AN INTERNSHIP STUDY REPORT TITLED AN ORGANIZATION STUDY AT

KERALA MINERALS AND METALS LTD CHAVARA

Submitted to Mahatma Gandhi University In the partial fulfillment for the award of degree of MASTERS OF BUSINESS ADMINISTRATION BY AYSWARYA P.A S3 MBA 1 UNDER THE GUIDANCE OF Mrs. SUJATHA Faculty of MBA department

DEPARTMENT OF MANAGEMENT STUDIES-MBA

STUDENT DECLARATION I hereby declare that the internship study report entitled An organization study at Kerala Minerals and Metals Ltd. CHAVARA, submitted in the partial fulfillment for the award of masters degree in administration, Mahatma Gandhi University, is my original work and is the outcome of my hard work and is not submitted for the award of any other degree/diploma/fellowship or other similar titles. AYSWARYA P.A S3 MBA ( 22026)

Place: Date:

CERTIFICATION BY GUIDE
This is to certify that Ms NIMISHA SURENDRAN Student of second semester MBA during the academic year 2010-2012 of Master of Business Administration Department in SNGIST Sree Narayana Guru Institute of Science and Technology, Ernakulum, has done organization study in AUTO WEIGH SERVICES PVT. LTD. Bangalore,Under the guidance of Mrs. SAJINI THOMAS MATHAYI and has submitted a satisfactory report on the topic organization study towards the partial fulfillment of the degree of MBA, Mahatma Gandhi University.

Place: Date: Mrs. SAJINI THOMAS MATHAYI

SNGIST GROUP OF INSTITUTIONS (SREE NARAYANA GURU INSTITUTE OF SCIENCE & TECHNOLOGY) AN ISO 9001:2008 CERTIFIED INSTITUTION
Mannam P.O, N.Paravur, Ernakulum (Dt.), Kerala-683520, India

This is to certify that the project report entitled AN ORGANIZATION STUDY At KERALA MINERALS AND METALS LTD. CHAVARA Is submitted in the partial fulfillment for the award of the degree of MASTER OF BUSINESS ADMINISTRATION Mahatma Gandhi University Is a bonafied work carried out BY

AYSWARYA P.A
S3 MBA 22026 Under the guidance of Mrs. SUJATHA MBA FACULTYThis has not been submitted to any other university or institution for the award of any diploma/degree certificate

ACKNOWLEDGEMENT At this juncture, I accord my deep sense of thanks and gratitude to our Director Mr. Gopakumar, HOD Mr. Sreenivas kupachi, my guide Mrs. Sujatha and all the faculty members for their valuable directions enabling me to complete this project. I take this opportunity to express my heartfelt thanks to Mr. A.V NARAYANAN (Director) KERALA MINERALS AND METALS LTD for giving me an opportunity to do the project in their organization. I would like to thank other executives, employees and workers who helped me throughout this period. I express my ultimate gratitude to the Almighty that has been instrumental for enlightening me on my academic venture.

Last but not least, I take this opportunity to thank my parents who helped me in making this endeavor a success. AYSWARYA P.A

TABLE OF CONTENT
1. 2. 3. 4. INTRODUCTION SCOPE OF THE STUDY INDUSTRY PROFILE COMPANY PROFILE a) PROFILE b) HISTORY AND OPERATIONS c) AREA OF OPERATIONS d) SERVICES

5. PRODUCT PROFILE a) PRODUCT PORTFOLIO b) PRODUCT- RANGE c) FEATURES OF PRODUCT d) INDUSTRIES CATERED TO e) PRODUCTION UNIT f) TEAM g) QUALITY ASSURANCE h) CLIENTS 5. FUCTIONAL DEPARMENTS a) ADMINISTRATIVE DEPARTMENT b) HUMAN RESOURCE DEPARTMENT c) PURCHASE DEPARTMENT

d) PRODUCTION DEPARTMENT e) MARKETTING AND SALES DEPARTMENT f) FINANCE AND ACCOUNTS DEPARTMENT 6. 7. 8. 9. SWOT ANALYSIS FINDINGS AND RECOMMENDATIONS LEARNING EXPERIENCE CONCLUSION

