Toyota Belta

Table of content
1. Introduction------------------------------------------------------------2. Company Profile-----------------------------------------------------3. Vision-------------------------------------------------------------------4. History------------------------------------------------------------------5. Belta profile. (TOYOTA)--------------------------------------------6. Finding of Surveys---------------------------------------------------7. Duty on Imported cars in Pakistan------------------------------8. Highlighted Matrixes/Analysis------------------------------------a) SWOT------------------------------------------------------------b) BCG matrix------------------------------------------------------c) Marketing mix---------------------------------------------------d) Product life cycle-----------------------------------------------9. Conclusion--------------------------------------------------------------10. Recomemdations-----------------------------------------------11. References--------------------------------------------------------

Company Profile

Since its foundation, Toyota has conducted business activities under the guiding principle of contributing to the development of a prosperous society through the manufacture of automobiles.

Vision and Philosophy

Toyota has sought harmony between people, society, and the global environment, as well as the sustainable development of society, through manufacturing. Since its foundation, Toyota has continuously worked to contribute to the sustainable development of society through provision of innovative and high-quality products and services that lead the times. Information on the Guiding Principles, which serve as the foundation of this approach, as well as Toyotas CSR policies, production system, and manufacturing philosophy, can be found here.

History of Toyota
1867 1924 1929 1930 1933 1935 1936 1937 1938 1950 1951 1955 Birth of Sakichi Toyoda Sakichi Toyoda invents Toyoda Model G Automatic Loom Automatic-loom patent is sold to a British company Kiichiro Toyoda begins research on small gasoline-powered engine Automobile Department is established at Toyoda Automatic Loom Works, Ltd. The Toyoda precepts are compiled The AA Sedan is completed Toyota Motor Co., Ltd. is established Honsha Plant begins production Company faces a financial crisis; Toyota Motor Sales Co., Ltd. is established Suggestion System is begun The Toyopet Crown, Toyopet Master and Crown Deluxe are launched

1957 The first prototypes of the Crown are exported to the USA Toyota Motor Sales U.S.A., Inc. is established 1959 1962 1965 1966 1967 1974 1975 Motomachi Plant begins production Joint Declaration of Labor and Management is signed Toyota wins the Deming Application Prize for quality control The Corolla is launched Business tie-up with Hino Motors Ltd. begins Business tie-up with Daihatsu Motor Co., Ltd. begins Toyota Foundation is established The prefabricated housing business begins

1982 Toyota Motor Co., Ltd. and Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation 1984 1988 1989 1992 Joint venture with GM (NUMMI) begins production in the USA Toyota Motor Manufacturing, USA, Inc. (present TMMK) begins production The Lexus brand is launched in the USA Toyota Motor Manufacturing (UK) Ltd. begins production

1997 1999 2000 2001

The Prius is launched as the world first mass-produced hybrid car Cumulative domestic production reaches 100 million vehicles Sichuan Toyota Motor Co., Ltd. begins production in China Toyota Motor Manufacturing France S.A.S. begins production in France

2002 Toyota enters Formula One World Championship Tianjin Toyota Motor Co., Ltd. begins production in China 2004 2005 2008 The Toyota Partner Robot is publicly unveiled The Lexus brand is introduced in Japan Worldwide Prius sales top 1-million mark

Belta Profile

Toyota Belta is also known as Yaris in the middle eastern, European and American markets. Belta in Pakistan it is seen in two forms, hatchback and sedan. The hatchback models are in the market by the name Vitz (1000cc) manual and automatic and Belta (1000cc , 1300cc and also 1500cc but rarely seen in Pakistan) automatic. But uptill now the sale is more of 1000cc as it low on the buyers pocket in respect to high fuel prices. Upto now the market is not going for Belta due to its positioning and being a second hand (imported) car. Its price varies from options condition of the car usually one can get it between 0.90 million till1.15 million rupees.

Front look of a Toyota Belta parked at a showroom.

Interior of a Toyota Belta parked at a showroom.

Rear view of a Toyota Belta parked at a showroom.

As mentioned before Beltas smaller/hantchback version is known as Vitz/Yaris. There are certain reasons for Vitz to capture the local market now but earlier when it was imported and was available for only 0.5 million rupees but now the same car is worth around 0.8-1.0 million rupees. The same situation might be attained by Belta in future but currently its not so.

