R Y

I D C

T O P L I N E

Document title
Publication date (month/year)
Adapted from (report title) by (analyst name); IDC doc # xxxxxx

Sponsored by (vendor name)

Short Overview Paragraph approx.200 - 300 words, with concluding sentences along this line: "This paper examines [high-level topic]. It also looks at the role of [specific technology] vendor [X] in this strategically important market." [Length overall should be 2,000 2,500 words; figures or tables are optional, 2 max.]

I. Introduction (required)
[The topic e.g., key trend in a market or technology and supporting ideas are introduced, along with the thesis "this technology/service/strategy can help companies do X." No specific vendors may be mentioned in the topic coverage.] Body Text Bullet List 1 Bullet List 2

II. Definitions (optional)

[Any major terms unfamiliar or possibly confusing to the audience. Required if client uses terminology different from or conflicting with IDC's.]

III. Benefits (required)

[Lay out what the technology, service, or strategy can do for those who use it properly.]

IV. Trends (optional, but usually included)

[Include major industry developments, either present or future, that will effect users or suppliers of technology/service in question.]

V. Vendor Profile (required)

[Company background, product offerings, and relevance to the topic discussion. Always include a Challenges subsection e.g., market inhibitors, competitive issues, etc., specific to the vendor to balance the implicitly positive coverage. Length of profile should not exceed 1/3 the total paper, or about 700 to 800 words.]

VI. Conclusion (required)

[Briefly reiterate main points of topic coverage and directly link vendor's market participation to conclusions drawn e.g., "IDC believes market will continue to be important/grow, and to the extent

Document number

that Vendor X can address the challenges described in this paper, the company has a significant opportunity for success."]

Heading 2
Heading 3 Heading 4 Figure Number Figure title
Figure holder
Figure Source

Table number Title of table

TH FR TB Col1 TB Col1 Table Source TB FR-IDC TB FR-IDC TH FR TB FR-IDC TB FR-IDC TH FR TB FR-IDC TB FR-IDC TH FR TB FR-IDC TB FR-IDC

A B O U T

T H I S

P U B L I C A T I O N

This publication was produced by IDC Go-to-Market Services. The opinion, analysis, and research results presented herein are drawn from more detailed research and analysis independently conducted and published by IDC, unless specific vendor sponsorship is noted. IDC Go-to-Market Services makes IDC content available in a wide range of formats for distribution by various companies. A license to distribute IDC content does not imply endorsement of or opinion about the licensee.
C O P Y R I G H T A N D R E S T R I C T I O N S

Any IDC information or reference to IDC that is to be used in advertising, press releases, or promotional materials requires prior written approval from IDC. For permission requests contact the GMS information line at 508-988-7610 or gms@idc.com. Translation and/or localization of this document requires an additional license from IDC. For more information on IDC visit www.idc.com. For more information on IDC GMS visit www.idc.com/gms. Global Headquarters: 5 Speen Street Framingham, MA 01701 USA P.508.872.8200 F.508.935.4015 www.idc.com

Document number

2010 IDC