CHINA TRACTOR MARKET PROFILE

Beijing Zeefer Consulting Ltd. March 2011

INTRODUCTION
This report discusses the tractor market in China mainly from the following sections. - Size of Tractor Market in China Based on Zeefer's China Market Size Formula, by the analysis on China tractor market size, industry sales revenue and domestic tractor output in 2008 - 2010, this report presents a picture of the real development of tractor market in China and changes in the overall market size. - Hot Areas of China Tractor Market Based on the comparison and analysis on China's tractor production and import in different provinces or cities, this report points out those hot areas in China for tractor market deserve most attention. - Top 10 Enterprises in China Tractor Industry Based on the comparison and analysis on top 10 leading enterprises in China tractor industry in terms of sales revenue, market share and number of employees, the report shows their positions in the tractor market in China. Additionally, this report lists basic contact information of the top 10 leading enterprises. - Market Share and Market Structure of China Tractor Market This report analyzes the tractor market share distribution in China by segments based on enterprises nature (leading enterprises, foreign enterprises, state-owned and private enterprises), imports of tractor product and regional markets in China in terms of sale revenue, profitability, production volume, number of enterprises and the value of imports... The report offers data on the market shares of imported tractor products, foreign enterprises and enterprises in other forms. It also offers a comparison of profitability by forms of enterprise ownership, presents a picture of the market share of leading enterprises and the distribution of major regional markets in China. In addition, the report figures out the structure and concentration ratio of the

current tractor market in China by means of Bain's Market Structure Classification and Index of CR4. - Import and Export of Tractor Products In this section, the report includes the main source countries / regions of imported tractor products for China and their market shares, the domestic destinations of imported tractor products in China and shares for these destinations, major export destinations (countries or regions) for Chinese produced tractor products and shares of these destinations, major origins of the exported tractor products and their shares. - Tractor Industry Standards in China The report lists relevant national standards and/or industrial standards concerning tractor products generally accepted in the tractor industry in China, including standard names both in Chinese and English as well as their unified code numbers. - Major Tractor Importers in China The report lists 10 major importers for tractor products in China and provides their contact information such as company name, address, website, telephone number and fax number. - Summary on Key Statistics of the Tractor Industry in China Based on the concise analysis on the sales revenue, production volume, number of enterprises, total profit, total loss, total assets, return on the asset and profit margin as well as other key statistics, China Tractor Market Profile presents the current situation, the growth rate and profitability of the tractor industry in China.

DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer") provide this report with the greatest possible care. Nevertheless, Zeefer makes no guarantee whatsoever regarding the accuracy, utility, or certainty of the information in this report. Further, Zeefer disclaims any and all responsibility for damages that may result from the use or non-use of the information in this report. The information in this report may be incomplete and/or may differ in expression from other information in elsewhere by other means. The information contained in this report may also be changed or removed without prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1 CHAPTER 2 MARKET SIZE ...................................................................................3 2.1 ANALYSIS ON THE TRACTOR MARKET SIZE ........................................3 2.2 PRODUCTION VOLUME OF MAJOR PRODUCTS IN RECENT YEARS ....................................................................................................................................5 2.3 AN OVERVIEW ON CHINESE ECONOMY................................................6 CHAPTER 3 HOT SPOTS FOR TRACTOR PRODUCTS ACROSS CHINA ......................................................................................................................................10 CHAPTER 4 INDUSTRY OVERVIEW................................................................12 4.1 A SUMMARY ON THE INDUSTRY............................................................12 4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY...........13 CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................16 5.1 AN OVERVIEW ON THE IMPORT & EXPORT........................................16 5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF TRACTOR PRODUCTS............................................................................................................17 5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED TRACTOR PRODUCTS..............................................................17 5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA ................................................................................................................19 5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS ...........................20 5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA......................................21 CHAPTER 6 THE MARKET SHARE...................................................................23 6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE ..............................................................................................................23 6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM LEADING ENTERPRISES ...................................................................23 6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10 ENTERPRISES WITH INDUSTRY AVERAGE..............................................25 6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET SHARE..................................................................................................27 6.2.1 ANALYSIS ON CONCENTRATION OF REGIONAL SALES REVENUE ..........................................................................................................27 6.2.2 ANALYSIS ON THE CONCENTRATION OF REGIONAL PRODUCTION VOLUME................................................................................28 6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS..............................................................................................30

