Introduction

1.1 Background of the Study

Modern Import-Export & Marketing is a result of evolutions driven by changing economic activities and lifestyles. Salim Trade International is a fast growing private Organization and the Organization is already at the top slot in terms of quality service to the customers. The Organization is different from its customer care, reliability, efficiency, capital adequacy, asset quality, sound management, excellent personnel etc. It provides me a wide range of scope to observe the different functions of Business. That is why Salim Trade International has been chosen for the study. Bangladesh earns foreign exchange mainly through export of goods and services. Exporting is crucial to one nations economic health. Increased exports means business growth, and business growth means bigger profits for the companiesall of which ultimately result in more employment and a socio economic revolution. Yet only a small percentage of potential exporters take advantage of these opportunities. After globalization and free trade policy, now days our manufactures as well as the exporter both are facing acute constrain to meet up the challenge. That is why Salim Trade International, Import-Export & Marketing the topic has been chosen. This report is the outcome of 90 days internship program at Salim Trade International.

1.2 Origin
This report is done as partial requirement of the 3 months internship program for the BBA students of Southeast University. During my internship period I joined Salim Trade International. The chairperson of the Internship and Placement Committee advised to prepare report on assigned jobs after the completion of the Internship in the respective organization. The title of the report is Salim Trade International, ImportExport & Marketing.

1.3 Objectives
General objective: The general objective of this report is to give a vivid picture of Business of International Trade: Import- Export & marketing Management Process of Salim Trade International. Specific objectives: The specific objectives of this report are as follows: To present an overview of Salim Trade International. Describe the Import-export & Marketing process of the Organization. To show Import-export& Marketing performance Salim Trade

International. To provide the problems relating to Organization. To give some recommendations.

1.4 Scope
Due to the internship program the opportunity that has been given to me to work at Salim Trade International, Purana Paltan Lane. Thus the working scope bounded within the office compound. The scope of this report is limited to the overall description of the company, its services, and Import-export& Marketing process that has been managed by the Organization.

Methodology 1.5 Primary Sources:

Questionnaires 50 delivered to the out of 50. So I would like with the responded to inform you about the products from my research, the consumer find verities about product. Somebody very like to the product and the get advantages from the product. So the Questionnaire I face verities people in my research. And I conversation with them face to face. 2

Secondary Sources :
a) I get some data from the internet. Some like as Google, Answer.com, Wikipedia and etc.
b) And some data I get from Library.

1.6 Limitations
Finally I want to talk about limitations that I had to admit during the completion of the report. On the way of preparing this report, I have faced following problems that may be termed as limitations of the study. These are as follows Large-scale research was not possible due to time constraints. Relevant data and document collection were difficult due to the organization confidentiality. Non-availability of data in a systematic way. Part of organizational culture was written from individual's perception and may vary from person to person. Many procedural matters were written from my own observation, which may also vary from person to person.

In spite of all the limitations that has been faced while conducting the study and making the final report, it has been managed to end up well.

Chapter-2: Overview of the Organization

2.1 Profile Of The Selected Organization:a) History: Salim Trade International basically import

based company which

imports cosmetics items from Golden Rose (Turkey) & the company established in June 2010 in Dhaka at Paltan in Bangladesh.
b) Objective of the Organization: This is once dream to be an honorable one

which may give name & fame also. So, Salim Trade International wants to be making a revolution as an importer to give high quality cosmetics products to their consumer at an affordable price.
c) Vision & Mission: Salim Trade International wants to established goodwill in

our country as an importer. Not only cosmetics items, they want to import some good product from other countries.
d) Values: Salim Trade International plays an important role to consumer. This

companys products have full demand in market for its better quality & affordable price.

e) Organizational Structure:

