UpTech DF Alternative Financials

Headcount Projections
Year 1
Q1
Chief Executive Officer

Programmer
Web Content Admin
Video Coordinator
Content Acquisition
Sales Representative
Q2
1
2
1
1
1
0
Q3
1
2
1
1
1
0
Q4
1
2
1
1
1
0
Annual Total
1
2
1
1
1
0
4
8
4
4
4
0
Annaul Salary Cost
Year 2
Q1

Programmer
Web Content Admin
Video Coordinator
Content Acquisition
Q2
1
2
2
2
1
Q3
1
2
2
2
1
Q4
1
2
3
3
1
1
Annual Total
1
2
3
3
1
1
4
8
10
10
4
2
Annaul Salary Cost
Programmer
Web Content Admin
Video Coordinator
Content Acquisition
Annaul Salary Cost
Year 3
Q1
Q2
1
2
3
3
1
1
Q3
1
3
5
5
2
2
Q4
1
3
5
5
2
2
Annual Total
1
3
5
5
2
2
4
11
18
18
7
7
Annual Salary
$
$
$
$
$
$
24,000.00
6,000.00
6,000.00
-
Q1 Cost
Q2 Cost
Q3 Cost
Q4 Cost
Annual Cost
$ 6,000.00 $ 6,000.00 $ 6,000.00 $ 6,000.00 $ 24,000.00

$
$
$
$
$
$
$
$
$
$
$
750.00 $
750.00 $
750.00 $
750.00 $ 3,000.00
$
750.00 $
750.00 $
750.00 $
750.00 $ 3,000.00
$ 30,000.00
Annual Salary
$
$
$
$
$
$
36,000.00
48,000.00
52,000.00
52,000.00
28,000.00
14,000.00
Q1 Cost
$
$
$
$
$
9,000.00
7,000.00
10,400.00
10,400.00
7,000.00
Q2 Cost
$
$
$
$
$
9,000.00
7,000.00
10,400.00
10,400.00
7,000.00
Q3 Cost
$
$
$
$
$
$
9,000.00
7,000.00
15,600.00
15,600.00
7,000.00
7,000.00
Q4 Cost
$
$
$
$
$
$
9,000.00
7,000.00
15,600.00
15,600.00
7,000.00
7,000.00
Annual Cost
$
$
$
$
$
$
36,000.00
28,000.00
52,000.00
52,000.00
28,000.00
14,000.00
$ 210,000.00
Annual Salary
$
$
$
$
$
$
50,000.00
88,000.00
90,480.00
90,480.00
53,000.00
53,000.00
Q1 Cost
$
$
$
$
$
$
12,500.00
16,000.00
18,720.00
18,720.00
8,000.00
8,000.00
Q2 Cost
$
$
$
$
$
$
12,500.00
24,000.00
23,920.00
23,920.00
15,000.00
15,000.00
Q3 Cost
$
$
$
$
$
$
12,500.00
24,000.00
23,920.00
23,920.00
15,000.00
15,000.00
Q4 Cost
$
$
$
$
$
$
12,500.00
24,000.00
23,920.00
23,920.00
15,000.00
15,000.00
Annual Cost
$
$
$
$
$
$
50,000.00
88,000.00
90,480.00
90,480.00
53,000.00
53,000.00
$ 424,960.00
Month
1
2
3
4
5
6
7
8
9
10
11
12
Category Totals
13
14
15
16
17
18
19
20
21
22
23
24
Category Totals
25
26
27
28
29
30
31
32
33
34
35
36
Category Totals
Featured HS Ath. Per Mon.

Av. FB Friends Per Ath. % of Ath. Friend = Free User Acc
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%
25.00
1,000.00
10%

Av. FB Friends Per Ath.
% of Ath. Friend = Free User Acc
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%
1,250.00
1,000.00
10%

Av. FB Friends Per Ath.
% of Ath. Friend = Free User Acc
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
2,500.00
1,000.00
10%
Num Ath. Friend Free User Acc

Total Ath. Free User Friends
Av. Num of Free User Friends
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00
100.00
2,500.00
120.00

100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00
100.00
125,000.00
120.00

100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
100.00
250,000.00
120.00
Total Free User Friends

% of Free User Friends Viral Watch
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%
300,000.00
17%

15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%
15,000,000.00
17%

30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
30,000,000.00
17%
Free User Friend Viral Watch