INTRODUCTION
India is one of the fastest-growing economies in the world, and is currently the centre of global attension.The engineering sector is one of the largest among the various industrial sectors in the country and its role has been accentuated with growing emphasis on infrastructure developments. Auto weigh services Pvt.Ltd. Bangalore, a weighing system and weighing scale manufacturer and wholesaler of electronic weighing instruments is a reputed manufacturer and supplier of a comprehensive range of electronic weighing and automation systems. They give great importance to quality understanding and customer satisfaction and support its manufacturing staff. Thus at a time when changes in economy and international policies are taking place it becomes interesting to observe and study an organization s response to the changing needs. Irrespective of the industry, every organization adapts to the change which might require a change in structure, or strategy or for that matter increase or decrease of functional areas. Organization study thus becomes an important tool to see the path of change and perseverance. Once one gets a broad picture of how an organization works, the department functions and requirements can be mixed and matched to find an effective and optimum solution.

SCOPE OF THE STUDY

The scope of the organization study covers various aspects of management of the organization such as:  Study of the industry and organization.  Study on the present and future prospects of the industry and organization.  A detailed study of the organization structure, basis of forming departments, their functioning, span of management and authority and delegation of authority.  A brief study of the various departments of the organization.  Planning processes and control system of the organization.

INDUSTRY PROFILE
Engineering industry primarily deals with the design, manufacture and operation of structures, machines or devices. Engineering industry primarily comprises of sectors like civil industrial, mechanical and chemical. The engineering industry sector is one of the largest among the various industrial sectors in the country and its role has been accentuated with growing emphasis on infrastructure developments. The engineering industry in India has seen unprecedented growth in past 3 years due to increased investments in infrastructure development and industrial production. The industry can be broadly classified in to heavy engineering and light engineering sector The engineering sector is the largest segment of the overall Indian industrial sector. India has strong engineering and capital good base. The important groups within the engineering industry include machinery and instruments. Thus at a time changes in the economy and international policies are taking place at a rapid pace it becomes interesting to observe and study an organization s response to the changing needs. Irrespective of the industry, every organization adapts to the change which might require a change in structure, or strategy or for that matter increase or decrease of functional areas. Organization structure study thus becomes an important tool to see the path of change and perseverance. Once one gets a broad picture of how an organization works, the department functions and requirements can be mixed and matched to find an effective and optimum solution.

COMPANY PROFILE
PROFILE Auto weigh services Pvt. Ltd, Bangalore is an Electronic weighing system & weigh scale manufacturer and wholesaler in Bangalore.It is a reputed manufacturer and supplier of a comprehensive range of electronic weighing and automation systems. These are extensively used in cement, steel, chemical, fertilizer, pharmaceutical, and mining and sugar industries. Auto weigh services Pvt. Ltd,Bangalore was established 20 years back. They are a prominent organization engaged in manufacturing electronic weighing and automation systems. Their product range consists of electronic weighing bridges of various capacities and platform sizes, batch controller, belt weigher, element compression testing machine and heavy duty platform scale, hopper/tank/silo-weigh system, load cells of all types and capacities. Apart from these, the clients can availe platform scale, table top scale and weighing interface/digital load indicator from them. These can be customized to suit the specific requirements of the clients, in accordance with the requisite standards. They offer electronic weighing systems and weighing scale that include silo weighing system, belt weigher, electronic weigh bridges, digital load indicator, load cells element compression testing machines and batch controller. Auto weigh services Pvt. Ltd use only high grade strain gauges and electronic components while assembling these products. The products are well known for effective functioning, sturdy constructions and exceptional performance. These instruments are packed by them using 3 layers qualitative packing material and can also be custom packed as per the clients choice.. Client base of Auto weigh services Pvt. Ltd is spread all over the country, and comprises reputed public and private sector organizations. Through the products, they serve engineering, food and processing industries as well as thermal power stations.