Managing Director

General Manager

Asst. Admin Manager

Asst. Marketing Officer

Accounts Officer

Area Manager

Business Development Officer

Area Key Sales Manager

Supply Chain Officer

Business Promoter

f) Hierarchy: Every company has a hierarchical need. Salim Trade International

wants to be a leader as an importer of cosmetics products. Before some renown 5

companies imports those products in our country, but they cant sustain in a vulnerable competitive market. But only for well management & confident Salim Trade International become a popular importer for our country.
g) Branch Network: Salim Trade International has no branches, only an office on

72 Paltan Bilas, Purana Paltan Lane, Dhaka-1000 in Bangladesh.

h) Products & Service: A Product Name No. Golden Rose- GR 1 GR. Lipstick 2 GR. Ultra Diamonds Lipstick 3 GR. 2000 Lipstick 4 GR. Extreme Lip Plumper 5 GR. Beauty Ultra Diamond Volume Lipgloss 6 GR. Beauty Ultra Shine Volume Lipgloss 7 GR. Fruit Roll-on Lipgloss 8 GR. Lipcare 9 GR. Lip Liner Pencil 10 GR. Liquid Concealer 11 Gr.Satin Smothing Fluid Foundation Vitamin E 12 GR. Compact Foundation With Vitamin E 13 GR. Moisturizing Cream Foundation 14 GR. Mousse Foundation 15 GR. Stick Foundation

16 GR. Bronging Terra Powder SPF-15 17 GR. 3 Colors Bronging Powder SPF-15 18 GR. Multi Colors Bronging Powder SPF-15 19 GR. Compact Powder 20 GR. Silky Touch Compact Powder 21 GR. Terracotta Stardust Power 22 GR. Compact Blush-on 23 GR. Terracotta blush-on 24 GR. Sliky Touch Blush-on 25 GR. Ball Blusher 26 GR Paris Nail Lacquer 27 GR Paris Magic Nail Lacquer 28 GR Care Strong Nail Lacquer 29 GR Crystal Color Nail Lacquer 30 GR Fantastic Color Nail Lacquer 31 GR Sweet Color Nail Lacquer 32 GR Fashion Color French Manicure Kit 33 GR Nail Care Line 34 GR Nail Care Pen (Nail Renewal With Vitamin A ,F &E 35 GR Nail Care Pen (Nail Hardener) 36 GR Nail Care Pen (Nail Nail Color Corrector) 37 GR Nail Care Pen (Nail Cuticle Softner With Vitamin A &E) 38 GR Nail Color Quick Dryer Spray 39 GR Nail Sticker Mix 40 GR Body Glitter 7

41 GR Diamonds Body & Face Powder 42 GR Intimate Wet Wipes 20PCS 43 GR Make -up Wet Wipes - 25PCS 44 GR Wet Towel Wipes -15PCS 45 GR Terracotta Gitter Eye Shadow 46 GR Wet & Dry Eye Shadow 47 GR Glitter Loose Eyeshadow 48 GR Pearly Loose Eye Shadow 49 GR Professional Palette Eye Shadow 50 GR Terracotta Duo Eye Shadow 51 GR Terracotta Eye Shadow 52 GR 3D fantastic Lash Mascara 53 GR Extreme Volume & Length Mascara 54 GR 3D fantastic Lash Mascara With Blister 55 GR Long Lash Mascara 56 GR Lengthning & separting Mascara 57 GR Mega Volume , Length & Deep Black Mascara 58 GR Perfet Lashesh Maxi Curl Mascara 59 GR Water Proof Volium Legthening Mascara 60 GR Perfet Lashes Super Volium & Lengthing Mascara 61 GR Ultra volium X4 Mascara (Rich Black ) 62 GR Water Proof Mascara 63 GR Mascara Volume 64 GR Perfect Lashes Black Eye Liner 8

65 GR Perfect Lashes Silver Eye Liner 66 GR Eye Liner Black 67 GR Eye Liner Pencil 68 GR Volium Eye Liner ( Black, Blue, Brown, Green) 69 GR Eyebrow Pencil 70 GR Style Liner Matalic 71 GR Dipliner