% of Viral Watch Free Acc
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
Total Viral Watch Free Acc

500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00
500.00

2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
2,550,000.00
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%

25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00
25,500.00

5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
5,100,000.00
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%
1%

51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
51,000.00
Total Num. New Free Users

Free User Retained Activity
Ad Impressions
3,000.00
750.00
63,000.00
3,000.00
1,500.00
60,000.00
3,000.00
2,250.00
72,000.00
3,000.00
3,000.00
84,000.00
3,000.00
3,750.00
96,000.00
3,000.00
4,500.00
108,000.00
3,000.00
5,250.00
120,000.00
3,000.00
6,000.00
132,000.00
3,000.00
6,750.00
144,000.00
3,000.00
7,500.00
156,000.00
3,000.00
8,250.00
168,000.00
3,000.00
9,000.00
180,000.00
36,000.00
1,383,000.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
150,500.00
1,806,000.00
46,625.00
84,250.00
121,875.00
159,500.00
197,125.00
234,750.00
272,375.00
310,000.00
347,625.00
385,250.00
422,875.00
460,500.00
294,500.00
896,500.00
1,498,500.00
2,100,500.00
2,702,500.00
3,304,500.00
3,906,500.00
4,508,500.00
5,110,500.00
5,712,500.00
6,314,500.00
6,916,500.00
43,266,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
301,000.00
3,612,000.00
535,750.00
611,000.00
686,250.00
761,500.00
836,750.00
912,000.00
987,250.00
1,062,500.00
1,137,750.00
1,213,000.00
1,288,250.00
1,363,500.00
12,184,000.00
13,388,000.00
14,592,000.00
15,796,000.00
17,000,000.00
18,204,000.00
19,408,000.00
20,612,000.00
21,816,000.00
23,020,000.00
24,224,000.00
25,428,000.00
225,672,000.00
Ad Rev
Num. Prem Acc
$
315.00
$
300.00
$
360.00
11.25
$
420.00
26.25
$
480.00
45.00
$
540.00
67.50
$
600.00
93.75
$
660.00
123.75
$
720.00
157.50
$
780.00
195.00
$
840.00
236.25
$
900.00
281.25
$
6,915.00
$
$
$
$
$
$
$
$
$
$
$
$
$
2,061.50
6,275.50
10,489.50
14,703.50
18,917.50
23,131.50
27,345.50
31,559.50
35,773.50
39,987.50
44,201.50
48,415.50
302,862.00
747.50
1,590.00
2,808.75
4,403.75
6,375.00
8,722.50
11,446.25
14,546.25
18,022.50
21,875.00
26,103.75
30,708.75
$ 121,840.00
$ 133,880.00
$ 145,920.00
$ 157,960.00
$ 170,000.00
$ 182,040.00
$ 194,080.00
$ 206,120.00
$ 218,160.00
$ 230,200.00
$ 242,240.00
$ 254,280.00
$ 2,256,720.00
38,745.000
47,910.000
58,203.750
69,626.250
82,177.500
95,857.500
110,666.250
126,603.750
143,670.000
161,865.000
181,188.750
201,641.250
Prem Rev
$
$
$
$
$
$
$
$
$
$
$
112.39
249.13
427.07
640.61
889.73
1,174.45
1,494.75
1,850.65
2,242.13
2,669.20
11,750.11
Total Rev./Sales
$
315.00
$
300.00
$
472.39
$
669.13
$
907.07
$
1,180.61
$
1,489.73
$
1,834.45
$
2,214.75
$
2,630.65
$
3,082.13
$
3,569.20
$
18,665.11
Trans. Cost
$
9,155.65
$
21,365.40
$
37,145.94
$
56,497.29
$
79,419.44
$
105,912.39
$
135,976.14
$
169,610.69
$
206,816.04
$
247,592.19
$
291,939.14
$
339,856.89
$ 1,701,287.18
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Trans. Cost
367,709.42
454,689.86
552,382.69
660,787.93
779,905.56
909,735.60
1,050,278.05
1,201,532.89
1,363,500.14
1,536,179.78
1,719,571.83
1,913,676.28
12,509,950.03
489,549.42
588,569.86
698,302.69
818,747.93
949,905.56
1,091,775.60
1,244,358.05
1,407,652.89
1,581,660.14
1,766,379.78
1,961,811.83
2,167,956.28
14,766,670.03
Mon 2
15.75 $
15.00
Mon 1
$
Mon 2
457.78 $ 1,068.27
Trans. Cost
$
7,094.15
$
15,089.90
$
26,656.44
$
41,793.79
$
60,501.94
$
82,780.89
$
108,630.64
$
138,051.19
$
171,042.54
$
207,604.69
$
247,737.64
$
291,441.39
$ 1,398,425.18
Mon 1
$
Month 1
Month 2
$
24,477.47 $ 29,428.49
Mon 3
Mon 4
Mon 5
Mon 6
Mon 7
Mon 8
Mon 9
$
23.62 $
33.46 $
45.35 $
59.03 $
74.49 $
91.72 $
110.74
Mon 3
Mon 4
Mon 5
Mon 6
Mon 7
Mon 8
Mon 9
$ 1,857.30 $ 2,824.86 $ 3,970.97 $ 5,295.62 $ 6,798.81 $ 8,480.53 $ 10,340.80
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
$ 34,915.13 $ 40,937.40 $ 47,495.28 $ 54,588.78 $ 62,217.90 $ 70,382.64 $ 79,083.01
Mon 10
Mon 11
Mon 12
$
131.53 $
154.11 $
178.46 $
Cont. Comm.
Mon 1
$
189.00
Cont. Comm.
Mon 1
$ 5,493.39
Cont. Comm.
Mon 1
$ 293,729.65
933.26
Mon 10
Mon 11
Mon 12
$ 12,379.61 $ 14,596.96 $ 16,992.84 $
85,064.36
Month 10
Month 11
Month 12
$ 88,318.99 $ 98,090.59 $ 108,397.81 $
738,333.50
Mon 2
Mon 3
Mon 4
Mon 5
Mon 6
$
180.00 $
283.43 $
401.48 $
544.24 $
Mon 7
708.37 $
893.84
Mon 2
Mon 3
Mon 4
Mon 5
Mon 6
Mon 7
$ 12,819.24 $ 22,287.57 $ 33,898.37 $ 47,651.66 $
63,547.43 $
81,585.68
Mon 2
Mon 3
Mon 4
Mon 5
Mon 6
Mon 7
$ 353,141.91 $ 418,981.61 $ 491,248.76 $ 569,943.34 $ 655,065.36 $ 746,614.83
Mon 8
Mon 9
Mon 10
Mon 11
Mon 12
$
1,100.67 $
1,328.85 $
1,578.39 $
1,849.28 $
2,141.52 $
11,199.07
Mon 8
Mon 9
Mon 10
Mon 11
Mon 12
$ 101,766.41 $ 124,089.62 $ 148,555.31 $ 175,163.48 $ 203,914.14 $ 1,020,772.31
Mon 8
Mon 9
Mon 10
Mon 11
Mon 12
$ 844,591.73 $ 948,996.08 $ 1,059,827.87 $ 1,177,087.10 $ 1,300,773.77 $ 8,860,002.02
Assumptions
Sales Ads.
Year 1
Year 2
Year 3
Num. Free Users

