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CHINA LIQUID DAIRY & DAIRY PRODUCTS MARKET PROFILE

Beijing Zeefer Consulting Ltd. February 2011

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INTRODUCTION
This report discusses the liquid dairy & dairy products market in China mainly from the following sections. - Size of Liquid Dairy & Dairy Products Market in China Based on Zeefer's China Market Size Formula, by the analysis on China liquid dairy & dairy products market size, industry sales revenue and domestic liquid dairy & dairy products output in 2007 - 2009, this report presents a picture of the real development of liquid dairy & dairy products market in China and changes in the overall market size. - Hot Areas of China Liquid Dairy & Dairy Products Market Based on the comparison and analysis on China's liquid dairy & dairy products production and import in different provinces or cities, this report points out those hot areas in China for liquid dairy & dairy products market deserve most attention. - Top 10 Enterprises in China Liquid Dairy & Dairy Products Industry Based on the comparison and analysis on top 10 leading enterprises in China liquid dairy & dairy products industry in terms of sales revenue, market share and number of employees, the report shows their positions in the liquid dairy & dairy products market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Liquid Dairy & Dairy Products Market This report analyzes the liquid dairy & dairy products market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of liquid dairy & dairy products and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported liquid dairy & dairy products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise

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ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the current liquid dairy & dairy products market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Liquid Dairy & Dairy Products In this section, the report includes the main source countries / regions of imported liquid dairy & dairy products for China and their market shares, the domestic destinations of imported liquid dairy & dairy products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced liquid dairy & dairy products and shares of these destinations, major origins of the exported liquid dairy & dairy products and their shares. - Liquid Dairy & Dairy Products Industry Standards in China The report lists relevant national standards and/or industrial standards concerning liquid dairy & dairy products generally accepted in the liquid dairy & dairy products industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Liquid Dairy & Dairy Products Importers in China The report lists 10 major importers for liquid dairy & dairy products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Liquid Dairy & Dairy Products Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Liquid Dairy & Dairy Products Market Profile presents the current situation, the growth rate and profitability of the liquid dairy & dairy products industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3
2.1 ANALYSIS ON THE LIQUID DAIRY & DAIRY PRODUCTS MARKET SIZE..........3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS .................5 2.3 AN OVERVIEW ON CHINESE ECONOMY ..................................................................6

CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS ACROSS CHINA .....................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12
4.1 A SUMMARY ON THE INDUSTRY...............................................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................13

CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16

5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LIQUID DAIRY & DAIRY PRODUCTS ..............................................................................................................................18 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED LIQUID DAIRY & DAIRY PRODUCTS ...........................................................................18 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............20 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................21 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................23

CHAPTER 6 THE MARKET SHARE...................................................................25

6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...25 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ..................................................................................................25 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE ................................................................27 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE ......................................................................................................................................29 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ...........29 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME ..............................................................................................................................30 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS ......................................................................................................................32 6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP .......................................................................32

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6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP.........................................................................................................34 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .......................................................................36 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ...............................................................38

CHAPTER 7 TOP 10 ENTERPRISES ...................................................................40

7.1 INNER MONGOLIA ERIE INDUSTRIAL GROUP CO., LTD....................................40 7.2 INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD..................................41 7.3 BRIGHT DAIRY FOOD CO., LTD............................................................................41 7.4 MENGNIU DAIRY (SHENYANG) CO., LTD. ..............................................................42 7.5 DUMEX INFANT FOOD CO., LTD................................................................................43 7.6 SHUANGCHENG NESTLE CO., LTD. ..........................................................................43 7.7 GUANGDONG YASHILY GROUP CO., LTD. .............................................................44 7.8 MENGNIU DAIRY (BEIJING) CO., LTD. ......................................................................45 7.9 MEAD JOHNSON NUTRITION (CHINA) CO., LTD..................................................45 7.10 MENGNIU DAIRY (TANGSHAN) CO., LTD.............................................................46

CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................47 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................49

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CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of liquid dairy & dairy products mfg. enterprises above designated size across China

Heilongjiang 82 Jilin Inner Mongolia 74 Hebei 7 Liaoning 29

Xinjian 38

Beijing 15 Tianjin 11

Qinghai 6

Ningxia 22

Shanxi 24 49

64 Shandong 95

Gansu 20 Shaanxi Tibet <4 Sichuan 20

Henan 53 Hubei 16

6 Chongqing Guizhou <4 Hunan 15

Jiangsu Anhui 35 Shanghai 15 12 Zhejiang 27 Jiangxi 8 Fujian 12

1-3 4-9 10-19 20-59 60+

Yunnan 12

Guangxi 14

Guangdong 24

Hainan <4

1 4 10 20 60

Shandong, Heilongjiang, and Inner Mongolia are the major production bases for liquid dairy & dairy products in China. From Jan. to Nov. 2009, enterprises engaged in liquid dairy & dairy products production above designated size in the above three areas added up to 251 firms, accounting for about 30.91% of

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign liquid dairy & dairy products mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2007 728 Percentage of foreign enterprises in term Foreign-funde s of the num ber of 93 enterprises in 2009 Others type of ownership Private Foreign-funde 13.92% Joint-equity Others Private Foreign-funde 86.08% Joint-equity Others 284 93 57 294 39% 13% 8% 40% 2008 2009

Changes756 in the percentage of 812 num bers of foreign-funded 97 113 enterprises

699

40%

8% 13%

39%

301 97 39% 63 295 8% 40% 13% 13% 8% 39% 40%

354rivate
35% nded 113

61
8% 284

44% 14% 14% 8% 44% 35%

2007 Private Foreign-funded Others type of ow nership Joint-equity

2008

2009 Foreign-funded Others

In 2009, among the 812 liquid dairy & dairy products mfg. enterprise above designated size across China, 113 are foreign enterprises, accounting for about a share of 13.92% of all. In terms of the number of enterprises, there were 16

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