Roxanne 72 EDT Active for Men - 80ml 73 EDT Active Black for Men - 80ml 74 EDT Blue Dream for Men - 50ml 75 EDT Blue Dream for Women - 50ml 76 EDT Blue Dream for Men - 100ml 77 EDT Blue Dream for Women - 100ml 78 EDT Extreme for Men - 100ml 79 EDT happy tears for women - 70ml 80 EDT Jeans for Men - 100ml 81 EDT Jeans for Women - 100ml 82 EDT Options for Women - 100ml 83 EDT Secrets for Women - 100ml 84 EDT Golden Rose ( My LV / DR / SC) -55ml 85 EDT Twins for Women-40ml 86 EDT Men Set Blue Dream 50ml + Roll on 9

87 EDT Men Set 88 EDT Men Set

Blue EDT 50ml + Roll on Exetreme100ml + Roll on EDT 50ml + Roll on Secrets100ml + Roll on

89 EDT Women Set 90 EDT Women Set

Chapter-3 : Theoretical Discussion :

Definition of Export :
The definition of "export" is when you trade something out of the country. In economics, an export is any good or commodity, transported from one country to another country in a legitimate fashion, typically for use in trade. In national accounts "exports" consist of transactions in goods and services (sales, barter, gifts or grants) from residents to non-residents.[3] The exact definition of exports includes and excludes specific "borderline" cases.[4] A general delimitation of exports in national accounts is given below:

An export of a good occurs when there is a change of ownership from a resident to a non-resident; this does not necessarily imply that the good in question physically crosses the frontier. However, in specific cases national accounts impute changes of ownership even though in legal terms no change of ownership takes place (e.g. cross border financial leasing, cross border deliveries between affiliates of the same enterprise, goods crossing the border for significant processing to order or repair). Also smuggled goods must be included in the export measurement.

Export of services consist of all services rendered by residents to nonresidents. In national accounts any direct purchases by non-residents in the economic territory of a country are recorded as exports of services; therefore all expenditure by foreign tourists in the economic territory of a country is considered as part of the exports of services of that country. Also international flows of illegal services must be included. 10

National accountants often need to make adjustments to the basic trade data in order to comply with national accounts concepts; the concepts for basic trade statistics often differ in terms of definition and coverage from the requirements in the national accounts:

Data on international trade in goods are mostly obtained through declarations to custom services. If a country applies the general trade system, all goods entering or leaving the country are recorded. If the special trade system (e.g. extra-EU trade statistics) is applied goods which are received into customs warehouses are not recorded in external trade statistics unless they subsequently go into free circulation in the country of receipt.

A special case is the intra-EU trade statistics. Since goods move freely between the member states of the EU without customs controls, statistics on trade in goods between the member states must be obtained through surveys. To reduce the statistical burden on the respondents small scale traders are excluded from the reporting obligation.

Statistical recording of trade in services is based on declarations by banks to their central banks or by surveys of the main operators. In a globalized economy where services can be rendered via electronic means (e.g. internet) the related international flows of services are difficult to identify.

Basic statistics on international trade normally do not record smuggled goods or international flows of illegal services. A small fraction of the smuggled goods and illegal services may nevertheless be included in official trade statistics through dummy shipments or dummy declarations that serve to conceal the illegal nature of the activities.

History
For more details on this topic, see History of international trade. The theory of international trade and commercial policy is one of the oldest branches of economic thought. Exporting is a major component of international trade, and the macroeconomic risks and benefits of exporting are regularly discussed and disputed by economists and others. Two views concerning international trade present different perspectives. The first recognizes the benefits of international trade. The second 11

concerns itself with the possibly that certain domestic industries (or laborers, or culture) could be harmed by foreign competition.

