CHINA HOUSEHOLD AUDIO EQUIPMENT MARKET PROFILE

Beijing Zeefer Consulting Ltd. March 2011

INTRODUCTION
This report discusses the household audio equipment market in China mainly from the following sections. - Size of Household Audio Equipment Market in China Based on Zeefer's China Market Size Formula, by the analysis on China household audio equipment market size, industry sales revenue and domestic household audio equipment output in 2008 - 2010, this report presents a picture of the real development of household audio equipment market in China and changes in the overall market size. - Hot Areas of China Household Audio Equipment Market Based on the comparison and analysis on China's household audio equipment production and import in different provinces or cities, this report points out those hot areas in China for household audio equipment market deserve most attention. - Top 10 Enterprises in China Household Audio Equipment Industry Based on the comparison and analysis on top 10 leading enterprises in China household audio equipment industry in terms of sales revenue, market share and number of employees, the report shows their positions in the household audio equipment market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Household Audio Equipment Market This report analyzes the household audio equipment market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises) and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise

ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current household audio equipment market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Household Audio Equipment Products In this section, the report includes the main source countries / regions of imported household audio equipment products for China and their market shares, the domestic destinations of imported household audio equipment products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced household audio equipment products and shares of these destinations, major origins of the exported household audio equipment products and their shares. - Household Audio Equipment Industry Standards in China The report lists relevant national standards and/or industrial standards concerning household audio equipment products generally accepted in the household audio equipment industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Household Audio Equipment Importers in China The report lists 10 major importers for household audio equipment products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Household Audio Equipment Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Household Audio Equipment Market Profile presents the current situation, the growth rate and profitability of the household audio equipment industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE HOUSEHOLD AUDIO EQUIPMENT MARKET SIZE ...........................................................................................................................3 2.2 ANALYSIS ON THE CHANGES IN HOUSEHOLD AUDIO EQUIPMENT PRODUCTION VOLUME IN RECENT YEARS.......................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR HOUSEHOLD AUDIO EQUIPMENT PRODUCTS ACROSS CHINA .............................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF HOUSEHOLD AUDIO EQUIPMENT PRODUCTS ...................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED HOUSEHOLD AUDIO EQUIPMENT PRODUCTS ...............18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................22 CHAPTER 6 THE MARKET SHARE...................................................................24 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................24 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................24 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................26 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................28 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................29 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................31
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............31 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................33 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................35 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEAR ....................................37 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................39 7.1 SONY PRECISION DEVICES (HUIZHOU) CO., LTD..............................39 7.2 ZHONGYI (QINGYUAN) ELETRONICS PLASTIC HARDWEAR CO., LTD..........................................................................................................................40 7.3 HUIZHOU FORYOU MULTIMEDIA ELECTRONICS CO., LTD...........40 7.4 PANASONIC AVC NETWORKS XIAMEN CO., LTD. ............................41 7.5 SOLI INDUSTRY (SHENZHEN) CO., LTD. ...............................................42 7.6 TCL AV TECHNOLY ELECTRONICS (HUIZHOU) CO., LTD ..............42 7.7 SHINWA PRECISION MACHINERY CO., LTD. ......................................43 7.8 HYUNDAI HI-TECH ELECTRONIC (TIANJIN) CO., LTD.....................44 7.9 PIONEER ELECTRONIC TECHNOLOGY (SHANGHAI) CO., LTD.....44 7.10 COBY ELECTRONICS CO., LTD. ..............................................................45 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................46 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................48

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CHAPTER 3 HOT SPOTS FOR HOUSEHOLD AUDIO EQUIPMENT PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of household audio equipment mfg. enterprises above designated size across China

Heilongjiang

Jilin Inner Mongolia Xinjian Hebei Liaoning 4

Beijing 5 Tianjin 7

Shanxi < 4 Qinghai Ningxia Gansu Shaanxi Tibet Sichuan <4 <4 Chongqing Guizhou Hunan 4 Henan <4 Hubei 8

Shandong 11

Jiangsu Anhui 41 Shanghai <4 19 Zhejiang 82 Jiangxi 8 Fujian 19

1-3 4 5-6 7-9 10-169 170+

Yunnan

Guangxi 6

Guangdong 411

Hainan

1 4 5 7 10 170

Guangdong, Zhejiang and Jiangsu are the major production bases for household audio equipment in China. From Jan. to Nov. 2010, enterprises
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign household audio equipment mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 560 in term s of the num ber of oreign-funded 332 enterprises in 2010

2009

2010

e of ownership

Changes684 in the percentage of 633 num bers of foreign-funded 355 309 enterprises

324

oreign-funded Private ctively-owned Others 51.18% oreign-funded Private ctively-owned Others

48.82%

332 167 4 57 59% 30% 1% 10%

10% 1% 30%

59%

355 1% 249 1036% 70 52% 36% 1% 52% 10%

10%

12% 309 1% nded

241rivate 38% 7 76 49% 38% 1% 49% 12%

2008 Foreign-funded Foreign-funded Others type of ow nership

2009 Private Others

2010

Collectively-ow ned

In 2010, among the 633 household audio equipment mfg. enterprises above designated size across China, 309 are foreign enterprises, accounting for about a share of 48.82% of all. In terms of the number of enterprises, there were 46

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