SIVA SIVANI INSTITUTE OF MANAGEMENT KOMPALLY, SECUNDERABAD SUB: BUSINESS RESEARCH METHODS PGDM-TPS-20th Batch-Term- III- SEC-A CLASS

TEST-1 MARKS- 15 marks

1. Identify the characteristics of a good business research? (a) Purpose is clearly defined (b) Research Design thoroughly planned (c ) Limitations frankly revealed (d) Adequate analysis for decision makers needs

(e) Findings presented unambiguously Which option ? (1) Only (a), (b) and (d) (2) All of the above (a), (b), (c), (d), (e) (3) None of the above

2. Business Research is a systematic inquiry that provides information to guide managerial decisions. (TRUE/FALSE) 3. Identify the correct sequence of steps for decision making in business research (a) Problem or Opportunity identification (b) Executing business research to explore the solutions (c) Implement presented solutions (d) Diagnosing the problem or opportunity (e) Evaluate the effectiveness of decision making Identify the sequence : (1) a, b, c, d, e (2) a, d, b, c, e (3) d, a, c, b, e (4) d, b, a, c, e 4. Classify each of the following examples as basic or applied research. a. A researcher investigates whether different in a mangers brain (e.g. right versus left hemisphere) are active during different kinds of managerial decision-making. b. A researcher investigates consumers attitudes toward a prototype of an innovative type of product, a home Cleaning kit for use on clothes that require dry cleaning. c . A researcher investigates 5 personality traits to see if they can explain the purchasing behavior of automobile buyers. d. A new technology that nullifies the need to refrigerate fish has been invented. Heat processing and the use of flexible pouches for storage helps retain the freshness of fish and

frozen food for three years. A researcher investigates how this new technology will impact the market for fish in India. e. A researcher working for a candy company has children evaluate concepts and prototypes for new candies. The researchers ask children to taste the products and rate them. Sometimes, the candy company develops unique items that taste good and researchers ask children to come up with a concept or a name the product. f. A researcher working investigates whether introducing a sub brand at new-car dealerships, identified by an AutoNation USA logo below the dealership name, is an effective basic strategy that can be applied to all its dealerships. 5. The logical process of deriving a conclusion about a specific instance based on a known general premise or something known to be true is -----------------6. The logical process of establishing a general proposition on the basis of observation of particular facts is a deductive reasoning. (TRUE/FALSE) . 7. Any small-scale exploratory research technique that uses sampling but does not apply rigorous standards. It refers to a study whose data collection methods are informal and whose findings may lack precision, because rigorous standards are relaxed. What type of study it is? (a) Focused Group Interview (b) Secondary data based research (c) Pilot Studies (d) Expert Survey (e) Case Analysis 8. Longitudinal study involves survey of the same population over a period of time. In a longitudinal study sample, remains the same over a period o time. (TRUE/FALSE) 9. Research is conducted to understand problem background, identify variables, and develop an understanding about the problem and situation. Research findings are inconclusive. ----------------- type of research it is? 10. Indicate whether the following measures are nominal, ordinal, interval, or ratio scales.

A)

Prices on the stock market

B)

Marital status, when it is classified as married or never married.

C)

Whether or not a respondent has ever been unemployed.

D)

Professional rank: assistant professor, associate professor, or professor.

11. Validity means the ability of a scale or measuring instrument to measure what it is intended to measure. (TRUE/FALSE) 12. --------------------- validity is established when a new measuring instrument has low correlation or non-convergence with the measures of dissimilar concept. 13. It involves the determination of whether the scale is able to perform up to the expectation with respect to the other variables. Examples of this validity is variables may include demographic and psychographic characteristics, attitudinal and behavioral measures, or scales obtained from other scales. What type of validity it is ? (a) Concurrent Validity (b) Predictive Validity (c) Construct Validity (d) Criterion Validity

14. Indicate what type of scale is given below and evaluate the attitude scales.

A. A U.S. congressmans questionnaire to constituents: Do you favor or oppose a return of the constitutional amendment to balance the budget?

Favor

Oppose

Dont know

B. In an academic study on consumer behavior: Most people who are important to me think I -3 Definitely should not buy +3 Definitely should buy

(test brand) some time during the next week. C. Psychographic statement: I shop a lot for specials. Strongly Agree 5 Moderately agree 4 Neutral 3 Moderately disagree 2 Disagree 1

D. Please distribute 100 points. ________ (A) The organization is a very personal place. It is like an extended family. People seem to share a lot of themselves. ________ (B) The organization is a very dynamic and entrepreneurial place. People are willing to stick their necks out and take risks. ________ (C) The organization is a very formalized and structured place. Bureaucratic procedures generally govern what people do. ________ (D) The organization is very production oriented. The major concern is with getting the job done. People arent very personally involved.

E. The list below shows a variety of pollutants that can affect the quality of your indoor air. Please indicate by number, which pollutant you are most concerned about affecting the quality of your indoor air by giving this a rank of 1. Please indicate which pollutant you are second most concerned about by giving this a rank of 2, and the one you are third most concerned about by giving a rank of 3. Please rank all pollutants below with a number from 1 to 7.

Animal dander Dust Dust mites Mold spores Odors Pollen Smoke

15. A researcher wishes to compare two hotels on the following attributes: friendly personnel, convenience of location, and value for the money. A. B. C. Design a Likert scale to accomplish this task. Design a semantic differential to accomplish this task. Design a graphic rating scale to accomplish this task.

BUSINESS RESEARCH METHODS CLASS TEST -1 KEY 1. 2. 3. 4. 2 True 2 (A) BASIC RESEARCH (B) APPLIED RESEARCH (C) BASIC RESEARCH (D) APPLIED RESEARCH (E) APPLIED RESEARCH (F) APPLIED RESEARCH

5. Deductive Reasoning 6. FALSE (INDUCTIVE REASONING) 7. c- pilot studies 8. TRUE 9. EXPLORATORY RESEARCH 10. (A) RATIO SCALE (B) NOMINAL SCALE (C) NOMINAL SCALE (D) ORDINAL SCALE/ NOMINAL SCALE 11. VALIDITY TRUE 12. DISCRIMINANT VALIDITY 13. d- CRITERIAN VALIDITY 14. (A) RATING SCALE (B) BEHAVIOURAL DIFFERENTIAL BIPOLAR OBJECTIVE SCALE (C ) LIKERT SCALE (D) CONSTANT SUM SCALE (E) RANKING SCALE

15. A.

Design a Likert scale to accomplish this task.

The Hilton employees are friendly.

Strongly agree 5

Moderately agree 4

Neither Agree nor disagree 3

Moderately disagree 2

Strongly disagree 1

The Hilton Hotel has a convenient location.

Strongly agree 5

Moderately agree 4

Neither Agree nor disagree 3

Moderately disagree 2

Strongly disagree 1

The Hilton Hotel is a good value for the money.

Strongly agree 5

Moderately agree 4

Neither Agree nor disagree 3

Moderately disagree 2

Strongly disagree 1

Another set of Likert items would be used to measure attitudes toward a second hotel.

B.

Design a semantic differential to accomplish this task.

Friendly personnel A convenient inconvenient ___ ___ ___ ___ ___ ___ ___

Unfriendly personnel An

location Poor Value

___

___

___

___

___

___

___

location Good

___

___

___

___

___

___

___

value

This would be repeated for another hotel.

C.

Design a graphic rating scale to accomplish this task.

Friendly personnel _______________________________________________

Unfriendly personnel

A convenient location

An inconvenient _______________________________________________ location

Poor Value _______________________________________________

Good value

This would be repeated for another hotel.