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OR IN PART, FOR ANY PURPOSE OTHER THAN TO EVALUATE THIS PROPOSAL. TITLE IN AND TO THIS DOCUMENT AND ALL INFORMATION CONTAINED HEREIN REMAINS AT ALL TIMES OWNED BY HARPER PR.

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Harper PR is a team of professional storytellers and brand strategists here to help you get the word out. Everyone has a story to tell. How you choose to tell it, however, is important. And whom you choose to help you tell it is critical. We are passionate about what we do, we thrive on collaborating with our clients to come up with 'box breaking' ideas, and we consider ourselves FUNprofessionals. We care about the community, and we fold in a community relations component to every project we participate in. Whether we're taking on a new pro-bono account, or we're helping our clients give to a cause they are passionate about, our goal is to help others through our practice.

{ A LL

THE AGENCY EXPERIENCE ,

WITHOUT THE AGENCY PRICES .}

{ABOUT NATALIE HARPER} With a diverse career in public relations, Natalie is a motivated and energetic strategic communications practitioner with more than nine years experience combining marketing, public relations and event planning strategies and tactics for clients spanning nearly every vertical industry. Natalie has spent the majority of her career working for award-winning advertising and PR agencies in Edmonton and Calgary. During her agency career, she managed marketing communications projects for organizations including CKUA Radio, FIRMA Foreign Exchange, Alberta Employment and Immigration, WestJet, Asante Sana Films, Panorama Software, The City of Calgary, Shaw Communications and CMT Canada. In addition to this, she operated her own public and artist relations consulting company specializing in entertainment events and publicity. She specializes in media relations, writing, business communications, social media execution and event management. Natalie is a graduate of the Mount Royal University Bachelor of Applied Communications Public Relations program. She sits on the boards of CANDi (Cats and Dogs International), as well as the Canadian Women in Communications (CWC) - Edmonton chapter, is a mentor to students and graduates in Calgary and Edmonton, and was recently named finalist for the Deloitte Women of Influence award in Edmonton.

{CAREER HIGHLIGHTS} ~ Managed the social and traditional media relations for Huddle for Haiti - a national awareness campaign that profiled seven CFL players on a humanitarian initiative to Haiti during the countrys one year anniversary of the devastating earthquake. Secured interviews with outlets including TSN, Canada AM, CTV, Global National, Canadian Press, CBC News Now, and more. ~ Managed media relations for the 2nd Annual Open Sky Music Festival in Edmonton, AB. Harper PR garnered multiple coverage in nearly every local print, broadcast and online media outlet. Attendance more than quadrupled from the inaugural year. ~ Managed the media relations campaign for The Road Hammers Season II a reality TV show directed by Jason Priestley. Media interviews included eTalk, Entertainment Tonight Canada, Canadian Press, The Hollywood Reporter and CBCs The Hour. ~ Produced the Conservation and Cuisine Gala - an annual black tie gala event in Calgary, which raised a million dollars in two years for the Cross Conservation Area. The event featured celebrity chef, Michael Smith, and was picked up as a one-time feature show on The Food Network Canada.

{In order to tell your story properly, we must listen to, inform and engage with your audiences.}
We do environmental scanning and research up front to identify and better understand your target audiences in order to craft the right messages that have a better chance at being embraced. We also listen to what your audiences are saying about you or your industry, monitor brand sentiment, and respond to feedback from audiences. Rather than just TELLING what we THINK audiences need to hear, we listen. It gets you better results. After the research is done, we figure out the best ways to tell your story and which channels are the best to reach your audiences. Then, when the planning is done, we help you get the word out and deploy tactics to reach and inform audiences.

We don't simply tell your story, we help grow your brand through interaction with audiences and create ongoing brand touch points and get audiences involved.

SERVICES THAT HELP TELL YOUR STORY

Strategic Planning Branding and Positioning Media Relations and Outreach Public Consultation Social or Cause Marketing Media Training Issues Management Sponsorship and Partnerships

Community Relations Writing Services Exhibition/Fair Planning Social Media Programs Crisis Communications Web Content and Materials Speaker/Expert Bookings Special Events Management

{weve done a lot of great things for a lot of great people and companies. heres who weve been lucky to work with.}

{ENTERTAINMENT} CKUA Radio Open Sky Music Festival Craig Moritz CMT Canada The Road Hammers Jordan Doell Misty Lee Olsen Tiff Hall Gord Bamford Donny Parenteau FOXX Worthee Calgary International Film Festival Commotion Media Asante Sana Films Royalty Records Inc. Association for Country Music in Alberta

{CORPORATE/GOVERNMENT} Alberta Employment and Immigration City of Calgary Recreation FIRMA Foreign Exchange Tristone Capital Northern Lakes College Sabretooth Energy WestJet Enhance Energy Tristone Capital Pay Dirt Tour SHAW Communications Panorama Software Allstream Cybermation Active Voice Boyden Staffing PDERAS Consulting Group

{COMMUNITY / ATHLETICS} Huddle for Haiti Suit up to End Polio The Brick Sport Central UofC Mens Dinos Hockey Team Kids Strong and Free Winnifred Stewart Association Blitz Conditioning Canadian Breast Cancer Foundation Calgary Stampede Foundation

SELECT PROJECT SHOWCASE

THE ROAD HAMMERS SERIES II CROSS CANADA [2007]

CONSERVATION AND CUISINE GALA EVENT PRODUCTION & MEDIA RELATIONS [2007 / 2008]

HUDDLE FOR HAITI MEDIA RELATIONS & SOCIAL MEDIA [2010 / 2011]

CRAIG MORITZ CROSS CANADA / USA

[2007 - PRESENT]

CRAIG MORITZ MUSIC VIDEO PRODUCTION / MANAGEMENT [2007 - PRESENT]

CKUA RADIO
MUSIC VIDEO PRODUCTION / MANAGEMENT [2011]

OPEN SKY MUSIC FESTIVAL PUBLICITY / SOCIAL MEDIA [2011 / 2012]

KUDOS

"Natalie is a rare force in the entertainment world. She brings an indisputable expertise and keen business sense that she applies to my music and relevant projects. She is not purely a publicist - she is truly a strategic communicator that is hands on with all elements of my career, which makes her a stand-out practitioner in the entertainment world and beyond. Natalie has helped brand my business, expand my profile exponentially through traditional and social media channels, and has successfully done so on very limited marketing budgets. She never settles for good enough and it shows in the perfection she strives for and the results she delivers to her clients because of it! Natalie gets the job done always exceeding my expectations!"
~ Craig Moritz, Recording Artist and Animal Advocate

"I've worked with Natalie on several projects, but she secured her position as a leading PR practitioner in the Canadian market with her efforts on the Huddle for Haiti project. She was instrumental in profiling myself and six other CFL players nationally to generate awareness for our journey to help Haiti one year after their devastating earthquake."
~ Graeme Bell, CFL Player | Saskatchewan Roughriders

connect

780.909.2281 | natalie@harperpr.com | www.harperpr.com | @NatalieHarperPR