36,000.00
1,842,000.00
5,454,000.00
Sales Revenue Ads

Year 1
Year 2
Year 3
Ad CPM Rate
$
5.00
$
5.00
$
5.00
Expenses
Year 1
Ad Sales
$
6,915.00
$
302,862.00
$ 2,256,720.00
Year 2
Year 3
Transaction Cost
Content Commission
Merchant Fee
Hosting and Bandwidth
mindbody software
phone
internet
$
933.26 $
85,064.36 $
$ 11,199.07 $ 1,020,772.31 $
$720
$7,200
$6,000
$18,000
$
900.00
0
$2,400
$24,000
$0 $
6,000.00
Marketing
PR
Facebook PPC + Sponsored Posts
TV
Mall Advertising
$ 10,000.00 $
$ 5,000.00 $
$ 8,000.00 $
$ 9,000.00 $
Total Marketing
$ 32,000.00 $
accounting
lawyer
Administrative
Office Supplies
Postage
$
$
$
$
160,000.00
45,000.00
258,000.00
81,000.00
134,000.00 $
544,000.00
4,200.00 $
$8,000
28,000.00 $
$80,000
70,000.00
$95,000
$
$
5,000.00 $
400.00 $
50,000.00 $
4,000.00 $
100,000.00
10,000.00
Total Administrative
5,400.00 $
54,000.00 $
110,000.00
insurance
salaries
Benefits
Tax
Rent
$ 1,200.00 $
$ 30,000.00 $
$
$
12,000.00 $
210,000.00 $
18,000.00 $
24,000.00
424,960.00
36,000.00
24,000.00 $
48,000.00
40,000.00
15,000.00
52,000.00
27,000.00
738,333.50
8,860,002.02
$72,000
$54,000
0
$36,000
$16,000
%Free User Retained Mon-to-Mon
Free User Retained Activity

