J AMES D.

W ALTER
San Antonio, Texas 78248 210.493.9939 210.683.2797 jwalter@satx.rr.com E X ECUT IVE -L EVEL O PERA TIONS M ANA G EMENT A results-focused strategist delivering 30 years of progressive management success leading several nationallyrecognized consumer products. Forward-thinking professional and diverse team player providing achievement across all business functions, including driving significant cost savings, generating consistent revenue, and improving overall profitability, along with expanding business into global markets. Effectively motivate, coach, and lead top-performing teams; work well with all levels of personnel. Areas of excellence: Process Improvement International Business Strategic Planning Revenue Generation Pricing Cost Control Marketing Brand Positioning Budget Administration Project Management Sales Forecasting Requirements Identification Manufacturing Client Relations Mergers/Acquisitions Performance Management Team Leadership Distribution Cost/Benefit Analysis Business Integration P ROFESSIONA L T RA CK Pabst Brewing Company San Antonio, Texas $600M, 3rd-largest brewing company in US with annual sales volume of 6 million barrels 1996-2011

Chief Strategy Officer (2006-2011) Direct development and execution of brand positioning strategies for more than 40 brand families generating $600M in annual revenue. Managed a staff of 32 employees in the following functional areas: Pricing, Information Technology and International Sales. Developed and implemented a brand positioning strategy that generated $120M of incremental revenue over a 4 year period. This was an increase of 17% versus the industry average of 10%-11% over the same time period. Created Key Performance Indicators to analyze company performance and identify potential problems and/or opportunities and developed and implemented action plans to address the situation. This led to a reduction in the sales discount expense by 15% or $3M annually. Reorganized the International Sales function improving profitability from an annual loss of $2M to a profit of $2M per year. Analyzed the out-sourced POS system that resulted in $330K savings annually by bringing certain functions back in house. Directed the negotiation and implementation of 3rd party software that allowed us to manage our customers sales and inventory levels as well as performance on a daily basis. Managed an annual $300K IT capital expenditure budget. Member of the following committees: 8 member executive team responsible for developing and directing the company vision, culture and detailed business direction; 3 member team along with Chief Sales Officer and Chief Marketing Officer to analyze and approve changes in strategy to reflect current market conditions; member 401k committee with the Chief Legal Officer, Chief Financial Officer and the VP of Human Resources to work with outside financial consultants on investment strategy to ensure maximum investment performance on behalf of our employees. Chief Operating Officer (2001-2006) Appointed Chief Operating Officer by the Board of Directors of the company. Managed the following functional areas: Sales, Marketing, Operations, Information Technology, Pricing, Customer Service, Distributor Contract Administration and International Sales Re-negotiated the brewing and production contract with the major contract partner that resulted in annual Cost of Goods Sold savings of $20M annually. Developed and implemented various integral business systems: Brand Gross Profit Reporting System, Detailed Budget System, Promotion/Discount Tracking System, and Product Pricing System. Negotiated and structured licensing agreements and joint ventures utilizing under-performing products to generate incremental profitability Directed a $5M restructuring of the IT platform and infrastructure utilizing up to 30 outside contractors along with the in house IT staff

J AMES D. W ALTER
San Antonio, Texas 78248 210.493.9939 210.683.2797 jwalter@satx.rr.com Chief Operating Officer (2001-2006) (continued) Made presentations to financial institutions, rating agencies as well as private equity groups in the re-financing of the company debt, resulting in a reduction of debt by $60M Testified in front of the Texas Legislature to have a state law amended to allow owners of brands to contract production to 3rd parties without the requirement of owning a production facility in the state of Texas. This resulted in a change in the state law. Initiated an analysis of freight costs and product sourcing that resulted in savings of $3M annually or 10% of the annual freight costs. Generated Savings of $3M via implementation of changes with contract manufacturing partner, including packaging procurement and product sourcing. Vice President, Business Operations & Administration (1998-2001) Drove acquisition of company 400% larger than Pabst through leading management team in analysis, due diligence, staffing requirements, and transition. Eliminated $80M in costs of owning and operating manufacturing facilities through outsourcing production and developing Virtual Brewer strategy; Pabst became 1st brewing company of its size to employ business model. Developed a Grass Roots marketing strategy for a portfolio of regional brands to connect with our consumers in meaningful way utilizing a marketing budget that was significantly less than our competitors. Consolidated as many as 7 different distributor contracts in to one consistent contract for each of our 1200 independent distributors. Director, Revenue Management (1996-1998) Instilled a pricing discipline and cost controls that resulted in a change in profitability from a loss of $20M to a profit of $10M in a period of 18 months. Implemented a sales and marketing budget process that resulted in a significant improvement in expense efficiency. Developed a bonus compensation program to reward sales and marketing personnel for performance. G. Heileman Brewing Company 1981 -1996 Heileman was the 4th largest brewer in U.S. Heileman was acquired by Stroh Brewery Co in 1996. I served in the following roles at G. Heileman: Director of Divisional Finance Director of Corporate Sales and Marketing Administration Manager of Business Systems Manager of Budget and Control Accountant Sales and Marketing Plant Accountant A CA DEMIC C R EDENTIALS Associates Degree, Business: University of Minnesota, Rochester