UNIVERSIDAD ESAN

PROGRAMA: IX PADE EN OPERACIONES Y LOGISTICA

CURSO: PROFESOR: TITULO: INVESTIGACION DE OPERACIONES TOMAS MINAURO DE LA TORRE ESTADISTICA DESCRIPTIVA

El presente trabajo ha sido realizado de acuerdo a los reglamentos de la UNIVERSIDAD ESAN por:
Wilmer Puertas Fernandez Victor Chero Pisfil Eduardo Correa Talledo Diego De Lama Rios Joel Villafuerte Villanueva Abraham Yllanes Carrera

Surco 05 de septiembre de 2011

Caso problema 1 LAS TIENDAS PELICAN Las tiendas Pelican, una divisin de National Clothing, es una cadena de tiendas de ropa para mujer que tiene sucursales por todo Estados Unidos. Hace poco la tienda realiz una promocin en la que envi cupones de descuento a todos los clientes de otras tiendas de National Clothing. Los datos obtenidos en una muestra de 100 pagos con tarjeta de crdito en las tiendas Pelican durante un da de la promocin se presentan en el archivo titulado PelicanStores. En la tabla 2.18 se muestra una parte de este conjunto de datos. El modo de pago "Propietary Card" se refiere a pagos realizados usando una tarjeta de crdito de National Clothing. A los clientes que hicieron compras usando un cupn de descuento se les denomina aqu "Promocionales" y a quienes hicieron sus compras sin emplear buzn de descuento se les denomina Regulares. Como a los clientes de las tiendas Pelican no se les enviaron cupones promocionales, las directivas consideran que las ventas hechas a quienes presentaron un cupn de descuento son ventas que de otro modo no se hubieran hecho. Es claro que Pelican espera que los clientes promocionales continen comprando con ellos. La mayor parte de las variables que aparecen en la tabla 2.18 se explican por s misma, pero dos de las variables deben ser aclaradas. Articulo Ventas netas El nmero total de artculos comprados Cantidad total cargada a la tarjeta de crdito.

Los directivos de Pelican desean emplear estos datos muestrales para tener informacin acerca de sus clientes y para evaluar la promocin utilizando los cupones de descuento. Informe para las directivas Emplee los mtodos tabulares y grficos de la estadstica descriptiva para ayudar a los directivos de Pelican a elaborar un perfil de sus clientes y a evaluar la promocin. Su informe debe contener, por lo menos lo siguiente: Distribucin de frecuencia porcentual de las variables clave. Una grafica de barras o una grafica de pastel que muestre el nmero de clientes correspondiente a cada modo de pago. 3Una tabulacin cruzada con el tipo de cliente (regular o promocional) frente a ventas netas. Haga un comentario sobre las semejanzas o diferencias que observe. Un diagrama de dispersin para investigar la relacin entre ventas netas y edad del cliente.
Cust Type of Ite omer Customer ms Net Sales Method of Payment 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 Regular Promotional Regular Promotional Regular Regular Promotional Regular Promotional Regular Regular Promotional Promotional Promotional Regular Promotional Promotional Regular Promotional Promotional Promotional Promotional Promotional Regular Promotional Promotional Regular Promotional Promotional Promotional Promotional Regular Promotional Regular Promotional Regular Regular Promotional Promotional Regular Promotional Promotional Regular Promotional Promotional Promotional Regular Promotional Promotional Promotional 1 1 1 5 2 1 2 1 2 1 1 1 9 2 1 2 3 3 2 6 1 4 7 2 2 1 1 5 3 1 2 1 3 1 5 1 2 6 5 2 13 4 2 1 2 2 1 3 1 9 39,50 102,40 22,50 100,40 54,00 44,50 78,00 22,50 56,52 44,50 29,50 31,60 160,40 64,50 49,50 71,40 94,00 54,50 38,50 44,80 31,60 70,82 266,00 74,00 39,50 30,02 44,50 192,80 71,20 18,00 63,20 75,00 63,20 40,00 105,50 29,50 102,50 117,50 13,23 52,50 198,80 19,50 123,50 62,40 23,80 39,60 25,00 63,64 14,82 145,20 Discover Proprietary Card Proprietary Card Proprietary Card MasterCard MasterCard Proprietary Card Visa Proprietary Card Proprietary Card Proprietary Card Proprietary Card Visa Visa Visa Proprietary Card Proprietary Card Discover MasterCard Proprietary Card Proprietary Card Proprietary Card American Express Proprietary Card Visa Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card MasterCard Proprietary Card Proprietary Card Proprietary Card MasterCard MasterCard Visa Proprietary Card Proprietary Card Proprietary Card Proprietary Card Visa Proprietary Card Proprietary Card Proprietary Card Proprietary Card MasterCard Proprietary Card Proprietary Card MasterCard Marital Cust Type of Ite Gender Status Age omer Customer ms Net Sales Married Married Married Married Married Married Married Married Married Married Married Married Married Married Single Single Single Married Married Married Single Married Married Married Married Married Married Single Married Married Married Married Married Married Married Single Single Married Married Married Married Married Married Married Married Married Married Married Married Married 32 36 32 28 34 44 30 40 46 36 48 40 40 46 24 36 22 40 32 56 28 38 50 42 48 60 54 42 32 70 28 52 44 34 56 36 42 50 44 58 42 46 48 54 38 60 46 30 32 46 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 Promotional Promotional Regular Regular Regular Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Promotional Regular Promotional Promotional Promotional Regular Promotional Promotional Regular Promotional Promotional Promotional Promotional Regular Promotional Regular Regular Promotional Promotional Promotional Promotional Regular Promotional Regular Regular Promotional Promotional Promotional Promotional 6 5 1 2 2 3 6 2 4 4 1 3 5 1 2 1 2 5 2 8 5 4 1 2 2 4 2 4 3 2 2 6 4 3 2 1 6 4 1 6 4 1 5 17 3 1 9 10 2 1 Method of Payment Marital Gender Status Age Married Married Single Single Married Married Married Married Married Single Married Single Married Single Married Married Married Married Married Married Married Married Single Married Married Married Married Married Married Married Married Single Married Married Married Married Single Married Single Married Married Married Married Married Married Married Married Married Married Married 38 68 78 20 32 38 54 48 46 50 46 30 54 42 48 62 34 28 46 54 30 32 22 32 74 62 42 28 38 54 68 30 36 44 44 62 48 36 20 42 54 54 72 30 46 44 30 52 30 44 Male Female Female Female Female Female Female Female Female Female Female Female Female Female Male Male Female Female Female Female Female Female Female Female Male Female Female Female Female Female Female Female Female Female Female Male Female Female Female Female Female Female Female Female Female Female Female Female Female Female 176,62 118,80 58,00 74,00 49,50 141,60 123,10 80,40 65,20 113,00 108,80 59,91 53,60 31,60 49,50 39,60 59,50 146,80 47,20 95,05 155,32 58,00 69,00 46,50 45,22 84,74 39,00 111,14 86,80 89,00 78,00 53,20 58,50 46,00 37,50 20,80 144,00 107,00 31,60 57,60 95,20 22,42 159,75 229,50 66,00 39,50 253,00 287,59 47,60 28,44 Proprietary Card Proprietary Card Discover Visa MasterCard Proprietary Card Proprietary Card Proprietary Card MasterCard Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card MasterCard Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Discover MasterCard Proprietary Card Visa Proprietary Card Visa Proprietary Card MasterCard Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card Proprietary Card American Express MasterCard Proprietary Card Proprietary Card Proprietary Card Proprietary Card Female Male Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Male Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female Female