Video Views/Ad. Impressions
30%
9,000.00
1,383,000
25%
460,500.00
43,266,000
25%
1,363,500.00
225,672,000
Sales Prem. Acc

Year 1
Year 2
Year 3
Num. Free Users Free User Retained Activity

% Sign-up Prem. Acc
36,000
9,000
3%
1,842,000
460,500
7%
5,454,000
1,363,500
15%
Sales Revenue Prem.

Year 1
Year 2
Year 3
Price$
$
$
$
9.99
9.99
9.99
Num. Prem. Acc

281.25
30,708.75
201,641.25
Sales
$
11,750.11
$
1,398,425.18
$ 12,509,950.03
Year 1
Year 2
Year 3
Sales
Ad Sales
Prem. Sales
$ 6,915.00 $
302,862.00 $ 2,256,720.00
$ 11,750.11 $ 1,398,425.18 $ 12,509,950.03
Total
$ 18,665.11 $ 1,701,287.18 $ 14,766,670.03
Expenses
Transaction Cost
Content Commission
Merchant Fee
mindbody software
phone
internet
Total Marketing
accounting
lawyer
insurance
salaries
Benefits
Tax
Rent
$
933.26
$ 11,199.07
$720
$6,000
$900
$2,400
$0
$ 32,000.00
$ 4,200.00
$8,000
$ 5,400.00
$ 1,200.00
$ 30,000.00
$
-
$
85,064.36
$ 1,020,772.31
$7,200
$18,000
$0
$24,000
$6,000
$
134,000.00
$
28,000.00
$80,000
$
54,000.00
$
12,000.00
$
210,000.00
$
18,000.00
$
$
$
$
$
$
738,333.50
8,860,002.02
$72,000
$54,000
$0
$36,000
$16,000
544,000.00
70,000.00
$95,000
110,000.00
24,000.00
424,960.00
36,000.00
24,000.00 $
48,000.00
$
$
Total Expenses
$ 102,952.32 $ 1,721,036.66 $ 11,128,295.52
Net Profit/Loss
$ (84,287.21) $
(19,749.49) $
3,638,374.51
Cash Flow Projections