Process
Methods of export include a product or good or information being mailed, handdelivered, shipped by air, shipped by boat, uploaded to an internet site, or downloaded from an internet site. Exports also include the distribution of information that can be sent in the form of an email, an email attachment, a fax or can be shared during a telephone conversation.

Import
The objective of the Automated import is to ensure that import operations started in one Member State can be completed in another Member State without re-submission of the same information. This includes the exchange of electronic messages related to the different stages of the operations amongst the various actors (customs, traders and other governmental administrations). The first phase of the implementation, import Control is aimed to provide for the handling of pre-arrival declarations and the link of the information with risk analysis.

Significance
Goods and services purchased abroad. For example, industrialized countries usually import oil from OPEC countries. There are basically four main reasons for which a country may decide import to a certain good or service:
1. it simply does not exist in the country: a mineral which is not in the country's

soil, an agriculture product that can't be produced there, an innovation that has been introduced in other countries;
2. it does not exist at a specific level of quality; thus, a country import better

products than domestic packaging are

production,

also

as

far

as

advertising

or

concerned;

12

3. it is cheaper abroad, since producers there are more efficient, are faced by

lower costs, better exploit economies of scale and/or accept lower profits;
4. at the current domestic price, producers do not supply enough good or service

as the demand requires, also because of ex ante coordination problems; accordingly, consumers buy abroad for insufficient, import a country must rely on export, foreign credit (cumulating to foreign debt), foreign direct investments, aid. Countries issuing internationally accepted currency (as USA or EU) may simply pay with it.

Composition
Import can be internally divided at cording to economic destination and to product classes:
1.

Import contributes to domestic consumption (increasing consumers wellbeing through consumption goods), to domestic investments (increasing production capabilities through new - or used! - equipment), to domestic current production (e.g. raw materials and spare parts). There is an important stream of import that first will be processed, then exported abroad. To a smaller extent, import can satisfy public expenditure (e.g. military equipment). In short, import contributes to all GDP components, but they are usually left by central statistical offices apart as a stand-alone aggregate.

2.

import can also be divided by product classes at different levels of aggregation (e.g. "agricultural services comprehends for product" instead of "rice"), import of instance transport and shipping of goods,

tourism, banking services, patent royalties. To identify critical issues in the trade of a country, you need to understand the its degree of concentration, i.e. whether there are only very few countries and commodities representing the bulk Determinants import are usually seen as determined by:
1. 2.

level level

and dynamics domestic income; and dynamics of each GDP components < investment,

consumption, public expenditure. exports) as drivers import of; 13

3.

price competitiveness of domestic production, normally influenced by exchange rate level and fluctuations as well as by inflation differentials between the country and foreign nations;

4.

non-price competitiveness of domestic production, for example as far as product quality, technological innovativeness, design, promotion are concerned;

5.

structural trends toward economic integration with other countries.

Some contrasting arguments have been put forth to some of the aforementioned statements. In particular sub 2. growth rates of import have been shown as systematically different from GDP rates, challenging the import is less than 1, a revaluation will decrease import (computed in domestic currency) and not the reverse; sub 5. exporters can set different export prices from the prices they require on their domestic market, so that inflation there may not be used as a proxy for export price dynamics, especially if inflation is not too high. In the IS-LM model, at any rate, only GDP and the real exchange rate are considered as determinants of import

Marketing:
It is a process by which -one identifies the needs and wants of the people. -one determines and creates a product/service to meet the needs and wants. [PRODUCTS] -one determines a way of taking the product/service to the market place. [PLACE] -one determines the way of communicating the product to the market place. [PROMOTIONS] -one determines the value for the product.[PRICE]. -one determines the people, who have needs/ wants. [PEOPLE] and then creating a transaction for exchanging the product for a value and thus creating a satisfaction to the buyer's needs/wants. 14

TERMS to understand.
1. 2. 3. 4. 5. 6. 7. Product/ Service means a product or service or idea to satisfy the people's needs / wants. Needs mean when a person feels deprived of something. Wants mean when a person's need is formed / shaped by personality, culture, and knowledge's SSSSS Value means the benefits that the customer gains from owning and using the product and the cost of the product. Satisfaction means the extent to which a product's perceived performance matches a buyer's expectation. Exchange means the act of obtaining a needed/ wanted object by offering something in return. Transactions mean a trade off between a buyer / a seller that involves an exchange at agreed conditions. Marketing is based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more.

