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A REPORT ON

CUSTOMER SATISFACTION TOWARDS HIGHCO ENGINEERS PRIVATE LIMITED

Synopsis submitted in partial fulfilment of the requirements for the award of the Degree of MASTERS OF BUSINESS ADMINISTRATION BY SURAJ PRAKASH MAHTO Reg. No. 10JQCMA090

UNDER THE GUIDANCE OF H.S.MURTHY(HOD)

Jayanagar, 7th block, Bangalore.

Introduction:
Highco Engneers Pvt.Ltd. is a Sheet metal auto components manufacturer, established in the year 1979. .

This company supplies their product to Tata Motors, Telcon, Fleetguard Filters (Cummins Group), Webco-TVS India Ltd. , International Auto Limited, etc.

Customer Satisfaction This project is perfectly base on how the customers are developed and retained in long term by HIGHCO ENGINEERS PVT LTD. What are the strategy and the policy being formulated to ensure a perfect relation with the customers? How HEPL can provide high customer satisfaction to their dealers, distribution and trade retailers. How the company can develop its domestic and overseas customer over times to come and what are the competitive advantages that can retain its customers. This project will deal with the model for the development and use of customer satisfaction questionnaire that enables to know the customers perception and attitude and how this will aid in the development of the customer satisfaction.

TITLE OF THE STUDY:


A Report on customer satisfaction towards Highco Engineers Pvt Ltd

STATEMENT OF THE PROBLEM:


Research problem is selected for the purpose of this project is to study the consumer satisfaction in relation to their dealers, distribution and trade retailers. with reference to Highco Engineers Pvt Ltd.The main problem is, sometimes it so happens that when they are so engaged in acquiring new customers they sometimes forget their existing customers and their issues.

OBJECTIVE OF THE STUDY:


To know the customer satisfaction towards Highco Engineers Pvt Ltd. How to gain the customer satisfaction so that they can develop and retained their customer from the competitors in long term. This project will deal with the model for the development and use of customer satisfaction questionnaire that enables to know the customers perception and attitude and how this will aid in the development of the customer satisfaction. To identify how satisfied the customer are with the properties. To know the customer perception towards the facilities provided by the company.

Research design:
Exploratory Research Descriptive Research Causal Research

Research methodology
Survey method Observation method Experience method

SOURCES OF DATA:
PRIMARY DATA: Personal Telephonic SECONDARY DATA: Websites Magazines Journals

Sampling techniques:
1) Probability sampling:It is sampling in such a way that each member of the universe have known chances of being selected for a sample.

2) Non- probability sampling:It is a method of sampling where there is no equal chance to each member of the universe

Analysis techniques:
PLAN OF ANALYSIS To interpret and analyze data collected I will be using various product list, charts and graphs. The charts, tables etc. would give an insight about the different statistics and position of the organization, which would be easy to understand and hence compare the various factors. Other figures and diagrams may also be used if needed to carry out the research work. RELEVANCE The report will help us understand the marketing activity

Scope of the study:


The city of Jamshedpur is an important economicbase and a place where economic development has reached dizzying heights. There is more competition in the market. The construction firm also carries out one such competition: every company is offering its best to the market. There it becomes important to know whether the customers are satisfied towards the properties that are the ultimate promoters.

LIMITATIONS:
Time constraint Analysis is based on the data provided by the company. As all the customers could not be contacted, this study is limited to a 16 products. Though respondents are supposed to give correct information, it may be biased.