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I (lie Advertising Man's Page
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Some one asked, th e other day, " H ow do you ever looks to us; so meti mes th ey g ive us th e story.
manage to get so many ad s. in s uch dull times ?" Then the manufacturer gets photos and cuts- no
That reminds me of a littl e story. You have better co mme rci a l phot ographer s or engravers in
all read about the bad boy , and the teacher who the country than we have h ere-then we print th e
had ju st ri sen from th e uptu rn ed tack in hi s ar ticle in th e ver y finest way that an up-to-date
chai r: -" I only meant it as a joke I " say s the printing establishment can devi se. Th en we fur
tearful you th; - " I fail ed to see th e point!" nish t o th e manufacturer, at a reasonable price,
shou ts the wielder' of th e rod . from 500 to 2000 copies. "
TIw up-to-date bu siness man, when dull times " Does h e have to bother to mail all those!"
come o n, SEES THE POINT , H e ad vertises
B E C AU S f;~ times are dull , so th at soon they may
" Bl ess you , no; wh at do you suppose we k eep
be no longer dull. Alphonso, our office boy, for 'l Vi e se nd you th e
envelopes-you add ress th em-we put in th e mag
" How do you do i t ~" Th e Advertising Man is azines and stick th e stamp s- U nc le Sam does th e
going to tell you. Li sten rest. How's th at for a scheme!"
(Place-Otnce of Purcha sin g Agent of Th e
- - - - - - -- Compa ny . Enter Ad. Man.) " I can ge t th e same thing with a circula r . "
"Ready for that ad . in th e W or cester lYIaga , , Just the samet We g ive you the backing of
zine to-day, Mr. Agent j ' th e Magazine, in whi ch your cus tome rs will all be
interested ; and you, as a Worcester business man,
"The W orcester Magazine'? Oh, yes , I see ; very help us in crease its circulation , help the Board of
fine thing, of co ur se , but too local for us; we sell Trade, help your fellow manufacturers, and h elp
all over th e world, you know." make W or ceste r better known in th e world.
"Excnse m e, fri end; but do you know wh er e MADE IN WORCESTER goes on all ads.-see'l
our Magazine goes ~ Every Board of Trade and You know wh ere so me circulars ge t before th ey
simil ar busin ess organization in t he cou ntry and ill are ve ry old- I se e some now down under your
Can ada; the mayors of our ci ties ; and at a good desk . "Would you throw a magazine like this into
deal of exp ense , th e United States consu ls in for the waste baskett
eig n count ries- all these ge t the Worcester Maga " ' Vell , no- it' s too good -looking. I hav en't
zin e twel ve times a yAar." seen a copy lately-thought it was smalle r . "
" Oh ! I didn 't know that! " "It used to be; but we had to enl arge it so
" Of course not, or you would not have thought as to giv e our ad vertisers a fair sho w. Any fault
us a local affair mer ely. Then we h ave a new way to find with th ose cutst "
of increasing our circula tion and boom ing W or " Not a bit-they're all right. Er-what do you
cester.' , get for your space'I "
"How' s that? " Of cou rse you know th e r est of th e story. A
"vVe ge t articles from leading manufacturers, good contract with " T he - - -- Comp an y" for
describing something of gen eral interest to om the balance of the ye ar.
read ers; som etimes we write it up ourse lves , as it See yon later.
224 W O R C E STE R MA G AZ INE
O ur li ne of g lass IS mo s t
Is not th is num ber an adv an ce ov er t he last one? co m pl ete fo r fall use.
Also all ki nds of blin d tri m
o
m ings.
24 Southbrid ge Street
Th e Sto ry of Wo rcester ' s " Best E ver "
Worceste r, Mass.
1908 Fai r
START A BANK
ACCOUNT
People's
Savings Bank
CHARLES M. BENT, T re asu rer Ask for circu lar illustrating ou r paten ted t wo-p iece
crank m otion .
