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A Presentation at:
www.KlineGroup.com
2008 Kline & Company
Agenda Kline Overview and Methodology Global Personal Care Market Overview Global Skin Care Market Overview
Market size and growth Key trends and developments Geographic breakdowns Professional vs. retail Competitive landscape
Agenda Kline Overview and Methodology Global Personal Care Market Overview Global Skin Care Market Overview
Key trends and developments Market size and growth Geographic breakdowns Professional vs. retail Competitive landscape
Extensive series of syndicated research studies Global management team, who are known to the industry
Our global cosmetics and toiletries analysis covers the following categories
Makeup Eye makeup Face makeup Lipsticks and lip glosses Nail polishes
Skin Care Baby care products Facial treatments Hand and body lotions Skin care products for men Sun care products
Hair Care Conditioners Hair coloring products Hair styling products and sprays Shampoos
Other Toiletries Deodorants and antiperspirants Personal cleansing products Shaving products
Our global cosmetics and toiletries analysis covers the following countries
Four regions; 16 countries Countries represent 81% of world sales Estimates projected up to global volume
Europe France Germany Italy Poland Russia Spain United Kingdom North America Canada United States Asia Asia China India Japan South Korea
Klines rigorous research methodology results in high quality and insightful reports
PRIMARY RESEARCH
Interviews with: Marketers/manufacturers Retailers Distributors Suppliers Trade organizations Government agencies
SECONDARY RESEARCH
Trade journals Analysis of public data Corporate financial reports and literature Non-confidential data from Klines databases
Agenda Kline Overview and Methodology Global Personal Care Market Overview Global Skin Care Market Overview
Key trends and developments Market size and growth Geographic breakdowns Professional vs. retail Competitive landscape
The global personal care market surpassed $270 billion at the retail level in 2007
300 250
Change, %
2005
2006
2007
10
Asia, 25.5%
Asia, 25.9%
Latin America
Asia
WORLD
Europe
North America 0 2 4 6 8 10 12 14
Change, %, 2006-2007
12
13
Skin care, 28.8% Oral care, 8.8% Hair care, 21.0% Fragrance, 11.6% Makeup, 14.9% Toiletries, 14.9%
14
Change, %, 2006-2007
15
Mass is the largest class of trade, but direct sales is growing at the fastest pace
Mass, 62.0%
Luxury, 17.9%
Direct, 11.2%
16
Agenda Kline Overview and Methodology Global Personal Care Market Overview Global Skin Care Market Overview
Key trends and developments Market size and growth Geographic breakdowns Professional vs. retail Competitive landscape
17
75
50
25
18
19
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
37.2
40.5 25.9
20
Change, %, 2006-2008
Argentina Brazil India China Mexico Russia Poland South Korea Canada United Kingdom Italy Spain France United States Germany Japan Skin care Total market
21
The professional segment accounts for 11% of global skin care sales
Professional, 11%
22
Europe, 41%
U.S., 17%
23
Each region has different factors impacting growth of professional products in 2007
U.S. +12.8% India +10.3% Europe +9.5%
Eye treatments sales are up Skin brightening products emerge Retail products mimic procedures Other M.D. specialties emerge Brands becoming more strategic
Disposable income rising Growing awareness of market Whitening products booming Beauty institutes and spas growing Western store formats emerging
Naturals/organics coming into the fold Spas expanding Growth in anti-aging products Diversification into retail stores Media attention
24
25
$ Billion
Cl eanser s
Whieni pr t ng oduct s
Acne ai ds
26
27
New products come with a whole range of anti-aging benefits, from repair and restoration to deep hydration
multi-protection cream
28
Anti-Pollution Complex
29
19% of facial treatment sales in Asia Consumers seeking multifunctional (anti-aging + whitening)
30
Overall pharmacy sales +6% in Europe El Corte Ingles adds pharmacy section in Spain Another good year in France (+3%) 16% growth in Russia Greater selection offered than in the past
31
Most prevalent in Europe, U.S., and India Natural ingredients, herbals, and ayurvedics Hot ingredients include pomegranate, citrus, and grape seed oil Perennial favorites such as lavender, ginger, and tea tree also remain popular
32
Consumers around the world are seeking services for specific needs
Number one reason for visit to professionals is for aging-related problems followed by acne, hyperpigmentation and rosacea/sensitive skin Consumers opting for longer, more costly treatments Growing need for services geared towards: Men Expectant mothers Teens 15+
33
Botox is the leading non-surgical cosmetic procedure in the U.S., France, and Germany Soft tissue fillers gaining prevalence Chemical peels still important but losing popularity Laser procedures U.S. more developed than other regions
34
UNITED STATES
Dermalogica Power Rich Kinerase Cream MD Skincare Alpha-Beta Peel Pads
EUROPE
Dr. Haushka Rhythmic Treatments Decleor Aromessence Clarins Super Restorative
CHINA
HK Plant LBJ
35
UNITED STATES
Skin toning Brightening Marriage of spa treatments/take-home products
EUROPE
Naturals/organic Body firming Marine formulations
INDIA
Herbal/Ayurvedic Whitening
36
Acne
Enzymes
Eyes/lips
DIY kits
DMAE
Plant-derived
Sunscreen
Surgery mimicking
Customized DNA
37
Mass is the largest class of trade and is also experiencing the highest growth
Change, 8.4%
Change, 2.0%
Change, 6.8%
Change, 8.1%
Mass
Luxury
Direct 2006
Specialty 2007
Pharmacy
Salon
38
In professional skin care, the channel mix varies significantly from region to region
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% U.S.
Spas Medical
Europe
India
Retail
39
Agenda Kline Overview and Methodology Global Personal Care Market Overview Global Skin Care Market Overview
Key trends and developments Market size and growth Geographic breakdowns Professional vs. retail Competitive landscape
40
Kline projects that the global personal care market will surpass the $350 billion mark at the retail level by 2012
400 350
41
Latin America
Asia
WORLD
Europe
North America 0 2 4 6 8 10 12
Change, %, 2006-2007
42
Europe and North America will continue to lose share; Latin America will be nearly the same size as North America
2007 2007 Europe, 37.3% All other, 3.6%
Asia, 25.9%
Latin America, 12.9% North America, 20.4% 2012 2012 Europe, 35.8% All other, 3.6%
Asia, 26.2%
Skin care will remain the largest and fastest-growing product class
CAGR, 6.6%
CAGR, 5.4% CAGR, 4.6% CAGR, 5.4% CAGR, 5.2% CAGR, 4.9%
Skin care
Hair care
Makeup
Fragrances
Oral care
2012
44
The same factors driving growth in skin care also have potential downsides
DRIVERS Perpetual demand for anti-aging Premium prices Women are looking for more than the average moisturizer Potential natural and organic segment Constant newness Slowing economy can lead to a pushback against higher prices Intense competition Cosmeceutical trend is losing its novelty Heavy dependency on newness CHALLENGES Extravagant claims can lead to disappointment
Future growth
45
46
Conference participants are entitled to a subscription discount Special discount for conference attendees through July 15, 2008
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48
Americas
____________
Asia
___________
Europe
___________
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