Year 1
Inflows
Sales
Equity Investment
Total Inflows
Month 1
Month 2
Month 3
315.00 $
300.00 $
472.39
315.00 $
300.00 $
472.39
Expenses
Transaction Cost
Content Commission
Merchant Fee
mindbody software
phone
internet
Total Marketing
accounting
lawyer
insurance
salaries
Benefits
Tax
Rent
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
15.75
189.00
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
Total Outflows
Total In/Out Flow
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
23.62
283.43
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
7,773.09 $
7,763.34 $
7,875.39
(7,458.09) $
(7,463.34) $
(7,403.00)
Opening Balance
Closing Balance
0 $
(7,458.09) $
(7,458.09) $
(14,921.43) $
(14,921.43)
(22,324.43)
Y/E End Close
Year 2
Inflows
Sales
Equity Investment
Total Inflows
Outflows
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
15.00
180.00
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
(84,287.29)
Month 13
Month 14
Month 15
9,155.65 $
21,365.40 $
37,145.94
9,155.65 $
21,365.40 $
37,145.94
Expenses
Transaction Cost
Content Commission
Merchant Fee
mindbody software
phone
internet
Total Marketing
accounting
lawyer
insurance
salaries
Benefits
Tax
Rent
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
457.78
5,493.39
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
Total Out Flow
Total In/Out Flow
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,857.30
22,287.57
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
54,317.84 $
62,254.18 $
72,511.53
(45,162.19) $
(40,888.78) $
(35,365.59)
Opening Balance
Closing Balance
$
$
(84,287.29) $
(129,449.48) $
Y/E End Close
(104,036.82)
Year 3
Inflows
Sales
Equity Investment
Total Inflows
Outflows
Expenses
Transaction Cost
Content Commission
Merchant Fee
mindbody software
phone
internet
Total Marketing
Month 25
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
1,068.27
12,819.24
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
(129,449.48) $ (170,338.27)
(170,338.27) $ (205,703.86)
Month 26
Month 27
489,549.42 $
588,569.86 $
698,302.69
489,549.42 $
588,569.86 $
698,302.69
1,734,794.06 $
$
$
$
$
$
$
$
$
24,477.47
293,729.65
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
1,894,222.12 $ 2,073,205.47
29,428.49
353,141.91
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
34,915.13
418,981.61
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
accounting
lawyer
insurance
salaries
Benefits
Tax
Rent
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
27,313.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
27,313.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
27,313.33
3,000.00
4,000.00
Total Outflow
437,603.78 $
501,967.07 $
573,293.41
Total In/Out Flow
51,945.64 $
86,602.79 $
125,009.28
Opening Balance
Closing Balance
$
$
(104,036.82) $
(52,091.18) $
(52,091.18) $
34,511.61 $
34,511.61
159,520.89
Y/E End Close
3,534,337.77
Month 4
Month 5
Month 6
Month 7
Month 8
669.13 $
907.07 $
1,180.61 $
1,489.73 $
1,834.45
669.13 $
907.07 $
1,180.61 $
1,489.73 $
1,834.45
59.03
708.37
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
74.49
893.84
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
91.72
1,100.67
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
33.46
401.48
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
8,003.27 $
8,157.94 $
8,335.74 $
8,536.67 $
8,760.73
(7,334.15) $
(7,250.86) $
(7,155.13) $
(7,046.93) $
(6,926.28)
$
$
(22,324.43) $
(29,658.58) $
(29,658.58) $
(36,909.45) $
(36,909.45) $
(44,064.57) $
(44,064.57) $
(51,111.50) $
(51,111.50)
(58,037.79)
Month 16
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Month 17
56,497.29 $
$
56,497.29 $
45.35
544.24
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Month 18
79,419.44 $
$
79,419.44 $
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Month 19
105,912.39 $
$
105,912.39 $
Month 20
135,976.14 $
$
135,976.14 $
169,610.69
169,610.69
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
2,824.86
33,898.37
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
85,089.91 $
99,989.30 $
(28,592.62) $
(20,569.87) $
$
$
(205,703.86) $
(234,296.47) $
Month 28
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
3,970.97
47,651.66
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
5,295.62
63,547.43
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
14,600.00
1,500.00
2,000.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
6,798.81
81,585.68
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
8,480.53
101,766.41
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
117,209.72 $
142,551.16 $
164,413.62
(11,297.33) $
(6,575.02) $
5,197.07
(234,296.47) $ (254,866.34) $ (266,163.68) $