DANIEL F. ROURKE
GENERAL INSURANCE AGENCY
No. 390 MAIN STREET
SLATER BUILDING
WORCESTER, MASS.
Dire ctors
LEWIS N. G fLBERT , Ware LYMA N A. ELY, Worcester
B. D. D W INN8LL, F itchb urg CALE B COLVIN , Wor cest er
L UCH.'fo; F JE LD, Clinto n GE ORG E K. NI CH OL~ , Gra fton
ART HL' R F. WHITlN , Wh itin svill e GE ORGE 1. AL DE N, Wor cester
ROGE R F . UP H AM, Worcest er
OffICE
We ca n develop a ny mecha nical pr oposition which you may h ave, do your des igni ng , gene ra l a nd pa te nt office
dr aft ing, ma ke you r blu epr ints, cons t ruct your mod els and solicit your patents.
" 'e mak e a specia lty of han d lin g th e entire dr afti ng for business concern s.
Ex pert d ra ftsmen supplied by th e day.
OFFICE : 412 DAY BUILDING DRAFTING ROOM AND EXPERIMENTAL DEPARTMENT
306 MAIN STREET 274 MAIN STREET
WORCESTER, MASS.
TELEPHONE 5344
~ 2() WOH CEs'rER MAGAZINE
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GEO . ~I . CLE.M ENCE , ARCH IT ECT , 40 ') WA IN ST REET , WO RCEST[R , ~,II A.S S.
Responsible Fire Insurance
Is an important facto r in establishing th e cred it of th e manufacturer and
m erch ant.
When all yo ur mon ey is invested in yo ur bu sin ess, lar ge or sma ll,
IN SURANCE is the main reliance to start that business aga in after th e fire.
Do not make the mistak e of thinkin g that all fire insurance co m
pani es are equally stro ng.
For sixty-five years we ha ve insured th e largest manufacturin g prop
erties in the country, and h ave paid throu gh ou r office m ore than TWO
MILLION D OLLARS in losses.
Consid er th e value to yo n of policies in the largest and best compani es
doin g bu sin ess in America back ed by our sixty-five years of suc cessful
representation.
~.-._._._._._._._._._._._.~._._._._._._._._._._._._._._._._.__._._._._.~
._ .•
A. C. MUNROE & INCRAHAM
INSURANCE
MARINE INSURANCE
OFFICES
A. c. MUNRO£: E. P. INGRAHAM
NOS . 325-326 SLATER BUILDING, WORCESTER, MASS .
F ra nkl in F ire I ns . Co., P hilad e lphi a B uffalo Comm er cial In surance Co.
P h ilade lphia U nder wr iter s , Ph iladel phi a L aw Un ion & Crow n 1nsuran ce Co .
I nsura nce Co . S ta te of Pe nn syl va nia Will iam sburg City F ire I nsuran ce Co .
MUTUAL COMPANIES
~._.-.-.-._._._._._._._.-._.-._.-.-.-._._._._._.-._._._._._._._._._._._._.~
TATMAN & PARK
Issu e all descriptions of In suran ce, and hav e th e aut hori ty , as agen ts , to issue
INSURANCE AGENCY
INSURANCE
Worcester, Mass.
CHARLES L. GATES
Te lepho ne 3929
A ttomeqs jar
Pa latine Insurance Co ., Limited , of Lond on, Eng land
Insurance
[x ]
Chas. E. Grant lfn£)urance of (f:berp j!le£)cription
The great fires of the last .few years emp hasize the importance of
ha ving y our insurance (with only the strongest and best companies
Continental J nsurance Co. , Ne w York Ni agara Fire I nsurance C o., New York
G erm an American J nsurance Co., New York Boston J nsurance C o. , Boston
Co mmercia l Un ion Assurance C o., Lo ndon Sp ringfield F. & M. In suran ce Co ., Springfield
Pennsylvan ia Fire In surance C o. , Pennsylvania N ew H ampshire Fire Jn surance C o., Manchester
Phoenix Assurance Co., - England Sun In surance O ffi ce, En gland
Jn surance C o. of N ort h America, Philadelph ia Scottish Un . & Nat. In surance Co ., Scotlan d
Fire Association, Philadelphia London & Lancashir e Fire In suran ce Co ., En gland
Chas. E. Grant
RO O MS 711 AN D 712 STATE MUTUAL BUILDING
Worcester, Massachusetts
Henry B. Keith
A. AVERY WHITE
INSURANCE
Telephone 3350
Telephone 3350
Insurance Company
Do You Want
Reliable Insurance Protection?
