JILLIAN BABBEL

408.472.1631 1265 N Capitol Ave #4 San Jose, California 95132 jillianbabbel@gmail.com

MARKETING PROFESSIONAL Award winning, dynamic, results-driven Marketing Program Manager with agency management experience. Excellent relationship building skills with the ability to manage cross-functional and client expectations while building strong, loyal relationships. Dynamic presenter with strong strategic and creative aptitude. Demonstrated ability to excel in fast-paced, high-pressure work environments with exceptional communication and interpersonal abilities. PROFESSIONAL EXPERIENCE BROCADE, San Jose, California 2008 to Present Integrated Marketing Program Manager (2010 to Present) Managed Brocades first integrated global virtual event from vendor selection through the 2-day live global event. This included managing 3 external agencies, 11 internal business groups, 7 languages, 6 presentation with over 15 presenters. Program managed all brocade.com dynamic web content supporting 2011 Tech Day. Web content was developed and produced with extremely short timelines and delivered on time and on budget. Program managed development and launch of the new Brocade Mobile App to support sales enablement and recruitment initiatives. Managed all Brocade.com core content web changes supporting the tier 1 VDX product launch. This included working under highly aggressive timelines with Product Manager, Technical Marketing Copy Editor, PR, Branding, and Offshore Agency to accomplish multiple webpage updated and new content creation on Brocade.com. Program managed analyzing and redesign of the customer reference section on Brocade.com. This included working with the PR team to prioritize and finalize content and working with a creative agency on design specs and Web IT for future design implementation. Developed and implemented web award strategy for 2011 online award season working cross-functionally with PR on award copywriting and submission. Created standardized QBR metrics reporting template presentation that resulted in standardization of reporting and sharing key metrics. Web Framework Communications and Program Manager (2008-2010) Developed and implemented marketing communication strategy for launching the new Brocade Internal Community. This included holding focus groups, creating outof-the-box marketing tactics to deliver high employee participation with a budget of less than $5000. Marketing and communication efforts resulted in 30% employee participation globally in communities naming competition and over 40% registration within first month after going live. Developed and implements comprehensive internal and external communication plan supporting the launch of Brocades new web portal, MyBrocade. Internally, wrote and distributed company-wide and core team communications. Presented communication strategy to large groups of stakeholders and developed business-group specific communications ensuring a seamless migration. Externally, coordinated all migration communication reaching 124K Brocade Customers and Partners over 1.5 years.

Worked cross-functionally with Web Marketing, Web IT, OEM Marketing, Channel Marketing, Field Marketing, Sales and Employee Communications to ensure all stakeholders internally and externally were educated, prepared and comfortable with web platform transformation and user migration.

EBAY INC., Campbell, California 2007 Corporate Communications Intern Created Corporate Communication messaging document that enabled eBay employees to stay up-to-date on the eBay-approved messaging for consumer hot topics. Coordinated and wrote two weekly internal newsletters consisting of global Corporate Communications accomplishments, distributed to 400 people globally. Developed and implemented a new organizational strategy for the Corporate Communication teams shared drive on eBays network creating a simplified content management system. Spearheaded eBays National Medal of Technology application booklet which consisted of getting the cover designed and negotiating cost of printing. NETAPP, Sunnyvale, California 2006 Communications Intern, Global Services Assisted Quality & Customer Advocacy team in creating internal communication strategy to effectively communicate what initiatives the team was working on and share pertinent resources with NetApp employees globally. Developed and implemented internal web communications plan including building Quality & Customer Advocacy internal website. Wrote all web copy for site and completed project 2 weeks ahead of schedule. Effectively communicated with management to set time and resource expectation by holding weekly status meetings. DESTINATION MATKETING, London, England 2006 Marketing Communications Intern Researched and copy wrote marketing collateral used in press kits used distributed at the World Travel Market, the largest Global B2B Travel Industry Event. Developed strategy to reorganize customer database, successfully implemented changes and quickly trained office on new organization system. ZIMBIO INC., Redwood City, California 2006 Marketing Intern Developed and expanded marketing strategy to include social media resulting with improved SEO. Managed ongoing blogger outreach to 20+ bloggers resulting on increased web traffic and participation. Continually wrote web copy and created 10 new portals weekly. EDUCATION SANTA CLARA UNIVERSITY, Santa Clara, California Bachelor of Science in Commerce, Business Administration: Marketing, 2008 Minor in Communications, 2008 Completed Marketing and Communications studies in London, as part of the SCU London Study Abroad Program at the Foundation for International Education, 2006. AWARDS

Brocade App for Mobile Standard of Excellence WebAward, 2011 Brocade.com for Outstanding Achievement in Web Development WebAward, 2011 Brocade Excellence Award for Work on Web Programs, 06/09, 5/11, 9/11 Brocade Button Award for Work on Web Programs, 12/09, 01/10, 04/10, 05/10, 12/10, 03/11, 06/11, 02/12