1-

2-

4-

Desarrollo.1- Distribucin de frecuencia porcentual de las variables clave.

Tipo de Cliente Regular Promotional Total Frecuencia 30 70 100 Frecuencia Frecuencia Relativa Porcentual 0,3 30% 0,7 70% 1 100%

2. Una grafica de barras o una grafica de pastel que muestre el nmero de clientes correspondiente a cada modo de pago.
Modo de pago Proprietary Card MasterCard Visa American Express Discover Total Frecuencia 70 14 10 2 4 100 Frecuencia Frecuencia Relativa Porcentual

0,7 0,14 0,1 0,02 0,04 1

70% 14% 10% 2% 4% 100%

Mtr a a eC d s r 1% 4 Va i s 1% 0 A ei a m cn r E rs x es p 2 % Dcvr i oe s 4 %

P pe r r rt y oi a Cr a d 7% 0

Pore r C d r p t ya i a r

Mtr a a eC d s r

Va i s

A ei a Ep s m cnxr s r e

Dcvr i oe s

3. Una tabulacin cruzada con el tipo de cliente (regular o promocional) frente a ventas netas. Haga un comentario sobre las semejanzas o diferencias que observe
Valor Mnimo Valor Mximo Rango Num Datos Num Clases Tamao de la clase 13,23 287,59 274,36 100 5 54,872 Clases/ Categoria Lim. Inf 10 71 60 131 191 251 Total Lin Sup 70 130 190 250 310 Frecuencia 59 27 8 3 3 100 Frecuencia Relativa 59,00% 27,00% 8,00% 3,00% 3,00% 1 Frecuencia acumulada 59 86 94 97 100 Frec. Real acumulada 59,00% 86,00% 94,00% 97,00% 100,00%

L . I f -L S p/ im n im u T od C n ip e lie te

R g la eu r P m tio a ro o n l T ta o l

1 0 7 0 2 1 3 8 5 9

7 1 10 3 7 1 9 2 6

11 3 10 9 2 6 8

11 9 20 5 0 3 3

21 5 30 1 0 3 3

Las promociones dieron resultados esperados, debido a que la mayor parte de la venta est conformada por la promocin dada durante ese da.

4.

Un diagrama de dispersin para investigar la relacin entre ventas netas y edad del cliente.

V entas& Edad

Edad

80 70 60 50 40 30 20 10

20 0 5 ,0

10 0 9 ,0

10 0 3 ,0

7 ,0 0 0

1 ,0 0 0

Las relacin entre las venta netas y las edades de los clientes nos indican que el rango de 30 a 50, es donde se alcanzo un mayor nivel de aceptacin.