Creating your RFID Standards-Based S l ti St d d B d Solutions (How GS1 can help?

)
Ahmed el kalla CEO GS1 Egypt

RFID an evolution

History of RFID

Friend?

Foe? Foe?

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RFID technology simplified

1. The reader sends energy and data in the form of radio waves to the tag; g y 2. The tag transmits its identity back; 3. The reader receives and decodes.
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RFID in action video

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We only can manage what we can y g measure.

Information systems & the Internet

Cost of data entry t

Punch card

Keyboard

Barcode

UbiComp-Technologies Machine sensing

Manual measuring

Physical world

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But RFID is evolving g

Today s Todays Internet is an island in the gulf of physical objects: only

connected through human (manual) inputs

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Over 100 trillion items per year p y

10000 bio

6.5 bio 6 5 bi 2 bio 1 bio

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Benefits of the Internet of Things g

Status ((capture & report) t t) Diagnostics (troubleshoot) Upgrades (augment performance) Control/Automation (device cooperation) Behaviour Tracking (performance) Replenishment/commerce (consumption) Location Mapping and Logistics (sales)

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When all these different objects are connected ..

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Shoes & chargers are a simple example!

Without standards,
business processes would be very complex, especially for companies that manufacture products from a large number of components coming from different places around the world

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GS1 At a glance

GS1 in a nutshell
We are not-for-profit organization not for profit We are neutral from business partners We are user-driven and governed g We serve all companies, from multinationals
to SMEs
GS1 is the most widely used supply chain standards system in the world

Boasting membership base of more than

1,200,000 companies worldwide & 2,500 locally

We are a platform for collaborative

agreements between business partners

We believe that our people employees and

associates are our most i i important asset

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GS1 Member Organizations

Countries with a GS1 Member Organisation Countries served on a direct basis from GS1 Global Office (Brussels)

107 Member Organizations. 150 Countries served. Local services, global reach.
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GS1 s GS1s Brand Architecture

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What are the different RFID application ? pp

Healthcare patient safety

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Baggage tracking

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Supply Chain Visibility

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Retail

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Transport & Logistics

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Maintenance & repair

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RFID growth Drivers

Higher Quality Increased Outcome Automation Reduce Cost Increase Security Tracking Traceability

Control

Increased Visibility

Authentication

New Service New Product Feature

Generate Value

Fulfill Requirements Law

CRM

Mandate

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Industries served
Retail Consumer Goods Food & Beverage Healthcare & Life Sciences Electronics & High Tech Logistics & Transport

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Industries served
Aerospace & Defense Chemical Industrial Footwear & Apparel Automotive

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RFID benefits - Video

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How big is the market for this Technology ? gy

RFID market size globally

The global RFID market will grow to $5 35 billion in $5.35 2010 a 15 percent increase over the total for 2009. The market is also expected to see steady g p y growth over the next five years, exceeding a total value of $8.25 billion by 2014 representing a 14 percent compound annual growth rate ABI Research In 2010 the value of the entire RFID market will be $5.63 billion, up from $5.03 billion in 2009, growing by 12 percent IDTechEX

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RFID trends / vision globally

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RFID in Gartner hype cycle

Gartner classifies RFID as Transformational " meaning it will have a major impact on the way companies do business RFID is emerging out of the trough of disillusionment and Gartner predicts mainstream adoption The drawback to the Gartner report is they wrongly focus on the retail case and pallet i d t Th are f th t il d ll t industry. They missing the broader application of RFID in industries that are more aggressive adopting like healthcare healthcare, aerospace, hospitality.

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RFID in Gartner hype cycle

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RFID forecasts in the middle east

B 2012 th market i th Middl E t i expected t By 2012, the k t in the Middle East is t d to be $69.1 million VDC research, with the overall RFID market in the Middle East expected to grow an average 24.7 percent year-over-year between 2007 and 2012. The countries included in VDC's Middle East forecast are Turkey, Iran, Iraq, Saudi Arabia, Yemen, Syria, Israel, Jordan, United Arab Emirates, Lebanon, Palestine, Kuwait, Oman, Lebanon Palestine K ait Oman Qatar and Bahrain.

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How can we help ?

How GS1 can help / Know More

GS1 has created two training programs in partnership with the EU FP6 & FP7 research frameworks: Basic & advanced technical aspects of the RFID technology and applications. t h l d li ti Targeting both junior and senior technical audience. Business challenges & user needs in RFID . Targeting senior management and product manager who want to understand the business applications of RFID and how exactly these solutions fit in the business process. b siness process

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How GS1 can help / Know More

GS1 in partnership TIEC will offer a foundation 1 day course on the technology and its applications for F Free
Technical track EPC / RFID for Senior Managers EPC / RFID Advanced Business Business track EPC / RFID Advanced Implementation EPC / RFID Advanced Technical

EPC / RFID Foundation

Success in 5 courses = EPC / RFID Certificate

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How GS1 can help / Discover

www.discoverrfid.org d sco e d o g

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How GS1 can help / Research

Access to world class research through the GS1 network of RFID research centers in the following universities f h t i th f ll i i iti MIT (US) Cambridge (UK) St. St Gallen (Switzerland) Keio (Japan) KAIST (Korea) Fudan (China) Adelaide (Australia) ( )

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How GS1 can help / Develop

GS1 helps both local & global companies build RFID standards b t d d based products and solutions: d d t d l ti Microsoft IBM SAP Samsung LG NEC Phillips Motorola

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How GS1 can help / Develop

C t a program t help egyptian companies t b ild Create to h l ti i to build RFID based solutions Similar programs are held through our local offices in Germany India china Germany, India, china, Colombia, New Zealand . And we have over 100 companies engaged in such programs worldwide. Create the first RFID testing and simulation center in g the middle east to promote the technology, drive local adoption and facilitate testing for local / regional solution providers l ti id

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How GS1 can help / Consolidate

GS1 h partnered with 6 l has t d ith local solution providers who l l ti id h have the common goal of promoting their RFID based solution to different industry sectors sectors. We want to expand this network to include more p providers to g give better leverage for this developing g p g market and better lobbying with governmental bodies. Join forces with local stake holders like governmental g bodies, solution providers, users, associations to make events promoting the RFID technology and its applications i b th public & b i li ti in both bli business sectors. t

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Thank you
Ahmed El Kalla
Ahmed-elkalla@gs1eg.org www.gs1.org www gs1 org