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CAREER CHOICES FOR TODAYS ECONOMY

A Resource Guide from American InterContinental University

TABLE OF CONTENTS
03 Pursue the Degree. Pursue the Opportunity. Introduction to American InterContinental University Business and Business Management Accounting Finance International Business Management Marketing Project Management Criminal Justice Design Information Technology Database Administration Network Administration Software Development Fashion Thank you

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This Guide identifies certain programs offered by AIU and provides examples of key areas in those fields. The information provided regarding these fields may not specifically refer or relate to the experiences of graduates of American InterContinental University. Your experience in these fields will vary depending on many factors, such as your prior level of experience, geographic location, work history, job demand, industry trends, and any certifcations you may pursue after your graduation. Nothing in this Guide is intended to imply or guarantee any specific employment. More information is available at AIUs website at www.aiuniv.edu, in the School catalog, and in program disclosures. The reader is advised to refer to information provided by the U.S. Department of Labors Bureau of Labor Statistics at www.bls.gove. (Conditions in readers location may vary.)

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PURSUE A DEGREE PURSUE OPPORTUNITY


Decades of Success
In 1970 American InterContinental University was founded to provide an innovative approach to education. Our goal is to support students who are ready to pursue their goals. Instructors and advisors can provide guidance and nurture your achievement.

Real-World Classes at an Accredited University


AIU is accredited by The Higher Learning Commision and a member of the North Central Association of Colleges and Schools. Additional information is available at www.ncahigherlearningcommission.org.

Classes made to Fit Your Busy Life


AIU offers both ground and online classes to help you earn your Associate, Bachelors or Masters degree. Our programs are designed so you can choose your own pace, part-time or full-time.

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BUSINESS
Accounting
Accounting is an essential function for all profit and not-for-profit operations. It may call for an understanding of the ethical, regulatory and business environment of financial reporting with a focus on measurement, valuation and presentation of typical asset-related items. Knowledge Base An overview of the accounting system, including subfields such as economics, cost accounting, business accounting and accounting in finance and taxation. Key areas may include: Professional Accounting. Understanding of the institutional, legal and regulatory framework of accounting and the role of accounting associations, institutes and traditions. Risk Management. Involves the uncertainties of outcome resulting from the financial market and the strategies that enable an organization to manage various types of financial risk. Auditing. Grasping the concepts of auditing, the standards and practices of todays auditing and how to perform an integrated audit with a necessary understanding of enterprise risk management and professional judgment.

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BUSINESS continued
Finance
Todays increasingly complex business and financial climate call for an educational balance between a finance and a management perspective including competencies in technology, critical thinking, and communication Knowledge Base Key areas of study generally cover financial decision making: valuation and risk management, while examining the implications of forecasting, capital budgeting, working capital management and project risk management. Key areas may include: Financial Analysis. Interpreting and analyzing financial statements, focusing on topics that include liquidity and activity, analysis of solvency and capital structure, profitability, market strength and overall evaluation, cash flow and interim statement and segment analysis. Investment. Exposure to the securities and securities markets through topics that include the analysis of various categories of corporate securities, public securities and other investments, types of risks and taxes that affect investment policy timing, selection and investment values. Financial Instruments. Examination of each of the securities markets, the instruments available in these markets and putting the different investments into perspective and familiarity with the characteristics of the major investors and the terminology used in the securities markets.

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BUSINESS continued
International Business
The study of international business generally involves an understanding of business fundamentals and challenges faced by business in a global marketplace. This may include basic operations management in modern organizations, such as design, management and improvement of productive processes. Knowledge Base The ability to analyze how international trade and finance policies and relations affect business decisions and an understanding of how to adapt market strategies for international markets and construct management practices and processes in an international environment. Key areas may include: Global Leadership and Management. May involve formulating strategies in an increasingly complex world economy and making those strategies work effectively. Managing Globalization. Analyzing how current developments and ideas in international businesses are impacted by globalization, including areas such as international trade, foreign exchange markets, strategic alliances and global marketing practices. International Marketing. Understanding the complexities of product, price, promotion, and distribution in the global marketplace, including constraints such as cultural diversity, political environment, foreign financial markets and trade regulations.

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BUSINESS continued
Management
Todays fast-paced, ever-changing business environment requires a familiarity with industry-current models, strategies and theories driving modern economies. There may also be a focus on business fundamentals and topics such as organizational change and cultural differences in workplace. Knowledge Base

An understanding of the range of responsibilities of a manager or supervisor, which may include leading teams and providing motivation to achieve organizational goals. Key topics may include:
Diversity in the Workplace. Understanding the experience of work as it varies with gender and ethnic background and the relationship of diversity to processes such as supervision, leadership, mentoring and power. Team Leadership. Familiarity with research perspectives on leadership, including the personal side of leadership, the leader as a relationship builder and the leader as a social architect. Managing High Performance. Understanding of the basic issues associated with managing employee empowerment, group behavior and teamwork and leadership.