The Questionnaire used for the survey in the survey and the sample size we had taken 40.
Questionnaire Age______________ Gender____________ Location___________ Type of Job__________ Monthly Income: 1) Below 20,000 2) Between 20,000-30,000

3)Between 30,000-50,000

4)

Between 50,000 or above

Q.1) Do you or your family members owns a car? a) Yes b) No

Q.2) Is it self-financed or taken on installments through a bank? a) Self-financed b) On installment

Q.3) If financed through a bank name it if not please skip this question? ________________________ Q.4) Which brand of car do you/your family owns? a) Honda c)Suzuki b) Toyota d)Other_________

If Toyota, continue to next or skip Q.5 only.. Q.5) Which model do you have? a) Belta d) Camry b) Corolla___ e) Others____________ c) Vitz

Q.6) What do u think about the Exterior? (BELTA) a) Good b) Average c)Bad

Q.7) What do you think about the Interior? (BELTA) a) Good b) Average c)Bad

Q. 8) What do you think about the prices/duties? (BELTA) a) High b) Normal c) Low

Q.9) From which showroom had you bought your Belta? _____________________ Q.10) Are you satisfied with its performance and maintenance? (BELTA) a) Yes b) No

Q.11) Will you buy or advice others to buy a Toyota (Belta) in future? a) Yes b) No

Q.12) Would you recommend any change for its improvement?

Charts

Question No.1 & 2

Owns a car Onws a car through aBank Dont own

Question No. 4

Honda Toyota Suzuki Others

Question No. 5

Belta
Corolla

Camry
Others

Vitz

Question No.5

Belta overall market

Toyota other than Belta

Belta
Others

Question No.7
Exterior

Good Average Bad

Question No. 8
Interior

High Normal

Question No. 11
Buy or recommend it to others.

Yes No

Duty on Importing a used car to Pakistan

Type of Vehicle: Upto 800 CC (Asian makes only) Taxes: US$ 4,000 = PKR 344,000

Type of Vehicle: Upto 800 CC (Other than Asian makes) Taxes: US$ 6,000 = PKR 516,000

Type of Vehicle: From 801 CC to 1000 CC Taxes: US$ 5,000 = PKR 430,000

Type of Vehicle: From 1001 CC to 1300 CC Taxes: US$ 10,000 = PKR 860,000

Type of Vehicle: From 1301 CC to 1500 CC Taxes: US$ 14,000 = PKR 1,204,000

Type of Vehicle: From 1501 CC to 1600 CC Taxes: US$ 17,000 = PKR 1,462,000

Type of Vehicle: From 1601 CC to 1800 CC excluding jeeps (Asian makes only) Taxes: US$ 21,000 = PKR 1,806,000

The old and used vehicle must be registered in your name at least 60 days prior to departure for Pakistan and must not be older than three years.

HIGHLIGHTED POINTS
High duties on the imported cars by the government. Rare availability of new spare parts.

Expensive and few areas from where the cars computer unit could be maintained, and if ruined it has to be imported or got a second hand from the open market. People have an open choice for purchasing locally assembled cars in due to it PRICE, MAINTAINANCE, WARRANTY, AVAILABILY OF PARTS, GOOD RESALE VALUE IN COMPARATIVE TO IMPORTED CARS.

Belta was launched in Japan in the month of November 2005, and its import started in the year 2007-2008. Belta is a sedan version of Vitz/Yaris.

It is available in automatic transmission. In Pakistan it is only available in 1000cc and 1300cc

It is also known as Toyota Vios. Its predecessor is Toyota Platz & Echo(USA version).

Beside Japan its manufacturing is being done also in Thailand. Its fuel capacity is 42 liters or 11.1 gallon(USA).

CONCLUSION
Although Belta is now taken as Dog in the BCG Matrix it will soon make a better position in the market. The following are few point that can be highlighted:

Platz was the older version of this car which got discontinued in the year 2005 and the company came up with Belta. Belta or any other imported (used) car doesnt provide any sort of warranty.

Price of Belta parts are some way higher and rare in some markets, but as the people have started buying Belta this will change soon in the same way as was with Vitz when introduced in Pakistani market.

Its main competitors in the local market are Honda City, Toyota Corolla Xli and Gli, if we take about hatchback cars Suzuki swift can eat its share. Even though Beltas price is between 9.5 lakh 11.5 lakh the local manufactured cars with the price range of 1.05 million(Swift), around 1.3 million for Honda city and Toyota Corolla have better demand/market and its due to the point mentioned above and its being brand new zero meter car.

References

The people who take out time for us by filling the questionnaires. Few car showrooms at Khalid bin waleed Road and Clifton.

Internet. Blog Sites for information collection.