CHINA INSTANT NOODLE MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the instant noodle market in China mainly from the following sections. - Size of Instant Noodle Market in China Based on Zeefer's China Market Size Formula, by the analysis on China instant noodle market size, industry sales revenue and domestic instant noodle output in 2008 - 2010, this report presents a picture of the real development of instant noodle market in China and changes in the overall market size. - Hot Areas of China Instant Noodle Market Based on the comparison and analysis on China's instant noodle production and import in different provinces or cities, this report points out those hot areas in China for instant noodle market deserve most attention. - Top 10 Enterprises in China Instant Noodle Industry Based on the comparison and analysis on top 10 leading enterprises in China instant noodle industry in terms of sales revenue, market share and number of employees, the report shows their positions in the instant noodle market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Instant Noodle Market This report analyzes the instant noodle market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of instant noodle product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported instant noodle products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional

markets in China. In addition, the report figures out the structure and concentration ratio of the current instant noodle market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Instant Noodle Products In this section, the report includes the main source countries / regions of imported instant noodle products for China and their market shares, the domestic destinations of imported instant noodle products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced instant noodle products and shares of these destinations, major origins of the exported instant noodle products and their shares. - Instant Noodle Industry Standards in China The report lists relevant national standards and/or industrial standards concerning instant noodle products generally accepted in the instant noodle industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Instant Noodle Importers in China The report lists 10 major importers for instant noodle products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Instant Noodle Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Instant Noodle Market Report presents the current situation, the growth rate and profitability of the instant noodle industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE INSTANT NOODLE & OTHER CONVENIENT FOODS MARKET SIZE ..........................................................................................3 2.2 ANALYSIS ON THE CHANGES IN INSTANT NOODLE & OTHER CONVENIENT FOODS PRODUCTION VOLUME IN RECENT YEARS .....5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR INSTANT NOODLE & OTHER CONVENIENT FOODS PRODUCTS ACROSS CHINA ................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................17 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................17 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF INSTANT NOODLE & OTHER CONVENIENT FOODS PRODUCTS...........................19 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED INSTANT NOODLE & OTHER CONVENIENT FOODS PRODUCTS........................................................................................................19 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................21 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................22 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................24 CHAPTER 6 THE MARKET SHARE...................................................................26 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................26 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................26 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................28 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................30 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................30 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................31

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................33 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............33 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................35 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................37 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................39 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................41 7.1 HENAN NANJIECUN (GROUP) CO., LTD...............................................41 7.2 HANGZHOU DINGYI FOOD CO., LTD. ...................................................41 7.3 JINMAILANG FOOD CO., LTD...................................................................42 7.4 TIANJIN DINGYI INTERNATIONAL FOOD CO., LTD. ........................43 7.5 HENAN KEDI FOOD GROUP STOCK CO., LTD.....................................43 7.6 HENAN SIMEITE FOOD CO., LTD.............................................................44 7.7 GUANGZHOU DINGYI FOOD CO., LTD. ................................................45 7.8 KUNSHAN UNI-PRESIDENT ENTERPRISES FOOD CO., LTD. ...........45 7.9 GUANGZHOU UNI-PRESIDENT ENTERPRISES FOOD CO., LTD. ....46 7.10 CHONGQING DINGYI FOOD CO., LTD.................................................47 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................48 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................49

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CHAPTER 3 HOT SPOTS FOR INSTANT NOODLE & OTHER CONVENIENT FOODS PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of instant noodle & other convenient foods mfg. enterprises above designated size across China

Heilongjiang 8 Jilin 13 Liaoning 23

Xinjian 6

Inner Mongolia <4 Hebei

Beijing 9 Tianjin 4

Qinghai <4

Ningxia

Shanxi <4 11

19 Shandong 41

Gansu <4 Shaanxi Tibet Sichuan 23 5 Chongqing Guizhou 4 Yunnan <4

Henan 55 Hubei 15 Hunan 16

Jiangsu Anhui 14 Shanghai 33 7 Zhejiang 17 Jiangxi 6 Fujian 12

1-3 4-5 6-9 10-29 30+

Guangxi 6

Guangdong 30

Hainan <4

1 4 6 10 30

Henan, Shandong and Anhui are the major production bases for instant noodle & other convenient foods in China. From Jan. to Nov. 2010, enterprises engaged in instant noodle & other convenient foods production above
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign instant noodle & other convenient foods mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 310 in term s of the num ber of oreign-funded 87 enterprises in 2010

2009

2010

e of ownership

Changes373 in the percentage of 391 num bers of foreign-funded 101 103 enterprises

288

Private oreign-funded Joint-equity 26.34% Others Private oreign-funded 73.66% Joint-equity Others

128 87 15 80 41% 28% 5% 26%

26% 5% 28%

41%

163 24% 101 5% 18 91 27% 44% 27% 5% 44% 24%

24% 181rivate

103 nded 15 92 26% 46% 26% 4% 46% 24%

4%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 391 instant noodle & other convenient foods mfg. enterprises above designated size across China, 103 are foreign enterprises, accounting for about a share of 26.34% of all. In terms of the number of

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