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BUSINESS continued
Marketing
The field of marketing can require a solid foundation in business fundamentals combined with the ability to apply marketing skills within an organization and the contemporary market environment. Knowledge Base An understanding of the key role marketing professionals play in helping a business stay competitive in todays global marketplace, which can include helping businesses understand their markets and develop relationships with their customers. Key areas may include: Marketing Management. Applying management principles to the marketing function, including the planning, implementation, controlling and evaluation of marketing strategies as the means for achieving an organizations objectives. Consumer Behavior. Analyzing consumer motivation, buying behavior, market adjustment and product innovation. Understanding behavioral aspects of the marketing process from producer to ultimate user or consumer. Advertising and Promotion Management. Understanding the total marketing communication function in planning and managing programs for advertising products and services. May involve a variety of functions, including preparatory research, objective setting, budget planning, media, creative programs and evaluation of advertising effectiveness.

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BUSINESS continued
Project Management
Project Management involves a variety of areas and functions, such as project design, structure, processes, tracking systems and methods for dealing with management/leadership issues involved in projects of various sizes from small to very large. Knowledge Base An understanding of procedures for completing projects on time and within specified budgets. Key areas may include: Project Management. Overseeing projects to enhance management goals. May include HR management, communications management, scope management, quality management, scheduling/ time management, cost and resource management, risk management, contract procurement management and project integration. Project Cost and Time Management. Developing effective measures for scheduling and controlling projects to ensure cost effectiveness, project time management and techniques for estimating, forecasting, budgeting, monitoring, controlling, analyzing and reporting costs and interpreting the meaning of earned value. Building Teams and Resolving Conflict. Understanding the opportunities and challenges that arise from a diverse workforce and methods for building cohesive teams and diffusing confrontation.

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CRIMINAL JUSTICE
Criminal Justice
The study of Criminal Justice encompasses a variety of areas, including principals and basic skills regarding the courts, criminology, corrections, case management, juvenile justice, homeland security and forensic science. Knowledge Base A broad based foundation and overview of the criminal justice system, its organizational components and processes and its legal and public policy contexts. Additional skills and education may be required for subfields such as homeland security, crisis management, law enforcement, and forensic science. Key areas may include: Corrections. Examination of case management services and the complex dynamics of addiction and offender treatment including modern penal systems, prisoners rights and factors used to develop personalized sentencing and treatment plans, such as those for prisoners who may have been diagnosed as drug addicts, mentally ill, psychopaths or sociopaths. Investigation. Exploration of elements of investigation, including crime scenes, witnesses and evidence and study topics such as investigative techniques, evidence documentation, interrogation and arrest. Terrorism and Homeland Security. Key security issues facing the United States in both the areas of homeland security and terrorism, with an understanding of the changing dynamics of homeland security at both the national and state levels.

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CRIMINAL JUSTICE continued

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DESIGN
Design
The field of design includes a wide range of creative talents and skills and may involve interaction and collaboration among professionals from various areas. Knowledge Base Overall the field of design is known for creativity. Beyond that common starting point, design interests branch off into a wide range of subfields. Key areas may include: Graphic Design. Professionals in this field understand the creative process and use problem solving and creative skills to translate ideas and concepts into structural order and visual form through activities such as drawing and computer design. They should be knowledgeable about design principles, the fundamentals of color, typography, and package design and may have an understanding of branding, corporate identity, 3D design and business strategy. Web Design. This field can require an understanding of how to plan and develop well-designed websites that combine effective navigation techniques with the creative use of graphics, sound and typography. Professionals may have specialized skills focused on areas such as CSS and HTML, integration, improved navigation and site performance, and Flash. They may also be involved in the creation of mobile websites and developing interactive, vector-based animation for the web and other media.

Film Production. Professionals in this field generally have an understanding of the entire process of film production which involves three stages: pre-production, production and post-production. It is comprised of individuals with various skills and talents such as screenwriting, motion picture photography and lighting, directing, film and audio editing, special effects, and electronic music production. Audio Recording. This field requires knowledge needed to produce audio tracks for productions such as motion pictures, television, music videos and recording. It may involve a variety of skills such as music and dialog mixing and editing, audio sweetening and foleying, sound design and special effects production. Professionals may be called on to record, sequence and edit music, using a computer with appropriate software and a MIDI keyboard; and create and mix sonic landscapes that enhance moving images.

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DESIGN continued

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INFORMATION TECHNOLOGY
Database Administration
Nearly every company and organization stores information on databases and that information is organized and managed, using database software. Learning about this field can require the ability to identify user needs, set up computer databases and test systems. It can also include planning security measures. Knowledge Base Data integrity, backup and security are critical parts of database administration. It requires an ability to think logically, pay close attention to detail, and communicate with computer programmers and managers. Professionals in this field may come from a variety of backgrounds, such as computer science, information science or a related area of information technology. It may also require the ability to adapt to changes in technology. Key areas may include: Store, Organize, and Analyze Data. This requires identifying user needs and setting up new computer databases, which may require integrating data from old systems into a new system. Ensure Database Performance. Modifications to a database system need to be tested and coordinated, and administrators must troubleshoot problems when they occur. This requires an understanding of the platform on which the database runs and the ability to add new users to the system. Database Security. Because many databases are connected to the internet, security measures must be planned and coordinated with network administrators.

