22.13% respectively.  It came to light that expansion program to D.C.S and Quality control and plant management program fund (M.P.C.S) is having favorable percentage of variance for the year 2008-09 i.e., 22.03% and unfavorable for the year 2009-10 i.e.,4.67%.  It is found that actual Investment and advances is varying from the budgeted Investment and advances favorably for the year 2008-09 and 2009-10 by 68.38% and 54.94% respectively.  It is found that diesel purchases are having unfavorable percentage of variance for the 2009-10 that is 2.14%.  It came to light that National information program & STEP program expenses is having favorable percentage of variance for the year 2008-09 and 2009-10 that is 12.58% and 9.68% respectively.  It is found that Integrated Dairy Development Program (I.D.D.P) expenses were not at all incurred in both the years that is 2008-09 and 2009-10 and hence the percentage of variance is favorable that is 100%.

P G Dept of Management Studies, PESITM, Shivamogga

71

Shimoga Milk Union Limited

4. SUGGESTIONS AND CONCLUSION:


Suggestions:  The organization can adopt an effective budgetary control system that is variance analysis so as to minimize the variance of budgeted income and expenditure from actual income and expenditure.  Thus an appropriate income and expenditure budget suggested for the year 201011 considering variance analysis is as follows: (Rupees in lakhs)

Sl. No.

Income

2010-11

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Milk and milk products sales Income from Cattle feed, fodder sales & A.I programs Other incomes Interest on depreciation reserves Issue of new shares Income from cattle health programs D.C.S material sales Income from quality control and plant management programs Grants from government, Zilla panchayath, STEP and N.D.D.B Union revolving fund and depreciation fund Closing stock of milk and milk products Diesel expenses recovery N.D.D.Bs loan and interest

12,766.81 3,143.57 52.37 68.22 38.49 6.48 197.88 150.00 630.17 74.00 217.65 182.57 746.11

Total

18,274.32

Table 33: Income budget for the year 2010-11

P G Dept of Management Studies, PESITM, Shivamogga

72

Shimoga Milk Union Limited (Rupees in lakhs)

Sl. No.

Expenditure

2010-11

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Opening stock of milk and milk products Milk purchase from D.C.S Milk procurement, processing and production expenses Cattle feed & fodder development expenses Administration expenses & staff salary Taxes Milk sales distribution & transportation expenses Milk & milk products packing expenses N.D.D.B loan repayment and bank commission Depreciation Cattle health program expenses Expenses of A.I, first aid & training programs Expansion program to D.C.S and Quality control and plant management program fund(M.P.C.S)

240.27 9,989.17 1,235.96 2,590.67 997.51 24.94 336.97 266.60 99.28 68.78 73.53 92.63

49.80 362.62 182.57 45.16 ---

14. 15. 16. 17.

Investment and advances Diesel purchases National information program & STEP program expenses Integrated Dairy Development Program(I.D.D.P) expenses

Surplus

1,617.86

Total

18,274.32

Table 34: Expenditure budget for the year 2010-11

P G Dept of Management Studies, PESITM, Shivamogga

73

Shimoga Milk Union Limited Conclusion: SHIMUL (Shimoga District Co-operative Milk producers Societies Union Limited) - a District Level Milk Union at the middle level is one among the 13 milk unions of KMF. It is located in Machenahalli, 12 kms from Shivamogga and 6 kms from Bhadravathi. It is ISO 9001:2008 and MMPO certified dairy. It has the jurisdiction to 3 districts that is Shivamogga, Davangere and Chitradurga. It produces about 8 dairy products under the brand name- Nandini and distributes and sells other dairy products of KMF. The budgetary control system plays an important role in the organizations to control the income and expenditure of the organization so as to utilize it resources effectively. As the income and expenditure budget of the organization is varying from actual income and expenditure. The study undertaken in SHIMUL to analyze and control the variances to a greater extent. Thus the income and expenditure budget of the organization of 2 financial year i.e., 2008-09 and 2009-10 were analyzed based on the secondary data available in the organization and a study was conducted on budgets under the budgetary control system namely, variance analysis to analyze the variance and predict the future trend of income and expenditure for the following financial year i.e., 2010-11. To know the reasons for the variances and predict the trends of each budgetary item, a scheduled interview was undertaken. Based on the data so collected and analyzed, a new budget for the year 2010-11 was prepared to control variance of the budget from the actual income and expenditure. To conclude the study was brought out to introduce an effective budgetary control system in the organization which helps the organization in controlling the variances and bring out a budget which is almost nearer to the actual income and expenditure.

P G Dept of Management Studies, PESITM, Shivamogga

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