Marketing Mix:
Getting the marketing mix right for your product or service means you are covering all of the important bases in your marketing campaign. Here is a definition of marketing mix and a description of its main components. The term marketing mix refers to the primary elements that must be attended to in order to properly market a product. Also known as The 4 Ps o/marketing, the marketing mix is a very useful, if a bit general, guideline for understanding the fundamentals of what makes a good marketing campaign. Here is a brief description of each component of the 4 Ps of the marketing mix

15

Product:
The marketing mix concept has its roots in the 1950s U.S. corporate marketing world, and the practice marketing of has obviously evolved tremendously since this term was invented. One of the changes is that there are a lot more services available nowadays, such as those available online. Also, the distinction between product and service has become more blurry (e.g., is a Web-based software application a product or a service?). Either way, product here refers to products or services. The product you offer needs to be able to meet a specific, existing market demand. Or, you need to be able to create a market niche through building a strong brand.

Price:
The price you set for your offering plays a large role in its marketability. Pricing for offerings that are more commonly available in the market is more elastic, marketing that unit sales will go up or down more responsively in response to price changes. By contrast, those products that have a generally more limited availability in the market (but with strong demand) are more inelastic, that marketing price changes will not affect unit sales very much. The price elasticity of your offering can be determined through various market testing techniques.

Place:
This term really refers to any way that the customer can obtain a product. Provision of a product can occur via any number of distribution channels, such as in a retail store, through the mail, via downloadable files, on a cruise ship, in a hair salon, etc. The ease and options through which you can make your product available to your customers will have an effect on your sales volume.

Promotion:

16

Promotion is concerned with any vehicle you employ for getting people to know more about your offering. Advertising, public relations, point-of-sale displays, and word-ofmouth promotion are all traditional ways for promotion. Promotion can be seen as a way of closing the information gap between would-be sellers and would-be buyers. Your choice of a promotional strategy will be dependent upon your budget, the type of offering you are selling, and availability of said promotional vehicle. Marketing has come a long way from the 4 Ps of yesteryear, and yet understanding this marketing mix is for your product remains very relevant today. The marketing mix serves as an excellent touchstone for continually checking that you are covering all of the bases in your marketing campaign.

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Chapter-4: Analysis & Findings

4.1 Market Expansion Grid:
Market Expansion Grid is one of the marking strategy used to identify the growth opportunities. Salim Trade International can identify its market expansion opportunities through this Market / Product Expansion Grid. Existing Product New Product

Market Penetration
Exiting Market

Product Development Diversification

Market Developmen t
New Market Explanation:

1. If the Salim Trade International wants to operate with the exiting product in the exiting market, they require a deeper market penetration i.c. increased in sales adopting appropriate strategies. 2. If the Salim Trade International wants to lunch new product in the exiting market, they require to be adopt appropriate product development strategies. 3. If the Salim Trade International wants to operate with the exiting product in the new market, they require to be adopt appropriate product market development strategies. 4. If the Salim Trade International wants to lunch new product in the new market, they require to adopt both product & market development strategies. It is not sure as to what extent it can secure its position in the context of anticipated challenge. In the case of failure of the new product the market management can adopt diversification strategy.

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4.2 Findings
Q: 1 : Which Product of GRC are using? We can see that the graph GRC has varriable products like as (Neil Palish, Face Powder, and Lipstick).In these graph the lipstick (36%) is accepted by the consumer is most cause of its better quality and price level and also availability in the market. so as a result the other products (Face wash 18%, Neil Palish 20% and Face wash 24%) are not likes to the consumer for its quality.