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INFORMATION TECHNOLOGY continued


Network Administration
From mission-critical business systems to e-commerce and the internet, IT is not only an industry in its own right but can also be a fundamental building block of all other industries. Learning in this field can involve a combination of technical skills and knowledge and professional skills in areas including leadership, behavioral understanding, implementation of change and project management. Knowledge Base This field involves a familiarity with implementing and deploying network topologies using the necessary network hardware and software systems. It requires knowledge of the major areas of network operations and administration, which may include user support and troubleshooting, infrastructure configuration and maintenance and network operations management. Key areas may include: Routing and Switching. The role of switches and routers in network topologies and architectures, collisions and network congestion and switch management issues. Wireless and Mobile Computing. System architectures, physical challenges unique to wireless, carrier signal encoding, power control. location management, address management, multiple access technologies and protocols and cellular and ad-hoc network topologies. Data Storage and Compression. Examination of technologies that are critical in handling massive volumes of data, including error detection and correction, data encoding, lossless compression, media segmentation, distributed storage architecture and future trends in storage handling.

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INFORMATION TECHNOLOGY continued


Software Development
From mission-critical business systems to e-commerce and the internet, IT is both an industry in its own right and can be a fundamental building block of all other industries. The specialized are of software development requires the ability to use programming techniques such as Try Catch blocks, If blocks, looping and arrays and much more. Knowledge Base This field can require knowledge of the architectures for integrating systems, XML Web services and middleware, network programming, message and queuing services and low-level data communications. Important knowledge and skills include the major areas of software engineering and application development, which may include requirements engineering, system analysis and design, software testing, and quality control. Key areas may include: E-commerce Development. Business solutions that use electronic commerce in a variety of ways, including tools for ecommerce, security, payments, marketing, legal and ethical considerations. Network Programming. System architecture for network integration through programming, middleware, network programming, message and queuing services and low-level data communications. Software Development for Mobile Devices. The methodologies and skills used to develop software for mobile devises, including an examination of user interface design for small screens, data synchronization, memory management and principles of good design for mobile computing.

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FASHION
Fashion
The field of fashion encompasses a variety of talents and backgrounds from sewing skills and design talent, to an understanding of business and marketing techniques used to sell fashions to retail buyers and end users, to the retailing knowledge needed to showcase merchandise in-store, in catalogs and online in ways that appeal to the target customer. Knowledge Base Different fields of fashion call for different skills and knowledge, but a sense of style, awareness of trends, and an understanding of the target customers wants and needs are common requirements. Key areas may include: Fashion Design. Fashion design entails skills such as sketching, garment construction, pattern-making, draping, and computer-aided design. It requires knowledge of textile science, fabric selection, ornamentation, and fashion trends. Costume design is a specialized area of fashion design focused on the skills needed to create and construct garments for film and theater productions, which often includes researching historical garments. Fashion Marketing. This area of fashion calls for an understanding of consumer buying behavior and motivation; fashion branding to create a unique personality and develop a desirability factor for a fashion item or collection; and various marketing strategies and tactics such as public relations, fashion styling, fashion shows, advertising, visual merchandising and fashion media to create awareness and desire for the product.

Fashion Retailing. This field of fashion involves an understanding of the changing retail environment and methods of distribution. It involves areas such as visual merchandising techniques, store planning and design, and knowledge of the merchandise management process and merchandise control in relation to the costs, sales, profits and turnover of items.

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FASHION continued

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THANK YOU
Thank You for exploring the AIU guide. With your own determination and a degree from AIU, you can pursue your goals. American InterContinental University is an institution with campuses in the following locations:

ONLINE Online AIU Main Campus 5550 Prairie Stone Parkway, Suite 130 Hoffman Estates, IL 60192 GEORGIA AIU Atlanta 6600 Peachtree-Dunwoody Road 500 Embassy Row Atlanta, GA 30328 FLORIDA AIU South Florida 2250 N. Commerce Parkway Weston, FL 33326 TEXAS AIU Houston 9999 Richmond Avenue Houston, TX 77042 UNITED KINGDOM AIU London 110 Marylebone High Street London W1U 4RY United Kingdom
Registered in England No: 1373237 Registered Office: 66 Chiltern Street London W1U 4TJ

AIU cannot guarantee employment or salary. Find disclosures on graduation rates, student financial obligations and more at www.aiuniv.edu/disclosures. This Guide identifies certain programs offered by AIU and provides examples of key areas in those fields. The information provided regarding these fields may not specifically refer or relate to the experiences of graduates of American InterContinental University. Your experience in these fields will vary depending on many factors, such as your prior level of experience, geographic location, work history, job demand, industry trends, and any certifications you may pursue after your graduation. Nothing in this Guide is intended to imply or guarantee any specific employment. More information is available at AIUs website at www.aiuniv.edu, in the School catalog, and in program disclosures. The reader is advised to refer to information provided by the U.S. Department of Labors Bureau of Labor Statistics at www.bls.gov. (Conditions in a readers location may vary.)

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Learn more at aiuniv.edu | 877.248.6251

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