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6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP ...............30 6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF OTHER OWNERSHIP ................................................................................32 6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH ENTERPRISES OF OTHER OWNERSHIP .........................................34 6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND RELEVANT VARIATIONS IN RECENT YEARS ..................................36 CHAPTER 7 TOP 10 ENTERPRISES ...................................................................38 7.1 YTO GROUP CORPORATION.....................................................................38 7.2 TRACTOR ASSEMBLYPLANT OF YUNNAN LIFAN JUNMA VEHICLE CO., LTD..............................................................................................38 7.3 JOHN DEERE TIAN TUO CO., LTD. ..........................................................39 7.4 FOTONLOVOL HEAVY INDUSTRY WEIFANG AGRICULTURE EQUIPMENT BUSINESS UNIT..........................................................................40 7.5 HENAN QIANLI MACHINERY CO., LTD................................................40 7.6 SHANDONG CHANGLIN AGRICULTURAL EQUIPMENT CO., LTD. ..................................................................................................................................41 7.7 ZIYANG SITONG VEHICLE MANUFACTURE CO., LTD. ....................42 7.8 SHANGHAI NEW HOLLAND AGRICULTURAL MACHINERY CORP. LTD..........................................................................................................................42 7.9 JIANGSU YUEDA YANCHENG TRACTOR CO., LTD. ..........................43 7.10 CHANGCHUN JUNSHENG AGRICULTURE TRANSPORTATION MACHINERY MANYFACTRING GROUP CO., LTD....................................44 CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................45 CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................47

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CHAPTER 3 HOT SPOTS FOR TRACTOR PRODUCTS ACROSS CHINA

Figure 5 Nationwide distribution map of tractor mfg. enterprises above designated size across China

Heilongjiang 5 Jilin Inner Mongolia <4 Hebei 7 Liaoning 4

Xinjian <4

Beijing Tianjin <4

Qinghai

Shanxi Ningxia < 4 <4 Gansu <4 Shaanxi

4 Shandong 34

Henan 24 Hubei 7

Tibet Sichuan 7 <4 Chongqing Guizhou <4 Yunnan 9

Hunan 11

Jiangsu Anhui 10 Shanghai 13 <4 Zhejiang 12 Jiangxi < 4 Fujian 14

1-5 6-8 9-19 20+

Guangxi 22

Guangdong 7

1 6 9 20

Hainan <4

Shandong, Henan and Guangxi are the major production bases for tractor in China. From Jan. to Nov. 2010, enterprises engaged in tractor production above designated size in the above three areas added up to 80 firms, accounting for about 38.28% of all tractor producers above designated size all over China for the same period. Among them, 34 firms were in Shandong,
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6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN RECENT YEARS

6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND ENTERPRISES OF OTHER OWNERSHIP
Figure 18 Changes in the percentage of numbers of foreign tractor mfg. enterprises across China and the comparison of foreign enterprises and enterprises of other ownership
2008
Percentage of foreign enterprises 201 in term s of the num ber of oreign-funded 10 enterprises in 2010

2009

2010

e of ownership

Changes210 in the percentage of 209 num bers of foreign-funded 8 11 enterprises

198

Private State-owned oreign-funded Others Private State-owned oreign-funded Others

5.26%

94.74%

100 12 10 79 50% 6% 5% 39%

39%

5% 6%

50%

117 12 35% 8 4% 73 6% 56% 6% 4% 56% 35%

117rivate
33% 12wned

11
5% 6% 69

56% 6% 5% 56% 33%

2008 Private Foreign-funded Others type of ow nership

2009

2010 State-ow ned Others

Foreign-funded

In 2010, among the 209 tractor mfg. enterprises above designated size across China, 11 are foreign enterprises, accounting for about a share of 5.26% of all. In terms of the number of enterprises, there were 3 foreign enterprises more than that in 2009, while a rise of 1.45% in terms of the percentage that in 2009.

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