CHINA MILK & DAIRY MARKET REPORT

Beijing Zeefer Consulting Ltd. September 2011

INTRODUCTION
This report discusses the milk & dairy market in China mainly from the following sections. - Size of Milk & Dairy Market in China Based on Zeefer's China Market Size Formula, by the analysis on China milk & dairy market size, industry sales revenue and domestic milk & dairy output in 2008 - 2010, this report presents a picture of the real development of milk & dairy market in China and changes in the overall market size. - Hot Areas of China Milk & Dairy Market Based on the comparison and analysis on China's milk & dairy production and import in different provinces or cities, this report points out those hot areas in China for milk & dairy market deserve most attention. - Top 10 Enterprises in China Milk & Dairy Industry Based on the comparison and analysis on top 10 leading enterprises in China milk & dairy industry in terms of sales revenue, market share and number of employees, the report shows their positions in the milk & dairy market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Milk & Dairy Market This report analyzes the milk & dairy market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of milk & dairy product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported milk & dairy products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and

concentration ratio of the current milk & dairy market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Milk & Dairy Products In this section, the report includes the main source countries / regions of imported milk & dairy products for China and their market shares, the domestic destinations of imported milk & dairy products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced milk & dairy products and shares of these destinations, major origins of the exported milk & dairy products and their shares. - Milk & Dairy Industry Standards in China The report lists relevant national standards and/or industrial standards concerning milk & dairy products generally accepted in the milk & dairy industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Milk & Dairy Importers in China The report lists 10 major importers for milk & dairy products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Milk & Dairy Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Milk & Dairy Market Report presents the current situation, the growth rate and profitability of the milk & dairy industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE LIQUID DAIRY & DAIRY PRODUCTS MARKET SIZE ...........................................................................................................................3 2.2 OVERVIEW OF THE PRODUCTION VOLUME OF SUBDIVIDED PRODUCTS..............................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS ACROSS CHINA .....................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF LIQUID DAIRY & DAIRY PRODUCTS..........................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED LIQUID DAIRY & DAIRY PRODUCTS...................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30
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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 INNER MONGOLIA YILI INDUSTRIAL GROUP CO., LTD..................38 7.2 INNER MONGOLIA MENGNIU DAIRY (GROUP) CO., LTD...............39 7.3 BRIGHT DAIRY & FOOD CO., LTD............................................................39 7.4 MENGNIU DAIRY (SHENYANG) CO., LTD. ...........................................40 7.5 DUMEX INFANT FOOD CO., LTD. ............................................................40 7.6 SHUANGCHENG NESTLE CO., LTD. .......................................................41 7.7 GUANGDONG YASHILY GROUP CO., LTD. ..........................................42 7.8 MENGNIU DAIRY (BEIJING) CO., LTD. ...................................................42 7.9 MEAD JOHNSON NUTRITION (CHINA) CO., LTD...............................43 7.10 MENGNIU DAIRY (TANGSHAN) CO., LTD...........................................43 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................46

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CHAPTER 3 HOT SPOTS FOR LIQUID DAIRY & DAIRY PRODUCTS ACROSS CHINA
Figure 5 Nationwide distribution map of liquid dairy & dairy products mfg. enterprises above designated size across China

Heilongjiang 81 Jilin 11 Liaoning 29

Xinjian 34

Inner Mongolia 82 Hebei

Beijing 14 Tianjin 12

Qinghai 7

Ningxia 20

Shanxi 25 51

58 Shandong 103

Gansu 18 Shaanxi Tibet <4 Sichuan 21

Henan 55 Hubei 17

5 Chongqing Guizhou <4 Hunan 17

Jiangsu Anhui 37 Shanghai 14 9 Zhejiang 25 Jiangxi 8 Fujian 13

1-4 5-9 10-19 20-69 70+

Yunnan 12

Guangxi 15

Guangdong 28

Hainan <4

1 5 10 20 70

Shandong, Inner Mongolia and Heilongjiang are the major production bases for liquid dairy & dairy products in China. From Jan. to Nov. 2010, enterprises engaged in liquid dairy & dairy products production above designated size in the above three areas added up to 266 firms, accounting for about 32.13% of
10

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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign liquid dairy & dairy products mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 756 in term s of the num ber of oreign-funded 97 enterprises in 2010

2009

2010

e of ownership

Changes812 in the percentage of 828 num bers of foreign-funded 113 109 enterprises

719

Private oreign-funded Joint-equity Others Private oreign-funded Joint-equity Others

13.16%

86.84%

301 97 63 295 40% 13% 8% 39%

39%

8% 13%

40%

354 35% 113 61 8% 284 44% 14% 14% 8% 44% 35%

367rivate
36% 109 nded

55 7% 297 13% 44% 13% 7% 44% 36%

2008 Private Foreign-funded Others type of ow nership Joint-equity

2009

2010 Foreign-funded Others

In 2010, among the 828 liquid dairy & dairy products mfg. enterprises above designated size across China, 109 are foreign enterprises, accounting for about a share of 13.16% of all. In terms of the number of enterprises, there were 4

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