]. Harvey Curtis Place your Liability Insurance with tile
Slater Building
Worcester
Rooms 5\ 0-5\\ State Mutual Building
WORCESTER, MASS.
INSURi\NCE CO.
[xii]
CABINET WORK
SLOW AND EXPENSIVE
OF QUALITY HAND LABELING
is fast becoming a thing of the past
We are Manufacturers of
wherever bottling is done, because
Church Pews, Altars, Sanctuary Rails, more labeling, neater labeling and
Pulpits, Vestment Cases, Confessionals, cheaper labeling result from the
Cabinet Work and Furniture, Store and use of our
Bank Fixtures.
WORLD LABELER
Commercial
Photography
The important relation of Photography to industrial
and commercial enterprises is keenly realized by business
men.
So important are the manufacturing interests of this
city that we have, with much careful thought and ex
pense, equipped a special department for the prompt
execution of Commercial Photography.
:\'II'. M. N. Conger, formerly with the Woodbury
Carlton Co" has associated himself with us and has This machine automatically labels glass
charge of this important department. He has made
jars and bottles of all sizes and shapes,
Commercial Photography a specialty and is very success
ful in securing the most effecfi"e views of manufacturing with any shaped label desired, and is
plants, machinery and products. In conjunction with the only machine capable of placing
the unequalled photographic facilities of the Scher vee & TWo or More labels on the same
Bushong establishment, you will appreciate the superior package At One Operation.
service we are able to give you.
Our first-class equipment insures promptness, which One owner says his World Labeler
will be appreciated by business men who must have their labels 16,000 bottles a day, with a
work on time. body and a neck label; and another
that his does the work formerly
done by four men.
Unsurpassed Utility
An y comb in ation of rooms may
be obta ined by u sing
[x iv]
U An Organization Particularly Well· Equipped to Execute Contracts ,R e q u ir
ing a Superior Knowledge of the Uses of Portland Cement"
WORCESTER, MASS.
to Join
Manufacturers of
L~ATH~R B~LTING
Commercial
Photography
Landscape,
STIll AT THE fRON r
The h ig- hest;grade o i materia l a nd e x pe rt work ma ns bip hn .-; made the
Interior and
Bemis ben c h th e sta nd a rd 01 all othe r mauufu c tu rcrs a n d hns k e pt m y fac
t o r y runni n g a t full cupari tv . Flashlight Work
Notice th e v ise 011 th is b en ch . It. b .. .i m ul e. qui ck a nd d ura ble . It li as
iron work in e parts ::111(1 wood pr ot ec ted iaw:;. Ca n no t get o ut oi o rd er. DE.VE. LOPI NG FOR
I manufa cture benc hes , d raw ing (a hlcs a nd n il tit ti ngs for Man ual
'I'rui n ing and Domestic science Sc h oo ls . Sc nrl me your rlraw irurs of spe cial Al'1ATE.URS
<1 e' igns. I wi ll be pl ea sed to ma ke estim nt es . WRITE FOR CATALOG.
BUY Of THE MANUfACTURER
DA VIS & RIGGS
A. L. BEMIS
40 6 I'IAIN 5TRE.E.T
3 Cypress Street Worcester, Mass. Worcester
Mad e in Worcester
THE J. F. C& W. H. WARREN COMPANY
WORCESTER, MASS.