18%

20% Neil Palish Fece Powder Lipstick 24% Facewash

36%

Q: 2 : Which things do you like most of GRC? We can see that the graph, the most of the consumer likes to the lipstick (42%) products of GRC. So as a result other three products (Mashcara 10%, Lipcare (16%) and Face Powder, 30%) are not likes to the consumer for its better quality or its other demand in the market.

19

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 30%

42%

16% 10%

Mashcara

Lipcare

Face Powder

Lipstick

Q: 3 : Which is your opinion about GRC for its acceptance by the consumer?

We can see that the graph, it has show that the some comments, the comments are related to the opinion about the "GRC" accepted by the consumer. so as a result, most of the consumer comments are good (50%) some comments are average (38%), that is lowest of the comments of good. Some comments are poor (6%) and excellent (6%). These both comments are lowest in the comments of avg. So, its clear that the majority consumer comments are good.
50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 38%

6%

6%

Poor

Average

Good

Excellent

Q: 4 : How do you know about the products of GRC? 20

We can see that the graph, it has show about the how do you know about the products of "GRC". So as a result, we can see that majority consumers are know about the products from different person (68%). And some of know about the products from Newspaper (16%), TV and Radio (6%) and some are Billboard (6%). So overall its clear that most of the people are know about the products from person.

16% 6% 6% 68% Newspaper TV. Radio Bill Board Person

Q: 5 : what do you think about the quality of GRC? We can see that the graph, again it has show that the some comments. The comments are related to the question. The question topic are mentioned by the what do you think about the quality of "GRC". As A result, most of the consumer comments are good (60%), and some comments are average (32%), some comments are excellent (4%), some comments are poor (2%). So, overall its clear that many consumers are satisfied its quality, and then they said its good.
70% 60% 50% 40% 30% 20% 10% 0% Poor Average Good Excellent 2% 4% 32% 60%

So overall it clears that, the GRC products of Neil polish is most demandable product for consumer. So, as a result most of the people are wants to the Neil polish. And the 21

other hand we can say that most of the peoples comments are good by the product and most of the (consumer) are know about the products from the person. So, finally it says that the GRC products opinion is good.

4.3 Financial Performance:

Salim Trade International has launch in our country on June'10 as a importer of cosmetics products of Golden rose. They should continue its growth in its current market operation. In our vulnerable market, they should survive for a certain period of time. The success cannot be achieve in one day, it need patient & continues efforts for development. Their financial not as good enough like others, cause of new comer in our market. But they are not looser on their financial strength. They need to increase import capacity and should develop its distribution channels, as without doing any further advertisement or publicity. After a certain time they will improve themselves as an energetic wealthy organization.

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Chapter-5 : Conclusion & Recommendation:

Salim Trade International should continue its growth in its current market operation. The success cannot be achieve in one day, it need patient & continues efforts for development. First of all Salim Trade International need to increase import capacity and should develop its distribution channels, as without doing any further advertisement or publicity, demand exists; but the company could not satisfy it due to this deficiency. It has been revealed from the customer buying behavior that, what people really mean by the quality of products, is first its brand name, then its outer look then after its basic constituent. If in the near future the factory could able to satisfy all the demands that are generated from the consumers by increasing supply capacity, it can go for following product development program: A very good quality of packaging of products. New variety of similar product Use the BSTI seal in product, which bring this massage to the consumers that we are also thinking about the quality & safety. If the company can ensure the supply for all the demands generated in the market, only then it should go for an effective advertisement program & strong publicity for increasing its brand image. Adoption appropriate marketing strategies & market planning which essentially involve the following factors: 1. Scanning the market environment and spotting the business opportunities. 2. Internal Scanning. 3. Setting marketing objectives & formulating appropriate marketing strategies. 4. Formulating the detailed functional plans and programs. 23