BUSINESS SPECIFIES: y y y y Company profile : manufacturer and supplier Legal status : Private limited company Location : Bangalore, Karnataka(India) Year of establishment : 1990

HISTORY AND OPERATIONS

Started in the year 1990, Auto weigh services Pvt. Ltd, Bangalore, Are a renowned manufacturer and supplier of electronic weighing and weighing system and automation systems. They offer electronic weighing system and weighing scale that includes silo weighing system, belt weigher, electronic weigh bridges, digital load indicator, load cells, element compression testing machines and batch controller. The product offered by them is manufactured using qualitative strain gauges and electronic components which are manufactured high grade materials of construction. The material impact qualities like high load bearing capacity, durability and long service life in the products. The range is fulfilling the requirements of many public and private sector undertakings and so on. The products they offer are manufactured at the executive production unit, in Bangalore under strict quality control. Instruments like UTM, oscilloscope and I.C. Tester are used the testing laboratory for ascertaining the quality and performance of the products. An exclusive R & D using is set up for carrying out researchers in order to upgrade the product line.3layer packing is done at the packing unit by a team of packing experts. For the benefits of the clients, they provide samples of the product at the nominal change and assure them of the quality of their products. The range they offer

finds extensive application in cement, steel, chemical, fertilizer, and pharmaceutical mining and sugar industries. They have established another company extensively for carrying out repairs and maintenance of the range they offer. These companies are licensed by department of weights and measures and have a team of factory-trained engineers who execute the services efficiently. The promoters are a team of technocrats and experts with more than 25 years experience in industry. They possesses industry experience of 25 years and is proficient in all operations that they are engaged in. The acute business acumen and vast technical knowledge have allowed them to script a phenomenal success story in this highly competitive line of work.

FACT SHEET
Company details Year of establishment: 1990 Legal status firm: Private limited company Nature of business: manufacturer, whole salers. Major markets: Indian subcontinent Company USP Quality measures / testing facilities: yes Packing / payment and shipment details: customized packing The systems are commissioned by factory-trained engineers, who have the requisite knowledge and skills to effectively under take the services and meet the emergency and routine service requirements of the equipment. This company is licensed by the department of weights and measures, and has set up service centers at all major industrial cities of India.

PRODUCT PROFILE PRODUCT PORTFOLIO Auto weigh services Pvt. Ltd, Bangalore, offer a quality range of electronic weighing and automation systems that are manufactured using only quality components. These are manufactured in compliance with the requisite industry standards and adhere to international norms in their operations. All products undergo several stringent checks that ensure the uniformity of quality throughout the range. To meet the growing demand of our valuable customers there is a continuous effort in up gradation of the technology in line with the market trend.

PRODUCT RANGE

y y y y y y y y y

Batch controller Belt weigher Element compression Testing machine Heavy duty platform scale Platform scale Weighing Interface/Digital Load indicator Hopper / tank/silo weighing system Load cells of all types and capacities Electronic weigh bridges

Apart from these, the clients can also avail electronic weigh bridges of various capacities and sizes and kits can be used for converting standard mechanical weigh bridge to electronic type, electronic belt

weighers, hopper/tank/silo weighing systems, batching systems and electronic platform scales. The products have modes approval of the legal metrology authorities, New Delhi. FEATURES OF THE PRODUCT y y y y y y Effective functionality and user friendly. Sturdy construction. Exceptional performance. High load bearing capacity. Durability. Long service life.

INDUSTRIES CATERED TO The products they offer are serving numerous industries that involve weighing the material before processing. Products are catered to the needs of industries Traders such as: y y y y y y y y y y Cement Steel Chemical Fertilizers Sugar Pharmaceutical Engineering Mining Food Processing

The equipment delivers exceptional performance in these areas and is highly appreciated by all clients in this industry. Apart from these, the product line available is also used in thermal power stations and the process industries in dynamic and static conditions.

PRODUCTION UNITS

They have an expansive production unit with elegant infrastructure and adequate capacity to meet the production requirement. This unit is equipped with the state of the art machines and technologies that are supplemented with latest technologies to meet the requirements of the market demand. The products are manufactured and tested under strict quality control measures by experienced engineers and technicians, who liaise with each other to manufacture a flawless range. All operations conducted at this unit are carried out in accordance with the requisite standards to ensure that the products are not detected in any way.

TEAM
They have an adroit team that continuously works towards manufacturing best in class products for the client s requirements. The professionals are considered the best in this line of work and hold expertise in their respective fields. The following well qualified personal comprise their Team. y y y y y y y y Engineers Technicians Quality controllers Researchers Warehousing personals Packaging experts Clearance and forwarding agents Sales and marketing executives

They possess considerable industry experience and are proficient in all spheres of the operations conducted by Auto weigh services .due to their superior skills and sound technical knowledge, Auto weigh services Pvt. Ltd have established themselves among the leaders of this highly competitive industry.