1f~J<ce#e?'-, .e:
[xvi ]
Logan, Swift & Brigham, Worcester, Mass.
Manufacturers of Standard ~ nbtlopt9
En vel op e Co .
D ivis ion
Th e Impro ved
The Outlook Envelope
Columbian Clasp Envelope
Insure s e conomy and absolut e accuracy in
The b est and most satisfactory m erchan
the addressing of all you r mail matter.
d is e envelope made.
Specialists in STEEL DIE STAMPING
fo r Commer ci al Wor k. Sampl es a n d Prices o f o u r Standard Go od s fu r n ished by y our St at iorieror Printer
-'lade In Worc e ster
H. HODGSON,
Pres id ent and T 'rcas urer
QUEENSBURY MILLS
FRED HODGSON,
Gen'l Manager
rxviil
.._._._._._._._._._._._.-._._._.-._._._._._._._._._._._._._._._._._._._._.,
Satisfied
Customers
Keep Us in Mind Phone 60
.~
"
THE HANDSOMEST BOARD OF TRAD E PUBLI CATION
IN THE WORLD
[x viii]
REED & PRINCE MFG. COMPANY
MANUFA CT URERS OF
HEXAGON NUTS
Ir on and St eel
Milled Machine Screws
ESTABLISHED 1828
OF EVERY DESCRIPTION.
AGENCIES IN NEW YORK, BOSTON . PHILADELPHIA. CHICAGO. ST, LOUIS AND TORONTO.
WORCESTER, MASSACHUSETTS, U. S. A.
Made in W orCe8ter
E.STABLl SH E.D 182 9.
G. L. Brownell,
Builder of
PRATT &. INMAN
IMPROVED TWISTING AND
WORCESTER, MASS.
SPINNING MACHINERY
F or mak ing H ard or Soft Tw ines, Lines ,
OUR STOCK C O MPRISE.S THE. LA RGE.ST ASS O RTME.N T OF
and Cordage . W et or Dry T wist , fr om
SIZE S A ND Q UA Ll TIE.S OF STE.E.L CARRIE.D BY A NY
Cot ton , Linen , H em p, Man ila , Sisal , P ap er,
O NE. IN TH E. UNI TE.D STATeS.
Sil k, Jute, H air , Wool, et c.
Nos. 49 and 51 Union Stree t,
SPE.CIALTIE.S:
W . H. C r awfo r d r. T . B rier ly
A. T. MATTHEWS, Tr ea surer
Establ ish ed 1842'
New and S econd H and Man u fac t urers of
663 and 665 Main St .• Worcester. M ass. 104 GOLD STREET, WORCESTER, MASS.
, Made in W orcestpr M a d e i n Worc e st er
FINISHING AND ROUGHING TRAINS OF MORGAN CONTINUOUS ROD MILL AND DISCHARGING END OF
Continuous Rolling Mills for Billets, Merchant Bar, Small Structural Shapes, Skelp, Hoops, Cotton Tie, Wire
Rods and Wire Drawing Plants,
Also Oontinuous Gas Producers, Continuous Heating Furnaces and Dyblie Valves.
~~U~~:I~,u ~~~lr:r~ MORGAN CONSTRUCTION COMPANY MA~~~~~~n~TS
[xx ]
i!~UM~ UN~DPL0s
European Agen ts , CHARLES CHU RCH ILL & CO" L OND ON , E1\GLAN D
Manufacturers of Makers of
RAZORS
RAZOR STROPS
Manufacturers of
High Grade Grey Iron
Castings.
up to 15 tons.
Capacity 20 tons a day.
h ..v i l
Here's the Car the World Has Waited for
F ou r cylinde rs
30 ho rse-power
Th is is n ot a first
Select ive type
yea r ca r, but th e
t ran sm ission
IIlodel G ear (irn
Shaft d r ive p roved) t hat ha s
sold t he past t wo
32" wh eels
yea rs for S~ OOO
106" IV heel base
P la tfo rm rea r
o
sp r ings
ALLEN COURT
A t Franlilin Square
WO RC EST ER .MASSAC H USETT S
Wl--
w
44 .:!front ~t.. 'MIorct~ttr I
[ x xii]
r·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_·_· _ . _ . _ . _ . _ . _ . _ . _ . _ . _ . ~
« 'MATSLOIV'5
.Ska:~e,.