(254,866.34) $ (266,163.68) $ (272,738.70) $
Month 29
Month 30
Month 31
(272,738.70)
(267,541.63)
Month 32
818,747.93 $
949,905.56 $ 1,091,775.60 $ 1,244,358.05 $
1,407,652.89
818,747.93 $
949,905.56 $ 1,091,775.60 $ 1,244,358.05 $
1,407,652.89
2,271,748.58 $
2,489,856.23 $ 2,727,533.44 $ 2,984,785.56 $
3,261,618.27
$
$
$
$
$
$
$
$
40,937.40
491,248.76
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
47,495.28
569,943.34
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
54,588.78
655,065.36
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
62,217.90
746,614.83
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
70,382.64
844,591.73
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
662,382.81 $
747,635.28 $
839,850.80 $
939,029.39 $
1,045,171.04
156,365.11 $
202,270.29 $
251,924.80 $
305,328.66 $
362,481.85
$
$
159,520.89 $
315,886.00 $
315,886.00 $
518,156.29 $
518,156.29 $ 770,081.09 $
770,081.09 $ 1,075,409.75 $
1,075,409.75
1,437,891.60
Month 9
Month 10
Month 11
Month 12
2,214.75 $
2,630.65 $
3,082.13 $
3,569.20
2,214.75 $
2,630.65 $
3,082.13 $
3,569.20
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
110.74
1,328.85
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
131.53
1,578.39
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
154.11
1,849.28
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
178.46
2,141.52
60.00
500.00
75.00
200.00
2,666.67
350.00
666.67
450.00
100.00
2,500.00
-
9,007.93 $
9,278.26 $
9,571.72 $
9,888.32
(6,793.18) $
(6,647.61) $
(6,489.59) $
(6,319.12)
$
$
(58,037.79) $
(64,830.96) $
(64,830.96) $
(71,478.58) $
(71,478.58) $
(77,968.17) $
(77,968.17)
(84,287.29)
Month 21
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Month 22
206,816.04 $
$
206,816.04 $
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
Month 23
247,592.19 $
$
247,592.19 $
Month 24
291,939.14 $
$
291,939.14 $
339,856.89
339,856.89
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
10,340.80
124,089.62
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
188,597.09 $
18,218.94 $
12,379.61
148,555.31
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
$
16,992.84
203,914.14
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
215,101.59 $
243,927.11 $
275,073.65
32,490.60 $
48,012.03 $
64,783.24
$ (267,541.63) $ (249,322.69) $
$ (249,322.69) $ (216,832.09) $
Month 33
Month 34
14,596.96
175,163.48
600.00
1,500.00
2,000.00
500.00
11,166.67
2,333.33
6,666.67
4,500.00
1,000.00
20,400.00
1,500.00
2,000.00
(216,832.09) $ (168,820.06)
(168,820.06) $ (104,036.82)
Month 35
Month 36
$ 1,581,660.14 $ 1,766,379.78 $
1,961,811.83 $ 2,167,956.28
$ 1,581,660.14 $ 1,766,379.78 $
1,961,811.83 $ 2,167,956.28
$ 3,558,037.55 $ 3,874,049.79 $
4,209,661.72 $ 4,564,880.49
$
$
$
$
$
$
$
$
98,090.59
1,177,087.10
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
79,083.01
948,996.08
6,000.00
4,500.00
3,000.00
1,333.33
45,333.33
$
88,318.99 $
$ 1,059,827.87 $
$
6,000.00 $
$
4,500.00 $
$
$
$
3,000.00 $
$
1,333.33 $
$
45,333.33 $
$ 108,397.81
$ 1,300,773.77
$
6,000.00
$
4,500.00
$
$
3,000.00
$
1,333.33
$
45,333.33
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
$ 1,158,275.75 $ 1,278,343.52 $
$
423,384.39 $
488,036.26 $
$ 1,437,891.60 $ 1,861,275.99 $
$ 1,861,275.99 $ 2,349,312.25 $
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
$
$
$
$
$
$
$
$
5,833.33
7,916.67
9,166.67
2,000.00
38,113.33
3,000.00
4,000.00
1,405,374.35 $ 1,539,368.24
556,437.48 $
628,588.04
2,349,312.25 $ 2,905,749.73
2,905,749.73 $ 3,534,337.77

UpTech DF Alternative Financials

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Chief Executive Officer

Annaul Salary Cost

Chief Executive Officer

Annaul Salary Cost

$ 6,000.00 $ 6,000.00 $ 6,000.00 $ 6,000.00 $ 24,000.00

Featured HS Ath. Per Mon.

Featured HS Ath. Per Mon.

Featured HS Ath. Per Mon.

Num Ath. Friend Free User Acc

Num Ath. Friend Free User Acc

Num Ath. Friend Free User Acc

Total Free User Friends

Total Free User Friends

Total Free User Friends

Free User Friend Viral Watch

Total Viral Watch Free Acc

Free User Friend Viral Watch

Total Viral Watch Free Acc

Free User Friend Viral Watch

Total Viral Watch Free Acc

Total Num. New Free Users

Num. Free Users

Sales Revenue Ads

%Free User Retained Mon-to-Mon

Free User Retained Activity

Sales Prem. Acc

Num. Free Users Free User Retained Activity

Sales Revenue Prem.

Num. Prem. Acc

$ 18,665.11 $ 1,701,287.18 $ 14,766,670.03

$ 102,952.32 $ 1,721,036.66 $ 11,128,295.52

Cash Flow Projections

Total In/Out Flow

Y/E End Close

Total Out Flow

Total In/Out Flow

Y/E End Close

Total In/Out Flow

Y/E End Close

(234,296.47) $ (254,866.34) $ (266,163.68) $

949,905.56 $ 1,091,775.60 $ 1,244,358.05 $

949,905.56 $ 1,091,775.60 $ 1,244,358.05 $

2,489,856.23 $ 2,727,533.44 $ 2,984,785.56 $

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