QUALITY ASSURANCE Quality is of paramount importance for this company and they take all necessary measures to ensure that the products are of the highest quality. The products are manufactured are passed through various tests such as: y Temperature test y Vibration test y Load test

y Functionality test These tests are carried out during various stages of the product and finishing processes by a team of experienced quality controllers, such tests allow us to ensure that consistency is maintained throughout the product line and assure the clients of the range the organization offer. CLIENTS Clients are the mainstay of the organization and the organization strive to maintain its impeccable client satisfaction record. The product offered by the company have enabled them to earn the trust of the client, and Auto weigh services Pvt. Ltd proud to have a galaxy of satisfied and reputed clients who use their products. They include:y y y y y y y y y y y y N.T.P.C B.H.E.L L&T B.H.M.L Mysore paper mills H.M.T R.C.I Kolghat Thermal power station North Chennai Thermal power stations Damodhar valley corporation Sanjay Gandhi Thermal power corporation Amarkarta Thermal power station

The reviews of these clients have further bolstered the company s confidence of esteemed products. The clients have complete faith in the organizations abilities as a competent organization and are sure of the quality of the range they provide to the clients. Auto weigh services Pvt. Ltd is distinguished organization in this field and counted amongst the industry leaders in their product range. Over the years, they have set numerous bench marks and industry standards for the competitors to follow. Some of the factors that set this organization apart from the competitors are given below:

y y y y y

Reliable equipment Competitive pricing Excellent after sales service Customized product Ethical business practices

FUNCTIONAL DEPARTMENTS DEPARTMENTATION Department functioning and main departments of the organization. y y y y y y Administrative department Human resource department Purchase department Production department Marketing and sales departments Finance department

ADMINISTRATIVE DEPARTMENT
The department is mainly concerned with the maintenance of organization and the services rendered by the staff, transport facilities for senior executives. Maintenance of the guesthouse for the visitors from abroad and provide them they require facilities.

Functions of Administration Department

 To make the plan and administer the organizational program.  To prepare the records for the wages and administration.  To calculate the receipts and payments of the company.  To prepare the budgets for the program.

 To maintain good administrative activity in the office and office management.

ADMINISTRATIVE ACTIVITIES: OFFICE ADMINISTRATION: Office administration of two types. y Routine Maintenance: Routine maintenance involves the maintenance of electricity, telecommunications, furnitures, office premises and so on.

y Capital Maintenance: It is the part of the maintaining the organization. Its main work is to prepare budgets for the company

HUMAN RESOURCE DEPARTMENT Human resource department is a part of the management process, which is concerned, with the management of human resource in an organization. It is a process of combining people together so that they reach their goals automatically. It may be defined as the art of procuring, developing and maintaining competent work environment to achieve the goals of an organization in an effective manner. Auto weigh services private limited believes that the growth and success of the organization depends largely on the knowledge, skills, abilities, commitments and performance of the employees, who constitute the most important asset of the organization. Therefore, the management objective is to provide framework of policies which will enable the organization to attract the right talent for the jobs and make it available at the right time and in a right number with ultimate

objective of their optimum and effective utilization for the growth of the organization in a good HR climate leading to the developing of the individual and the organization. Objectives:  To plan and recruit the required human resource with necessary qualification experience, skill knowledge, aptitude and other competencies to achieve the organizational goals.  To attract and retain the best human resources available in each area of specialization to achieve excellence in the field.  They offer and provide a better carrier growth in the internet of the companys growth.  To attract and develop human resources from within and through known sources especially from companys command area of agriculture. FUNCTIONS OF HUMAN RESOURCE DEPARTMENT  Manpower planning  Recruitment, Selection and Training  Preparing performance appraisal  Enforcement of standing order  Wage and salary administration  Safety, health and welfare measures  Creating cordial relationship between employees and management

PURCHASE DEPARTMENT In general the main function of the purchase department is to buy materials at reasonable price, at right quality and for supplying them to production departments at the correct time without any interruption. The purchasing process of the concern is carried in the following manner:

OBJECTIVES AND POLICIES: y To ensure smooth operation of the unit, keep sufficient stock of materials against indents received from stores. y Quality of the materials shall strictly conform to the specification given by the user Departments. y Purchase shall be made in the most economical manner at the most competitive rates so as to keep the inventories at the optimum level. And to check the consequent locking up of funds. Every purchase shall be authenticated by the by purchase order. y There shall be strict inventory control management so as to avoid excess stock likely to become obsolete or redundant. y There should be proper accounting checks to ensure proper recording of every receipts, issues and stock balances. y The purchase department should have close coordination with all departments in order to improve the overall efficiency of the units.