The
Geo. F. Blake, Jr., &. Co"
Disc Meter
CO MmN J NG
STEEL and IRON
Best Material and
Workmanship
Beams, Channels, Angles and Tees
CO NTR ACTO RS , P AT RONIZE
H O ~I E IN D UST RY
Supplies {or Blacksmiths. Carriage Makers
MECHANICAL
ENCINEERINC
INVENTIONS AND MECHANICAL IDEAS PERFECTED
SPECIAL, AUTOMATIC AND GRINDING MACHINERY
JIGS, TOOLS AND FIXTURES , POWER VEHICLES, ETC ., DESIGNED
GENERAL MECHANICAL AND PATENT OFFICE DRAFTING
'Wbt Barrtn
W orcester s Finest
Hostelry
DOD
DO D
EVERY VARIETY
B
Oils
o
Made from
Pennsylvania Crude Oils
X
~~ (
Chamois Skins and Sponges
.., S
11110,
~I
'= ll' = -t: .
[x xi v]
THE HEALD ROTARY SURfACE GRINDER More than 2000 in use
I s a special ma chi ne
.f" j~ Magnetic
for finishin g
~
Piston Rings, Discs, Dies,
"" \"
~
J ,~,
-, Chucks
Collars,lk . " ~
..."...,
fo r P isto n Ring
to accu rat e thi ck ness . ( Gr inders
il:"""i Un iversal Gr inde rs
It is fitt ed wit h
\" y/; Surface Urinde rs
A MAGNETIC CHUCK \V;
,V
/ V erti cal Milling Ma
ch ine s and Plan er s
a nd the turn of a but ton I
holds the wor k ac cura te
a nd ins ta ntl y . Rotary chuc k , sizes 611 to 36/1. F la t chucks,
10 11 to gt lon g
wORnsrER, MASS.
o. S. WALKER & CO.
Made in Worcest er
Made In Worc est er
· W O R C E S T E R . MASS.
ELEVEN FLOORS
ImpoG~~~~r~of SEEDS OF ALL KINDS
Also Dealers in Agricultural Goods I1Iade in Worcester
and Contractor s' Supplies : : : :
STE EL a nd
S Barton Place
MANIFOLD and
BLANK BOOKS
COPPER PLATE
PRINTING
PRACTICAL
IN A
Thomas F. Myers & Co. Study a
Few Weeks SCHOOL of
C o n s u lt i ng a n d Constructing
and ENGINEERING
E n gi nee rs
Become Es tn b , May . 1 9 0 6
In st allall on and R e pairs o f Po w er Pl a nls a
AN
Spe c ia lly. N e w a n d Seco n d Hand Mo· ENGINEER 500 STTUDE NT S H AVE 01'·
A INE D LICENSES
c b l nery an d Steam S pecia lties Sc h oo l Hours
Send for
7 a.m. to 9. 3 0 p vm ,
M EMB ER O F BOARD O F T RA DE PRO SPECTU S
Manuf a cl u rer s are he r e b y inv ited
I -- - ·0 call a nd in sp e ct our s ys te m
Selc llL i ric.: a wl pmr l icn I t rui \lillg i ll n n J) l'n C I ~:' :-i t ~ ::; 0 1 Iex t.ile m an u fuctu re ,
i uc l ud h ur a ll ( '() f1l1ll e n · iH ) ti bre "" COlTl plete ( ' O tl l "$ ~ :-' in Co lt o n ~r n lltl fH <.':
t uri ng', Wo ol M n 111IJa <:lllJ 'i11g, 'I'c-x tilc J le:-:ign i ng , C hem b t r y and Dyei ng',
'l 'ox t il c t :llg- i ll eeri ng (' o u r:, ( ~ s in c- Jude i us t ru ct.lou ill MC(']}all h;m, Me
d Wll ical Draw i ng , i\[Ht IICllIil l il'::" Phy,:o;if·::'-. C he mis t ry . .~ h·tlm a iul El ec
u -ieu l Engine e ri ng', L ao g'lHlge fin d Dec o rat ive .vrt, Ne w and cO lll p lC' ~
cou i nm cut Ior ~I 1 H'll ill e Hho p Pra c t ic e un ci E ng-i neer i ng La l)()l'ntory ,
T heor y :oi ll P p lt' m e ll l e r] In t ho ro ugh pru cticn l in structi on ill ma c h ine
1'()OJll:, n lid ln t.o ra to ries . ( ~ ra duHtes o f hig-h sc-hool s and ac adem ics ad
rnit tod wi th ('l..' r t i tienfe . G ra d uHt e:, of c () I I(' ~e:-:i a n d :,wie n lHic sc hoo l s
ar lu ri t t c d to a c1 va JlC'ed :-:. t n JJ <li ng -
F O R C A T A L O G U E AD DR ESS
Automobile Oils
ALSO STEAM PACKING
[xxvi]
Eastern Bridde and Structural Company
STEEL AND IRON WORK
FOR BUILDINGS
DESIGNERS and
MANUFACTURERS
Roof Trusses. Girders.
Columns
STAIRS and FIRE E SCAPES
Ca rry in Stoc k
I - ncnm~ ,
Pla rcs . Al l g- l c ~ . Cast Ir o n Co lu m ns .
Bolts, Ma so ns : lind Ca rpcu te rs ' r\.n c ho rs
a nd ('orrugah~tl Iron .
Index to Advertisers
m:be Jrobibent JLift & m:rust ((0.
All en -H ij:(I'dn s lI"all Pa pe r Co" wall paper, v ii
of 19bilnbelpbin, tin. Am erk-a n CHI' Sp r ink le r Co .. ea r spri n kl er'S, vi
Anthon yScrew Co.• sc re ws, xix
Bar Sta te Sta m pi ng Co. , x xi
BI'UUrt'g-n r d , .Iul lus . t u su ra u co, x
Rem is. A . L .. wo rk bench es, xv
Bru wne ll. GeOI'g'8 L. , t wist ing a n rl sp in n in g m nchin c r v , xx
Roston & wo rcest e r Air L in e . x iv
Bost on l ) ri' ~~ ed Met a l Co ., t ra nso m a d just e rs . vi
Bo y n ton I..~ Plum mer , sha pers . x xiv
We are now located in OUI" Rink e . J r. , & Co.. (;eorge F .. i ron and stee l. and su pplles . xx i i i
B la nc hnrd & Co., F'. B., pri n ter'S. x v ii i
new offices in the Huru h nm Bros. : in su ra ncc , x ii
Cn rlto n E llg rn\"i n g' Co .. x xvi i
Slater Building, Rooms 420-421-422
CaIT Co .. G . \V ., g" rC1ll ol ith ic wo rk s , xv
Ceut rul Su p ply Co .. ste a m a nd gus s u uu lic- , I nside fro nt COv er
Ch n ndlc y Co ., T he. m ntrress. pill o w aud cush ion ma n uractu rcrs . xxii
Chase En g inc el'i llg Co ., 225
Con tos Cli p pe r .M ig . ('0. , fle x i bl e sh a It.iu g . viii
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Corn mon weult h Press , ori u te rs ,
Cra wford & Co ., wool e n ma ch in e ry a nd IIIiIl su p p fi es,
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CARLTON
ENGRAVING
COMPANY
MAK ERS OF
ELECTROTYPES
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(1ie Whitaker Reed Co. Cro we ll. Ty lcc . McP he rs o u & Es tab ro o k . insurance ,
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