FUNCTIONS OF PURCHASE DEPARTMENT

y To ensure smooth authority of purchase y To develop subcontractors to ensure supply of quality materials y To interact with other functional heads as when required y To initiate and implement corrective actions as and when required y To ensure implementation of quality systems in purchase y To approve and revise procedures related to purchase y To identify training needs of departmental persons y To ensure department objectives are met out & continual improvement of The department

PURCHASE PROCEDURE:

Mostly all the purchasing activities of the company are carried out in the head office of the company. This is made on the basis of purchase requisition letter prepared by the stores section. After receiving the purchase requisition letter, purchase department has to place the purchase orders for buying the required materials.  The following is the purchase procedure followed by the comp  Selection of suppliers.  Arriving at the safe contracts.  Processing the purchase orders. In case of emergency, purchase can be done by the purchase manager based on the requisition received from stores and the bill or invoice should be passed by the Manager

REGISTERS AND FILES TO BE MAINTAINED:         Approved vendors list Purchase requisitions Purchase orders Catalogue and price lists Price comparative statement Specifications of important materials Monthly purchase budget Management information report.

PRODUCTION DEPARTMENTS

Production department is the functional area responsible for turning inputs in to finished outputs through a series of production processes. The production manager is responsible for making sure that the raw materials are provided and made in to finished goods effectively. This department is responsible for the manufacturing or creation of a product. He /She must make sure that work is carried out smoothly and must supervise procedures for making work more efficient and more enjoyable.

OPERATIONAL ACTIVITIES
PRODUCTION PROCESS
Collecting raw materials

Inspection

Integration

Assembling

Testing

Finished product

Final Inspection

Packing

FUNCTIONS OF PRODUCTION DEPARTMENTS y A team of production personnel ensure the smooth functioning of the factory and adherence to delivery schedules. y The factory is headed by a supervisor who is in charge of the various functions and the production manager is responsible for quality and productivity of the factory. y The core of production system is its conversion sub systems, where in workers, materials and machines are used to convert inputs in to products. y To deliver quality goods in required quantities to the customer in the required delivery schedule to achieve maximum customer satisfaction and minimum possible cost.

SALES AND MARKETING DEPARTMENT

Objectives of the department:  To increase the total sale of the company by 10% during the current year.  To achieve 100% customer satisfaction through efficient after sales services.  To eliminate the market returns.

 To reduce the marketing expenses of the finished good sales. Responsibilities:  To create maximize demand for material manufactured by the company and administer the distribution process.  To draw long term marketing plan for the company covering domestic and export sales.  To prepare the annual marketing budget for the products.  To purpose marketing strategies for promotion of soya products.

Functions of the department

 To determine the market potential for the current and the possible future projects.  To undertake new product development based on the market opportunities / requirements.  To prepare the annual and monthly wise marketing plan based on the sales forecast  To achieve sales and profitability objectives.  To develop product specification for the entire range of products.  To liaise (co-ordination) with advertisement agencies, market research firms and export promotion agencies.  To train and develop a highly motivated sales team.

Department structure:
Director

GM Sales &Marketing

Asst. Manager Sr. Manager

Marketing Manager

Marketing Experts

Sales Officer

FINANCE DEPARTMENT

Finance is a life blood of an enterprise. Without adequate finance no enterprise can possibly accomplish its objectives. Every company needs funds to make more profits. The funds can be properly utilized by the company with the help of finance department. The finance department of the Auto weighs services Pvt Ltd functions in the following manner: Objectives: The main objective of finance department of the company is concerned with the procurement and use of funds, its main aim is to bring the business funds is such a way that earnings are maximized in order to maximize the economic welfare of the share holders. These objectives can be achieved by

 

Profit maximization and Wealth maximization

FUNCTIONS OF THE FINANCE DEPARTMENT: The main functions of the finance department of the company are  To access the funds requirements  To plan for the sources of funds  To make up timely arrangement of funds.  To make effective deployment of funds  To monitor utilization of funds  To prepare the tax planning and computation of tax  To report with financial institutions and banks  To submit financial statement and report to the members of stock exchange and other board members  To make decisions for loans and investments  To finalize the financial performance by providing necessary information  To make stock valuation  To make periodic project analysis for all divisions

ACCOUNTS DEPARTMENT
Accounting is the process of identifying, measuring and communicating economic information to permit informed judgments and decisions by users of the information. It involves recording, classifying and summarizing various business transactions. The company follows the following accounting policies. They are as follows. ACCOUNTING POLICIES    All the ascertained income and expenses are accounted on actual basis Fixed assets are shown at cost or revalued figures, less accumulated depreciation Fixed assets taken on lease are treated as the assets of the company and are accounted at cost.  Investments are accounted at cost

SWOT ANALYSIS STRENGTHS: Quality of products The products of Auto weigh services private Limited possess high quality. The company products pass through two different tests.

y Innovative product range.

They have wide varieties of products y Cost benefits and creating employment opportunity through direct collection of raw materials from farmers. y y y Eco friendly products. Regular updating of technologies. Company is having a strong pedigree and a strong customer base since 1990.

WEAKNESSESS: Limitations being a small scale industry. Competition from multinational players due to globalization. Inadequate support from government. Highly fluctuating raw material prices. Low operating profit in India. Only one production plant in India which is not adequate to meet the domestic demand

y y y y y y

OPPORTUNITIES: Scope for further expansion. Technology up gradation, new advanced technology available.

y y

y y

Growing domestic and international market. Products are not harmful for our health so there is chance for high market in future.

THREATS:

y Unhealthy competition between rival companies. y Un awareness about the products by the customers y Threat from, multinational competitors.

FINDINGS AND RECOMMENDATIONS FINDINGS y Auto weigh services Pvt. Ltd is showing consistent growth prospective. y There has been consistent rise in the profit of the company year after year. y Auto weigh services Pvt. Ltd has learned it hard way and has been continuously striving to compete with the competitors and has been successful. y Due to computerization there is a cost reduction in the form of reduction in paper work and also quickness of action. y The company is managing its human resources very effectively by conducting various types of training and other sessions. y Employees of different departments of Auto weigh services work in close coordination with each other. RECOMMENDATIONS

y Auto weigh services should provide consistent training programs to their employees. y The company should also conduct regular developmental programs to their managers and superiors. y It should follow corrective, adaptive and preventive measure during manufacturing of machinery and equipments. y There should be transparency between the departments. y They should have proper hierarchy level so that communication should be done in a proper way. y They should try to increase their production capacity. y The marketing and sales department should increase the advertisement of products and build brand awareness in the market. y Job enlargement, job enrichment need to be done frequently, which would motive employees to do better.

LEARNING EXPERIENCE I enhanced my knowledge by working in Auto weigh services Pvt. Ltd. I learnt many new aspects which I was unaware. I learnt the functioning of the company in different areas of production. The interaction with company s employees and staff gave me an insight and firsthand experience of the industrial scenario in the competitive environment in the realms of the company. In the beginning I was given a brief explanation on the number of departments. In the subsequent weeks I went to different departments and was able to understand the importance of each department and their contribution towards the achievement of the company s objectives. I also learnt how the company always tries to feel the pulse of the customers as they are the purpose of the business.

The atmosphere was so friendly and co-operative that I did not find any tinge of difficulty during the whole training period of four weeks which gave me a great deal of information and knowledge as to how an organization really functions.

CONCLUSION It was really a fruitful and great experience working in this organization Auto weigh services private limited also found great co-operation from all employees in getting the required information for the successful completion of my organizational study. The most important is that the practical professional life is very hectic, competitive and tough. In a short span of time, the company achieved great success. Even though there is competition from so many companies, this company tries very hard and is also successful to grab a huge share in the market. They strive to identify customer needs and constantly work on ways to present its products in the best possible way in the market.

BIBLIOGRAPHY Websites www.electroweighinstuments.co.in www.indiamart.com Books Production and operation management K. Ashwathappa and Sridhara Bhat Marketing management Kotler, Keller, Koshy and Jha Human Resource Management V.S.P. Rao